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![Top 10 Favorite Creator-Led Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250703-infographic-lg.jpg)
Which brands led by celebrities and social media creators do people love most? To find out, researchers surveyed 1,000 shoppers in the United States. more
Catch up on select AI news and developments from the past week or so. Stay in the know. more
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read more. more
Some 45% of full-time professionals now have a hybrid work arrangement, down from 62% in 2022, and 46% say their organization has changed its policy to require more time to be spent in the office. more
Today's workers are turning to AI set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations. more![The 25 Most Valuable Global Brands in 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250701-infographic-lg.jpg)
Apple is the most valuable brand in the world in 2025, with a brand value of nearly $1.3 trillion, according to Kantar BrandZ’s annual rankings. more
- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![Five Strategies of Business With Standout Productivity Growth [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250626-infographic-lg.jpg)
Businesses that undergo big jumps in productivity (value added per worker) tend to make one or more of five key bold strategic moves rather than gradually adjust their approaches over time, according recent research. more
Leadership growth demands both reflection and action. Use these five practical steps to improve self-awareness, team impact, and decision-making. Read more. more
Association media offers reliable, first-party data rooted in professional intent—improving B2B targeting, engagement, and ROI through contextual trust. Read more. more
Most 53% small business owners say they are much happier now compared with when they worked for someone else, and 23% say they are somewhat happier, according to a recent survey. more
Enterprise SEO can quickly become chaotic across multiple sites. Use this strategic framework to simplify, scale, and optimize. Read more. more
![Why Millennials and Gen Z Make Good B2B Marketing Leaders [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250624-infographic-lg.jpg)
Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? more
AI agents are reshaping workflows by scaling content, automating execution, and learning continuously across teams. See how to integrate them into your business. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
![10 LinkedIn Lead Gen Stats B2B Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250619-infographic-lg.jpg)
Nearly half of LinkedIn users are age 25-34. That's one of the stats covered in this infographic that B2B marketers should know. more
Martech implementations often fail all too often. Discover the factors that drive failure and those that fuel success and sustained ROI. Read more. more
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in? more
![Five Social Media Ad Trends Shaping 2025 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250617-infographic-lg.jpg)
This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries each shift is most relevant to. more
Taylor Swift's brand strategy reveals five marketing lessons rooted in long-term thinking, emotional storytelling, and ownership. Apply them to your own brand. Read more. more
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