MarketingProfs Daily: Content

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Do Most B2B Marketers Gate Content?

by Ayaz Nanji

Content
Nearly two-thirds (64%) of B2B marketers say they rely on content gating in order to capture the contact details of prospects and customers, according to recent research from Finite and CogniClick. more
A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast]

by Matt Snodgrass

Content
Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast. more
B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response

by Vahe Habeshian

Content
The newly released 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report features how content marketers in North America have been adapting to conditions brought about by the COVID-19 pandemic. more
Effective Content Types for Each Stage of the Buyer's Journey [Infographic]

by Ayaz Nanji

Content
This infographic from Spear and Uberflip explores effective content types for each stage of the sales funnel (early, mid, late) and provides tips for connecting with target audiences throughout the buyer's journey. more
How 'EAT' Helps Businesses Succeed on Google Search [Infographic]

by Ayaz Nanji

Content
It's no secret that Google's search engine seeks to surface high-quality content to its users. However, determining exactly what signals "high-quality" to its algorithms can be challenging for marketers. more
Optimize Content Strategy With Insights From a New Study: NetLine's David Fortino on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers. more
Relationships, Relevance, and Content Marketing for Banks: Shondell Varcianna on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content. more
Webinars vs. Podcasts: Are You Making the Right Choice? [Infographic]

by Ayaz Nanji

Content
Webinars and podcasts can be effective ways to engage audiences, though each format has pros and cons that can make it better or worse suited to specific situations. more
Listen While You Work: The Media Habits of Remote Employees

by Ayaz Nanji

Content
Three-quarters of people who work from home say they regularly listen to music during office hours, according to recent research from Nielsen. more
How Committed Are Big Advertisers to Content Marketing?

by Ayaz Nanji

Content
The proportion of major advertisers that say they are strongly committed to content marketing has doubled over the past two years, according to recent research from the Association of National Advertisers (ANA) and The Content Council. more
8 Sizzling Content Tactics to Steal From Women's Magazines [Infographic]

by Ayaz Nanji

Content
Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. more
8 Tips for Discovering Your Writing Genius [Infographic]

by Ayaz Nanji

Content
Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty? more
Creativity in the Time of COVID: Author and Innovation Thinker Dave Birss on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global pandemic. more
A 12-Step Checklist for Creating Good Website Content [Infographic]

by Ayaz Nanji

Content
Creating effective content for a business website is a complex endeavor that requires undertaking everything from audience research and competitive analysis to media development and search engine optimization. more
How Readability and Word Choice Impact E-Commerce Landing Page Conversion Rates

by Ayaz Nanji

Content
Concise, easy-to-read e-commerce landing pages that use positive language and create a sense of anticipation tend to have better conversion rates, according to recent research from Unbounce. more
Secrets From the Most Successful Brands in Influencer Marketing: Lee Odden of TopRank on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing. more
COVID-19's Impact on Marketers' Content, Investment, and Targeting Strategies

by Ayaz Nanji

Content
The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. more
Underrated Link-Building Tactics That Work Surprisingly Well [Infographic]

by Vahe Habeshian

Content
Boosting your rankings on Google is vital: It means more traffic to your site and an increase in leads. One of the most reliable ways to rank well is the use of link-building tactics. But it's not only the most popular tactics that perform well. These lesser-used tactics are just ... more
The State of Webinars: Length, Engagement, and Feature Trends [Infographic]

by Ayaz Nanji

Content
Webinar attendees in 2019 typically joined via a desktop computer and watched for just under an hour, according to recent research from ClickMeeting. more
Win at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand's voice and tone and by using plain language in your content. more
Making Webinars Work—Up, Down, and Beyond the Sales Funnel [Infographic]

by Barry Feldman

Content
How are B2B companies using webinars? Do they focus strictly on top-of-funnel lead generation? Or do they realize the potential webinars offer throughout the buyer's journey and after the sale? Let's look at some answers. more
The Value That Creatives Bring to Business Results [Infographic]

by Vahe Habeshian

Content
Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives. more
How to Use Storytelling to Transform Your B2B Content Marketing: Bobby Lehew on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
MarketingProfs storytelling instructor and commonsku Chief Content Officer Bobby Lehew shares insight into how storytelling can dramatically improve your B2B content marketing results. more
Planning Your COVID-Related Communications: A Flowchart [Infographic]

by Vahe Habeshian

Content
Because of the pandemic, companies are reconsidering how they communicate with their audiences. Many are unsure whether they should communicate at all, and some are uncertain what form their communication should take. This flowchart will help you make the right decisions. more
Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]

by Vahe Habeshian

Content
You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. more