Web Content: How-to articles covering the latest marketing tactics, tips, and strategies.
These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)Jeff SierraWith all the buzz about and the allure of content marketing, jumping in quickly and then not seeing the expected results happens a lot. Here are three common mistakes and ...
The Revolution Will Be Curated: Here's What That Means for PRBob GellerThese days, PR is not just about getting immediate coverage: It is also about the secondary (i.e., curated) coverage that can make all the difference in winning the attention of ...
Discover the Right A/B-Testing Formula Without Going Mad [Infographic]Verónica Maria JarskiOverwhelmed by everything you can A/B-test in marketing? Here's a look at the most critical areas to focus on first.
How to Write Killer Services Descriptions: Five Mistakes and Their FixesGillian ValleeHow a business presents its services to potential customers is of paramount importance. And you may get just one shot at it...
Three Tactics and a Bunch of Content Tools You Can Use in Social Media CampaignsJessica DavisHere's why a content discovery tool must be part of every social media manager's arsenal, and these are some popular content-discovery tools businesses are using.
Four Tips for Turning Employees Into Strategic Content CreatorsDurjoy PatranabishA content creation framework can help employees across departments gain recognition as subject-matter experts and thought leaders—while helping the company achieve business development and strategic marketing objectives.
2 Million Blog Posts Are Written Every Day, Here's How You Can Stand OutPuranjay SinghYou've been told by "experts" for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. Here's the truth.
Five Incredibly Specific Tactics for Writing Enchanting CopySonja JobsonThe Web is chock-full of boring copy. But your website doesn't need to hang out with that crowd. Creating copy that connects with your audience is easier than you think; ...
#SocialSkim: Facebook Eyes Your Phone Calls, Plus 13 More Stories in This Week's RoundupAngela NatividadFind out how Facebook's begun colonizing phone calls and how its latest algo change will affect your brand page. You'll also get the score on Twitter's new DM feature for ...
Writing Responsibly When Writing Responsively: Six Simple TipsSusan SolomonWhen Google decided that mobile-friendliness will influence site rankings in search results, responsive design became a must. But what about the impact on copywriters and other content creators?
Web Content: Podcasts containing in-depth interviews with smart marketers from all walks of life.
Social Media and the Future of Publishing: Amy Maniatis of National Geographic Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgoneNational Geographic has dominated print media for 125 years, and now the organization is staking its claim on social networks and photo-sharing sites. EVP and CMO Amy Maniatis discusses brand management, the power of content, and the importance of emerging ...
Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]by Matthew GrantMarketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources to create the right kind of content for the right ...
Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]by Matthew GrantThe "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and implements—its content strategy.
Web Content: Online seminar broadcasts from the best minds in marketing
- Breathe New Life Into Your BlogBroadcast on 5/21/2015 with Christina IngeIn this PRO seminar, you'll learn the secrets of making your blog better than ever. From getting more people to read your posts to proving the ROI of blogging with lead generation techniques, you'll walk away with ideas that will make your blog more than nice-to-have—it'll be a cornerstone of sales growth.
- Going All In: How to Avoid the Perils of a Website RedesignBroadcast on 5/7/2015 with Brian MasseyIn this PRO seminar, we'll discuss the perils of a website redesign, and show you how to design a site for improved performance. We'll also share case studies of redesigns that have succeeded and failed, and you'll leave with practical advice on how to assess your existing site. (You'll also find out how Finish Line ultimately saved its online business!)
- Brain Science and Web MarketingBroadcast on 2/26/2015 with Andy CrestodinaIn this PRO seminar, we'll reveal the secrets of marketing masters and provide you with neuromarketing tactics applicable to the relationship between the brain, behavior, and marketing on the web. We'll share research, case studies, and specific neuromarketing tactics that any brand can use to better connect with their customers—including the use of social proof, psychological anchoring, and how to tap into cognitive biases in your writing.
- MarketingProfs University: How to Build and Maintain a Thriving Content EcosystemBroadcast on 11/3/2011 with Ann Handley, Matthew T. GrantAnn Handley and Matthew T. Grant walk you through creating, implementing, and sustaining a content marketing program by remaining what you already have.
