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Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio. more![The Anatomy and Current State of Programmatic Advertising [Infographic]](https://www.marketingprofs.com/assets/images/articles/lg/200428-infographic-lg.jpg)
Programmatic advertising uses technology to automate media buying: Advertisers bid in real-time for a specific audience, and the highest bidder wins the impressions that are up for auction—all in the blink of an eye. See more about the process, benefits, challenges, and the current state of programmatic. more
Most people say brands should continue to advertise during the COVID-19 outbreak, but they also say marketers should change the content of their campaigns to address the situation, according to recent research from Unruly. more
The COVID-19 pandemic has driven down social media advertising rates globally and has also led to a decline in engagement with campaigns, according to recent research from Social Bakers. more![50+ Retargeting Statistics Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200206-infographic-lg.jpg)
Online, it can take numerous impressions to make the equivalent of a first impression in the physical world. Retargeting is a marketer's second chance (and third and fourth and fifth...) to make that all-important first impression. These stats and facts will help you craft your own retargeting strategy. more![How to Boost Your YouTube Strategy With Bumper Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200204-infographic-lg.jpg)
Video's popularity has exploded, leading to YouTube's becoming a massive search engine. Chances are, your customers—and potential customers—are conducting searches there associated with the products or services you or your competitors offer. That's where YouTube bumper ads come in. more![Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200129-chart-lg.jpg)
The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony. more![Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200109-infographic-lg.jpg)
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps. more![SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191105-infographic-lg.jpg)
Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic. more![Tips for Online Listings That Grab Attention and Generate Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191031-infographic-lg.jpg)
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience. more![Halloween by the Numbers: 2019 Statistics for Marketers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191029-infographic-lg.jpg)
Americans by the millions are in the midst of buying candy, costumes, and home and yard decorations in preparation for Halloween this week. For e-commerce considerations, trends, costume preferences, and sales and marketing tips, check out this infographic. more
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe. more![The Ins and Outs of Amazon Advertising (And Why You Should Try It): Timothy Seward on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191017-podcast-timothy-seward-lg.jpg)
Author and e-commerce expert Timothy Seward (Ultimate Guide to Amazon Advertising) explains how advertising on the platform can benefit any brand (not just Amazon sellers). more![Facebook Image Sizes and Dimensions Cheat Sheet [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191010-infographic-lg.jpg)
Facebook's algorithm gives preference to visual content—photos, GIFs, and videos—allowing marketers to engage audiences effectively. To ensure your Facebook efforts pay off, use the right image sizes and dimensions. more
Marketers say search is the most effective pay-per-click (PPC) digital advertising channel and display is the least effective PPC digital advertising channel, according to recent research from Hanapin Marking. more![Five Tips on How to Use Influencer Content in Paid Media [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190910-infographic-lg.jpg)
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste. more![The Google Display Network: Stats and Insights for Advertisers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-chart-lg.jpg)
Which age groups are most likely to see on ads seen on Google's Display Network (GDN)? Are GDN ads viewed most on mobile devices or on desktop computers? Which e-commerce publishers are popular with GDN advertisers? more![What Shoppers Want: Customization, Coupons, Digital [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190820-infographic-lg.jpg)
Shoppers today are driven by the use of coupons, the ability to customize their shopping experience, and the ability to make purchases digitally. Check out findings from the annual "Promotions Industry Analysis." more
Facebook is still the most popular social network for paid campaigns, but marketers appear to be most bullish about YouTube and Instagram, according to recent research from Hanapin Marketing. more![Ready for 2019 Holiday Season E-Commerce? It's Almost Time... [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190813-infographic-lg.jpg)
Blink a few times... and the 2019 holiday-shopping season will be here. Marketers and retailers have already started making plans to capitalize on the year's most lucrative season. If you haven't started planning yet, this infographic on peak shopping times from the previous holiday shopping season is a great starting ... more
Online advertising will account for more than half of global advertising expenditure by 2021, according to recent research and forecasts from Zenith. Check out the details. more![Optimize Display Ads With Consumer Insights: Stats and Best-Practices [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190626-infographic-lg.jpg)
Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that. more![LinkedIn Ads, the B2B Marketer's Secret Weapon: AJ Wilcox on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190606-podcast-aj-wilcox-lg.jpg)
LinkedIn ad expert AJ Wilcox shares secrets for using Linkedin Ads to generate high-quality leads and nurture them to achieve better sales results. more
Here's some good news for marketers: The amount of advertising spend lost to online bot fraud is declining, according to a recent report from White Ops and the Association of National Advertisers (ANA). more
Agencies are increasingly charging clients for paid search services based on a percentage of spend, according to recent research from WordStream. more
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