Marketing Resources: Customer-Centric

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Results for Customer-Centric

We Are More Than Marketers: Integrating a Human-Centric Approach by Jeremi Karnell
Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
More articles on Brand Awareness, Brand Management, Customer-Centric, Customer Engagement
10 Tips for Producing Tantalizing Business Video Toursby Cara Barineau
If the term "video tour" makes you think of something you'd find only on a real estate website, think again! Video tours are a great way to market a wide array of products and services—if you do it the right ...
More articles on Creativity, Customer-Centric, Humor, Marketing Tips, Videos
Stop Pushing, Start Engaging: How Marketing Mimics Datingby Paolina Milana
Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin.
More articles on Advertising, Customer-Centric, Customer Engagement, Online Marketing
The Six Cs of a Customer-Centric Marketing and Sales Pipelineby Laura Patterson
Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
More articles on Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
Embrace Irrationality: A Human- vs. Customer-Centric Approach to Marketingby Jeremi Karnell
Are you ready for the new marketing paradigm that's emerging? It's human-centric marketing, an evolution of the current customer-centric approach. And it will change the way we are introduced to and form relationships with brands.
More articles on Branding, Customer-Centric, Customer Engagement, Marketing Smarter, Marketing Tips
Need to Engage and Connect With Prospects and Customers? Marketing Automation to the Rescue (Maybe)by Laura Patterson
Think marketing automation platforms are just a way to make your marketing organizations more efficient? Wrong. These systems—if used properly—can do wonders for your interactions with prospects and customers.
More articles on Community, Customer-Centric, Customer Engagement, Marketing Tips
Thirty Ideas to Help You Tackle Blogger's Block by Amanda Maksymiw
A corporate blog can be a key component of any marketing strategy. It can help generate leads, demonstrate a customer-centric culture, and engage your audience. Here are 30 ideas for creating a well-rounded corporate blog.
More articles on Corporate Blogging, Creativity, Customer-Centric, Lead Generation, Marketing Strategy, Marketing Tips
Grow the Bottom Line With Voice of the Customer Researchby Laura Patterson
When executed well, a VoC program can provide insight about customers and what is important to them. Besides the obvious reasons why that's important to know, there are business benefits to making this type of investment of time and money.
More articles on Customer-Centric, Customer Experience, Market Research, Marketing Tips, Voice of the Customer
Best-Practices in Customer-Experience Leadership: Voices From the Topby Jack Mitchell, Larry Senn, Teresa Laraba
How do customer service champs maintain their loyal following? Three key speakers at this week's annual Customer Experience Leadership conference preview their talks and share best-practices on customer-centric cultures.
More articles on Customer-Centric, Customer Experience, Customer Loyalty, Customer Service, Marketing Tips
Customer Experience Leadership Survival Guide, Part 1by Jeanne Bliss
To make customer experience stick as part of your operation, you need to have an organized and phased approach for integrating it into your organization. Without it, customer experience becomes one more customer-focused tactic that your company tried for a ...
More articles on Community, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Management
Why Mobile Is Driving a New Approach to Data Managementby Brian Deagan
As the mobile channel continues its rise to prominence among marketers and consumers, the lines between the digital marketing and the physical marketing worlds have become blurred. If mobile is meant to connect the two worlds, a new approach to ...
More articles on Customer-Centric, Digital Marketing, Direct Marketing, Marketing Smarter, Mobile Marketing, Segmentation
Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship Successby Laura Patterson
Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, suggest the need for a new approach to customer-centricity. A. G. ...
More articles on Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention, Metrics, Social Networking
Webinar Essentials: Five Must-Have Ingredients of Successby Kimberly Smith
For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
More articles on Customer-Centric, Landing Pages, Positioning, Promotions, Public Speaking, Thought Leadership, Webinars, Writing
Whether and How to Build a Branded Customer Communityby Kimberly Smith
First, there were blogs. Next came mass-market social-networking sites. Now some companies are bringing it all under one roof and hosting their own interactive online customer communities. Should yours be doing the same? Well, to quote an oft-quoted answer, "it depends."
More articles on Community, Customer-Centric, Facebook, Market Research, Marketing Tips, Social Media, Social Networking, Twitter, Word of Mouth
Four Tips for Customer-Centric Copywritingby Sharon Long Baerny
A customer-focused approach to marketing communications applies whether you're a property manager renting out high-end vacation homes in Maine to wealthy residents of NYC, or an international high-tech company providing support to clients who rely on an enterprisewide accounting software. No ...
More articles on Copywriting, Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Targeting
Customer Reference Programs, Part 2: Changing the Corporate Culture Through Customer Focusby Whitney Wood
Part 1 of this series discussed the evolution of customer reference programs and gave guidance on how to create a program that's a strategic asset to your company. Here, part 2 discusses the next steps of customer program evolution... and ...
More articles on Collaboration, Customer-Centric, Customer Engagement, Customer Experience, Referrals
'Value' Does Not Equal Low Priceby Edward Hellenbeck
More articles on Customer-Centric, Customer Loyalty, Customer Service
User Experience: Part of a Much Larger Wholeby Leigh Duncan-Durst
Too many consultancies and agencies equate Customer Experience Management (CEM) with User Experience. They are not the same. User Experience is an important part of CEM. But like Experiential Marketing, it's a part of a much larger whole.
More articles on Collaboration, Customer-Centric, Customer Experience, Website Design, Websites
Consumer Empowerment Reloaded: Why Your Customers Should Drive Your Marketingby Paul Marsden, Martin Oetting
Mention the words "consumer empowerment" to marketers, and most will shrink away from you like a vampire from light. Conjuring up all sorts of evils, consumer empowerment is considered a stake in the heart of marketing. PVRs, pop-up blockers and on-demand ...
More articles on Customer-Centric, Customer Engagement, Customer Relationships, Marketing Inspiration, Measurement, Surveys, Targeting, Voice of the Customer
Eight Killer Alternatives to Crummy Collateralby Jonathan Kranz
Is there a better way to support sales? Is there something you can leave with prospects that's just a bit more memorable—and more effective—than the standard brochure with its forced march through company "visions," product descriptions, and corporate bios? Yes, indeed. ...
More articles on Creativity, Customer-Centric, Print Collateral, Thought Leadership, Writing

