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People are less likely to say they hate or dislike ads in print media compared with other channels, according to recent research. more
Global advertising spend is on course to rise by 8.3% in 2022, but is forecast to slow significantly and increase by only 2.6% in 2023, according to recent research from WARC. more![Digital Audio Trends for 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220816-infographic-lg.jpg)
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns. more
Television CPMs have gone up 31% since 2019—the steepest increase in more than two decades—and they are up 10% year-over-year in 2022, according to recent research from WARC Media. more![Out-of-Home Advertising for B2B Marketing Success: Matthew O'Connor on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220714-podcast-matt-oconnor-lg.jpg)
How can B2B marketers make use of out-of-home (OOH) advertising? Learn how to get started, tackle hurdles along the way, measure your success, and more from AdQuick CEO Matthew O'Connor. more![Ad Creative Best-Practices for Reddit [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220628-infographic-lg.jpg)
Which creative approaches work best for advertisers on Reddit? To help marketers optimize their campaigns, the social platform created this infographic. more![The Impact of Reddit Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220531-infographic-lg.jpg)
This infographic makes the case for why ads have a big impact on Reddit by presenting data related to user behavior and community engagement. more![How to Identify What Advertising Strategy Is Best for Your Business: Rebecca Bugger on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220526-podcast-becky-bugger2-lg.jpg)
Do you know where you need to be advertising? Many marketers default to digital, but is that where your audience is? Other advertising methods can be paired with digital for the best strategy, according to Rebecca Bugger. more![Video Ad Specs That Work Across Social Networks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220503-infographic-lg.jpg)
This infographic provides common specs for social media video ads that marketers can use across channels. more![The User-Generated Content Advertising Ecosystem [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220407-infographic-lg.jpg)
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC. more
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC. more
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, and further growth in spend is expected in 2022, according to recent research from WARC. more![Six Tips for Getting Started With B2B Social Media Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211118-infographic-lg.jpg)
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising. more
The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC. more![The Role of Music in Your Brand: Sam Parvin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210930-sam-parvin-lg.jpg)
Music plays a pivotal role in branding and advertising. Sam Parvin of Parvin Music discusses how she guides brands through adopting an audio strategy and choosing music that reflects their brand values. more![How to Reach Families Watching On-Demand Video: Charles Gabriel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210826-podcast-Charles-Gabriel-lg.jpg)
Charles Gabriel, head of advertising US at WildBrain Spark, talks advertising-based video on demand (AVOD), creating brand-safe content for kids, key trends in connected TV and more. more
Digital advertising spend by B2B firms is expected to jump by nearly a quarter in 2021, according to recent research from eMarketer. more
People of all ages have the most favorable impressions of television and email advertising, according to research from GWI. more
Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. more![How to Make LinkedIn Ads Work for You: A.J. Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210520-podcast-aj-wilcox-lg.jpg)
AJ Wilcox joins the Marketing Smarts podcast to talk all things LinkedIn advertising. The do's and don'ts, the common errors marketers make, and ways you can get the most out of even a limited spend. more
Most marketers plan to increase their ad spend in 2021 on digital channels, such as social media, search, and video, and either maintain or reduce their spend on traditional channels, such as television, according to Nielsen research. more![Four Best-Practices for Responsive Search Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210420-infographic-lg.jpg)
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format? more![Four Tips for Better Videos Ads on LinkedIn [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210413-infographic-lg.jpg)
What does an effective video ad look like on LinkedIn? The professional social network teamed up with Digivizer to analyze more than 3,500 ads and came up with some answers. more![Which Countries Hate Online Ads the Most? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210401-infographic-lg.jpg)
In which countries are people most interested in online ad blocking? To find out, Surfshark looked at every country’s search volume for the top ad-blocking software relative to its population of internet users. more
Nearly two-thirds of marketers say in the previous year their firm experienced some kind of digital marketing fraud, such as bots' clicking on ads or filling out lead generation forms. more
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