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Business Video Benchmarks: Retention Rates by Length

by Ayaz Nanji

Content
What share of viewers watch online videos from businesses all the way to the end? How is the retention rate affected by video length? To find out, Vidyard analyzed 2022 data for more than 1,778,000 videos created by its customers. more
The Importance of Being Human in Your B2B Content | Marketing Smarts Live Show

by George B. Thomas

Content
Let's face it: In the world of B2B marketing, we often neglect to bring that essential human element into our content. So, why is the human element so crucial, and how can we infuse it into our professional roles as marketing content creators? more
The Top 50 Podcasts in the United States [Infographic]

by Ayaz Nanji

Content
Joe Rogan had the most popular podcast in the United States in the second quarter of 2023, according to a recent report from Edison Research. more
15 Billion and Counting: The Surge of AI-Generated Images Online

by Ayaz Nanji

Content
More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. more
Unleashing the Power of Pillar-Based Marketing: Ryan Brock on Marketing Smarts [Podcast]

by George B. Thomas

Content
Get ready to forget everything you thought you knew about SEO. Host George B. Thomas and guest Ryan Brock discuss the powerful approach of pillar-based marketing and becoming a topical authority in the eyes of Google. more
Four Steps to Stronger B2B Case Studies | Marketing Smarts Live Show

by George B. Thomas

Content
In this episode, business adviser and author Bob Wiesner shares why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more. more
Four Questions to Ask to Ensure Marketing Messaging Success [Infographic]

by Ayaz Nanji

Content
How can you ensure that your marketing campaigns will be engaging, memorable, and compelling? By testing via a "message map" pre-launch. This infographic explains how. more
The Three Pillars of Winning Communication—Value, Passion, and Connection | Marketing Smarts Live Show

by George B. Thomas

Content
Framed as a discussion about business communication, this episode of the Marketing Smarts Live Show and all the wisdom and banter contained therein could well pertain to all walks of life, personal and professional. more
Four Key Benefits of Using a CRM for Content Marketing [Infographic]

by Ayaz Nanji

Content
This infographic from Brafton explores how CRM software can power stronger and more successful content marketing strategies, focusing on four key benefits that a CRM can deliver. more
Why Thought Leadership Content Fails

by Ayaz Nanji

Content
Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders. more
What AI Needs to Learn From Humans [Infographic]

by Ayaz Nanji

Content
This infographic covers the growth of AI, why the idea of it being "human-free" is a myth, and how its potential can be fully unlocked with help from people. more
The Anatomy of a Great Blog Post Introduction [Infographic]

by Ayaz Nanji

Content
This infographic from Brafton covers what you should leave in your blog post intros and what you should leave out. more
SaaS Case Study Marketing Trends for 2023

by Ayaz Nanji

Content
Most software-as-a-service (SaaS) marketers say text is the format they use most for their case studies, but that they want to create more video case studies in 2023, according to recent research from Uplift Content. more
Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy | Marketing Smarts Live Show

by George B. Thomas

Content
Why should marketers expect blind acceptance that the claims they make in marketing content are true? They shouldn't. So how do marketers prove their statements? more
The Core Audiences of Different Audio Formats [Infographic]

by Ayaz Nanji

Content
Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older. more
How Content Marketing Builds Brand Loyalty [Infographic]

by Ayaz Nanji

Content
This infographic looks at how content can help build brand loyalty in five ways: positioning your brand as a trusted expert, improving audience experiences, removing barriers, enabling more connections, and creating real value. more
Generate High-Quality Traffic That Turns Into Leads and Sales | Marketing Smarts Live Show

by George B. Thomas

Content
Even in the face of the proliferation of podcasts, video, and interactive content, Brian Dean is still a fan of the good old blog post for generating leads that turn into sales. Why? Check out this video to find out. more
Do Investors Prefer Pitch Decks Created by Humans or AI? [Infographic]

by Ayaz Nanji

Content
Can generative AI do a better job than humans of creating pitch decks intended to secure funding? To find out, Clarify Capital had 500 investors look at decks that had been created by GPT-4 as well as successful decks that had been created by people. more
The Power of a Collaborative Content Strategy | Marketing Smarts Live Show

by George B. Thomas

Content
To hear content expert Andy Crestodina espouse the advantages of content collaboration is to hear the question go from "Why should I do this?" to "Why am I not doing this?" Discover the many advantages of content collaboration. more
The Mechanics of Running a Content-First B2B Marketing Department | Marketing Smarts Live Show

by George B. Thomas

Content
What does it mean to run a content-first marketing department? This episode of the Marketing Smarts Live Show features valuable insights and tips from content marketing expert Joe Pulizzi. Read more and watch the video. more
10 Video Marketing Stats You Need to Know [Infographic]

by Ayaz Nanji

Content
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers. more
Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]

by George B. Thomas

Content
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows. more
A Marketer's Guide to YouTube for Business | Marketing Smarts Live Show

by George B. Thomas

Content
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode. more
B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]

by George B. Thomas

Content
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more. more
Developing a Content and Social Strategy to Foster Thought Leadership | Marketing Smarts Live Show

by George B. Thomas

Content
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ... more