Marketing Resources: Customer Behavior

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Results for Customer Behavior

Making Your Email 'Social-able' by Kara Trivunovic
Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports ...
More articles on Customer Behavior, Email Marketing, Facebook, Marketing Strategy, Social Media
Marketing to the New Gen X by Dave Sohigian
Most businesses are well aware of how to market to Generation Xers (those born 1961-1981) mainly because so many people in business today are part of Generation X. But as Gen Xers move into midlife (the oldest are 48, and ...
More articles on Customer Behavior, Marketing Tips, Segmentation, Targeting
Marketing to Youth: No Longer a Dark Art by Paul Metz
It takes a lot more than Harry Potter's brand of wizardry for marketers to understand the spending habits of what is commonly referred to as the youth market—those between age 6 to 18. In fact, it requires a flexible understanding ...
More articles on Customer Behavior, Economic Crisis, Segmentation, Targeting
The Five Levels of Online Privacy and Tracking by Jim Sterne
Marketers must improve the transparency of their data-collection practices if they are to help calm their customers' fears. Giving website visitors control is always the right move. You acknowledge that they have the control anyway and accept the responsibility of ...
More articles on Customer Behavior, Marketing Analytics, Marketing Smarter
Trust Agents: The New Digital Natives by Chris Brogan, Julien Smith
What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and ...
More articles on Blog Comments, Collaboration, Community, Customer Behavior, Networking, Social Media, Social Networking
The Tao of Green Marketing by Irv Weinberg, Carolyn Parrs
Consumers have begun to suffer from "green fatigue." It's not hard to understand why when you can buy organic gummy bears and free-range beef jerky nestled between the six-packs and the rolling paper in a convenience store. For your green message ...
More articles on Advertising, Brand Positioning, Community, Creativity, Customer Behavior, Green Marketing, Marketing Tips
Rethinking the Focus Group by Gavin Johnston
The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the potential for providing powerful, usable insights. The trick to ...
More articles on Creativity, Customer Behavior, Market Research, Marketing Tips
Leapfrogging for Success: Change the Game via Innovation by Evan Gerber
Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish audiences that are less inclined to make purchases. Not surprisingly, ...
More articles on Brand Positioning, Creativity, Customer Behavior, Google, Marketing Budgets, Recession, Social Media, Social Networking
'White Swan' Marketing, or How to Focus on What Works by Jonathan Salem Baskin
When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. You don't need me to tell you that we're in a crisis of confidence: Consumers don't believe or act on the ...
More articles on Customer Behavior, Marketing Plans, Marketing Strategy, Measurement, Metrics
Reading Your Buyers' Digital Body Language: A How-To Guide by Steve Woods
Today's buyer is in control. This transition means that our sales teams are no longer required as a conduit of information. Industry websites, vendor sites, blogs, social media, and search all make the required information readily available and, by doing ...
More articles on Channel Marketing, CRM, Customer Behavior, Digital Marketing, Marketing Analytics, Marketing Tips, Metrics, Sales
Five Questions to Ask Before You Hit Send by Doug Stern
Some businesses opting for digital instead of print do it because they've gone green. Others want to harness the internet's speed, reach, and other capabilities. The rest like the convenience of online or have some other strategic purpose that points ...
