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Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.
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by Ayaz Nanji
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.
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by Ayaz Nanji
Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content, according to recent research.
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by Ayaz Nanji
Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.
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by Ayaz Nanji
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.
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by Sam Richardson
Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.
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by Eric Yaverbaum
B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.
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by Ayaz Nanji
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
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by Ann Tarasewicz
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.
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by Ayaz Nanji
What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off on launching their own podcasts?
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by Ayaz Nanji
Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.
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by Ayaz Nanji
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research.
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by Ayaz Nanji
Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?
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by Torrey Tayenaka
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.
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by Kaumudi Tiwari
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
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by Ayaz Nanji
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.
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by Beth LaGuardia Cooper
Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.
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by Kim Lawton
B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.
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by Ayaz Nanji
Which marketing channels are most effective for IT services companies? Which channels are most disappointing? Which channels do marketers plan to increase their investment in?
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by Keith Turco
Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read more.
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by Ayaz Nanji
This infographic covers ChatGPT prompts that marketers can use to generate content for nine common situations.
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by Ayaz Nanji
This infographic explores why storytelling matters, the elements of a great story, seven steps to becoming a great storyteller, advice for business storytelling, and five classic storytelling techniques.
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by Ayaz Nanji
Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33% decrease from 2019, according to recent research.
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by Marcus Sheridan
AI content is improving fast—but it still lacks the emotion, imperfection, and relatability of human content. Here's how human writing builds trust and drives action. Read more.
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B2B marketers face mounting pressure to produce more with less. These seven tactics help teams streamline content creation at scale and boost quality and impact. Read more.
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![FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251009-infographic-lg.jpg)
![Benefits and Challenges of Branded Podcasts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250909-infographic-lg.jpg)
![Top 50 US Podcasts in 2Q25 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250828-infographic-lg.jpg)
![Marketing Campaign Buzzwords That Drive Website Visits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250819-infographic-lg.jpg)
![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
![Eight Useful ChatGPT Prompts for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250529-infographic-lg.jpg)
![How to Be a Great Storyteller [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250522-infographic-lg.jpg)
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