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- Facebook is the most used social network by businesses for marketing purposes, and 67% of companies plan to further increase their Facebook marketing activities this year, according to recent data from Social Media Examiner. more
- Finally, Twitter officially gives you more room to express yourself, and Facebook updates Facebook Live so you can skip to the good parts. Also: pay-to-boost reach on Instagram, Foursquare's unchatty chatbot, and social media growth worldwide. more
- From Snapchat's plans to introduce a non-chronological algorithm to social networks' taking on the role of news organization to Google's new topic-driven social product and Twitter's tweak of it's character limit, the social giants tried tackling challenges from all corners. more
- Product launches and redesigns were the talk of the town this week. Amazon surprised us all and introduced a user-generated video service to take on YouTube, and Instagram launched a redesigned app and icon. more
- What elements help video ads stand out in the Facebook News Feed on mobile devices? Which tactics can help brands keep users engaged with ads? more
- This week's 'Skim is all about maximizing views and visibility. Snapchat has done the impossible and overtaken Facebook in video views, and the ephemeral-messaging app also signed an unprecedented deal with NBC to give the Olympics a Snapchat makeover. more
- This week's all about optimization and user experience—from the social network and brand perspectives. Facebook grabbed headlines with a big algorithm change that aims to reward high-quality content, and social media industry leaders united to stress the gravity of live video. more
- Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences a cinch, and the app that Pinterest bets on for global expansion. more
- All about Facebook's annual F8 conference and all the shiny new things the company is working on. Also: Periscope's latest move to take on Snapchat, why social video might not save digital publishers, and 25 hacks to get the most bang for your social media buck. more
- Read closely, because we spell out the future of social. Twitter landed a punch in social's quest to conquer sports and livestreaming, and WhatsApp finalized encryption that makes Apple vs. the FBI seem like peanuts. Also: Kik's bot store, and Slack in your office. more
- This week, big updates and new capabilities: Facebook looks to leap into mobile payments, and Snapchat unveils a feature-rich update. Also: Instagram's video-length limit; YouTube's plans to take on livestreaming; and tips for Facebook video and Pinterest Promoted Pins. more
- The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. more
- Find out how "bots" are about to revolutionize social, and read all about how Facebook, Twitter, and Pinterest will dive deeper into video. Also: whether Twitter will change its character limit, why first impressions in B2B hinge on social media, and how to make your brand a star on Tumblr. more
- Americans living in the South, on the East Coast, and in eastern Midwest states are much more likely to click on digitals ads than the rest of the country is, according to a recent report from AdRoll and Pricenomics. more
- This week's all about new frontiers: Instagram ditches chronological order and adopts algorithm; Facebook, WhatsApp, and Snapchat push encryption boundaries; and Facebook's Canvas ads could be a mobile game-changer. We'll also give you some tools to build your perfect social media calendar. more
- Some 71% of of B2B marketers say their company's digital ads sometimes or always fail to meet expectations, according to a recent report from Demandbase. more
- Social gets easier to tackle this week: Pinterest's DIY ad manager is open to SMBs, WordPress is releasing an Instant Articles plugin for Facebook (which also launched nifty tools), and Reddit wants to help brands address its community. And much more, of course. more
- Get the freshest stats about account-based marketing as well as a quick checklist for a successful ABM strategy. more
- Facebook is making it easier to get newsletter subscriptions via Instant Articles. Also: now you can target specific companies on LinkedIn with ads; use Facebook's new emojis for B2B; and take advantage of Snapchat's plans to help you track campaigns. more
- Joshua Dreller of data science company 4C offers insight into the lasting appeal of television and how data on viewing, combined with social data, can supercharge your message targeting. more
- Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people’s facial expressions while they watched the game. more
- If you don't understand how emotions drive consumer reaction toward your content, you can't build strong customer relationships. more
- This week social got serious about customer support: Facebook's plans to improve sentiment tracking and talking to customers directly, Twitter's "Customer Feedback," Snapchat's tracking and services, and Foursquare's in-store traffic attribution. more
- Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into any social conversation you please. more
- Most Americans say they have very little or no interest in political advertisements, according to a recent report from KSM Media and ORC International. more