More articles on Customer Behavior, Customer Engagement, Customer Relationships, Email Marketing, Marketing Tips, Writing
How Hyundai Uses Behavioral Segmentation to Take the Bull by the Horns and Send the Bear Packing by Michael Barr
Hyundai took the bull by the horns in this bear market and scored big. It used behavioral segmentation to identify what was keeping prospects from buying and then developed a strategy that made it easier for customers to part with ...
More articles on Customer Acquisition, Customer Behavior, Customer Relationships, Segmentation, Targeting
GM's Biggest Strategic Blunder by David A. Aaker
GM's CEO, Rick Wagoner, has opined that the automaker's biggest blunder was to walk away from the electric car. But GM's biggest strategic blunder might have been its failure to view Saturn strategically—and as a consequence not allowing it to fulfill ...
More articles on Customer Behavior, Customer Experience, Customer Relationships, Marketing Strategy, Sales
How to Foster 'Workable Wondering' to Harness Consumer Insights by Gerald Zaltman, Lindsay Zaltman
The process of thinking deeply is known as "workable wondering," which involves the use of empirical, rigorous, and relevant information to challenge our assumptions. It means more than collecting information. It requires reading between the lines.
More articles on Creativity, Customer Behavior, Feedback, Marketing Smarter, Segmentation
Adopting a Web 2.0 Mindset: Walk Before You Wiki by Val Fox
Companies have been scrambling to figure out how to leverage Web. 2.0 applications, but are they doing so for all the wrong reasons? With all the buzz about blogs, wikis, widgets, and other forms of user-driven Web interactions, the question ...
More articles on Customer Behavior, Feedback, Web Analytics, Website Design
She's Waiting: Five Ways to Reach Women via Sustainable Business Practices by Andrea Learned
An authentic and established sustainable commitment resonates with women. Here's how companies can work toward more sustainable operations, offer products that reflect that intention, and (in doing so) create good business with a double whammy.
More articles on Brand Awareness, Customer Behavior, Customer Engagement, Green Marketing, Segmentation, Women
Three Factors to Consider Before You Jump on the Social Media Bandwagon by Lee Erickson
Should your company should start a blog, open a Facebook account, or be on YouTube? Start by taking a giant step backward and assessing the social media landscape as it relates to your market, your buyers, and your competitors. Here ...
More articles on B2B Marketing, Customer Behavior, Marketing Tips, Social Media
The Five Simple Rules of Green Marketing by Jacquelyn A. Ottman
A strong commitment to environmental sustainability in product design and manufacturing can yield significant opportunities to grow your business, to innovate, and to build brand equity. In fact, if you don't manage your business with respect to environmental and social ...
More articles on Brand Awareness, Customer Behavior, Green Marketing, Marketing Tips, Word of Mouth
MarketingProfs 'Classic Truths': Sex! Why Getting Your Attention Isn't Always Enough by Debbie MacInnis
Lots of companies create interesting and attention-getting ads with the brand name or major takeaway buried somewhere therein. So what happens? Consumers remember the great ad. But for the life of them, they have no idea what it was for... ...
More articles on Ad Copy, Advertising, Customer Behavior, Web Copy
How to Reach Facebook's Millions of Members in Nine Easy Steps by Mack Collier
Facebook is the hot social-networking site of the moment. With the site's incredible growth in recent months, many marketers are scrambling to find a way to access the site's millions of users, who could be potential customers. Here are the steps ...
More articles on Customer Behavior, Facebook, Social Networking, Targeting

