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This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat. more
Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will build hardware, such as augmented reality glasses. Also: Google's attempt to socialize shopping, Twitter's latest attempt to monetize Periscope, and ... more
Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know! more
Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen. more
What is the return on investment for B2B companies when they spend on Google AdWords search advertising? more
Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases. more
Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in! more
This week, Facebook circumvented ad blocking technology but also gave consumers new powers to control ads they receive; Twitter expanded Moments; Snapchat inked a deal to bring you TV show content; and much more... Skim for the scoops! more
Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen. more
This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator influencers; and LinkedIn made a foray into video. more![Get With the Program(matic): Daniel Bornstein of Demand Media on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160803-podcast-daniel-bornstein-lg.jpg)
Gain insight into programmatic advertising and sponsored content from Daniel Bornstein, senior vice-president of media monetization and operations at Demand Media, a holding company that owns ehow, LIVESTRONG, and CRACKED. more
This week, falling user satisfaction on social platforms, Reddit's new plan to lure advertisers, Twitter's big live-streaming news, nine new and mostly secret Facebook targeting options, and more! more
This week, the hot $1B South Korean messaging platform Line, Snapchat's push to bring movie studios and TV partners aboard, how you can now target your Facebook Live streams at the right audience, and much more! more
Procter & Gamble spent the most money ($4.3 billion) on US advertising in 2015, according to recent research from Ad Age. more
Livestreaming again dominates the social media narrative, with Facebook outlining its censorship policy after the broadcast of high-profile graphic content on the network, and Twitter's new push for sports and entertainment livestream partnerships. more
A new feature alters how—and why—we use Snapchat, and Facebook's News Feed tweaks has many publishers up in arms. Also: how to boost your SEO with social, an infographic on Facebook ad-targeting, and Snapchat's new demographic. more
This week, Facebook's major changes to Facebook Live that drastically expand broadcasting capabilities, and YouTube's own mobile live streaming feature. Also: Twitter's exciting new app dedicated to small business, and Pinterest's new visual search feature. more
New apps and ad capabilities this week: Yubl, the latest under-25 messaging platform that brands are scrambling onto; Twitter's new standalone app for power users; Tumblr's foray into live video (not like Facebook Live); and Reddit's surprising brand appeal. more
This week's all about ads, ads, and more ads as major social networks introduced new ad products and Snapchat debuted its ad API. Also: Microsoft's purchase of LinkedIn, Facebook's struggle to stop the livestreaming of crimes and acts of terror. And much more! more
The social giants never stop evolving. Instagram's new algorithm is finally here, and Snapchat just toppled Twitter in daily active users! Also: Facebook's plans to tackle live streaming and gaming at the same time, LinkedIn's new premium insights, and the right social platforms for your objectives. more
Executives say the biggest thing preventing better collaboration between brands and marketing agencies is a lack of useful reporting/metrics, according to a recent report from Oracle Marketing Cloud and Forbes Insights. more
Are people more likely to recall a digital advertisement if they are exposed to more of the ad unit or if they see it for a longer period of time (or both more and longer)? more
Social networks spent the week honing their core products and beefing up their ad prowess. Instagram officially introduced its long-rumored business features, and Twitter scrapped its buy buttons in what might (or not) be a big blow to social commerce. more
Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. more
Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. more
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