Marketing Resources: Personal Branding

• Personal Branding Trends for 2012 (Part 2) by William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.
  More articles on Career Management, Forecasts, Personal Branding, Social Networking, Videos
• Writers for Hire: How to Get What You Pay for on Elanceby Anita Williams Weinberg
  When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't ...
  More articles on Hiring Outside Resources, Personal Branding, Testimonials, Writing
• Personal Branding Trends for 2012 (Part 1)by William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.
  More articles on Career Management, Forecasts, Logos, Personal Branding, Social Media
• Personal Branding Trends: The Top 11 for 2011by William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  More articles on Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Job-Market Secrets: How to Build Your Network in 12 Days by Debra Feldman
  Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network ...
  More articles on Career Management, Job Search, Networking, Personal Branding, Referrals
• Video—Personal Branding's Killer Appby William Arruda
  It's hard to stand out. There are myriad other marketing professionals with seemingly similar credentials and experience. Yet differentiation is key to your success. How do you cut through the clutter and get people interested in who you are and ...
  More articles on Marketing Tips, Personal Branding, Videos, Word of Mouth
• Achieving Relevance: Understanding and Connecting With Constituentsby Brandon Walsh
  Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How ...
  More articles on Branding, Customer Engagement, Customer Relationships, Personal Branding
• How Not to Build Your Personal Brand: Top 9 Personal-Branding Mistakesby William Arruda
  The author sees a lot of personal-branding disasters—efforts that diminish brand value rather than increase it. Here are the nine personal-branding mistakes I saw continually repeated in 2009. Avoid them so you can build a powerful and compelling brand that ...
  More articles on Marketing Tips, Personal Branding, Web 2.0
• 10 Tips for Using LinkedIn to Generate Leadsby Brian Carroll
  You need to rethink the way you use LinkedIn. Without some of us even noticing, it has developed into a useful lead-generation tool for marketers and salespeople who are looking to build relationships with prospects.
  More articles on Lead Generation, LinkedIn, Marketing Tips, Personal Branding, User-Generated Content
• Personal Branding Predictions: Top 10 for 2010by William Arruda
  How will the world of personal branding, and business, evolve in the coming year? Here are William Arruda's top 10 predictions for 2010.
  More articles on Career Management, Google, New Media, Personal Branding, Social Networking, Videos
• Five Tools for Tracking, Measuring, and Evaluating Your Personal Brand Onlineby William Arruda
  The best kind of personal branding combines real-world communications with virtual visibility and community-building via social media. Online brand-building enables you to reach beyond the people you can connect with in person and allows you to measure the impact of your ...
  More articles on Google, Measurement, Personal Branding, Social Media, Twitter
• Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytesby William Arruda
  The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
  More articles on Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
• How to Survive the Tough Times, Personally and Professionallyby Michael Beck
  There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.
  More articles on Career Management, Creativity, Economic Crisis, Marketing Inspiration, Networking, Personal Branding
• What's the Color of Your Personal Brand?by William Arruda
  Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.
  More articles on Advertising, Brand Awareness, Creativity, Logos, Personal Branding, Videos, Websites, YouTube
• Four Four-Letter F-Words That Stall Your Careerby William Arruda
  If you want to get ahead in your marketing career, stop using four-letter words that begin with the letter "F." No, we aren't talking about THAT word. (Although cursing your boss is probably not going to get you very far, either.) ...
  More articles on Career Management, Collaboration, Creativity, Personal Branding
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Networkby William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
  More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Personal Branding Predictions: The Top 9 for '09by William Arruda
  Personal branding is something that every career-minded professional needs to be thinking about—every day, and with everything they do. With the recession growing in severity and marketing budgets being cut, now is the time for you to be thinking about ...
  More articles on Community, Net Promoter, Personal Branding, Social Networking, Videos
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketing (and Your Marketing Career)by Ann Handley
  Gems of 2008: If you're like most of us, you probably have a LinkedIn profile and a slew of (or at least some) connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing ...
  More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• 22 Questions (and Answers!) About Leveraging LinkedIn to Enhance Your Marketingby Ann Handley
  Like most of us, you probably have a LinkedIn profile and a slew of connections there. But are you leveraging LinkedIn to the best of its abilities, as both a marketing tool and career resource? If you aren't sure, you aren't ...
  More articles on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• Three Small Tips to Juice up Your Personal Brandingby Daniel Schawbel
  What goes unnoticed by many can be an keen advantage for the few. By taking steps to not only build a personal brand but also seek new ways to circulate your name, you will be more successful. Here are three ...
  More articles on Naming, Personal Branding, Social Networking