See all 95 marketing articles related to Customer Behavior

Polish Your Brand With Co-Creation
"A revolution in both marketing thought and practice is at hand," say three researchers in an interesting new report on brand marketing. In their research, these authors examined "consumer co-creation in ...
More articles on Branding, Community, Customer Behavior
Don't Leave Me This Way
It's the bane of every retailer with an online store—somewhere between adding products to shopping carts and finalizing their purchases, some customers vanish into thin air. According to Brendan Regan ...
More articles on Customer Behavior, E-Commerce, Small Business, Testing
It's All in the Presentation
At this time of year, food merchants—from purveyors of gourmet treats to large-scale grocers—are focused on one goal: getting customers to add more items to their shopping carts. 'Tis the ...
More articles on Creativity, Customer Behavior, Marketing Tips
Consumer Confidence Down, Present Situation Index Plunges
The Conference Board Consumer Confidence Index, which had declined in September, deteriorated further in October, as did the Present Situation Index, which plunged to its lowest reading in 26 years.
More articles on Customer Behavior, Market Research, Recession, Surveys
Does This Look Like Spam to You?
"We all have opinions about what constitutes spam," begins a post at the Marketance blog. Indeed, while some would argue that meeting the letter of the CAN-SPAM law puts you ...
More articles on CAN-SPAM, Customer Behavior, Email Marketing, Spam
Low Prices Will Rule 2009 Holiday Season
US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine ...
More articles on Customer Behavior, Market Research, Recession
Tell Them a Story
A recent post at Bazaarblog touts the power of customer outreach through story-telling. The blog offers an inspired effort by CVS Caremark as an example. The CVS outreach campaign ...
More articles on Brand Positioning, Customer Behavior, Customer Loyalty
Consumers 18-34 in US vs. Canada
Young adults 18-34 in Canada and the US agree that healthcare, education, and employment are the three most important issues facing their respective countries. But striking differences exist between these ...
More articles on Customer Behavior, Market Research, Segmentation, Surveys
I Just Want to Say Thank You
Retailers know that offering customers a little something extra with their purchases is always a crowd-pleaser. Unexpected better deal, happy customer. Now comes research that digs a bit deeper into ...
More articles on Customer Behavior, Customer Evangelists, Management
Consumers Dislike Behavioral Targeting
Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.
More articles on Advertising, Customer Behavior, Market Research, Surveys, Targeting
Consumer Confidence at 1-Yr. High
US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.
More articles on Customer Behavior, Market Research, Metrics, Recession
Wow, They Go on Forever!
Last week, we explored how merchants offering fewer product selections this holiday season may want to stress the quality of their selections to keep customers interested. Now comes interesting ...
More articles on Creativity, Customer Behavior, Market Research
Consumers Continue to Limit Spending
Even if economists say the economic tide is turning, US consumers are skeptical, with two-thirds (67%) planning to decrease small-scale discretionary spending and very few planning big-ticket purchases.
More articles on Customer Behavior, Market Research, Surveys
Anecdotally Speaking
Not long ago, the friend of a MarketingProfs colleague—we'll call him Pete—sighed in annoyance as he tapped furiously on his iPhone's keypad. He was visibly angry as he explained he ...
More articles on Customer Behavior, Email Campaigns, Email Marketing, Targeting
Frugal Consumers to Keep Retail Sales Flat
Frugal consumers are choosing to put more of their money into their savings accounts rather than into retailers’ cash registers, which translates into a glum forecast for retailers.
More articles on Customer Behavior, Market Research, Segmentation
Small Quantity? Then I Expect Quality.
As we approach the holiday season, wary merchants may be limiting their inventories so as not to be left with huge amounts of unsold product in the new year. The ...
More articles on Customer Behavior, Market Research, Product Management
E-Coupons Gaining in Popularity
US consumers are increasingly using e-coupons, as well as their traditional print cousins, to trim spending as the recession drags on.
More articles on Customer Behavior, Market Research, SMS
Oh, No, Not Her Again!
"Eighty-seven-year-old Gladys has a reputation among her fellow retirement community members," write Marilyn Shuttle and Lori Jo Vest in the first chapter of Who's Your Gladys? "She's known as a ...
More articles on Customer Behavior, Customer Service, Small Business, Word of Mouth
Monetize This
"We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
More articles on Customer Behavior, Marketing Inspiration, Pricing
Upscale Consumers More Budget Conscious
US consumers with a household income of $100K+ are feeling the recession's pinch, and it's changing what and how they spend.
More articles on Customer Behavior, Market Research, Recession, Segmentation

See all 111 marketing Daily Posts related to Customer Behavior

Customer Behavior case studies, deconstructing real life examples and illustrating lessons learned

How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenter
CASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?
More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversionsby Divers Direct
CASE STUDY: Senior management at scuba-supply outfit Divers Direct weren't convinced they needed to run promotions or offer discounts to increase Web sales. A test using Sitebrand's personalization platform quickly changed that perception.
More case studies on Case Studies, Customer Behavior, PPC Campaigns, Sales, Targeting, Testing, Websites
A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's Closet
Five years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.
More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
How a Retail Company Increased Web Sales Order Value 60% via Automated Personalizationby Personal Creations
For personalized gifts retailer Personal Solutions, matching up complementary items for a monthly catalog was one thing. Manually serving up suitable recommendations and keeping up with seasonal inventories for real time online sales without an automated process was another.
More case studies on Case Studies, Customer Behavior, Customer Engagement, Personalization, Sales, Web 2.0, Websites
How a Manufacturer's Sales Team Found the Secret to Efficiently Service a Low-Tech Customer Baseby Fabcon
The manufacturing sector is more traditional than most. Many of its customers aren't high tech—some don't even have Internet access. Fabcon, a Minnesota builder of precast wall panels, struggled with marrying its desire for high-tech operational efficiency and its need to service customers in the method that they preferred.
More case studies on Case Studies, Customer Behavior, Customer Relationships, Customer Service
How a Fast Food Franchise Helped Consumers Speed Through the Drive-Thru—and Drove up Salesby Miami Management
Fast food consumers are rarely loyal—if they see a shorter line across the street, that's usually where they'll go. Accordingly, Miami Management—which owns 16 Wendy's franchises in Kentucky—implemented new technology that changes the drive-thru process by adding multiple lanes and a remote order center. The long-term payoff: quicker, more accurate service for customers and increased sales for the restaurants. First, however, franchise owners had to encourage customers to try the new system.
More case studies on Case Studies, Customer Behavior, Customer Service, Sales