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Eight Graphic Design Trends That Will Dominate 2023 [Infographic]

by Ayaz Nanji

Content
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals. more
A Go-To Guide to Creating Ridiculously Good Content: Ann Handley on Marketing Smarts [Podcast]

by George B. Thomas

Content
Host George B. Thomas and guest Ann Handley talk about Ann's brand new book, Everybody Writes 2. They discuss how she came to write a second book and how different it is from her first, as well as why she wanted to create a book for the new generation of ... more
The Content Roadblock: How Inefficient Workflows Affect Creative Teams

by Ayaz Nanji

Content
Less than a quarter of content and creative professionals say their organization's workflows are very efficient and that their approval processes are extensively organized, according to recent research from Canto and Ascend2. more
The Four Pillars of a Great Blog [Infographic]

by Ayaz Nanji

Content
The Internet is full of blogs from companies and individuals. So, how can you ensure your blog stands out and builds a loyal audience? This infographic explores some keys to blogging success. more
How Much Content Marketers Make: Salaries for Seven Positions

by Ayaz Nanji

Content
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States. more
Five Ways to Optimize Your Videos for Search [Infographic]

by Ayaz Nanji

Content
What can you do to help your business's videos rank higher in search? This infographic explores how to boost discovery and views. more
Tips for Optimizing Your Marketing Videos [Infographic]

by Ayaz Nanji

Content
This infographic provides tips for optimizing your marketing videos on your business's website as well as on YouTube. more
Creating B2B Social Media Content That Fuels Human Connections: Brooke Sellas on Marketing Smarts [Podcast]

by George B. Thomas

Content
Just because you're a B2B brand doesn't mean you have to be a robot on social media. Brooke Sellas and host George B. Thomas talk connection, conversation, and content in a social media context. more
Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]

by George B. Thomas

Content
There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all. more
Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

by George B. Thomas

Content
A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin. more
2023 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

by Ayaz Nanji

Content
The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support this newly prominent role aren't always available. more
A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts [Podcast]

by George B. Thomas

Content
George B. Thomas and Jay Acunzo dive into what storytelling for B2B marketers really means. They talk about “resonate and resonance," how to get started, why storytelling matters, and more. Take your content creation to the next level with this "unthinkable storytelling" episode. more
The State of Blogging in 2022: Post Length and Writing Trends

by Ayaz Nanji

Content
Bloggers say it takes more than four hours, on average, to write a blog post, according to recent research from Orbit Media. more
Build B2B Marketing Trust With Evidence-Based Content: Melanie Deziel on Marketing Smarts [Podcast]

by George B. Thomas

Content
Melanie Deziel discusses how powerful content creation can be for B2B growth, and at the same time, how difficult. She also leans into building trust with evidence-based content, and why it's so important to do so. more
12 Reasons User-Generated Content Is Important for Brands [Infographic]

by Ayaz Nanji

Content
This infographic from ShortStack delves into why UGC is important, how it is especially effective for certain industries, how compares with traditional ads, and how it can improve social media campaigns. more
B2B Content Amplification Trends: Top Channels and Content Types

by Ayaz Nanji

Content
Three-quarters of B2B marketers say they are not spending enough time on content amplification, according to recent research from Converge. more
The Content That Marketers Want From Social Media Creators

by Ayaz Nanji

Content
Which content formats and content types are brands asking social media creators/influencers to partner on most often? To find out, Sprout Social conducted a survey in May 2022 among 516 US marketers. more
Five Trends Fueling the Rise of Visual, Data-Driven Storytelling [Infographic]

by Ayaz Nanji

Content
This infographic explores why visual, data-driven storytelling has been on the rise and why it'll become even more popular in the future. more
Seven Tips for Writing Content Effectively [Infographic]

by Ayaz Nanji

Content
How can you write content that resonates with your audiences? To help marketers become more effective writers, the content team at Semrush took a look at their own tactics. more
Instagram Reels Benchmarks for 2022 [Infographic]

by Ayaz Nanji

Content
How well do Instagram Reels campaigns perform? To find out, Social Insider looked at data from 352,616 Instagram Reels published between June 2021 and June 2022. more
Digital Audio Trends for 2022 [Infographic]

by Ayaz Nanji

Content
This infographic looks at how the digital audio market is evolving, including which formats and technologies are on the rise. It also delves into the current state of digital audio advertising and explores how marketers can boost the impact of their audio campaigns. more
Four Steps to Stronger B2B Case Studies: Bob Wiesner on Marketing Smarts [Podcast]

by George B. Thomas

Content
Business adviser and author Bob Wiesner shares his insights on how to create stronger B2B case studies. He explains why case studies are important, what we marketers have historically done wrong with our case studies, how to do them right—and so much more. more
Eight Approaches for Coming Up With Great Infographic Ideas [Infographic]

by Ayaz Nanji

Content
Explore eight approaches for coming up with great infographic ideas, from looking to solve a burning problem to finding ways to highlight extreme cases. more
Small Business Content Marketing Trends for 2022

by Ayaz Nanji

Content
Most small business owners and managers say they plan to increase or maintain their spend on content marketing over the next 12 months, according to recent research from Service Direct. more
16 Tips for Becoming a Better Content Writer [Infographic]

by Ayaz Nanji

Content
How can you level-up your writing so that your content pieces resonate with audiences, compel action, and rank well in search? This infographic provides 16 tips from experts on how to become a better writer. more