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by Ayaz Nanji
Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most inappropriate, according to recent research.
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by Ayaz Nanji
Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research.
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by Mitchell Weisman
Discover how to streamline content production, scale experiments, automate optimization, and make your reporting actionable by building testing into your entire content creation workflow. Read more.
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AI search tools are reshaping visibility. Learn how Answer Engine Optimization (AEO) helps your press releases get cited, summarized, and surfaced in ChatGPT and Gemini results. Read more.
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by Palash Soni
AI video tools are reshaping marketing by merging generative innovation with authentic storytelling. Discover how Sora, Vibes, and other tool are helping brands create faster, smarter, more human video. Read more.
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Your existing videos could be worth thousands in untapped pipeline. Discover how a quick 15-minute audit helps you repurpose old webinars into fresh, revenue-driving content. Read more.
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by Ayaz Nanji
WebMD, BBC, Forbes, Business Insider, and People are the Top 5 content publishers cited most by popular AI chatbots/assistants, according to an analysis.
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Turn one webinar into a month’s worth of marketing content using a simple three-hour workflow. Plan, capture, and repurpose efficiently to extend impact and ROI. Read more.
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by Ayaz Nanji
Marketers are increasingly turning to AI to edit their blog content, and they're finding AI to be as effective as a team of human editors, according to recent research.
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by Ayaz Nanji
Some 37% of marketers say they've felt a high level of burnout from the pressure to constantly respond to trending topics and viral moments with content, according to recent research.
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by Ayaz Nanji
Fewer content marketers are publishing long blog posts, but those that do are seeing stronger results, according to recent research.
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by Ayaz Nanji
A much higher share of American adults say they're more concerned than excited about the increasing prevalence of AI, according to recent research from Pew Research Center.
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by Sam Richardson
Generative engine optimization is essential for content marketers aiming to stand out in AI-driven search. Explore tactical optimizations and implementation workflows to boost your brand visibility in AI-driven search tools like Google AI Overviews and ChatGPT. Read more.
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by Eric Yaverbaum
B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences across platforms. Explore proven approaches for success. Read more.
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by Ayaz Nanji
If employees make even small changes to the content they share on LinkedIn from their employers, they can have a big positive impact on engagement, according to recent research.
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by Ann Tarasewicz
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty promises. Read more.
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by Ayaz Nanji
What are the motivations for and the benefits and challenges of branded podcasts? Why have some business owners held off on launching their own podcasts?
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by Ayaz Nanji
Content marketers who use AI report that it takes them 10% less time, on average, to write an article compared with respondents who do not use AI.
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by Ayaz Nanji
Joe Rogan had the most listened to podcast in the United States in the second quarter of 2025, according to recent research.
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by Ayaz Nanji
Which categories of buzzwords in marketing campaigns are most effective in driving people to visit brand websites? Which keywords within each category are most effective?
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by Torrey Tayenaka
Video has become a powerful driver of B2B marketing success, enhancing engagement, trust, and conversions. Learn how to integrate it into your content strategy. Read more.
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by Kaumudi Tiwari
Learn how to build a modular, repeatable B2B content workflow using AI—without sacrificing brand voice, consistency, or strategy. Read more.
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by Ayaz Nanji
This infographic provides prompts around various areas, such as value, mission, and humor, to help you home in on your product's unique benefits and how to position it.
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by Beth LaGuardia Cooper
Learn how thought leadership fuels more effective lead generation by reaching untapped audiences, fueling demand, and guiding buyers through their buying journey. Read more.
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by Kim Lawton
B2B buyers are overwhelmed by proliferation of generic content and skeptical of it. Education-led marketing helps brands stand out with clarity and trust-building content and experiences. Read more.
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![The Publishers Cited Most by AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251104-infographic-lg.jpg)
![FOMO Content Marketing: The Good and Bad of Chasing Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/251009-infographic-lg.jpg)
![Benefits and Challenges of Branded Podcasts [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250909-infographic-lg.jpg)
![Top 50 US Podcasts in 2Q25 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250828-infographic-lg.jpg)
![Marketing Campaign Buzzwords That Drive Website Visits [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250819-infographic-lg.jpg)
![59 'Big Idea' Thought Starters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/250715-infographic-lg.jpg)
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