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Some 80% of marketers say they feel under pressure to introduce AI into their workflows, according to recent research. more
B2B buyers are more human than we assume. Discover why deeper research into decision dynamics, internal pressures, and behavior is essential for more effective marketing strategies. Read more. more
Which platforms do most web searches happen on? Which platforms have been increasing their share of searches? To find out, researchers examined 4Q25 data covering millions of desktop devices in the United States. more![The 25 Coolest Brands With Teens [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260324-infographic-lg.jpg)
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research. more
AI now shapes B2B vendor shortlists before buyers click. Learn how to structure proof, pricing, and content to stay visible, credible, and competitive in AI-driven evaluation environments. Read more. more
Catch up on select AI news and developments since Friday, March 13. Stay in the know. more![The Cost of Irrelevant Marketing Messages [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260319-infographic-lg.jpg)
Marketing teams add more tools to move faster, but complexity slows execution. Learn how tool overload creates the planning paradox and how leaders can restore alignment, visibility, and agility. Read more. more
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States. more
Marketing success is built on timeliness fundamentals, not the latest tool or trend. Discover how metrics, strategy, UX, and advertising planning drive meaningful results. Read more. more
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research. more![The 10 Global Brands That Lost the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260317-infographic-lg.jpg)
Tesla saw the biggest decline in brand value between 2025 and 2026, losing $15 billion in value year-over-year, according to recent research. more
B2B awareness is evolving. Brands must optimize for AI discovery, collaborate with credible practitioners, and embed transparency to build trust and relevance in the modern buyer journey. Read more. more- Catch up on select AI news and developments since Friday, March 6. Stay in the know. more
![How People Feel About AI-Generated Audio in Ads and Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260312-infographic-lg.jpg)
This infographic explores how people feel about AI-generated voices and music, whether they believe they can recognize AI-generated audio, and how they say AI-generated audio impacts their perception of brands more
Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers can drive real business outcomes. Read more. more
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research. more
AI search is reshaping how buyers find information. Learn how marketers can shift from traditional SEO to AI visibility, authority, and question-driven discovery to stay competitive in the new search landscape. Read more. more
Members of go-to-market teams say misalignment between Marketing and Sales can lead to issues like lower morale, lost opportunities, and delayed follow-up with leads, according to recent research. more![How Americans Feel About AI Hiring Tools [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260310-infographic-lg.jpg)
Some 63% of Americans think AI-powered HR screening tools make the hiring process less fair, according to a recent survey. more
B2B buyers now rely on reviews, self-serve research, and AI to evaluate vendors before speaking with sales. Learn how transparency and credible proof drive interest in modern buying journeys. Read more. more- Catch up on select AI news and developments since Friday, February 27. Stay in the know. more
![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
AI enables faster content production, but scale often erodes brand voice and differentiation. Discover how elastic marketing helps teams balance AI efficiency with human strategy and identity. Read more. more
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