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Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. more
Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... more
Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch. more
WhatsApp unveils business account features, hints at app for brands; Facebook redefines how it calculates organic reach; Instagram just reinvented the hashtag; with "threads," Twitter makes tweetstorms official; Pinterest's self-serve analytics tool; more! more
Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith. more
The average clickthrough rate (CTR) of Facebook ads increased both year over year and quarter over quarter in 3Q17, according to recent research from iProspect. more
Facebook launches Messenger Kids app; Instagram tests standalone messaging app, adds Stories features; Twitter Lite expands to conquer new markets; Facebook allows pre-roll video ads; Pinterest's president is stepping down; and much more... more
Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid. more
Facebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive. more
Why Snapchat's new algorithm is unique; Facebook preps Messenger Broadcast for business; Twitter tests bookmarking; YouTube gets its own version of Snapchat Stories, also faces advertiser exodus; Tumblr's CEO steps aside; 2018 social media trends... more
Facebook courts video creators away from YouTube; Google's new social search feature; Facebook tests total VR experiences in News Feeds; social selling on LinkedIn; where social video's going in 2018; podcast listeners could be your next influencers; more! more![Facebook Advertising (Yes, for B2B, Too): Peter Reitano and Jeff Goldenberg of Abacus on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/171122-podcast-reitano-goldenberg-lg.jpg)
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing. more
Facebook's new app wraps Yelp, Foursquare, and Facebook Events into one; Snapchat's massive redesign & upcoming algorithm; LinkedIn streamlines Lead Gen Forms for messages; Amazon courts Instagram, Twitter influencers; the app just bought by a Chinese startup for nearly $1B; more! more
#SocialSkim: Twitter Doubles Character Limit, Facebook Rolls Out Messenger 2.2: 11 Stories This WeekTwitter doubles tweet character limit (and the surprising result); new features for brands in Messenger 2.2; Facebook's polls for users and pages; Snap looks to algorithmic feed to solve its problems; Twitter's ad subscription service for small businesses... more![Gender Stereotyping in Digital Advertising [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171110-infographic-lg.jpg)
Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes. more
The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect. more
This week: LinkedIn's new tool helps measure your competition's growth; Facebook's quiet journey into enterprise software, plus new Group admin controls; how Twitter's edging toward profitability; cool ways to get creative with LinkedIn video; more! more
Facebook's stark reminder to advertisers that they don't hold the power; LinkedIn upgrades messaging—and your productivity—with smart replies; Facebook's Pinterest-esque "Sets"; Snapchat could soon be a source of referral traffic; Twitter's "transparency center"; social commerce is coming... more![Omnichannel: The Secret to Digital Advertising Success [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171024-infographic-lg.jpg)
Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how omnichannel can help you and how you can get started. more
Facebook tests full-fledged résumé feature, acquires feel-good social media app tbh; LinkedIn's new mobile video ads (also, its Website Demographics); Vine founder's addictive new social trivia app; Facebook's food-delivery ordering; 8 great ways to improve your Instagram Stories... more![The State of E-Commerce Ad Retargeting [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/191017-ddp-lg.jpg)
Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from Nanigans. more
The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen. more
#SocialSkim: LinkedIn's New Sales Navigator, Snapchat's Transformative Feature: 11 Stories This WeekSnapchat launches a feature that will transform how people use the app and discover businesses; LinkedIn upgrades its Sales Navigator; Facebook just surpassed Netflix in online video; Twitter's bookmarking feature; how and why you should use two-person Instagram Live Stories... more![YouTube Advertising: The Complete Guide to Targeting Options [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/171012-infographic-lg.jpg)
Video ads can take more effort to produce than more static types of advertisements, so make sure that those ads are being seen by your key audience. Here's how to use YouTube advertising to target just the right audiences with just the right ads. more
Facebook takes on LinkedIn via ZipRecruiter integration; Instagram polling via Stories; Bumble's new professional networking and mentorship feature; Messenger Lite enters US market; Shopify makes it easy to buy on Instagram; Facebook Ads monetize your email list; much more! more
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