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Three Ways to Optimize Your Online Content Program
"In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
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Why Spelling Matters for SEO
"Spelling plays an important role when it comes to the SEO of a website," notes a post at the Brandignity blog. "Google claims it is not a direct factor they ...
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How to Build Your Email List With a Sweepstakes Competition
"Even seasoned email marketers who follow best practices for email list development, relevancy, and deliverability still lose about one-third of their subscribers annually due to bounces, unsubscribes, and spam complaints," ...
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How a Typo Can Hurt Your Business
"Have you noticed spelling errors on the websites of major, legitimate retailers and/or service providers?" asks Julia Rubiner in the Editorial Emergency newsletter. "The answer is almost certainly 'no.'" Large ...
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Three Tips for Creating Credible Online Content
"Why does content matter?" writes Erika Potter at the OrangeSoda blog. "It's simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It's vital that visitors ...
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Three Ways to Solve Duplicate Content Issues at Your Website
Is duplicate content causing indexing issues for your site? In a recent post at the State of Search blog, Nichola Stott describes how multiple instances of similar pages, especially at ...
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How to Optimize an About Page: Create Information Levels
Your About page is one of the most important pages on your site, says Lisa Banks in a post at the Site Reference SEO blog. Done right, it can help ...
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Branding in the Digital Age: How to Stop Wasting Money
Heads up: The age-old "sales funnel" metaphor—consumers begin their decision-making with a large number of options in mind and narrow their choices to an eventual sale—fails to capture the shifting ...
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How to Use Google's New Metatags to Protect Original Content
In a recent Search Engine Land post, Matt McGee reports on Google's experiment with new metatags designed to help identify original sources of online content found through Google News searches.
Google's ...
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Three Expert Tips for Boosting Your B2B Social-Media Outreach
You have the website. You have the blog. You're on Facebook. Some of your sales people even tweet. But where's the magic? Frankly, you often feel like your social-media outreach ...
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Three Basic SEO Tips to Boost Website Visibility
So, you want to improve your online visibility, but you're not an SEO expert. Never fear. C.B. Whittemore from the Simple Marketing blog has a basic SEO primer for you.
As ...
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Four Steps to SEO-Friendly Content
"You have a great website. It has beautiful images, a compelling theme and intuitive navigation, all designed to take eager visitors to complete descriptions of your proprietary products and services," ...
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How to Build a Content Time Bomb
When we write for company blogs, we tend to focus on timely information that's meant to be read sooner rather than later. But Rohit Bhargava suggests the creation of "content ...
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Three Brilliant Lessons From Gilt.com
"To say that Gilt.com is on fire may be something of [an] understatement," says Rohit Bhargava at the Influential Marketing Blog. "The site, which features daily special sales of luxury ...
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Improve Your Website by Removing These Four Things
Marketing experts often tell you which features your website absolutely must have. But for a post at the HubSpot blog, Kipp Bodnar created a list of items you should delete ...
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Four Things Writers and Editors Need to Know About SEO
When it comes to SEO, writes Ian Lurie at Conversation Marketing, "Publishers have it easy: Make some changes, site- or server-wide, and you're a hero." This isn't quite the case, ...
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Three Things You Need To Know About Website Design
Jonathan Kranz writes that he often winces at the missed opportunities he sees in B2C and B2B websites. "There may be nothing particularly 'wrong' about the design, the underlying coding, ...
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Four Ways to Be an Indispensable Resource to Prospects
"One of today's hottest B2B marketing topics, along with social media, is content," writes Susan Fantle in a guest post at Marketfish. And if you want your content marketing program ...
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Trust Me on This
"Trust is one the hardest things to build into the 'blink' factor on a website," says Patsi Krakoff in a recent post at the Writing on the Web blog. "It's ...
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Tech Web Copy: Easy Does It
Reading on the Web is difficult. Computer monitors have low screen resolution, and their projected light quickly makes our eyes tired. At most, your prospects read 28% of the words ...