Search Engines: How-to articles covering the latest marketing tactics, tips, and strategies.

• Facebook's Graph Search Results Page: An Eye-Tracking StudyLenna Garibian
  Being in the top 2-3 listings of a Facebook Graph Search results page is key to ensuring a listing is seen quickly and for a relatively long duration, according to ...
  Advertising, Facebook, Research Summaries, Search Engine Marketing, Search Engines
• Top Mobile Web Destinations by Category: Google (News), ESPN (Sports), Amazon (Shopping)...Lenna Garibian
  Google is the most popular Web destination among users of mobile devices, according to new data from Hitwise Mobile: Google attracted 17.27% of total Web traffic via mobile devices for ...
  Customer Behavior, Email, Research Summaries, Search Engines, Websites
• Five Websites Capturing 20% of all Search Result ClicksLenna Garibian
  Led by Facebook, five websites captured 20% of all search clicks from US search engines (Google, Bing, etc.) in the fourth quarter of 2012, and some 500 websites captured nearly ...
  Facebook, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• 17 Types of Content That Google Will Eat UpJeff Foster
  Just what the title says... along with an infographic and a host of examples, illustrations, and explanations.
  Blogging, Brand Awareness, Content, Content Marketing, Google, Inbound Marketing, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• Milestones in the History of the Internet [Infographic]Verónica Maria Jarski
  To remember the Internet's past is to remain open and curious about its future. After all, seeing how far along it has come inspires us to wonder about where it's ...
  Digital Marketing, Search Engines, Social Media, Technology, Websites
• News Consumption: Digital, Mobile, and Social Media TrendsLenna Garibian
  Most digital news consumers find news information from Web-native sources such as The Huffington Post and Yahoo, but they rely on more traditional news outlets such as the New York ...
  Content, Customer Behavior, Facebook, Google+, Mobile Marketing, Research Summaries, Search Engines, Social Media, Word of Mouth
• Confusion About How Facebook, Google Make MoneyLenna Garibian
  Though 70% of online adults say they know how to post content on a Facebook wall, only 54% say they understand how the site makes money, according to a survey ...
  Advertising, Facebook, Google, PPC Campaigns, Research Summaries, Search Engines
• Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTRLenna Garibian
  Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a ...
  Advertising, Google, PPC Campaigns, Research Summaries, Search Engine Marketing, Search Engines
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy
• 1 in 4 Google Search Queries Is Local
  About one-quarter (24.24%) of all search queries conducted via Google are for local goods and services, according to a study by Chitika Insights. However, Bing and Yahoo users are more ...
  Customer Behavior, Local Marketing, Mobile Marketing, Research Summaries, Search Engine Marketing, Search Engines

Search Engines: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Why Your Online Strategy Really Is Your Business StrategyBroadcast on 9/13/2012 with Vanessa Fox
  In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
  Digital Marketing, Keywords, Marketing Strategy, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Business
• MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George Michie
  In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
  Advertising, Digital Marketing, Keywords, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• The 10 Most Common SEO Mistakes Marketers MakeBroadcast on 6/14/2012 with Stephan Spencer
  Learn how to fare better in organic search, outrank your competition, and improve your overall SEO results.
  Digital Marketing, Keywords, Marketing Strategy, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• Turning Social into Local: Generating Local Leads and Customer EngagementBroadcast on 5/6/2010 with John Jantsch
  Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers.
  Lead Generation, Local Marketing, Mobile Marketing, Search Engines, SEO, Social Media, Twitter
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Bing Isn't Google: The Differences That Matter for Search MarketingBroadcast on 2/18/2010 with Janet Driscoll Miller
  What should you do to best optimize your website for Bing that you aren't already doing for Google?
  Google, Measurement, Metrics, New Media, Search Engine Marketing, Search Engines, Website Design, Websites
• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 with Avinash Kaushik
  He's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web.
  Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO
• Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009 with Stephan Spencer, Mark Kaufman
  If you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ...
  Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Advanced Tactics in SEO: Part Art, Part ScienceBroadcast on 3/27/2008 with Stephan Spencer, Rand Fishkin
  Ever wonder what the SEO pros know that you don't? What search engine optimization tools they use every day that you don't even know exist? Take your SEO skill set to the next level, even if you're already a savvy search marketer.
  Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007 with Stephan Spencer, Chris Smith
  Got a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site.
  Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites

Search Engines: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Powerful SEO Tips for Getting Your Mobile Apps RankedReleased on 6/15/2012 with Brian Klais
  In just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines.
  Digital Marketing, Integrated Marketing, Interactive Marketing, Mobile Marketing, Search Engine Marketing, Search Engines, Take 10
• Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 with Sean Campbell
  Find out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell.
  Keywords, Market Research, Marketing Tips, Research, Search Engines, Take 10, Twitter
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll Miller
  In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
  Content, Keywords, Marketing Tips, Search Engines, SEO, Take 10, Web Content, Website Design

Search Engines: Marketing downloads for the busy professional

• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
  Google, Market Research, Search Engines