Marketing Resources: Search Engines

• 10 Ways to Own Page One of the Google Search Resultsby Nathan Hanks
  With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.
  More articles on Google, Search Engine Marketing, Search Engines, Social Media, Websites
• How to Improve Your Conversion Rate (A Case Study Approach)by Paras Chopra
  You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
  More articles on Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing
• Potential Customers Are Telling You How to Market to Them!by Arnie Kuenn
  The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers.
  More articles on Content, Customer Engagement, Market Research, Search Engines, Social Media, Social Networking
• The Convergence of Search and Social Mediaby Jonathan Lawoyin
  The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
  More articles on Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
• Three Reasons Long-Term Domain Registrations Make Senseby Brant Kelsey
  If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones pointing to an old microsite promotion. If you don't, you ...
  More articles on Brand Equity, Marketing Smarter, Marketing Tips, Naming, Search Engines, Websites
• Five Reasons Why Deep Links Help—Not Hurt—Your Siteby Larry Kim
  Historically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a ...
  More articles on Keywords, Links, Search Engines, Website Design, Websites
• The Fallacy of Search Engine Marketing Onlyby Scott Buresh
  There has been much debate in the search community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to Internet marketing. The naysayers generally have a common argument: ...
  More articles on Online Marketing, Search Engine Marketing, Search Engines
• Google Caffeine: Real Impact or Just Hype?by Brian Easter
  Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?
  More articles on Google, Local Marketing, Search Engines, SEO, Social Media
• Five Simple Link-Building Tipsby Oliver Feakins
  Link-building services are the most commonly outsourced aspect of SEO. The process involves finding qualified and thematically relevant one-way linking partners who will link to your website. Spammy, automated products seldom cultivate valuable links and tend to do more harm ...
  More articles on Keywords, Links, Marketing Strategy, Search Engines, SEO
• Five Paid-Search Tips to Boost Quality Score (and Drive Higher ROI)by Matt Lawson
  By using new campaign-management techniques, smart marketers can gain a sizable and lasting advantage over the competition in the auction for keywords—ensuring their ads show up high in search results without dampening ROI.
  More articles on Keywords, Marketing Tips, PPC Campaigns, ROI, Search Engines
• Recruiting Executives and Industry Experts for Qualitative Researchby Scott Swigart, Sean Campbell
  Your studies are not appropriate for participants found on purchased lists, and the participants will take part in a series of in-depth interviews. So how do you find your interviewees?
  More articles on Case Studies, Google, LinkedIn, Market Research, Search Engines, Thought Leadership, Videos
• Yes, Facebook Is a Business Toolby Paul Chaney
  Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it ...
  More articles on Facebook, Google, Marketing Tips, Online Marketing, Search Engines
• Advertising Is the Price You Pay for Not Being Creativeby John Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
  More articles on Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User-Generated Content
• Is Your Website Impeding Your SEO?by Jonathan Fashbaugh
  As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine ...
  More articles on Keywords, Marketing Tips, Search Engines, SEO, Website Design
• Should You Launch a Brand Community?by Nancy Strauss
  On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although ...
  More articles on Collaboration, Customer Engagement, E-Commerce, Search Engines, Web Content, Websites, Word of Mouth
• Seven Tips for Marketing Events With Paid Searchby Brian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
  More articles on Copywriting, Keywords, Marketing Tips, Search Engines, Trade Shows/Events, Web Copy, Websites
• Boost Your Site Traffic (Part 2): 10 Tips for Getting High-Quality Links and Visitorsby Kimberly Smith
  Linking strategy is about doing whatever it takes—buying, swapping, going after as many reciprocals as possible—to maximize your presence on the vast expanse that is the World Wide Web, all of which will ultimately lead to increased site traffic and ...
  More articles on Blogging, Marketing Tips, RSS, Search Engines, Targeting, Twitter, Web Content, Websites
• Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rankby Kimberly Smith
  Where can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...
  More articles on Blogging, Google, Keywords, Marketing Tips, Search Engines, SEO, Targeting, Web Content
• How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analyticsby Todd Miechiels
  One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely ...
  More articles on Measurement, Metrics, Sales, Search Engine Marketing, Search Engines, Web Analytics, Websites
• The Latest SEO Trends and Metrics: What's Hot, What's Notby Stephan Spencer
  It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not ...
  More articles on Keywords, Metrics, Search Engines, SEO

