Marketing Articles: Content

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Brands to Focus on Localized Content Marketing

Content
Engaging local target audiences is a strategic focus for many brands: 49% of national marketers surveyed say localized marketing is essential to business growth and profitability, particularly as it relates to demand generation and sell-through of products and services, according to a study by the CMO Council. Moreover, 86% of ... more
Social Conversations Becoming More Positive and Global

Content
Conversations taking place on blogs, forums, and major news platforms have grown more positive in sentiment over the past two years, and the rise in social media adoption worldwide has slightly diminished North America's position as the center of the social media universe, according to a report by Sysomos. more
An Argument for Content Creation Before Optimization

Content
"Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for itself by choosing the keywords that most accurately reflect the content." As a result, many companies build Web pages around ... more
5 Content Writing Lessons from Bone-Chilling Tales

by Verónica Jarski

Content
MarketingProfs celebrates Halloween with blogger Veronica Maria Jarski's writing lessons about what we can learn from classic scary stories to make our content last forever. more
Four Reasons to Reconsider Automated Content Sharing

Content
We've emphasised multiple times the importance of sharing content and of being a good curator of the latest and greatest info out there. You've no doubt developed a list of sites you read regularly, and you try to tweet or share nearly everything noteworthy that is posted at them. But now ... more
Trick or Tweet: Top 8 Twitter Pet Peeves

by Megan Leap

Content
MarketingProfs blogger Megan Leap divulges 8 Twitter pet peeves, from automated direct messages to sexy bots and bio typos, that make us cringe in disgust and disbelief. more
The Importance of Variety in Email Campaigns

Content
Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they herald the tantalizing discounts and free shipping that customers typically crave. Consider the case of one hapless retailer, which sent ... more
Three Things Marketers Can Learn From a Law Firm (Yes, a Law Firm) About Creating Awesome Content

by Ann Handley

Content
What can you learn about content marketing from video vignettes of lawyers speaking candidly about their professional philosophies and personal viewpoints? For one, you can humanize your business and show off your personality in a creative, interesting, and wholly unexpected way. more
Social, Interactive Options Boost Influence of B2B Content

Content
Prospective technology buyers who consume whitepapers and other types of tech content say they perceive marketing collateral to be more influential when it displays a social sharing option, or when audio or video content is embedded within it. more
New Study: Marketers Want Your Babies

by Ted Mininni

Content
MarketingProfs blogger Ted Mininni discusses the latest findings mentioned in an Adweek article regarding marketers targeting newborns and toddlers up to age 3. more
The Scariest Traits a Marketer Can Possess

by Corey O'Loughlin

Content
MrketingProfs blogger Corey O'Loughlin shares the top three scariest traits that a marketer can possess and why these traits are so harmful to business. more
Think Landing Page, Not Phone Number [Video]

by Brent Walker

Content
Throughout the 40 years I've produced radio advertising, one question has come up more than all others: Should we put our phone number in the commercial? Anyone with a reasonable amount of marketing experience knows: Don't do it. Think "landing page" instead. more
How to Evolve With the New Rules of SEO

Content
"Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business 2 Community blog. "Millions came to test their luck at the tables, but the few who knew the tricks—assuming they ... more
5 Monsters That Suck the Life Out of Your Blog Post

by Verónica Jarski

Content
MarketingProfs blogger Veronica Maria Jarski kicks off Halloween week at the Daily Fix by discussing the top five monsters that suck the life out of your blog post. more
Five Ways to Make Your Website Tablet-Friendly

Content
You're seeing tablets more and more: on subways, in planes and in waiting rooms. To ensure you don't miss out during this cultural switch in reading habits, a number of publications have covered ways to ensure your site is tablet-friendly. We've decided to highlight the tips provided by CIK Marketing, as ... more
Know Your Buyer: Two Marketing Case Studies

by Alan Belniak

Content
MrketingProfs Alan Belniak shares two inspiring stories of businesses that understand who their customers are. more
Celebrate the National Day on Writing (and What Not to Write!) [Video]

by Verónica Jarski

Content
MarketingProfs blogger Veronica Maria Jarski shares a few favorite writing-related posts and a hilarious video about buzzwords (and what you sound like when you use them). more
Four Ways to Keep Your Online Audience Interested

by Tim Eyre

Content
Much like an attractive store, a well-designed website will attract customers who will be happy to be there—and happy to stay. Avoid these four common mistakes that can turn visitors away and hurt your business. more
How to Keep the Subscribers You Already Have

Content
The growth of a substantial email list doesn't just happen; it takes time, energy and money. But all that effort goes to waste if your campaigns don't continually engage hard-won subscribers. A focus on creating engaging copy not only helps subscribers stay interested in what you have to say, "it ... more
5 Reasons Visitors Ditch Your Landing Page as Soon as They Get There

by Verónica Jarski

Content
MarketingProfs blogger Veronica Maria Jarski discusses 5 reasons why folks are ditching your landing pages ... and what you can do to help visitors stick around longer. more
What Your Content Marketing Can Learn From Email

Content
Often, the lessons we learn while working in one medium can be put to very good use in another. And Tracy Gold uses a post at the Marketing Trenches blog to examine how the traits of good email copy can enhance the quality of your content marketing. So before you ... more
Dialogue Writing, Part 2: Where to Start [Video]

by Brent Walker

Content
The listener needs to know—within the first couple of lines of dialogue—who is talking, where they are, and why they're having this conversation. No small task—but there are tricks! more
B2B Marketers Moving Toward Online Content Strategies

Content
B2B marketers are moving away from traditional marketing tactics toward online content marketing: 82% now use content marketing in their programs, making it more popular than search marketing (70%), events (68%), and public relations (64%), according to a report by HiveFire. more
Four Tips for Promoting Content Marketing to the C-Suite

Content
"You know content marketing can do big things for your brand," writes Corey O'Loughlin at MarketingProfs' Daily Fix blog. "The only problem is: The powers that be may not know enough about content." How do you persuade the C-suite about content marketing's value to your SEO efforts? You'll need a solid ... more
Are We Being 'Brandwashed'?

by Elaine Fogel

Content
MarketingProfs blogger Elaine Fogel shares the results of branding/consumer behavior expert Martin Lindstrom's experiment regarding brands among friends and their influence. more