Upcoming Conference: MarketingProfs Digital Marketing Mixer » Scottsdale, AZ - Oct 22 & 23, 2008

Google, The Secret Weapon for Career Success

Presenter: William Arruda
Broadcast on Friday, November 17, 2006
Duration: 90 minutes
Cost: $129
This online marketing seminar received 4.5 star(s)

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23% of professionals search the names of business associates or colleagues on the Internet and 75% of recruiters google candidates before deciding to bring them in. People are googling you all the time. It’s a phenomenon that’s guaranteed to impact your career. In the knowledge economy, you ARE your Google results; so building and managing your on-line identity is essential to professional success. And for marketers, the stakes are higher.

In this web seminar, you will learn the secrets to building and maintaining stellar Google results. You’ll learn how to build your brand on-line so you can build a powerful reputation and expand your professional success.

What does Google say about you? Google yourself right now. If you aren’t happy with the results, you won’t want to miss this web seminar!

You Will Learn

  • How to establish your baseline on-line profile
  • Why Google is your best friend in a job search
  • What type of on-line identity you currently have
  • 10 easy ways to enhance your on-line profile
  • How to keep your on-line profile stellar
  • Why a poor on-line profile will prevent you from advancing your career
  • How to use your on-line identity to stand out from your peers and expand your professional success

Who Should Attend

Marketing professionals at all levels in all industries who wish to manage their careers proactively.

About The Presenter

William Arruda works with individuals and organizations to build strong, memorable brands. Combining his 20 years of international branding expertise with his passion for people, he founded Reach, the world’s first branding consultancy focused on the human side of branding. William speaks on branding at conferences and corporate meetings around the world. He consults with such organizations as Microsoft, Ogilvy & Mather, Adobe and Warner Brothers. William has appeared on BBC TV, the Discovery Channel and Radio America. He has published numerous articles in publications ranging from the Wall Street Journal to the brandchannel.com and is one of the most highly regarded contributors to MarketingProfs.com.

William is featured in the November 6th issue of Time Magazine, in the article "It's a Brand-You World."

What Participants Said

Of the participants who evaluated this seminar, 94% would recommend it to a colleague. Some of their comments:


"Great content, presented in approachable manner. Great marketing angle."


"You have an online identity, whether you want to or not. Even zero online identity says something about you. You can have your hand on the wheel or not, but it's moving with or without you."


"This info is so important in today's day and age."


"Great personal branding ideas!"


"We all better get busy on this!"


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