• Advertising Is the Price You Pay for Not Being Creative by John Rooks
  We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
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• Is Your Website Impeding Your SEO? by Jonathan Fashbaugh
  As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine ...
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• Should You Launch a Brand Community? by Nancy Strauss
  On company Web sites everywhere, community sections are popping up—both a cause and an effect of a climate in which more and more marketing directors and brand managers are being asked by their companies, "Why don't we do something 2.0?" Although ...
  More articles on Collaboration, Customer Engagement, E-Commerce, Search Engines, Web Content, Websites, Word of Mouth
• Seven Tips for Marketing Events With Paid Search by Brian Combs
  Marketing events with paid search campaigns can be a great source for additional traffic and, with these tips, can also be an efficient promotion channel.
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• Boost Your Site Traffic (Part 2): 10 Tips for Getting High-Quality Links and Visitors by Kimberly Smith
  Linking strategy is about doing whatever it takes—buying, swapping, going after as many reciprocals as possible—to maximize your presence on the vast expanse that is the World Wide Web, all of which will ultimately lead to increased site traffic and ...
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• Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank by Kimberly Smith
  Where can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...
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• How You Lose Sales With Bad Search Marketing Decisions Based on 'Best-Practice' Web Analytics by Todd Miechiels
  One of the most dangerous trends emerging is that B2B marketers, and their extended search-marketing resources, are regularly making bad decisions based on "solid analytics data." All too often, marketers are deciding to spend either more or less money based solely ...
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• The Latest SEO Trends and Metrics: What's Hot, What's Not by Stephan Spencer
  It takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not ...
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• Maximize Your Search Potential Through Blended Search by Brian Brown
  Blended search, also known as universal search, is starting to change the way searchers see search results—and consequently, the way search marketers and Web site owners approach search marketing.
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• All Search Engines Love Spiders: How Meta Commands Can Help You Love Them Too by Scott Buresh
  Nearly all search engines use spiders (also known as robots, their original name) to go out and scour the Web looking for Web pages. These search engine spiders then bring the data back to be indexed by the engine. Since roughly ...
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• Sculpting your Site's PageRank Can Help Your Search Engine Rankings by Stephan Spencer
  Sculpting PageRank? Are you scratching your head, wondering whether Stephan is talking about carving a masterpiece? In a way, he is. If you are considering your options for getting a jump on your competitors in the search results, take a closer ...
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• Six Sneaky SEO Techniques That Will Get Web Sites Banned by Dharmesh Shah
  There are many efficient Search Engine Optimization techniques to optimize your business's Web site, and then there are nefarious methods. These six sneaky techniques will not only ruin your reputation and get your site banned from Google, but could have ...
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• In Search, Bigger Is Not Better by Jason Prescott
  General search engines like Google and Yahoo aren't designed for B2B companies, which is why so many experience disappointing results. Recent developments with smaller Vertical Search Engines (or VSEs) are providing a strong alternative. But, as with any growing industry, ...
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• MarketingProfs Podcast: Copywriting, Online Calendar Services, and New Year Resolutions by John Wall, Christopher Penn
  Learn some tips for writing provocative and compelling copy, get some insight into how to best use online calendaring services and how they differ from each other, and make New Year's resolutions that are both important and achievable.
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• A 10-Step Program for Search Engine Fitness by Chet Geschickter
  There's no silver bullet for search engine optimization. You need to do the right things over and over, over extended periods of time. Key among these are generating relevant content, gaining inbound links, and designing and coding for search friendliness. Perform ...
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• Web Site Creation and the Eye of the Spider by Scott Buresh
  There is quite a difference in what is seen by humans on a Web site and what is seen by a search engine "spider" a program that routinely combs the Internet indexing Web sites. An untold numbers of expensive ...
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• How to Use Effective Keyword Choices as the Foundation for a Powerhouse Web Site by David Salinas
  For any online business, the goal of search engine marketing is to achieve high rankings in the major search engines for keyword phrases specific to the products or services offered. What's more, it's just as crucial to ensure that the keywords ...