See all 54 marketing articles related to Personal Branding

• Nine Great Ways to Avoid Being a Thought Leader [Slide Show]by Craig Badings
  Do the words "thought leader" give you cold chills? If you don't want the limelight and you desperately want to conceal your expertise, take these nine steps to fade into ...
  More articles on Career Management, Humor, Marketing Tips, Personal Branding, Thought Leadership
• 'Tis the Season for Holiday Branding
  Bored with the usual "Seasons Greetings" client postcard? Use a bit of holiday spirit to warm up your social campaigns! Meghan Gargan has made a list of do's and don'ts ...
  More articles on Branding, Personal Branding, Social Media
• Practical Social Media Tips for 2011
  With the end of the year comes the compulsion to synthesize what we've learned about the ebb and flow of social media in 2010. Toward that end, John Antonios, writing ...
  More articles on Brand Equity, Marketing Tips, Personal Branding, Social Media
• Three LinkedIn No-Nos
  "People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs," writes Diana Freedman at HubSpot. "It's a great place for businesses to ...
  More articles on LinkedIn, Marketing Tips, Personal Branding, Small Business
• Unify Your Online Image: Present All Your Social Links at One Site
  When you think about it, the time you put into social media is an investment in your professional reputation: You're building (or cultivating) relationships, sharing knowledge, and providing opinions on ...
  More articles on New Media, Personal Branding, Social Media
• Four Lessons from Posh Real-Estate Agents
  If you're not in the market for luxury real estate, there's a good chance you haven't seen the glossy brochures that Christie's Great Estates and Sotheby's International Realty produce for ...
  More articles on Personal Branding, Small Business, Targeting
• You Can't Not Hire Me
  Thanks to the topsy-turvy economy, many marketing professionals who never planned to make a career change are suddenly looking for work. And if you belong to this job-seeking brigade—or suspect ...
  More articles on Career Management, Economic Crisis, Marketing Inspiration, Personal Branding
• Commercial Break: M&M's Blue
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  More articles on Advertising, Customer Engagement, Humor, Personal Branding, Television
• Commercial Break: Target, Brand New Day
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  More articles on Advertising, Career Management, Creativity, Personal Branding, Videos, YouTube
• Commercial Break: Get a Mac, Bean Counter
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  More articles on Advertising, Brand Positioning, Creativity, Personal Branding, Television, Videos, YouTube
• Commercial Break: Trust Condoms, One Love
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  More articles on Advertising, Creativity, Personal Branding, Television, Videos, YouTube
• Commercial Break: Honda's 'Cog'
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  More articles on Advertising, Creativity, Personal Branding, Television, Videos, YouTube
• Commercial Break: Nestle's Sweet Dreams You Can't Resist
  In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. ...
  More articles on Advertising, Brand Positioning, Branding, Creativity, Personal Branding, Videos, YouTube
• The Golden Rule of Networking
  "For several months," says Lori Feldman in an article at MarketingProfs, "I've been asked almost weekly to help someone who's just lost a paycheck to find their next one." Sound ...
  More articles on Google, Job Search, Marketing Inspiration, Personal Branding
• Commercial Break: The Softer Side of Sears
  In this new Daily Chirp feature, personal-branding guru William Arruda digs into his vast collection of classic TV advertisements and teases out a related lesson for modern-day personal branding. First ...
  More articles on Advertising, Brand Awareness, Brand Positioning, Branding, Career Management, Creativity, Personal Branding, Television, Videos, YouTube
• Me, Myself and My Company
  Especially in the last few years, the concept of personal branding has begun to take hold. Many of your employees now see themselves—and not just your company—as a brand they ...
  More articles on Facebook, LinkedIn, Marketing Inspiration, Personal Branding, Word of Mouth
• Your Twitter ID and You
  If you attended MarketingProfs' Digital Marketing Mixer, you would have heard keynote speaker Gary Vaynerchuk bemoan his choice of Twitter ID: GaryVee. In retrospect, he said, the handle—chosen quickly for ...
  More articles on Marketing Inspiration, Personal Branding, Social Media, Twitter

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Personal Branding online seminar broadcasts from the best minds in marketing

• 'Where's Waldo?' Getting Found and Gaining New Business on LinkedInBroadcast on 10/14/2010 11:00:00 AM
  More seminars on Customer Acquisition, LinkedIn, Marketing Tips, Personal Branding
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on 6/12/2009 11:00:00 AM
  More seminars on Career Management, Google, Measurement, Personal Branding
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 11:00:00 AM
  More seminars on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• All About Brand You: Building a Stand-Out Marketing CareerBroadcast on 9/20/2007
  More seminars on Career Management, Personal Branding, Positioning
• Google, The Secret Weapon for Career SuccessBroadcast on 11/17/2006 11:00:00 AM
  More seminars on Career Management, Google, Job Search, Marketing Tips, Personal Branding
• Marketing Career Turbocharger: Put Yourself in OverdriveBroadcast on 1/6/2005 2:00:00 PM
  More seminars on Career Management, Collaboration, Creativity, Google, Job Search, Personal Branding

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Personal Branding Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 10:00:00 AM
  More Take 10 on Creativity, Marketing Smarter, Personal Branding
• Take 10: Tips for Building Your Online Profile and Advancing Your CareerReleased on 9/3/2010 10:00:00 AM
  More Take 10 on Google, Marketing Tips, Personal Branding, Social Media
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 10:00:00 AM
  More Take 10 on Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media

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Personal Branding marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
  More tools on Career Management, Job Search, Personal Branding
• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
  More tools on Career Management, Job Search, Personal Branding
• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!
  More tools on Career Management, Job Search, Personal Branding

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