MarketingProfs Daily: Content

Access thousands of our content online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research

by Ann Handley

Content
Here are the 2020 B2B content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program. more
Requesting Rights to User-Generated Content: A Guide for Travel Brands (and Others) [Infographic]

by Vahe Habeshian

Content
You're tired of using stock photos displaying fake smiles and unnatural poses. Your marketing campaigns could use a shot of authenticity, right? User-generated images and videos might just be the answer. But how can you go about securing the rights to use them? more
The Biggest Deficiencies of B2B Content Marketing Programs

by Ayaz Nanji

Content
B2B marketers say the biggest deficiency of their content program is that it doesn't produce personalized content pieces, according to recent research from Uberflip and Heinz Marketing. more
Image SEO: A Step-by-Step Guide for Ranking in Search Engines [Infographic]

by Vahe Habeshian

Content
When we think about search engine optimization, our mind naturally goes to text first. Optimizing images is usually an afterthought. But if we want our content to be found online, it makes as much sense to search-optimize images as it does to optimize text. This 19-step guide will help. more
How to Use Infographics as Effective Marketing Tools [Infographic]

by Vahe Habeshian

Content
Marketers publish infographics because they attract readers and because readers tend to share infographics on social networks. Those are marketing wins—in the form of backlinks, brand awareness, and website visitors. See how you can use infographics in your own marketing. more
Content Marketing, Employee Advocacy, and the Future of B2B: Michael Brenner on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Michael Brenner, content strategist, shares tips from his upcoming B2B Marketing Forum presentation, "Content Marketing Is the Future of B2B: Case Studies for Success," and shares insights from his book Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life. more
Influencers, SEO, and Getting More Done Than Seems Humanly Possible: Andy Crestodina on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Andy Crestodina of Orbit Media shares tips from his upcoming B2B Marketing Forum presentation on influencer marketing and SEO, and opens up about how he gives 100 talks a year, runs a business, and keeps his book Content Chemistry up to date. more
Underrated But Effective Link-Building Tactics for SEO [Infographic]

by Vahe Habeshian

Content
Link-building is a highly effective stratagem for SEO. Marketers know that, which is why they engage in tactics like guest-posting. But there are other, lesser-known approaches that work. Done well, they can have an outsize impact on your SEO results. more
Five Tips on How to Use Influencer Content in Paid Media [Infographic]

by Vahe Habeshian

Content
Influencers you work with can create some amazing content for your marketing campaigns. But what happens to that content after your campaign is over? You don't have to let it go to waste. more
Why the Future of Marketing Is Video: 40+ Statistics [Infographic]

by Vahe Habeshian

Content
Video has quickly become one of the most popular types of online content. This infographic goes into detail why that's the case: the rise of video marketing, current usage, the reasons video works, and much more. In all, some 40+ stats highlight the growing importance of video in marketing. more
A B2B Case Study in Influencer Marketing: Adobe's Rani Mani on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Rani Mani, head of social influencer enablement at software giant Adobe, shares the mindset, approaches, and tactics that make the Adobe Insiders program successful. more
29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]

by Vahe Habeshian

Content
Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer. more
How Marketers Would Spend Additional Content Budget

by Ayaz Nanji

Content
Senior marketers say that if they were given additional budget for their content efforts, they would spend it on channel diversity, creative development, martech tools, and paid media, according to recent research from PAN Communications and Heinz Marketing. more
Using Influencer Marketing on LinkedIn for World Domination (And Brand Awareness): Goldie Chan on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Top LinkedIn video creator and keynote speaker Goldie Chan shares the secrets of her success in content creation, personal branding, and influencer marketing. more
Instagram Stories 101: What Marketers Need to Know [Infographic]

by Vahe Habeshian

Content
The Instagram Stories format has emerged as a powerful way to reach customers, drive brand awareness, and start conversations. Looking to make the most of your brand Stories? Here's what you need to know. more
The Secret to Dell's Success in B2B Influencer Marketing: Konstanze Alex on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Konstanze Alex, Dell's director B2B influencer relations and content co-creation, offers insights from the company's success using influencer marketing for B2B. more
The Ultimate SEO Checklist [Infographic]

by Vahe Habeshian

Content
Wouldn't it be useful if you had a checklist to make sure your search engine optimization (SEO) is Web-worthy in 2019? You do now... Check out this comprehensive infographic. more
Content Marketing That's Strong and Fit Enough to Generate ROI [Infographic]

by Vahe Habeshian

Content
B2B content is clearly not up to the task, according to B2B decision-makers who say it tends to be fluffy, irrelevant, misleading... When your marketing content is not fit enough to perform as it should, what can you do? Whip it into shape fast with these 10 core marketing exercises. more
Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters. more
Why Digital Marketing Is More Important Than Ever Before [Infographic]

by Vahe Habeshian

Content
Businesses worldwide are jumping onto technological advancements and changes in marketing. If you're not prioritizing digital marketing, you're merely giving your competitors a chance to get ahead. See just how important digital marketing is for businesses today. more
Effective Video Testimonials That Inspire Action: Storytelling Summit Speaker Andrew Davis on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Storytelling Summit for Marketers presenter and Brandscaping author Andrew Davis offers tips for producing video testimonials that inspire action. more
The Payoff of the Partnership Between Marketing and Creative [Infographic]

by Vahe Habeshian

Content
Bringing creative teams in-house promises greater efficiencies and higher-quality creative work. But marketing organizations can't just bolt on a creative team and expect miracles. Check out the infographic to learn more. more
Brand Video Benchmarks: Length and Engagement Trends

by Ayaz Nanji

Content
The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard. more
Automation in Moderation: Amanda Holmes on Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Content
Amanda Holmes, CEO of Chet Holmes International, explains how to use your automation efforts in combination with human interactions to achieve the best possible results. more
How Much Does a Video Cost to Produce? [Infographic]

by Vahe Habeshian

Content
You produce marketing content, and you're considering video because it engages audiences as no other content can. But how much does a video cost to make? It's tough to find an accurate and one-size-fits-all answer—because there are numerous considerations. This infographic breaks those down for you. more