Go PRO Now
Get unlimited access to all of our exclusive marketing resources
![Tips for Online Listings That Grab Attention and Generate Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191031-infographic-lg.jpg)
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience. more![Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191029-infographic-lg.jpg)
Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, check out this infographic. more
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. more![The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191017-podcast-timothy-seward-lg.jpg)
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers). more![Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191010-infographic-lg.jpg)
Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions. more
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. more![Five Tips on How to Use Influencer Content in Paid Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190910-infographic-lg.jpg)
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste. more![The Google Display Network: Stats and Insights for Advertisers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-chart-lg.jpg)
Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers? more![What Shoppers Want: Customization, Coupons, Digital [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-infographic-lg.jpg)
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis." more
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing. more![Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190813-infographic-lg.jpg)
Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting ... more
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the details. more![Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190626-infographic-lg.jpg)
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that. more![LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190606-podcast-aj-wilcox-lg.jpg)
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. more
Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA). more
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. more
Consumers say the main reasons they click on paid-search ads are that the units directly answer their search queries and the ads mention familiar brands, according to recent research from Clutch. more![Going Hyper-Local: How Sponsoring an Event Can Grow Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/181217-infographic-local-events-lg.jpg)
Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return. more- How does the price of search ads vary among US states? Which states tend to be the most expensive for different verticals? To find out, SEMrush analyzed search ads run in all 50 US states for 86,000 keywords in 17 industries. more
Marketers say text-based search advertising is the most effective pay-per-click (PPC) channel and display advertising is the least effective PPC channel, according to recent research from Hanapin Marketing. more- Advertising are pouring money into podcast ads, and for good reason. The audiences tend to be targeted, tech-savvy, high-income-earning, and educated. Check out who's listening and why your brand might want to tune in. more
Do people recognize famous advertising jingles? How well do members of different generations recall famous commercial tunes? more![Holiday Marketing in October? Why Ad Campaigns Should Start Early [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/170918-ddp-lg.jpg)
Marketers looking to make the most of their winter-holiday online advertising campaigns should not overlook the month of October, according to recent research from AdRoll. more![Google Ads Mobile Benchmarks for 18 Industries [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/100918-ddp-lg.jpg)
What are the average engagement rates and costs for mobile ads on Google's search and display networks? How do those rates and costs vary among industries? more
Which social networks are brands and agencies advertising on most? Are marketers more bullish about some paid social platforms than they are about others? more
MarketingProfs uses single