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The Career-Search Game Changer: Your Video Bio by William Arruda, Catharine Fennell
When you strip away the basic requirements expected of marketers—hard skills and experience—what's left? Everything that can't be said in a resume! Learn how to stand out and let your personal brand shine with a video bio.
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Personal Branding Trends: The Top 11 for 2011by William Arruda
Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
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Job-Market Secrets: How to Build Your Network in 12 Days by Debra Feldman
Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network ...
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A New Job-Search Paradigm: A Darn Good Resume Is Not Candidate Marketing!by Debra Feldman
Most job seekers start their job-search process with many of the same ineffective steps—holdovers from a time before the rise of technology and social media. A job search, like successful business projects, should be expertly strategized, organized, and implemented.
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Advice to Out-of-Workers: Read This Before You 'Network' With Meby Lori Feldman
Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
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Successful Networking Through Personal Brandingby Daniel Schawbel
Some 80% of available jobs are never advertised, and over half of all employees obtain their jobs through networking.
The most important component of a successful job search is your network, consisting of friends, family, neighbors, acquaintances, teachers, and coworkers.
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Stop Digital Dirt From Undermining Your Employmentby William Arruda
Over one-third of employers have eliminated a candidate because of "digital dirt"—information about you online that is either unflattering or inconsistent with the image you would like to portray.
Digital dirt could be preventing you from getting interviews and ultimately landing ...
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Never Look for a Job Againby William Arruda
What if you never had to look for a job again?
Try a job search role reversal: Instead of seeking out jobs, have them come to you. That's the future of career management—and for savvy careerists, the future is now.
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Ten Tips for Perpetual Career Management: Forget the Corporate Ladderby William Arruda
The ladder is the most enduring metaphor for career advancement, yet it is no longer constructive to think of your career progression as climbing a ladder.
In today's dynamic knowledge economy, this sporadic, effortful approach to career management isn't the most ...
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The Four Principles of 'Career Distinction'by William Arruda
Professional success today requires that you change the way you think about your career—by treating career management as an ongoing activity.
Creating your personal brand helps you do so—with the ultimate goal of distinguishing yourself. But before you start working on ...
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Managing Your Marketing Career in a Web 2.0 Worldby William Arruda
It's no longer the world of work you knew when you graduated from college. The tried and true career management techniques you've been using just don't work in today's marketplace. Working hard, writing a compelling resume, staying connected to head ...
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Job Market Secrets: Seven Tips for Acing the Million-Dollar Interview Questionby Debra Feldman
That nerve-wracking question can come near the beginning of an official job interview or sneak up before the meeting is about to close. But poised executives are always ready to answer what is likely the most important question that surfaces ...
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Marketing Challenge: Turning Management Skills Into Experienceby Hank Stroll
You can't judge a job by its title.
Whatever your background, if you're trying to move into a new area you can get potential employers' attention. Job titles and job experience can be transferred from one job to another. It's all ...
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Marketing When YOU Are the Productby Abhay Padgaonkar
Marketing professionals widely use the 4 Ps for marketing a product.
But how do you market yourself when YOU are the product? How do you make your own accomplishments believable?
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Jumping Industries Midstream in a Marketing Careerby Susan Solomon
"You're doing what?" was the astounded reaction the author received from colleagues when she decided to leave a decade-long marketing position and take a new job in another industry. She was doing the unthinkable, and not at the early stage ...
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Have You Been Digitally Dissed?by William Arruda
Hiring managers are googling you—as are your clients and business partners. Maybe you're being googled right now as you read this article. Personal googling is a phenomenon guaranteed to impact your career.
Do you know what Google says about you?
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A View From the Top: Career Insight From Prophet Senior Partner Scott Davisby William Arruda
What gets a resume more than a 10-second glance? What's the surest way to impress during an interview?
Scott Davis, Senior Partner at Prophet and author of two widely acclaimed books on branding, offers must-read career insight.
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Seven Tips for Blogging Your Way to a New Jobby Debbie Weil
If ever there were a perfect tool for the job hunter, blogging is it.
Think of a blog as the 3D version of your resume: in it, you provide context and meaning to the work experience and educational background you've ...
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Five Steps to a New Jobby Debra Feldman
If the message describing your abilities and the benefits you bring to a prospective employer isn't compelling and clear, another candidate will slip in ahead of you.
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SWOT Team: Overcoming the Pricing Battleby Hank Stroll
his week: How can a small company overcome the pricing battle? Also this week: What are your definitions of these key marketing phrases?