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Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. more
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC. more![Six Tips for Getting Started With B2B Social Media Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211118-infographic-lg.jpg)
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. more
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC. more![The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210930-sam-parvin-lg.jpg)
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values. more![How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210826-podcast-Charles-Gabriel-lg.jpg)
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more. more
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer. more
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI. more
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. more![How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210520-podcast-aj-wilcox-lg.jpg)
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend. more
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television, according to Nielsen research. more![Four Best-Practices for Responsive Search Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210420-infographic-lg.jpg)
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? more![Four Tips for Better Videos Ads on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210413-infographic-lg.jpg)
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers. more![Which Countries Hate Online Ads the Most? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210401-infographic-lg.jpg)
In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users. more
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms. more![Audiences' Attitudes Toward Mobile Ads and Apps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210316-infographic-lg.jpg)
The most acceptable mobile ad format are rewarded videos (i.e., users receive some sort of reward in exchange for time spent viewing), according to recent research from AdColony. more![A Quick Guide to Understanding YouTube Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210304-infographic-lg.jpg)
Do you know the difference between the two types of in-stream ads on YouTube? Or how about where YouTube's bumper ads and video discovery ads appear? more
Most B2B tech and telco marketers say their firm plans to increase the number of marketing channels in its media mix in 2021 and to focus on driving efficiencies in targeting, according to recent research from WARC and Spotify. more![Six Tips for Measuring Your LinkedIn Ad Campaigns [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210223-infographic-lg.jpg)
How can you ensure you're getting a full view of your LinkedIn ad campaign performance and gaining the insights you need to make valuable optimizations? more![10 Facebook Trends to Watch in 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201215-infographic-lg.jpg)
What will the Facebook focus on in the year ahead? Which current and new experiences should marketers be paying close attention to? more
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. more
Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy. more![The State of In-House Programmatic Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201029-infographic-lg.jpg)
Programmatic advertising has progressed dramatically over the past decade, going from an experimental tactic to common practice. more
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research from Sagefrog. more![Retargeting on LinkedIn: What B2B Marketers Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201001-infographic-lg.jpg)
Retargeting on LinkedIn can help boost campaign efficiency for B2B advertisers, since the platform is widely used by professionals. So, how do you do it? more
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