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Catch up on select AI news and developments since the workweek ended February 13. Stay in the know. more![The 'Data Mirage' Affecting B2B Performance Marketing [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260219-infographic-lg.jpg)
Issues like inflated signals, AI noise, and disconnected tools are combining to create a "data mirage" that's hampering B2B performance marketing effectiveness, according to recent research. more
Winning technical OEM deals requires more than a superior product. Learn how to map stakeholders, tailor messaging, and equip sales to navigate complex buying committees effectively. Read more. more
What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States. more
Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust. Read more. more
Most digital marketing agencies don't think the health of the industry is very good right now, but most also expect revenue to increase this year, according to recent research. more![Why Human-First Marketing Matters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260217-infographic-lg.jpg)
This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action. more
AI isn’t taking marketing jobs—it’s changing what great marketers do. Discover how hybrid roles, human skills, and smarter hiring define success in the AI era. Read more. more- Catch up on select AI news and developments since the workweek ended February 6. Stay in the know. more
![The Top 50 US Podcasts in 4Q25 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260212-infographic-lg.jpg)
Data-driven ads are losing their edge. Learn how performance-creative strategies blend data and creativity to engage audiences, optimize campaigns, and drive measurable results. Read more. more
Most corporate event planners expect their costs to rise by 5% or more in 2026, according to recent research. more
AI-fueled content has created noise and skepticism. Discover why trust, perspective, and storytelling now define effective B2B marketing and sales—and how they drive growth. Read more. more
Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. more![The 50 Strongest Global Brands [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260210-infographic-lg.jpg)
WhatsApp, Samsung, and YouTube are the brands with the strongest appeal to consumers around the world, according to YouGov's annual rankings. more
- Catch up on select AI news and developments since the workweek ended January 30. Stay in the know. more
![How AI Adoption Varies by Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260205-infographic-lg.jpg)
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft. more
AI is redefining B2B events in 2026, but trust and authenticity matter more than ever. Learn how personalization, first-party data, and transparency shape better experiences. Read more. more
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more![LinkedIn Thought Leader Ads: A Guide to Getting Started [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260203-infographic-lg.jpg)
This infographic explores the benefits of running LinkedIn Thought Leader Ads, what you need to get started, best practices for running campaigns, and content creation tips and tricks. more
Annual planning doesn’t have to be a budget exercise. Learn how marketing can influence strategy, align with finance, and use data to shape smarter investment decisions. Read more. more- Catch up on select AI news and developments from the past week or so. Stay in the know. more
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