Career Management: How-to articles covering the latest marketing tactics, tips, and strategies.

• Manage Your Marketing Career in 3DWilliam Arruda, Deb Dib
  Many career-minded marketing professionals we coach tell us they are too busy working in their career to work on it. Sound familiar? If so, it's time to switch from autopilot ...
  Brand Management, Brand Positioning, Branding, Career Management, Reputation Management
• LinkedIn: Revolutionizing the World of Recruiting [Infographic]Verónica Maria Jarski
  To find out how LinkedIn is transforming job recruiting, the folks at Masters in Human Resources did some research and created the following infographic.
  Career Management, Facebook, Job Search, LinkedIn, Management, Social Media, Twitter
• Marketing Training: How to Make E-Learning EffectiveTom Graunke
  When the need arises to train a large department within your organization on a new marketing campaign, or you find yourself having to relay crucial marketing information to partners or ...
  Career Management, Content, Corporate Communications, PowerPoint, Presentations, Trade Shows/Events, Videos, Webinars
• Seven Essential Skills for the Content StrategistJason Hirthler
  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
  Career Management, Content, Content Marketing, Digital Theory, Management, Measurement, SEO, Web Content, Writing
• Seven Tips for Managing Communications on the GoMike Pugh
  Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
  Career Management, Email, Management, Mobile Marketing, Sales, Small Business, Smart Phones
• #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded BlockbustersAngela Natividad
  Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats ...
  Advertising, Career Management, Content, Content Marketing, Demographics, Digital Theory, E-Commerce, Facebook, Social Business, Social Media
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next JobDebra Feldman
  Anticipation and planning improve your ability to effectively cope with emergencies such as a storm—or a career crisis—even when its timing is uncertain. Those who are always prepared for an ...
  Career Management, Job Search, Positioning, Recession, Social Networking
• Stop FUD From Paralyzing Your MarketingBruce La Fetra
  Changes in technology, marketing channels, and customer behavior challenge a lot of tried and true tactics that worked in the past. The result is fear, uncertainty, and doubt about what ...
  Career Management, Customer Insight, Customer Relationships, Management, Marketing Challenges, Marketing Strategy
• Social Media and Recruiting: Top Channels and Trends for 2013Lenna Garibian
  Among recruiting and staffing professionals, increased access to passive job candidates via social media presents the biggest opportunity for recruiting in 2013, according to a survey from Bullhorn. Among those ...
  Career Management, Facebook, Google+, Job Search, LinkedIn, Networking, Research Summaries, Social Media, Social Networking, Twitter

Career Management: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.
  Career Management, Marketing Smarts, Personal Branding, Social Media, Social Networking, Women
• Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]by Matthew Grant
  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
  Career Management, Content, Content Marketing, Marketing Smarts, Personal Branding, Social Media, Social Networking
• Work Hard and Be Amazed: C.C. Chapman on Marketing Smarts [Podcast]by Matthew Grant
  C.C. Chapman, co-author of Content Rules, has a new book out, Amazing Things Will Happen, which is a collection of short pieces, lessons, and observations intended for "anybody out there," C.C. says, "who may be stuck in a rut or ...
  Book Review, Career Management, Creativity, Marketing Smarts, Second Life
• How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast]by Matthew Grant
  In this week's episode of Marketing Smarts, Ian Lurie, CEO of Portent Interactive, and Geoff Livingston, author and marketing strategist, offer unique perspectives on how to rescue marketing from itself.
  Career Management, Marketing Challenges, Marketing Smarts, Marketing Strategy, Online Marketing

