Personal Branding: How-to articles covering the latest marketing tactics, tips, and strategies.

• A Nine-Step Path to Personal Branding [Infographic]Verónica Maria Jarski
  Your personal brand is how you market yourself. In a matter of speaking, you are the product. Need help establishing your personal brand? This infographic can help you through the ...
  Brand Awareness, Brand Management, Branding, Marketing Tips, Personal Branding, Reputation Management
• 10 Personal Branding Trends for 2013 (Part 1)William Arruda
  At the end of each year, personal branding guru William Arruda predicts what personal branding trends will be valuable to career-minded marketers in the coming year. He says many exciting ...
  Branding, Career Management, Content, Content Marketing, Job Search, LinkedIn, Mobile Marketing, Personal Branding, Pinterest, Social Media
• How to Design Your Business Card With Psychology in Mind [Infographic]Verónica Maria Jarski
  When creating a business card, keep in mind that it will be a memento in someone's wallet or purse to remind them of your meeting. So make sure your card ...
  Brand Management, Branding, Career Management, Customer Relationships, Marketing Tips, Personal Branding
• Is Public Speaking Part of Your Marketing Mix?
  You've got a strong marketing mix—but does it include public speaking? "Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is ...
  Local Marketing, Personal Branding, Public Relations, Public Speaking, Thought Leadership
• 10 Tips for Successful Media AppearancesHelena Bouchez
  Media appearances are essential if you want to build your personal brand and emerge as a recognized industry expert. Learn 10 tips for mastering media appearances, and five key guidelines ...
  Career Management, Personal Branding, Public Relations
• Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
  Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
  Brand Equity, Branding, Career Management, Collaboration, Management, Personal Branding
• What Can You Accomplish in 10 Minutes? (A Lot.)
  In a post at Great B2B Marketing, Christopher Ryan recalls a fitness instructor who observed how members with New Year's resolutions crowd the gym in January—and often vanish by February. ...
  Career Management, Management, Personal Branding
• Three Maintenance Must-Do's for Your B2B LinkedIn Profile Page
  Contrary to Jack Donaghy's opinion of LinkedIn—("He's on LinkedIn, Lemon. He might as well be dead.")—the site has proved to be an effective marketing tool for B2B companies. As Amanda O'Brien ...
  B2B Marketing, LinkedIn, Personal Branding, Social Media
• Personal Branding Trends for 2012 (Part 2)William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand ...
  Career Management, Digital Theory, Forecasts, Personal Branding, Social Networking, Videos
• Writers for Hire: How to Get What You Pay for on ElanceAnita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you ...
  Hiring Outside Resources, Personal Branding, Testimonials, Writing

Personal Branding: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.
  Career Management, Marketing Smarts, Personal Branding, Social Media, Social Networking, Women
• Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]by Matthew Grant
  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
  Career Management, Content, Content Marketing, Marketing Smarts, Personal Branding, Social Media, Social Networking
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]by Matthew Grant
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel and author of Think Like Zuck told me during this ...
  Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook, High-Tech Marketing, Marketing Smarts, Personal Branding, Social Media

Personal Branding: Online seminar broadcasts from the best minds in marketing

• Brand Yourself: Busting the Nine-Second BarrierBroadcast on 3/14/2013 with KiKi L'Italien
  This PRO seminar will teach you how to establish a cohesive personal brand, have better personal relationships, and live the life you were meant to live.
  Brand Positioning, Branding, Personal Branding, Strategy
• 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 with Mark Amtower
  LinkedIn is the near-perfect venue for attracting the types of customers you need for your business, but it is all too easy to be lost in the "crowd." This seminar provides tips and tactics that you can start using today to make sure you stand out and find business, from someone who uses LinkedIn successfully every day.
  Customer Acquisition, LinkedIn, Marketing Tips, Personal Branding
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on 6/12/2009 with William Arruda
  Go to Google right now and do a search on your name. That's the first impression many people will have of you! Do you like what you see?
  Career Management, Google, Measurement, Personal Branding
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 with Jason Alba
  LinkedIn is said to be the leading online professional network. In this 90-minute seminar, you'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are.
  Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• All About Brand You: Building a Stand-Out Marketing CareerBroadcast on 9/20/2007 with William Arruda
  Want to climb to the top of the ladder in your organization? Want to have managers from throughout the company seeking you out for advice? Want to advance your marketing career just by being yourself?Don't miss this seminar ...
  Career Management, Personal Branding, Positioning
• Google, The Secret Weapon for Career SuccessBroadcast on 11/17/2006 with William Arruda
  In this web seminar, you will learn the secrets to building and maintaining stellar Google results. You’ll learn how to build your brand on-line so you can build a powerful reputation and expand your professional success.
  Career Management, Google, Job Search, Marketing Tips, Personal Branding
• Marketing Career Turbocharger: Put Yourself in OverdriveBroadcast on 1/6/2005 with William Arruda
  This seminar will give you everything you need to develop your own marketing career plan, including the latest trends in marketing careers and the tools you need to build your career plan for 2005. The seminar will cover examples of marketers who have achieved incredible success in their careers by using the techniques described.
  Career Management, Collaboration, Creativity, Google, Job Search, Personal Branding

Personal Branding: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How To Create a Consistent and Professional Personal Brand Using Social MediaReleased on 12/7/2012 with Jill Duffy
  In just 10 minutes, you'll get all the information you need to create a cohesive personal brand using social media and the Web.
  Facebook, LinkedIn, Personal Branding, Social Media, Take 10
• Take 10: Six Tips for Nailing Your Next (or First) JobReleased on 5/25/2012 with Heather Rast
  This Take 10 will give you timely and actionable tips for getting noticed by employers, keeping your competitive edge, and standing out from the crowd.
  Career Management, Job Search, Personal Branding, Take 10
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 with Sally Hogshead
  In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait.
  Career Management, Creativity, Marketing Smarter, Personal Branding, Sales, Take 10 Author Series
• Take 10: Tips for Building Your Online Profile and Advancing Your CareerReleased on 9/3/2010 with William Arruda
  Presenter William Arruda, president of Reach Personal Branding, gives you the top 10 tips for ensuring that your online profile presents the image that you want it to be. He talks about Google search results for your name, deadly digital dirt, the three Cs of branding, and more.
  Google, Marketing Tips, Personal Branding, Social Media, Take 10
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 with Jason Alba
  Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer.
  Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media, Take 10

Personal Branding: Marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
  Career Management, Job Search, Personal Branding
• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
  Career Management, Job Search, Personal Branding
• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!
  Career Management, Job Search, Personal Branding