Web Content: How-to articles covering the latest marketing tactics, tips, and strategies.

• Seven Online Marketing Activities You Can Start TodaySonja Jobson
  Want to market your small business online? Doing so isn't difficult. Just make sure to produce quality content and authentic messages. Here are seven ways to get started with your ...
  Blogging, Blogging Strategy, Content, Content Marketing, Corporate Blogging, LinkedIn, Social Media, Twitter, Video Blogs, Web Content
• Turbocharge Your Content Marketing MachineAlastair Kane
  Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Insight, Inbound Marketing, Marketing Strategy, Personas, Web Content, Writing
• Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
  Advertising, Digital Marketing, Digital Theory, Marketing Budgets, New Media, Research Summaries, Television, TV, Videos, Web Content
• Social Takes Up 27% of Time Spent OnlineVahe Habeshian
  If time spent online in the US via personal computers were compressed into one hour, 16 minutes of it, or 27%, would be spent on social networking and forums, according ...
  Customer Behavior, E-Commerce, Email, Mobile Marketing, Research Summaries, Retail Marketing, Social Media, Web Content, Websites
• Seven Essential Skills for the Content StrategistJason Hirthler
  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
  Career Management, Content, Content Marketing, Digital Theory, Management, Measurement, SEO, Web Content, Writing
• Why Lead Nurturing Is Like Hosting a Dinner Party (and Nine Ways to Do It Right)Charlotte Varela
  Lead nurturing and dinner parties require the host (marketer) to build and maintain relationships through conversation, rapport, and trust. And both involve careful planning...
  Content Marketing, Customer Acquisition, Customer Relationships, Lead Generation, Lead Nurturing, Personas, Sales, Web Content, Website Design, Websites
• Three Steps to Using Instagram for E-Commerce (Without Sharing a Single Photo)Thibaut Davoult
  If Pinterest is great for driving referral traffic, Instagram takes the lead in customer retention and engagement. The practices outlined here are only just starting to spread, and they will ...
  B2C, Content, Customer Engagement, Customer Relationships, E-Commerce, Instagram, Product Marketing, Retail Marketing, Social Business, Social Media
• Six Reasons Your Website Will FailOllie Bigler
  Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
  Content, Customer Experience, E-Commerce, Mobile Marketing, SEO, Small Business, Social Media, Web Content, Website Design
• Helpful Conversion Optimization Advice From Rich Page: Get Started, Get ResultsHunter Boyle
  Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real ...
  Customer Acquisition, E-Commerce, Measurement, Segmentation, Testing, Web Analytics, Web Content, Website Design, Websites
• How to Use the iPad for Content MarketingRusty Bishop
  The iPad is one of the best ways marketers can enhance their brand image and interact with today's mobile generation, but marketers are struggling to find innovative ways that encourage ...
  Content, Content Marketing, Mobile Marketing, Technology, Web Content

Web Content: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]by Matthew Grant
  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right ...
  Brand Management, Content, Content Marketing, Customer Evangelists, Digital Marketing, Marketing Smarts, Web Content
• Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]by Matthew Grant
  The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.
  Advertising, B2B Marketing, Content, Content Marketing, Lead Generation, Marketing Smarts, Sales, Strategy, Web Content

Web Content: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: How to Build and Maintain a Thriving Content EcosystemBroadcast on 11/3/2011 with Ann Handley, Matthew T. Grant
  Ann Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have.
  Blogging, Content, Content Marketing, Web Content, Writing
• MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 with Steve Stockman
  During this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.
  Brand Awareness, Creativity, Customer Experience, Videos, Web Content
• MarketingProfs University: Getting Your Website Strategy RightBroadcast on 7/14/2011 with Gerry McGovern
  You don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion.
  Content, Customer Engagement, Customer Experience, Marketing Strategy, Web Content, Web Copy, Websites
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 with Heather Lloyd-Martin
  Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.
  Copywriting, Google, Keywords, Marketing Tips, SEO, Web Content, Writing
• The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 with Tim Ash
  Learn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash.
  Landing Pages, Online Marketing, Web Content, Website Design, Writing
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Leading Them by the Nose: How Web Visitors Follow the Scent of InformationBroadcast on 3/4/2010 with Jared Spool
  Got Web content? Are visitors successful finding it, or do they give up and hit the Back button?
  Case Studies, Customer Experience, Marketing Smarter, Web Content, Website Design, Websites
• Word Perfect: Rewrite Your Website to Engage Customers and Inspire Their TrustBroadcast on 10/29/2009 with Erin Anderson
  You'd think that in 2009, effective copywriting for the Web is a no-brainer. Apparently not!
  Content Marketing, Marketing Tips, Web Content, Website Design, Websites, Writing
• Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009 with Stephan Spencer, Mark Kaufman
  If you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ...
  Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Content Marketing: How to Position Your Company as a Trusted Expert ResourceBroadcast on 12/4/2008 with Joe Pulizzi
  What's the best way to start building a relationship with potential buyers?  Educate them about your industry, possible solution choices, best practices, and the right questions to ask.
  Content Marketing, E-Commerce, Marketing Strategy, Marketing Tips, Positioning, Thought Leadership, Web Content, Word of Mouth, Writing

Web Content: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Three Tools for Website SuccessReleased on 2/10/2012 with Jon-Mikel Bailey
  In this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action.
  Customer Behavior, Take 10, Web Content, Website Design, Websites
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll Miller
  In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
  Content, Keywords, Marketing Tips, Search Engines, SEO, Take 10, Web Content, Website Design

Web Content: Marketing downloads for the busy professional