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• Personalized Search: All's Well... or Orwell? by Scott Buresh
  Google is now (and has been for some time) collecting data on individual users, and they are assuming that users will trust them with this data to "Do No Evil," as their famous slogan goes. Only time will tell whether ...
  More articles on Customer Behavior, Google, Keywords, Personalization, Search Engines, SEO
• Ethical Search Engine Optimization Meets the Consistent Value Proposition by Brian Ortiz
  We all know the basics of the consistent value proposition: When involved in providing a service or selling a product, every aspect of the customer experience must be consistent within the mindset of the prospect—from pricing to packaging, from customer ...
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• SLQuery: The Next 'Google' of Second Life? by Bill Nissim
  Google's search engine is a widely used tool for locating information or items on the Internet. On any given search, in mere seconds it offers up a vast set of relevant links for the user to sift through. A new ...
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• Asia/Pacific Search Volume Hits Record in September
  Asia/Pacific Internet users conducted 38.6 billion search queries in September 2009, a 33% increase over the previous year, according to comScore data.
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• 8+ Word Searches Grew 3% in Canada
  Canadian searches on Google properties increased 1% from August to September, according to Experian Hitwise's latest report on search in Canada. Longer searches are on the rise, with search queries ...
  More articles on Google, Keywords, Market Research, Search Engines
• Google Performs 71% of Searches in September
  Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, ...
  More articles on Google, Keywords, Market Research, Search Engines
• Expand Your Local Horizons
  For the small-business owner, getting your name out via local search is a must. And to many marketers, that means optimizing for Google's universal results. After all, Google is the ...
  More articles on Google, Local Marketing, Search Engine Marketing, Search Engines, Small Business
• Recession, Unemployment Drive Medical Site Traffic
  Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in ...
  More articles on Keywords, Market Research, Recession, Search Engine Marketing, Search Engines, Segmentation, Websites
• Americans Did 13.9 Billion Searches in August
  Google remains the undisputed king of search, but a recent analysis of search activity uncovered a few surprises.
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• Bada-Bing! Microsoft Scores Search Share
  Google accounted for 74.04% of all US searches conducted in the four weeks ended June 27, followed by Yahoo Search at 16.19%, the recently launched Bing at 5.25%, and Ask.com ...
  More articles on Google, Keywords, Search Engines, Surveys
• Basic Tips for Fighting Click Fraud
  Click Forensics has released statistics for the first quarter of 2009 revealing that 13.8 percent of clicks are a result of fraudulent behavior. Although that figure is down from 17.1 ...
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• New Brain in Town
  There's a new thinker in town, and its name is Wolfram Alpha—a "computational knowledge engine." It can handle some complex searches, and it's quite different from how Google functions.
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• Slice and Dice with Advanced Segmentation
  In a guest post at the Solutions for Southeast Asia blog, Barbara Pezzi of Swissotel explains how the introduction of advanced segmentation in Google Analytics enables her to group website ...
  More articles on Customer Experience, Google, Keywords, Marketing Analytics, Search Engines, Segmentation, Websites
• Have Goals, Can Measure
  You closely monitor the results of your paid-search efforts. Shouldn't you do the same for your natural-search program? In a recent MarketingProfs article, Netconcepts' John Thielmann says measuring your natural search ...
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• Lead That Search Party!
  According to an iProspect and JupiterResearch study released last year, search users prefer "blended" search results—in which results are potpourried with videos and other media—over standard (slightly boring) text-only search ...
  More articles on Customer Engagement, Google, Interactive Marketing, Search Engines, Social Media, Videos
• What Exactly Do You Do, Again?
  We all know the cliché: you have 1.5 milliseconds to grab a prospect's attention at your home page and convince him to stay. So why, then, are so many B2B ...
  More articles on B2B Marketing, Search Engines, Taglines, Testing, Value Propositions, Web Content, Websites
• Seek and Ye Shall Find Our Event
  When you plan an event, you pull out all the stops. So, too, should it be with your event promotions. Apogee Search's Brian Combs suggests in a recent MarketingProfs article ...