Career Management: Online seminar broadcasts from the best minds in marketing

• How To Be a Social Media Strategist, Not the Social Help DeskBroadcast on 1/27/2011 with Jeremiah Owyang
  In this seminar, social media master Jeremiah Owyang points out the tremendous opportunity for marketers to develop social media programs that get ahead of day-to-day demands and instead operate as part of a longer-term, strategic plan.
  Career Management, Collaboration, Community, Social Media, Thought Leadership
• You 2.0: Measuring (and Improving) Your Personal Brand on the WebBroadcast on 6/12/2009 with William Arruda
  Go to Google right now and do a search on your name. That's the first impression many people will have of you! Do you like what you see?
  Career Management, Google, Measurement, Personal Branding
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 with Jason Alba
  LinkedIn is said to be the leading online professional network. In this 90-minute seminar, you'll see LinkedIn used in a number of different ways as it is a tool that can enhance personal brands, help you with research, give you access to new networks, and portray you as the marketing professional you are.
  Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• All About Brand You: Building a Stand-Out Marketing CareerBroadcast on 9/20/2007 with William Arruda
  Want to climb to the top of the ladder in your organization? Want to have managers from throughout the company seeking you out for advice? Want to advance your marketing career just by being yourself?Don't miss this seminar ...
  Career Management, Personal Branding, Positioning
• Google, The Secret Weapon for Career SuccessBroadcast on 11/17/2006 with William Arruda
  In this web seminar, you will learn the secrets to building and maintaining stellar Google results. You’ll learn how to build your brand on-line so you can build a powerful reputation and expand your professional success.
  Career Management, Google, Job Search, Marketing Tips, Personal Branding
• How to Climb the B-to-B Marketing Career LadderBroadcast on 3/2/2006 with Peter Santora, Nina Smith
  Today, the career path in B-to-B marketing has significant opportunities and challenges. Success requires an understanding of the needs of employers, and the skills and experience you need to get ahead. This seminar will show you how to do just that.
  B2B Marketing, Career Management, Chief Marketing Officer, Job Search
• Keys to Success as a Web Manager: People, Politics and Content, with Gerry McGovernBroadcast on 12/8/2005 with Gerry McGovern
  There is no greater skill a web manager can acquire than to develop a deep understanding of your customer. By far the best way you can do this is by constantly observing and interacting with them, learn how in this seminar.
  Career Management, Collaboration, Creativity, Management, Metrics
• Marketing Career Turbocharger: Put Yourself in OverdriveBroadcast on 1/6/2005 with William Arruda
  This seminar will give you everything you need to develop your own marketing career plan, including the latest trends in marketing careers and the tools you need to build your career plan for 2005. The seminar will cover examples of marketers who have achieved incredible success in their careers by using the techniques described.
  Career Management, Collaboration, Creativity, Google, Job Search, Personal Branding

Career Management: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Things You Should Know About LinkedInReleased on 7/6/2012 with Viveka von Rosen
  You may think that you've got the platform mastered, but Viveka von Rosen is here to teach you five ways to beef up your profile that you may not have even known about or considered.
  Career Management, LinkedIn, Social Media, Take 10
• Take 10: Six Tips for Nailing Your Next (or First) JobReleased on 5/25/2012 with Heather Rast
  This Take 10 will give you timely and actionable tips for getting noticed by employers, keeping your competitive edge, and standing out from the crowd.
  Career Management, Job Search, Personal Branding, Take 10
• Take 10 Author Series: How Everything You Learned About Motivation Is Wrong—And How to Do It RightReleased on 12/9/2011 with Daniel H. Pink
  In this Take 10, Dan debunks the many myths surrounding motivation and offers a number of tips and tricks for cultivating a true culture of motivation in the workplace.
  Career Management, Customer Relationships, Customer Retention, Marketing Inspiration, Marketing Tips, Take 10 Author Series
• Take 10: How to Stop Multitasking and Become More ProductiveReleased on 10/7/2011 with Paul Burton
  In this Take 10, productivity expert Paul Burton suggests three worklife-changing practices that will help you evade the saboteurs of productivity.
  Career Management, Creativity, Take 10
• Take 10 Author Series: How to Fascinate People with 7 Key TriggersReleased on 9/30/2011 with Sally Hogshead
  In this Take 10 Author Series webcast, Sally Hogshead explains how people and brands become fascinating. She discusses how to capitalize on your competitive advantage and identify your most fascinating trait.
  Career Management, Creativity, Marketing Smarter, Personal Branding, Sales, Take 10 Author Series
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 with Jason Alba
  Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer.
  Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media, Take 10

Career Management: Marketing downloads for the busy professional

• Conducting a Marketing Job Search
  Here's your guide to landing that perfect marketing job. Complete with exercises, checklists, and a whole boatload of advice, you can be on your way to a better, more challenging, and more rewarding position.
  Career Management, Job Search, Personal Branding
• Your Career Management Guide
  As marketers, you juggle many projects, priorities, and agendas all at the same time. This life of multitasking sometimes means you forget one of your most important professional projects: managing your career. Although we can't help you find the time to manage your career, this template to managing your career can tell you how. With exercises, checklists and step-by-step guidelines on how to make this lifelong project - your career - your biggest professional success.
  Career Management, Job Search, Personal Branding
• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  Career Management, Email Marketing, PowerPoint, Public Speaking, Writing
• Managing Your Marketing Career
  Not only does your job require you to keep up with the new trends and strategies of the day, so does your career. This guide, with advice from some of our top career specialists, will help you identify you're strengths and weaknesses (sound familiar?), your true soulmate of a job and the best strategies for landing it. Even if you already think that you've got the career thing under control, this guide will give you new ideas and the tools to get to where you want to go, and beyond!
  Career Management, Job Search, Personal Branding