- MarketingProfs University: Winning the Video RevolutionBroadcast on 10/13/2011 with Steve StockmanDuring this PRO seminar you'll learn how to rethink your approach to video and create videos that don't suck. Uncover the 10 critical elements of an effective video, including why audiences watch videos and how to make your story a success.
- MarketingProfs University: Getting Your Website Strategy RightBroadcast on 7/14/2011 with Gerry McGovernYou don't need a website strategy; you need a task strategy. Manage the customer task, and measure website success based on task completion.
- MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 with Heather Lloyd-MartinJoin us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.
- The Seven Deadly Sins of Landing Page DesignBroadcast on 11/11/2010 with Tim AshLearn how to avoid the most common landing page sins and increase conversions in this fast-paced and entertaining session with noted conversion expert and bestselling author Tim Ash.
- Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll MillerDon't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
- Leading Them by the Nose: How Web Visitors Follow the Scent of InformationBroadcast on 3/4/2010 with Jared SpoolGot Web content? Are visitors successful finding it, or do they give up and hit the Back button?
Web Content: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Digital Marketing Is a Circle of TrustReleased on 6/12/2015 with Jon-Mikel BaileyIn just 10 minutes, you'll learn how to create utility content—content that serves a purpose or solves a problem—and how this helps drive qualified traffic. In addition, we'll share insight on paid, owned, and earned media, how to use it to keep you in the circle of trust, and how to make it work to your advantage.
- Take 10: Five Ways to Refresh Your Website (Without Spending a Fortune!)Released on 2/6/2015 with Sherice JacobIn just 10 minutes, we'll share five simple tips to improve and refresh your website. You'll be able to makeover your website so that it looks current, loads faster, and increases your search engine optimization ranking—without wasting your time and money.
- Take 10: How to Gain More Search Visibility From Blog PostsReleased on 11/14/2014 with Lorrie Thomas RossIn just 10 minutes, we'll share how you can optimize your blog for search with easy architectural tactics and tools. Plus, you'll learn simple steps that you can add into your blogging routine to give your content more SEO power.
- Take 10: UX for the Non-Techie—How to Better Guide the User Through Your SiteReleased on 10/3/2014 with Jon-Mikel BaileyIn just 10 minutes, you'll learn some simple UX tricks to improve your website and your clients' journey to ensure that each page contains useful information and a meaningful call to action. Plus, you'll learn how staying agile can quickly enhance the UX and keep your clients' coming back.
- Take 10: No More Boring Blogs—Top Five Content Ideas for Your B2B BlogReleased on 8/22/2014 with MaryAnn PfeifferIn just 10 minutes, you'll learn how to write an inspiring B2B blog that's NOT boring. You'll learn the top five content ideas you can use right away, and understand why and how the right kind of content can help your blog grow your business.
- Take 10: Stop Wasting Your PowerPoints! How to Squeeze All the Good Stuff OutReleased on 5/16/2014 with Jon-Mikel BaileyIn just 10 minutes, you will learn how to extend the reach of your PowerPoint presentation through various social tools, resulting in more views and greater interest in your brand or service. You'll be able to put the content you've already created to work right away with these easy, yet effective, tips.
- Take 10: Merchandising Your Home Page to Increase SalesReleased on 7/19/2013 with Lois BrayfieldIn just 10 minutes, you'll learn the three most important things to consider when merchandising your home page that will not only increase conversion, but also increase your average sale.
- Take 10: Three Tools for Website SuccessReleased on 2/10/2012 with Jon-Mikel BaileyIn this Take 10, you'll learn about why content is your site's lifeblood and how navigation and layout guide the viewer to take action.
- Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll MillerIn just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
Web Content: Marketing downloads for the busy professional
- Video Marketing: How to Roll Video Into Your Media MixIn this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video.
- Website Metrics: What to Measure and How to ImproveIn this 27-page guide, you'll learn how to focus on the website data that matters most when you're intent on getting the most from your website—specifically, that which concerns website traffic, the visitor journey, visitor engagement, and conversions. It covers the various metrics to track in order to assess your website's performance in these areas and offers actionable tips for improving those results.