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by Ayaz Nanji
This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.
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by George B. Thomas
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.
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by George B. Thomas
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.
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by George B. Thomas
Martin and Lyndsay Huntbach join host George B. Thomas to discuss how to land clients you love and repel the ones you don't, why descriptive product content isn't useless, how to address price increases, and more.
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by George B. Thomas
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ...
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by George B. Thomas
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
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by George B. Thomas
This episode of Marketing Smarts Live show is jam-packed with information and inspiration, including the 5Ps of video, a step-by-step guide to tech you'll need, and a whole lot more.
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by Ayaz Nanji
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
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by George B. Thomas
On this episode on Marketing Smarts, Liz Murphy and host George B. Thomas have a lively discussion about being human, observing before speaking, creating content while scared, and a lot more—all peppered with movie metaphors, existential questioning, and jokes about camels.
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by George B. Thomas
Building customer relationships starts with building trust, and proving that your claims in your marketing content are true is a great way to start.
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by Ayaz Nanji
Infographics are a great way to convey information succinctly and capture the attention of your audiences. However, creating one can feel daunting. This infographic covers five steps you can take to quickly develop one that's compelling.
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by George B. Thomas
In this enlightening episode, Patrik Wilkens and host George B. Thomas take a dive into the metaverse and how marketers might best use it to their advantage.
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by Ayaz Nanji
The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.
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by George B. Thomas
Host George B. Thomas and content expert Joe Pulizzi talk about why content strategy requires patience and consistency, what the difference is between epic and mediocre content, and why content marketers need to start thinking like publishers.
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by Ayaz Nanji
Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.
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by Ayaz Nanji
As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.
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by Ayaz Nanji
When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.
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by Ayaz Nanji
This infographic explores the differences between publication and library content strategies in areas such as timelines and topics, and it looks at how to succeed with each approach.
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by Ayaz Nanji
Marketers looking to be on trend with their infographics this year may want to experiment with bright colors, animation, vintage vibes, personalization, gradients, linework, and data visualization.
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by George B. Thomas
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a playground.
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by Ayaz Nanji
Marketers and creatives say the top things that slow the creative process down are waiting for feedback and chasing down approvals, according to recent research.
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by Ayaz Nanji
The firms that succeed the most with content marketing are much more likely to document their strategies, invest a greater share of budget in content, use paid channels for promotion, and measure ROI, according to recent research from Semrush.
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by George B. Thomas
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue.
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by Ayaz Nanji
People increasingly want brand messaging to be motivational and reassuring, according to recent research from Attest.
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by Ayaz Nanji
Do you feel like running for the hills when you receive a work email asking you to "circle back"? You're not alone. This infographic covers 11 of those sorts of corporate jargon phrases that should be avoided.
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![10 Video Marketing Stats You Need to Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230620-infographic-lg.jpg)
![Leveraging YouTube Shorts for B2B Marketing Success: Austin Armstrong on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230615-Austin-Armstrong-lg.jpg)
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows. more
YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode. more![B2B Marketers and Creating Content That Sells: Martin and Lyndsay Huntbach on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230608-martin-lyndsay-huntbach-lg.jpg)
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some ... more![ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230601-podcast-Chris-Carr-lg.JPG)
![Spotify Marketing: A Beginner's Guide [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230530-infographic-lg.jpg)
![The Importance of Being Human in Your B2B Content: Liz Murphy on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230511-podcast-liz-murphy-lg.jpg)
![Why B2B Marketers Need to 'Prove It' With a Trust-Building Content Strategy: Melanie Deziel on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230413-podcast-Melanie-Deziel-lg.jpg)
![How to Make an Infographic in Five Steps [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230406-infographic-lg.jpg)
![How Digital Creators Should Navigate the Metaverse: Patrik Wilkens on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230406-Patrik-Wilkens-lg.jpg)
![The Mechanics of Running a Content-First B2B Marketing Department: Joe Pulizzi on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230323-podcast-Joe-Pulizzi-lg.jpg)
![Can ChatGPT Write B2B Tech Articles? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230316-infographic-lg.jpg)
![Publication vs. Library: The Two Kinds of Content Strategies [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230314-infographic-lg.jpg)
![Seven Infographic Design Trends for 2023 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230307-infographic-lg.jpg)
![Developing a Content and Social Media Strategy to Foster Thought Leadership and Business Growth: Ashley Faus on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230302-podcast-ashley-faus-lg.jpg)
![How Being Strategic About Content Development Can Boost Results and Save Time and Money: Ahava Leibtag on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/230126-podcast-ahava-leibtag-lg.jpg)
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more than ever to forge a clear connection between content and revenue. more
![11 Jargon Phrases to Avoid Using in Work Emails [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/230124-infographic-lg.jpg)
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