Marketing Articles: Content

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Cultivating an Internal Team of Thought Leaders Will Help Promote Your Brand

by Beth LaGuardia Cooper

Content
Learn the benefits of developing internal thought leaders to build trust and enhance your B2B brand's reputation. Read more. more
What Triggers B2B Tech Firms to Create New Content

by Ayaz Nanji

Content
What motivates B2B technology firms to create new pieces of content? Do these motivations vary by business type and size? To find out, researchers surveyed 450 marketing executives who work for B2B or B2B-B2C hybrid technology companies. more
The Top 50 Podcasts in the United States [Infographic]

by Ayaz Nanji

Content
The three most listened to podcasts in the United States are The Joe Rogan Experience, Crime Junkie, and The Daily, according to recent research. more
Five Ways Small Businesses Can Use AI Image Generators [Infographic]

by Ayaz Nanji

Content
This infographic looks at five AI image generator use cases for small businesses and explains the various way they can be of benefit. more
Google Wants You to Date Other Organic Platforms. Take Them Up on It.

by Kelly Ayres

Content
Explore why focusing your organic content strategy on non-Google platforms is a smart move, and discover actionable steps to take. Learn more. more
The Rapid Rise of YouTube Shorts [Infographic]

by Ayaz Nanji

Content
YouTube Shorts—content pieces that are 60 seconds long or less—now consistently get more engagement and views on the platform than longer videos, according to recent research. more
10 Tips to Improve Your Content Marketing Visuals [Infographic]

by Ayaz Nanji

Content
This infographic looks at 10 key design areas to focus on to boost the quality of your visuals: color, typography, layout, callouts, space, illustration, iconography, data, proportion, and simplicity. more
How Executives Can Control Content Chaos [Infographic]

by Ayaz Nanji

Content
This infographic looks at how organizations can ensure brand consistency and efficient workflows as their content production increases. more
How to Write a Style Guide for a Successful Rebrand: Lessons Learned From Becoming Atom.com

by Lotte Reford

Content
Learn how to create a brand style guide that can make your rebranding efforts successful by maintaining consistency and trust. Discover more insights. more
How to Conduct a Content Review of Your Website

by James Westfield

Content
A review of your website content—every text, picture, and multimedia displayed—is essential if you want to ensure it reaches your target audience and supports company goals. But how can you perform a review effectively? Follow these four steps. more
Five Ways Small Businesses Can Use Generative AI [Infographic]

by Ayaz Nanji

Content
This infographic looks at five key areas where AI text generators can help small businesses: providing customer service, developing marketing copy, streamlining email inboxes, uncovering trends, and analyzing the competition. more
How You Can Beat Writer's Block

by Marcy Paulson

Content
Struggling with writer's block? Learn effective ways to overcome it and manage your deadlines. Read more. more
Generational Divide: Should Brands Avoid Slang in Email Marketing?

by Ayaz Nanji

Content
Baby Boomers and Gen X are more likely to believe that the use of slang in email marketing damages brand image compared with Millennials and Gen Z, according to recent research. more
How Rhythm Can Help Your Social Media Content [Infographic]

by Ayaz Nanji

Content
This infographic explores how the concept of rhythm—building a relationship between different elements to create harmony—can be applied to social media content. more
How to Write Concisely: Nine Tips

by Kerry Sheahan

Content
Learn how to write concisely with these nine essential tips. Enhance your content's clarity and effectiveness. Read less here... more
How to Use the Right Marketing Content for the Consideration Stage of the Buyer's Journey

by Victor Blasco

Content
Discover which types of marketing content are effective during the consideration stage for engaging potential customers and showcasing your expertise. more
20 Great Content Marketing Tools for 2024 [Infographic]

by Ayaz Nanji

Content
Check out Semrush's favorite content marketing tools across 20 categories, including keyword analysis, project management, and writing assistants. more
The Evolution of Marketing From Product-Centric to Human-First [Infographic]

by Ayaz Nanji

Content
This infographic looks at how marketers are increasingly embracing lo-fi, authentic content and experiences over highly polished messaging. more
How to Use Visual Storytelling in Marketing to Gain Customers

by Caroline Petersen

Content
Discover how visual storytelling can engage and convert your audience using emotional connections for better marketing results. more
B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024 [Research]

by Stephanie Stahl

Content
Check out the detailed results of the 14th annual B2B content marketing study conducted by MarketingProfs and Content Marketing Institute. Dive into the data. more
The Rise of Virtual Influencers [Infographic]

by Ayaz Nanji

Content
Americans are becoming familiar with virtual influencers and considering purchasing products endorsed by those influencers, according to a recent survey. more
11 Steps for Mastering B2B Podcasting: A Practical Guide for Marketers

by Saul Marquez

Content
Learn how to launch and grow a successful B2B podcast with these 11 expert tips. Start podcasting your way to marketing success. Read more. more
The Most Successful Types of B2B Influencer and Brand Collaboration

by Ayaz Nanji

Content
B2B influencers say co-created content and speaking at in-person events were the most successful types of brand collaborations they did in 2023, according to recent research from Onalytica. more
The B2B Video Marketing Revolution: Embracing the Next Wave With Sora

by Kaveh Vahdat

Content
Explore how AI-generated video tools like Sora are revolutionizing B2B marketing with personalized and efficient content. Learn more. more
Your AI Needs a Human Copyeditor

by Jo Roberts

Content
Learn why blending AI's speed with human creativity in copywriting results in compelling content and better engagement. Enhance your marketing. more