See all 125 marketing articles related to Search Engines

• Three Ways to Optimize Your Online Content Program
  "In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
  More articles on Content, Keywords, Search Engine Marketing, Search Engines, Web Content
• Four Ways to Own the First SERP
  "When consumers hear of a local business that is not well known, it's only natural that they conduct some research before making a purchase," writes Nathan Hanks in an article ...
  More articles on Google, Marketing Tips, Search Engine Marketing, Search Engines, Social Media
• Tech Paid-Search Spending Exceeds Forecast
  Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, ...
  More articles on PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• Search Rankings: Google Widens Lead Over Yahoo
  Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with ...
  More articles on Customer Behavior, Google, Research Summaries, Search Engines
• An Argument for Content Creation Before Optimization
  "Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for ...
  More articles on Content, Keywords, Search Engines, SEO
• Optimize for Bing: Four Key Tips
  Although Google remains the search engine of choice for most customers, you can't ignore the importance of optimizing for Bing—which currently powers nearly a third of all stateside searches. And ...
  More articles on Content, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• Shoppers via Social Sites Buy Less Often, but Spend More
  Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Search Engines, Social Networking
• Search Rankings: Google Grabs 64.8% in August
  Google Sites led the US explicit core search market in August 2011 with 64.8% of search queries conducted, followed by Yahoo Sites with 16.3% and Microsoft Sites with 14.7%, according ...
  More articles on Google, Research Summaries, Search Engines
• SERPs: The Benefits of Being No. 1
  The benefits of ranking on the first search-engine results page (SERP) are more valuable than ever: 60% of clicks are generated by the top three SERP results, while the average ...
  More articles on Research Summaries, Search Engine Marketing, Search Engines
• The Five Rs of Search Engine Marketing
  In a video interview with Web Marketing Today, Bryan Eisenberg offers a 7-minute primer on what he terms the Five Rs of search engine marketing. "I really wanted to demystify ...
  More articles on Content, Marketing Tips, Search Engine Marketing, Search Engines
• Google Nabs 65% of Search in February
  Google Sites led the US explicit core search market in February 2011, accounting for 65.4% of total searches conducted during the month, followed by Yahoo Sites with 16.1% and Microsoft ...
  More articles on Google, Research Summaries, Search Engines
• Google Captures 67% of Search in December
  Google Sites led the US explicit core search* market in December 2010, accounting for 66.6% of total searches conducted during the month, followed by Yahoo Sites with 16.0% and Microsoft ...
  More articles on Customer Behavior, Google, Research Summaries, Search Engines
• Google Nabs 66% of Searches in November
  Google Sites led the US explicit core search* market in November 2010, accounting for 66.2% of total searches conducted during the month, followed by Yahoo Sites with 16.4% and Microsoft ...
  More articles on Google, Research Summaries, Search Engine Marketing, Search Engines
• SEO Tips for Bing
  Whether you're a site owner attempting to rank higher in search results, or a Web developer or designer working with a marketing team on a cool new project, it's more ...
  More articles on Keywords, Search Engines, SEO
• How to Respond When Execs Hound You About Your Search Programs
  "You're sitting at your desk and the email lands in your inbox with a thud," writes Michael Brenner at B2B Marketing Insider. "[S]omeone important in your company just did a ...
  More articles on Keywords, Search Engine Marketing, Search Engines, SEO
• Online Searchers Swayed by Images, Multiple Brand Appearances
  When searching for products and services online, appearance matters: 48% of search engine users say they are more likely to click on a search result if it includes an image ...
  More articles on Branding, Customer Behavior, Research Summaries, Search Engines
• Five Reasons to Make Social Media Part of Your SEO Strategy
  It's well known in SEO circles that most links created through social media are "nofollow"—and therefore don't help sites rank higher with search engines. Some SEO professionals believe there's no SEO ...
  More articles on Links, Search Engine Marketing, Search Engines, Social Media
• Google Leads in Explicit Core Search in August
  Google Sites led the US explicit core search* market in August 2010, accounting for 65.4% of total searches conducted during the month, down 0.4 percentage points from July, according to ...
  More articles on Google, Research Summaries, Search Engines
• Google's Share of Searches Holds Steady in July
  Google continued to dominate search in July, accounting for 71.43% of all US searches conducted in the four weeks ended August 1, 2010, while Ask's share of searches reached 2.32%, ...
  More articles on Experian Hitwise Data, Google, Research Summaries, Search Engines
• Bing's Search Share Up 7% in June
  Though Google continued to dominate search in June, accounting for 71.65% of all US searches conducted in the four weeks ended June 26, Bing's share of searches reached 9.85%, up ...
  More articles on Experian Hitwise Data, Google, Research Summaries, Search Engine Marketing, Search Engines

