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- Key business metrics are there to tell you how well you're meeting customers' expectations and gaining conversions. One of the most important metrics to measure is customer lifetime value (CLV). See why it matters and how to calculate it. more
- Catch up on select AI news and developments from the past week or so. Stay in the know here. more
- Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales. Get started here. more
- YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. more
- Decoding Effective Communication and Understanding Impactful Connection | Marketing Smarts Live ShowIn a realm as vast and complex as communication, it can helps to distill principles into smaller, simple truths—adages that can be easily recalled and followed. In this episode, the CEO of ad agency Mekanism, Jason Harris, shares many such nuggets of truth. more
- By making community a core part of your strategy, your brand can create better products and achieve higher engagement and retention rates. But building your community on someone else's platform is full of risk. more
- Is your marketing team struggling to stay on the same page? If so, you might need a communications plan—a tracking document that outlines the who, what, when, and how of a project's information flow and deliverables. more
- When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when sales and marketing teams work together to make multitouch lead gen even more effective, the inevitable result is a boost in conversions. more
- Two major announcements in the past week or so from major AI players demonstrate that the AI juggernaut continues to gain both business and technology momentum. Learn more. more
- Marketers often rely on approaches such as hype and time-sensitive offers that can be off-putting to introverts. So, what should marketers do instead? This infographic explores tone, content formats, and event types. more
- Today, there's less time for CMOs to ramp up and to build an organization with a five-year plan. Enter fractional CMOs, who bring expertise as "hired guns" with more cross functional expertise, more objectivity, and less ego. Is a fractional career right for you? more
- Which objectives do agencies consider most important when running ad campaigns on YouTube for their clients? To find out, researchers conducted a survey of 116 US-based media agency professionals. more
- This episode is brimming with wisdom and actionable tips focused on employee engagement and the connection between engaged employees and successful marketing outcomes. more
- Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the advertising capabilities TikTok affords marketers, you should probably rethink your ad strategy. more
- Do people think it's creepy or cool when they have brand interactions such as receiving a promotion right after visiting a business's website? To find out, researchers surveyed 10,394 adults globally. more
- Sometimes you may want a tool that includes data from a wider range of platforms than Google Trends, or one that delivers different insights. If so, you may want to try some of the alternatives covered this infographic. more
- What many of us are worried about is not inevitable. You don't have to surrender your craft or creativity or the joy you find in it to AI or Silicon Valley. Nor do you have to surrender your ethics. You have a choice. more
- Most salespeople are required to learn sales scripts before contacting prospects. And to ensure all the information is conveyed exactly as the company prefers, they're discouraged from adding anything to the script. Basically, they're hired to be human commercials. No wonder it doesn't work. more
- Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn. more