See all 47 marketing articles related to Customer-Centric

Tell Me What You Really Think
Unless you ask, you'll never know what a customer really thinks about your product or service. "By embracing a customer-feedback program," writes Carolyn Hall at MarketingProfs, "you can gain insight ...
More articles on Collaboration, Customer-Centric, Marketing Analytics
Spooky, Yes, but It Works
In a recent post at ClearAction's Customer Experience Optimization blog, Lynn Hunsaker cites a troubling stat from Accenture's Delivering on the Promise study. Though 75% of surveyed executives viewed their ...
More articles on Creativity, Customer Behavior, Customer-Centric, Customer Service, Surveys
The Times They Are A-Changin'—Better Prepare
There's something in the air. There are small and (dare we say) consistent signs that that the economic crisis has begun to level off. Many companies, while still implementing cost-cutting ...
More articles on Customer-Centric, Customer Relationships, High-Tech Marketing
Keep Your WOM Roots Healthy
The dreaded phrase "word-of-mouth" keeps a lot of company execs awake at night. It's that feeling of helplessness: How can any company apply quality assurance to something that is so ...
More articles on Customer Behavior, Customer-Centric, Customer Experience, Management, Word of Mouth
Entrepreneurs Can Change the World
A video can empower. It can inspire, creating a moment or a feeling that moves you to sally forth and conquer the world. It can leave you feeling capable and ...
More articles on Customer-Centric, Customer Engagement, Customer Relationships, Digital Marketing, Small Business, Videos, YouTube
Can We Talk?
Some time ago, we highlighted a MarketingProfs article in which Michael Antman cautioned against making word-of-mouth (WOM) strategies the primary element in your marketing mix. "He raises reasonable points about ...
More articles on Customer-Centric, Customer Experience, Customer Satisfaction, Marketing Strategy, Small Business, Social Media, Word of Mouth