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by Ayaz Nanji
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct.
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by Ayaz Nanji
How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer.
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by Ayaz Nanji
Who are the must-follow content marketing experts? According to Semrush, the top content marketing influencer in 2022 is MarketingProfs' very own head of content, Ann Handley.
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by George B. Thomas
Join the battle against boring B2B content! Julie shares tips, tricks, and mindsets for creating value-based, story-driven content for any B2B organization.
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by Ayaz Nanji
According to YouTube's annual trends report, video viewers are increasingly gravitating towards three new types of creativity: community, multiformat, and responsive.
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by George B. Thomas
High-quality website traffic helps improve your revenue and marketing ROI. So how do you get there? Brian Dean shares tips, tricks, and tools for a strategy that results in more sales and leads.
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by George B. Thomas
Why create content all by yourself when you can collaborate and have more fun? Any Crestodina shares his powerful mindset around content creation and gives examples, tips, and a path to follow when collaborating.
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by Ayaz Nanji
People who listen to podcasts daily say over the past two years they have been listening to podcasts more frequently and have also been listening to more titles, according to recent research from Nielsen.
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by George B. Thomas
Is TikTok right for business? Is the platform mature enough? How do you get started? We try to answer those questions and more in our conversation with Wave Wyld, a TikTok consultant and queen of trend alerts.
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by Ayaz Nanji
B2B buyers say the top things vendors could do to improve their content are to curb the sales messaging and create shorter pieces, according to recent research from Demand Gen Report and ON24.
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by George B. Thomas
Nick Nimmin and George B. Thomas discuss the power of YouTube for businesses, including getting started; the metrics that matter; how YouTube equals traffic, leads, and sales; and so much more.
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by Ayaz Nanji
Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.
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by Ayaz Nanji
B2B buyers say they find video content most helpful when it educates them about a product/service and when it provides a solution to a problem they are facing, according to recent research from Brightcove and Ascend2.
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by George B. Thomas
Are you ready to build a content hub? Just press the record button. George B. Thomas talks with Ian Anderson Gray about how live video can be the source of all your content marketing efforts.
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by Ayaz Nanji
This infographic explores performance trends for UGC advertising and how social networks are investing in UGC.
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by Ayaz Nanji
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can follow to ensure it is effective for your business.
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by Ayaz Nanji
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.
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by Ayaz Nanji
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.
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by Ayaz Nanji
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.
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by Ayaz Nanji
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.
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by Ayaz Nanji
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.
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by Ayaz Nanji
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.
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by Ayaz Nanji
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their websites.
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by Ayaz Nanji
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee.
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by Ayaz Nanji
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer them effectively.
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![16 Tips for Becoming a Better Content Writer [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220719-infographic-lg.jpg)
![The Top 10 Content Marketing Influencers in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220714-infographic-lg.jpg)
![How to Make B2B Content Less Boring: Julie Revelant on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220707-podcast-Julie-Revelant-lg.jpg)
![Gen Z Trends on YouTube: Three New Types of Creativity [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220707-infographic-lg.jpg)
![How to Generate High-Quality Traffic That Turns Into Leads and Sales: Brian Dean on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220616-podcast-brian-dean-lg.jpg)
![The Power of a Collaborative Content Strategy: Andy Crestodina on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220609-podcast-Andy-Crestodina-lg.jpg)
![How to Know Whether TikTok Is Right for You or Your Business: Wave Wyld on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220512-podcast-Wave-Wyld-lg.jpg)
![A Marketer's Guide to YouTube for Business: Nick Nimmin on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220505-podcast-nick-nimmin-lg.jpg)
![How to Turn Live Video Into a Content-Repurposing Machine: Ian Anderson Gray on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/220421-podcast-ian-anderson-lg.jpg)
![The User-Generated Content Advertising Ecosystem [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220407-infographic-lg.jpg)
![What Is Curated Content? Eight Things to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220331-infographic-lg.jpg)
![Four Ways to Give Your Podcast a Creative Boost [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220303-infographic-lg.jpg)
![How to Overcome Six Types of Writer's Block [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220125-infographic-lg.jpg)
![10 Content Marketing Trends to Watch in 2022 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220118-infographic-lg.jpg)
![Google's Guide to User-Generated Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/220106-infographic-lg.jpg)
![Brand Voice in 2021: More Important and More Difficult [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211214-infographic-lg.jpg)
![Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/211209-infographic-lg.jpg)
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