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Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. more![Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181217-infographic-local-events-lg.jpg)
Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return. more- How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. more
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. more- Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in. more
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes? more![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. more![Google Ads Mobile Benchmarks for 18 Industries [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/100918-ddp-lg.jpg)
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? more
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others? more![2018 Digital Advertising Trends: Which Predictions Came True [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180904-infographic-lg.jpg)
Video will be huge, mobile will be first, and consumers will be clamoring for data transparency: That's what marketers expected in 2018. Which of those predictions came true? See what's actually happening in digital advertising this year. more![The Psychology of Advertising: Thinking vs. Feeling [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180820-infographic-lg.jpg)
Considering all the advertising people see on a daily basis, it's a miracle any of the ads actually push through the clutter to stand out. Here's a look at the psychology of ads, including tips to make your ads memorable. more![Facebook vs. Google: AdRank Auction Factors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180806-infographic-lg.jpg)
Which advertising platform is best for your business? Check out how both Google AdWords and Facebook Ads work to get yourself ready to make some bids. more![The Inner Workings of Advertising on Amazon [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180719-infographic-lg.jpg)
Are Amazon ads the next Google Adwords? You might not know that the online store also sells advertising space. Check out the options to see if Amazon ads could work for your brand. more![How Color and Typography Influence Consumers [Animated Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180617-infographic-lg.gif)
Color and typography set the tone for your brand. They are the first elements people notice, so make sure you get them right. more![Five Myths About PPC... Busted! [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180604-infographic-lg.jpg)
Do all digital ads need a CTA? Do you have to spend big money on PPC campaigns to see big results? No, and no, according to a study that busts some common PPC myths. more![Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180531-podcast-Tad-Geschickter-lg.jpg)
JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher. more![The Updated Guide to Facebook Ad Placements [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180426-infographic-lg.jpg)
Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads. more
Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. more
Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to Zenith. more![Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180416-infographic-lg.jpg)
Many marketers are missing crucial information to help them determine whether their ad budget is being spent in the most efficient and effective way. That means they may be missing out on a lot of incremental revenue. more![The Domination of Mobile Ads: Trends and Statistics [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180404-infographic-lg.jpg)
What's new and hot in the world of mobile advertising? A lot. See how marketers are spending on mobile, and get ideas for your own mobile ad strategy. more![How to Ignite Your LinkedIn Marketing Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180403-infographic-2-lg.jpg)
Want to know the secrets to using LinkedIn for marketing? Ask the experts: the platform's own marketers. Check out these tips from LinkedIn's business solutions team. more![The Complete Guide to Snapchat Advertising Targeting Options [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180320-infographic-lg.jpg)
If you're advertising on Snapchat—or are thinking of doing so—bookmark this comprehensive list of segmenting and targeting options to make your ads more effective. more
Among the various advertising formats, television ads are the still the most liked by consumers, according to recent research from Clutch. more![Six Key Questions to Ask Your Retargeting Provider [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/180221-infographic-lg.jpg)
You're giving money to your retargeting provider, but how do you know it's spending your money wisely? Here are six questions you can ask to make sure you are working with the right partner for your ads. more
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