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Back in the day, times seemed simpler. Advertising, ad expert Rebecca Bugger and host George B. Thomas conclude, is continually changing, and you should always be testing your methods to see what works and what doesn't. Watch and listen to discover how advertising works today. more
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC. more![Five Google Display Network Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230615-infographic-lg.jpg)
This infographic from Brafton covers how to ensure your GDN campaigns achieve the highest possible return on investment. more
Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. more
Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC. more
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022. more
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra. more
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence. more![The End of Third-Party Cookies Is a New Beginning for Digital Advertisers: Arsen Avakian on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/221110-podcast-arsen-avakian-lg.jpg)
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation? more
People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research. more
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC. more![Digital Audio Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220816-infographic-lg.jpg)
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns. more
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media. more![Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220714-podcast-matt-oconnor-lg.jpg)
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor. more![Ad Creative Best-Practices for Reddit [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220628-infographic-lg.jpg)
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic. more![The Impact of Reddit Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220531-infographic-lg.jpg)
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. more![How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220526-podcast-becky-bugger2-lg.jpg)
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. more![Video Ad Specs That Work Across Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220503-infographic-lg.jpg)
This infographic provides common specs for social media video ads that marketers can use across channels. more![The User-Generated Content Advertising Ecosystem [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220407-infographic-lg.jpg)
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. more
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. more
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC. more![Six Tips for Getting Started With B2B Social Media Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211118-infographic-lg.jpg)
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. more
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC. more![The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210930-sam-parvin-lg.jpg)
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values. more![How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210826-podcast-Charles-Gabriel-lg.jpg)
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more. more
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