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- Marketers with digital skills, especially those with digital advertising and content expertise, are most in demand by employers, according to research from McKinley Marketing Partners. more
- Instagram Stories surpasses Snapchat's user base (in 9 months!); Facebook introduces a free version of its work collaboration tool; Twitter launches a data-light version; LinkedIn changes its revamped desktop design; much more! more
- Google changes the TV landscape with YouTube TV; Snapchat makes itself a video search destination; LinkedIn introduces easy lead-gen forms; Amazon's influencer program; Facebook's alternative News Feed; Twitter fights to offer pay TV; much more! more
- Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying. more
- Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more! more
- In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith. more
- National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master. more
- The average clickthrough rate (CTR) for Facebook ads across all industries is 0.90%, according to recent research from WordStream. more
- This week: Apple's Snapchat-inspired video-editing app; LinkedIn's big news for its Sales Navigator, and its new retargeting tools; Foursquare's plot to take over the world; YouTube's phaseout of annotations; Instagram's surprising effect on older users; much more! more
- This week: copycats and censorship. Facebook ports Snapchat Stories, almost literally, to Messenger; China's had enough of virtual pinboards; Google takes on Slack with a suite of business tools; YouTube's new social app; and much more! more
- This week: Facebook's original TV-like series, and its algorithm change that devalues Likes; Pinterest Web extension that lets users search the platform from any website; why NBCUniversal just invested $0.5 billion in Snapchat; how to use video on LinkedIn; and much more... more
- This week: YouTube's cable-killing TV service; Instagram Stories ads open to all; Facebook's new mid-roll ads; a guide to content marketing best-practices on LinkedIn; measuring success on Snapchat; B2B leads via Facebook ads; and much more... more
- This week: The impending demise of apps and why companies need to start preparing; Twitter's new customer-service feature; Instagram's big change to help you tell brand stories; Facebook just turned WhatsApp into Snapchat; leads via Instagram; getting your business verified on Facebook... more
- This week, two giants gang up on a third: Facebook undermines Microsoft's LinkedIn as Amazon digs at Microsoft's Skype. LinkedIn unveils new data-driven features, Facebook comes to your TV screen, and Yik Yak's founder launches Slack-like app for students. more
- Super Bowl commercials from Kia and Budweiser were the ones that stood out the most with consumers this year, according to recent research from OdinText. more
- Just as a master chef combines various flavors, restaurants must combine their offline presence, their online presence, and their dine-in experience to create a delicious—and successful—marketing combo. more
- The options for Facebook ad targeting are plentiful. This infographic sorts them into an easy-to-read list to help you make your ads effective. more
- This week: why you might consider Facebook Lite; why Snapchat's fastest-growing demographic will surprise you; how the Super Bowl played out on social (and brands and networks that won); how B2Bs tap into social; what search play Pinterest is making; more... more
- Advertising on social media is one thing, but gaining maximum impact for your ad spend is another. This infographic will help you figure out how to use your money wisely on social media—for stellar results. more
- This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen near you; Twitter anti-abuse tools; social e-commerce; and much more! more
- Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way. more
- Which online ad creative elements capture consumers' attention? What types of online ad formats are most seen by visitors to content websites? more
- LinkedIn promises more targeting capability; Facebook tests ads on Messenger; Google+ finally builds an insights feature; Facebook replicates Snapchat's Story; Snapchat's offline ad targeting; why B2Bs are still wary of social; and much more... more
- Snapchat can be a great tool for marketing and advertising. This infographic explains some of its most useful and effective features. more
- This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; ingredients for highly engaging Facebook posts; a content marketer's guide to social selling; and much more... more