See all 70 marketing Daily Posts related to Search Engines

Search Engines case studies, deconstructing real life examples and illustrating lessons learned

• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How a Manufacturer Increased Sales 30% by Using the Right Vertical Search Engineby RUD Chain, Inc.
  A Web site isn't much of a marketing tool if your target audience can't find it. Officials at RUD Chain, a manufacturer of high-end industrial chains, discovered that access to a quality vertical search engine was the missing link to getting its Web site in front of key customers. Until a few years ago, RUD Chain advertised primarily on general commerce-oriented Web sites and in trade magazines. But those avenues produced few sales leads.
  More case studies on Case Studies, Lead Generation, Sales, Search Engine Marketing, Search Engines

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Search Engines online seminar broadcasts from the best minds in marketing

• Turning Social into Local: Generating Local Leads and Customer EngagementBroadcast on 5/6/2010 11:00:00 AM
  More seminars on Lead Generation, Local Marketing, Mobile Marketing, Search Engines, SEO, Social Media, Twitter
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 11:00:00 AM
  More seminars on Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 11:00:00 AM
  More seminars on Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 11:00:00 AM
  More seminars on Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO
• Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009
  More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Advanced Tactics in SEO: Part Art, Part ScienceBroadcast on 3/27/2008 11:00:00 AM
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007
  More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Best Practices in Web Content: Beauty Doesn't Matter (much)Broadcast on 12/7/2006 11:00:00 AM
  More seminars on Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Killer Web Content: Make the sale. Deliver the service. Build the brand.Broadcast on 12/6/2006 11:00:00 AM
  More seminars on Customer Behavior, Customer-Centric, Marketing Tips, Search Engines, Web Content
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyBroadcast on 6/29/2006 11:00:00 AM
  More seminars on Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing
• Essentials of Paid Search MarketingBroadcast on 3/8/2006 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• Google in the Real World: How Links Boost Your RankingBroadcast on 11/10/2005 11:00:00 AM
  More seminars on Creativity, Google, RSS, Search Engines, SEO, Websites
• Killer Search Engine Content: Create Web Content to Get on the First Page of Search ResultsBroadcast on 3/23/2005 2:00:00 PM
  More seminars on Creativity, Search Engines, SEO, Web Content, Website Design, Writing
• Paid Search Advertising: Successful Campaigns Using Google and OvertureBroadcast on 2/3/2005 11:00:00 AM
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines
• Make GOOGLE Your Most Powerful Market Research ToolBroadcast on 9/15/2004 2:00:00 PM
  More seminars on Google, Market Research, Marketing Tips, Search Engines

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Search Engines Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 10:00:00 AM
  More Take 10 on Keywords, Market Research, Marketing Tips, Research, Search Engines, Twitter
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 10:00:00 AM
  More Take 10 on Content, Keywords, Marketing Tips, Search Engines, SEO, Web Content, Website Design

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Search Engines marketing downloads for the busy professional

• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
  More tools on Google, Market Research, Search Engines

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