Marketing Resources: Web Content

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Results for Web Content

Transforming Customers Into a Community by Adam Boyden
When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with ...
More articles on Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
Marketers: Don't Just Buy Media—Earn It! by Ben Straley
Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube
Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton Newby
In the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...
More articles on Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
Three Ways Healthcare Brands Can Leverage Social Media by Maryann Kuzel
Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will ...
More articles on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
Should You Launch a Brand Community? by Nancy Strauss
On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although ...
More articles on Collaboration, Customer Engagement, E-Commerce, Search Engines, Web Content, Websites, Word of Mouth
Boost Your Site Traffic (Part 2): 10 Tips for Getting High-Quality Links and Visitors by Kimberly Smith
Linking strategy is about doing whatever it takes—buying, swapping, going after as many reciprocals as possible—to maximize your presence on the vast expanse that is the World Wide Web, all of which will ultimately lead to increased site traffic and ...
More articles on Blogging, Marketing Tips, RSS, Search Engines, Targeting, Twitter, Web Content, Websites
Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank by Kimberly Smith
Where can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...
More articles on Blogging, Google, Keywords, Marketing Tips, Search Engines, SEO, Targeting, Web Content
Web Site Content—It's All About the Why by Jerry Bader
This focus on "The What" is exacerbated by some search engine optimization techniques intended to drive traffic rather than to brand product, sell services, or convert traffic into customers. Traffic is important, but converting that traffic into paying customers is ...
More articles on Web Content, Web Copy, Websites
How to Get the Web Content You Want From the Employees You Have by Jonathan Kranz
With the growing significance of the Web as an integral part of the long B2B sales process, companies are more aware of the value of content: meaningful communications material that attracts and holds prospect attention. But... where will that content come ...
More articles on B2B Marketing, Marketing Tips, Web Content, Websites, Writing
Killer Web Content Examples by Gerry McGovern
Out of 18 choices, why does one piece of content get 49% of the vote while another gets 0%?
More articles on Customer Engagement, Web Content, Web Copy, Websites
Does Web 2.0 Make Copy and Content Less Important? by Nick Usborne
If your users generate content, what's the role of the professional web writer?Is an online copywriter or web writer any longer relevant for a site that generates a lot of its content through user contributions? Nick thinks so. In fact, he ...
More articles on Copywriting, Customer Engagement, Web Content, Web Copy, Websites
Where to Find Good Content for Your Online Newsletter by Nick Usborne
There are a number of rich places to find content for your newsletter. Some of it takes the form of free articles. Some of it you pay for, and you can request any kind of content you like. Whatever your industry ...
More articles on Customer Engagement, Newsletters, Web Content, Writing
Creating Content Streams for Web Watering Holes by Jonathan Kranz
At a recent marketing association event about landing big company clients, one of the participants asked the speaker, "How do we find the watering holes where the decision makers meet?" The room burst into discussion. Some people said golf courses. Some ...
More articles on Blogging, Case Studies, Collaboration, Customer Experience, Press Releases, Web Content, Websites, White Papers
Q&A With Jimmy Wales: From Encyclopedias to Wikipedia by Nathan Kaiser
Jimmy Wales is the founder of Wikipedia, the world's largest free online encyclopedia. In its development, Wales created a community of volunteers who have published over 800,000 articles. Here, Wales offers some insights to his business and its philosophy, and he ...
More articles on Marketing Inspiration, Web Content, Websites, Word of Mouth
How Web Content Can Shorten a Complex Sale by David Meerman Scott
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The ...
More articles on Collaboration, Lead Generation, Personas, Sales, Thought Leadership, Web Content, Web Copy, Webinars, White Papers
Killer, not Filler: Metrics That Make the Case for Quality Content by Gerry McGovern
To maximize value on your Web site, focus on your killer content. Delete the filler content. Yes, it's that simple.
More articles on Measurement, Metrics, Web Analytics, Web Content, Websites
Recall Ability: Web Content Versus Print Content by Gerry McGovern
The Web is not a great place to win hearts and minds. It is not a great place to convince people to do something they did not come to the Web already intending to do. Traditional marketing techniques, such as ...
More articles on Google, Measurement, Print Collateral, Web Content, Websites
Prove the Value of Your Content With Numbers by Gerry McGovern
Content management has been a fuzzy, poorly respected discipline within many organizations. Its related discipline, communications, is often seen as peripheral and non-strategic. But the truth is, there are quantifiable benefits that a quality public Web site or intranet can ...
More articles on Lead Generation, Metrics, Web Content, Websites, Writing
Marketing Challenge: 7 Ways to Super Content by Hank Stroll
This week, read your answers to the previous challenge: What are the top secrets to creating great online content? Also this week, solve this problem: How does a speaker go about getting more engagements including meetings, conventions, seminars and tradeshows? ...
More articles on Marketing Challenges, Web Content, Web Copy, Websites, Writing
Publish the Web Content You Can Manage by Gerry McGovern
Sometimes, less is more. Especially when it comes to content. Many Web sites are too big to professionally manage with the number of staff available. There might be a Web team of four people, yet they have a site that requires ...
More articles on Web Content, Web Copy, Website Design, Websites