  More articles on Copywriting, Keywords, Landing Pages, PPC Campaigns, Search Engine Marketing, Search Engines, Targeting
• Tag, You're It!
  When the spiders come crawling through your Web pages, will they find what they need to index the pages properly? They will if you're using meta commands, or tags, correctly. ...
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• Words, Words, and More Words
  A new trend uncovered by Hitwise reveals that search queries on all major search engines are starting to get longer and longer. In a recent study, the measurement firm found ...
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• Have You Considered Analysis?
  There are some great free resources to help with keyword research. Overture's Search Term Suggestion Tool, for example, can provide useful insight. But as Keyword Research Analysis expert Valerie DiCarlo ...
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• Too Much of a Good Thing
  A prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
  More articles on Copywriting, Search Engine Marketing, Search Engines, SEO, Web Copy
• Mix It Up, People
  In a post at the HubSpot blog, Prashant Kaw says his small education-oriented Web site has achieved remarkable Google rankings in a category loaded with heavyweight competitors. His dependence on ...
  More articles on Marketing Strategy, Search Engines, Small Business, Social Networking
• All You Need is Patience
  If you're considering a site redesign for the new year, you'll want to optimize it for search engine results. What's the best way to optimize? Jody Nimetz at SEO Space ...
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See all 23 marketing Daily Posts related to Search Engines

Search Engines case studies, deconstructing real life examples and illustrating lessons learned

• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.com
  CASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.
  More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How a Manufacturer Increased Sales 30% by Using the Right Vertical Search Engineby RUD Chain, Inc.
  A Web site isn't much of a marketing tool if your target audience can't find it. Officials at RUD Chain, a manufacturer of high-end industrial chains, discovered that access to a quality vertical search engine was the missing link to getting its Web site in front of key customers. Until a few years ago, RUD Chain advertised primarily on general commerce-oriented Web sites and in trade magazines. But those avenues produced few sales leads.
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Search Engines online seminar broadcasts from the best minds in marketing

• Search Engine Optimizing Your Website, Soup to NutsAttendee rating:  - 1/15/2009
  More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Advanced Tactics in SEO: Part Art, Part Science Attendee rating:  - 3/27/2008
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Search Engine Optimization (SEO) for Really Big WebsitesAttendee rating:  - 6/28/2007
  More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Best Practices in Web Content: Beauty Doesn't Matter (much)Attendee rating:  - 12/7/2006
  More seminars on Customer Experience, E-Commerce, Online Marketing, Search Engines, Web Content
• Killer Web Content: Make the sale. Deliver the service. Build the brand.Attendee rating:  - 12/6/2006
  More seminars on Customer Behavior, Customer-Centric, Marketing Tips, Search Engines, Web Content
• The New Rules of PR: How to Use Press Releases to Reach Buyers DirectlyAttendee rating:  - 6/29/2006
  More seminars on Press Releases, Public Relations, Search Engines, Segmentation, Thought Leadership, Websites, Writing
• Essentials of Paid Search MarketingAttendee rating:  - 3/8/2006
  More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
• Google in the Real World: How Links Boost Your RankingAttendee rating:  - 11/10/2005
  More seminars on Creativity, Google, RSS, Search Engines, SEO, Websites
• Killer Search Engine Content: Create Web Content to Get on the First Page of Search ResultsAttendee rating:  - 3/23/2005
  More seminars on Creativity, Search Engines, SEO, Web Content, Website Design, Writing
• Paid Search Advertising: Successful Campaigns Using Google and OvertureAttendee rating:  - 2/3/2005
  More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines
• Make GOOGLE Your Most Powerful Market Research ToolAttendee rating:  - 9/15/2004
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Search Engines marketing downloads for the busy professional

• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
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• Using Google as a Research Tool
  This in-depth handbook will walk you through the ins and outs of using Google as a powerful resource for market research. In 27 easy-to-follow pages with a dozen screen shots, this PDF is a handy tool you will want to print and keep nearby as you learn to incorporate the new techniques into your search routines.
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