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by Ayaz Nanji
Consumers say Facebook and YouTube are the online platforms with the greatest amount of offensive content, according to a recent report from AdColony.
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by Ayaz Nanji
What annoys consumers most about content from brands? Which experiences frustrate people most when consuming content, in general? Adobe surveyed 1,000 US consumers and found the answers to those questions.
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by Ayaz Nanji
Most B2B marketers expect to ramp up their production of social media, website, and video content in the next 12 months, according to recent research. But there are differences among senior marketers and their junior colleagues. Here's what marketers think content in the year ahead.
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by Vahe Habeshian
Infographics, a type of long-form visual content, are often created by marketers primarily to boost engagement on social media and drive traffic to websites. But infographics can work great for lead generation, too.
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by Vahe Habeshian
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.
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by Kerry O'Shea Gorgone
Potential customers or clients don't buy what they don't understand, which is why clarity is so important. Clarity consultant Steve Woodruff offers insights on how to connect your brand with its purpose, with its message, and with people—and so create new business opportunities.
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by Vahe Habeshian
How many content marketers struggle to be prolific all year round? Nearly all? Many of us content creators misunderstand how to be prolific. This creative infographic can help you build the right habits to boost both creativity and productivity.
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by Kerry O'Shea Gorgone
Brian Fanzo, Millennial keynote speaker and founder of iSocialFanz, explains the role livestreaming can play in growing your business.
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by Ayaz Nanji
Do longer blog posts tend to garner more backlinks and social shares compared with shorter blog posts? Does headline length correlate with the popularity of posts? What share of posts generate the bulk of engagement?
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by Vahe Habeshian
Passive content, including video, is out for 2019, claims this infographic. So what's in? Immersive storytelling and interactive content. Check out all the marketing benefits of using interactive content.
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by Ayaz Nanji
B2B vendors that create thought-leadership content tend to underestimate the impact of these pieces and overestimate their quality, according to recent research from Edelman and LinkedIn.
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by Laura Forer
Creating content is time-consuming, and video may be the most resource-intensive of all content types. But the payoff can be worth it. See how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience.
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by Laura Forer
Direct response copywriting isn't easy. Your job is to drive conversions and sales, and that requires a savvy sense for your audience, a firm grasp on your value prop, and an arsenal of powerful writing tricks like these.
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by Kerry O'Shea Gorgone
Storytelling and marketing expert Ron Ploof shares insights from his new book, The Proverb Effect: Secrets to Creating Tiny Phrases That Change the World.
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by Ayaz Nanji
Most B2C marketers are seeing improved results from content marketing and plan to increase their spending on it in the year ahead, according to annual research from MarketingProfs and Content Marketing Institute.
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by Ayaz Nanji
Bloggers are writing longer posts and spending more time crafting pieces than in years past, according to recent research from Orbit Media.
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by Kerry O'Shea Gorgone
Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience a sneak preview of his system for fostering creativity, covered in his new book, How to Get to Great Ideas.
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by Ayaz Nanji
Most Fortune 500 companies now have corporate blogs, according to recent research conducted by Nora Ganim Barnes, Allison Kane, and Kylie Maloney at The Center for Marketing Research, University of Massachusetts, Dartmouth.
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by Kerry O'Shea Gorgone
Ekaterina Walter and Jessica Gioglio join Marketing Smarts to share tips from their latest book, 'The Laws of Brand Storytelling: Win--and Keep--Your Customers’ Hearts and Minds.'
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by Laura Forer
From search-friendliness to livestreaming, the way audiences find and view videos is changing. Are you keeping up? Check out these 10 ways to make your videos stand out and keep people watching.
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by Kerry O'Shea Gorgone
B2B Marketing Forum speaker Clare McDermott, head of research at Mantis Research, gives Marketing Smarts listeners a sneak preview of her MarketingProfs B2B Forum presentation, "Give Them What They Want: Produce Original Research Your Audience Craves."
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by Kerry O'Shea Gorgone
In this special video episode of the Marketing Smarts podcast, Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares findings from GoToWebinar's recent report: Trends in B2B Content Engagement.
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by Kerry O'Shea Gorgone
SAP Ariba's vice-president of influencer marketing, Amisha Gandhi, discusses the company's approach to building lasting relationships with industry influencers.
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by Kerry O'Shea Gorgone
Cindy Klein Roche, chief marketing officer at security software company Cybereason, explains how innovative content marketing can achieve dramatic results in B2B industries.
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by Ann Handley
Here are the 2019 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your own content marketing program.
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![The Online Platforms With the Greatest Amount of Offensive Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190528-charts-lg.jpg)
![A Guide to Using Infographics for Lead Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190408-infographic-lg.jpg)
![How to Write a Perfect Guest Post Pitch [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190404-infographic-lg.jpg)
Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention. more![How to Clearly Articulate What You or Your Brand Do: Clarity Consultant Steve Woodruff on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190321-podcast-steve-woodruff-lg.jpg)
![Three Creative Habits to Inspire You and Make You More Productive [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/190311-infographic-lg.jpg)
![Supercharge Your Content Marketing With Interactive Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/Kaon_Interactivity_Infographic_2019-lg.jpg)
![The Proverb Effect (And How Marketers Can Use It): Author Ron Ploof on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/160518-podcast-ron-ploof-lg.jpg)
![How to Get to Great Ideas by Pushing Past the Obvious: Dave Birss Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181129-podcast-dave-birss-lg.jpg)
![Win (and Keep) Customers Using 'The Laws of Brand Storytelling': Ekaterina Walter and Jessica Gioglio Talk to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181120-podcast-walter-gioglio-lg.jpg)
![Why You Need to Produce Original Research: B2B Marketing Forum Speaker Clare McDermott on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181101-podcast-Clare-McDermott.jpg)
![The 7 Deadly Sins of B2B Content: GoToWebinar's Daniel Waas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/180404-podcast-Daniel-Waas-lg.jpg)
![How to Win Friends Who Influence People: SAP Ariba's Amisha Gandhi on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/181018-podcast-amisha-gandhi-lg.jpg)
![B2B Marketing People Line Up to See: Cybereason CMO Cindy Klein Roche on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/sm/181011-podcast-cindy-klein-roche.jpg)
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