See all 51 marketing articles related to Web Content

I Prefer a Smooth Blend
To be free or not to be free? That is the question many content providers are asking these days. Says SEO Book author Aaron Wall in a Search Engine Land article: ...
More articles on Search Engine Marketing, Social Media, Web Content, Writing
Make This List, and Check It Twice
If you sell products to consumers, the year-end holidays are a make-or-break big deal. So, making sure online buyers find you easily and happily by planning your search strategy ahead ...
More articles on Keywords, Market Research, PPC Campaigns, Search Engine Marketing, Targeting, Web Content
What I'm Trying to Say Is…
"If you think your website content isn't working for you," says Rick Sloboda of Webcopyplus, "you're probably right. And the realization that you need something better is a step in ...
More articles on Customer Engagement, Sales, Small Business, Web Content, Writing
Searchers to Subscribers to Fans
"If you're interested in building a flourishing online brand and website that generates links and traffic organically as part of your Internet marketing efforts, it's important to develop an active ...
More articles on Community, RSS, Search Engine Marketing, Web Content, Websites
Think of It as Home Improvement
"Sending guests into your house through the front door—with no previous knowledge of your floor plan, and no escort from someone who knows the house—seems rather rude," says Justin Talerico ...
More articles on B2B Marketing, Landing Pages, Sales, Web Content, Websites
You CAN Get Satisfaction
Mick Jagger sang, "I can't get no satisfaction," and that's apparently how many SEM professionals feel about their efforts these days. A recent report from [x+1] found that even though ...
More articles on Keywords, Landing Pages, Search Engine Marketing, Segmentation, Targeting, Web Content
Feeling Left Out? Link Up at Home!
Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
More articles on Keywords, Links, Search Engine Marketing, SEO, Web Content, Website Design
Where SEO Yin Meets SM Yang
"Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...
More articles on RSS, Search Engine Marketing, SEO, Social Media, Web Content, Website Design, Word of Mouth
I Feel Your Pain—Here's an Aspirin
"When your visitor arrives at your site," says Pete Caputa in a post at HubSpot, "they're most likely looking to solve a problem. In order to grab their attention and ...
More articles on Copywriting, Lead Generation, Small Business, Web Content
Five Tips for Building a Better B2B Website
What's the definition of a great website? What's the secret to better business lead generation? And what's the first step to building a site that delivers the kind of results ...
More articles on B2B Marketing, Lead Generation, Marketing Tips, Videos, Web Analytics, Web Content, Web Copy, Website Design, Websites, YouTube
Give Them the B2B Content They Want
"B2B readers love web content," writes Cris L. Rominger in a post on the Red On Marketing blog. "Anyone who has created or consumed content in the B2B marketplace knows ...
More articles on B2B Marketing, High-Tech Marketing, Web Content
Meet the SEO Royal Family
We all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...
More articles on Keywords, Landing Pages, Search Engine Marketing, SEO, Testing, Web Content, Website Design
Twitter + Wine = Dream Job
With all that negativity about today's job market, a bit of lightheartedness doesn't hurt, right? Well, looks like Murphy-Goode Winery in Sonoma City, has done so by creating THE dream ...
More articles on Blogging, Career Management, Corporate Blogging, Facebook, Job Search, Social Media, Social Networking, Twitter, Video Blogs, Videos, Web Content
Friends Help Friends Boost Rankings
"I get by with a little help from my friends." The words of that old Beatles song could well be applied to today's search marketers. After all, there's nothing like a ...
More articles on Collaboration, Google, Links, Press Releases, Search Engine Marketing, Web Content, Website Design
Did You Know?
Did you know that the top 10 in-demand jobs in 2010 did not exist in 2004? Did you know that today's learner will have 10 to14 jobs by the age ...
More articles on Career Management, Management, Marketing Challenges, Thought Leadership, Videos, Web Content, YouTube
What Exactly Do You Do, Again?
We all know the cliché: you have 1.5 milliseconds to grab a prospect's attention at your home page and convince him to stay. So why, then, are so many B2B ...
More articles on B2B Marketing, Search Engines, Taglines, Testing, Value Propositions, Web Content, Websites
Words, Words, and More Words
A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
More articles on Keywords, Search Engine Marketing, Search Engines, Web Content, Web Copy