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by Vahe Habeshian
How do you sign off your marketing emails in a way that fits your brand—but still shows you're aware of what's going on during a tough time for your customers? Here's a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal.
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by Kerry O'Shea Gorgone
Kelly Hungerford of oral care brand Sunstar Global opens up about how she brought the company's European marketing organization into the digital era.
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by Vahe Habeshian
You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications.
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by Vahe Habeshian
Done well, content marketing can be a powerful weapon in the B2B marketer's arsenal, helping to generate leads, nurture them, and convert them into customers. Done badly, it's ineffective and a waste of time and other precious resources. Here are some ways to do it well.
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by Ayaz Nanji
Some 87% of US consumers and 80% of UK consumers say they are consuming more content across media channels because of the COVID-19 outbreak, according to recent research from GlobalWebIndex.
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by Ayaz Nanji
Senior marketers at B2B companies identify the best channel for producing and nurturing leads, the top content type for moving prospects through the funnel, and the most effective social network for their brand.
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by Ayaz Nanji
Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.
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by Vahe Habeshian
Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.
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by Ayaz Nanji
Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs.
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by Kerry O'Shea Gorgone
Mathew Sweezey of Salesforce offers tips and insights from his forthcoming book, 'Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media.'
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by Ayaz Nanji
You should expect to see more Art Deco references, astrological allusions, and flowery visuals in creative projects this year, according to recent research from Shutterstock.
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by Ayaz Nanji
Which terms related to content marketing are searched most on Google? Which hashtags are used most alongside #contentmarketing on Twitter?
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by Vahe Habeshian
If "go to where your customer are" is good advice—and it most likely is—then social media is a potentially invaluable medium for us marketers. Content is how we reach customers on social; this infographic lays out seven social media content trends you need to stay on top of.
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by Vahe Habeshian
What are consumers' viewpoints regarding video on social media, and do marketers' social video approaches and priorities mesh with those viewpoints? These two infographics highlight trends and insights from both camps.
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by Ayaz Nanji
B2B marketers and salespeople are using video content primarily to build brand awareness, drive lead generation, and educate customers, according to recent research from Vidyard and Heinz Marketing.
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by Ann Handley
Here are the 2020 B2C content marketing research results from MarketingProfs and Content Marketing Institute. See what key actions and approaches you can take to improve your own content marketing program.
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by Kerry O'Shea Gorgone
Fitness expert, author, and YouTube personality Lucy Wyndham-Read returns to talk about how she's continued to dominate the HIIT (high-intensity interval training) market by community-building on social media, creating free content, and leveraging word-of-mouth.
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by Vahe Habeshian
Fully 80% of people say they would rather watch a live video than read a social media or blog post, yet relatively few businesses are using live video. This infographic highlights the benefits of live video and outlines how to get started.
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by Vahe Habeshian
Are you planning to produce—or have you already begun producing—content in connection with the upcoming holiday season? Here is an abundance of insights to inform your approach to holiday-season content.
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by Kerry O'Shea Gorgone
Laura Belgray, founder of Talking Shrimp and co-creator of The Copy Cure, shares tips for writing copy that converts.
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by Vahe Habeshian
Marketers aren't always sure what role search engine optimization (SEO) and pay-per-click (PPC) advertising should play in their search marketing strategy. Chances are, both SEO and PPC can be useful. To figure out what they can do for your marketing, check out this infographic.
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by Kerry O'Shea Gorgone
Joe Lazauskas, head of marketing at Contently, shares advice on using storytelling for content marketing and successfully managing digital transformation. He also discusses the resurgence of interest in customer experience.
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by Vahe Habeshian
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience.
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by Dan McGaw
Marketers today need to create content to satisfy potential customers' voracious appetite for information. Which is why B2B marketers need to understand the various stages of the B2B content marketing funnel—to ensure they meet potential buyers' information needs.
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by Ayaz Nanji
The podcast audience is growing rapidly, and listeners say the quality of content is steadily improving, according to recent research from Adobe.
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![Best (And Worst) Email Signoffs During COVID-19 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200427-infographic-lg.jpg)
![Bringing Your B2B Brand Into the Digital Age: Kelly Hungerford of Sunstar Global Talks to MarketingProfs [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200423-podcast-Hungerford-lg.jpg)
![30 Creative Alternatives to 'Unprecedented' in These Unprecedented Times [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200420-infographic-lg.jpg)
You've probably received emails from every brand you've ever interacted with over the past 20 years, telling you about what they're doing for their community and customers in these "unprecedented" times. Here are 30 creative alternatives to "unprecedented" you might use in your communications. more![How to Create and Optimize Content Marketing for the B2B Funnel [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200416-infographic-lg.jpg)
![B2B Senior Marketer Survey: The Most Effective Approaches for 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200318-chart-lg.jpg)
![Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200303-infographic-lg.jpg)
![How to Motivate Buyers in the Age of Infinite Media: Mathew Sweezey on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/190530-podcast-mathew-sweezey-lg.jpg)
![Nine Creative Trends to Watch in 2020 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200122-chart-lg.jpg)
![Seven Social Media Content Trends for 2020 and Beyond [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/200121-infographic-lg.jpg)
![Social Video in 2020: The Viewpoints of Marketers and Consumers [2 Infographics]](https://i.marketingprofs.com/assets/images/articles/lg/200109-infographic-lg.jpg)
![How This Fitness Expert Grew Her YouTube Subscriber Count 10X in 3 Years: Lucy Wyndham Read on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191205-podcast-lucy-wyndham-read-lg.jpg)
![How to Use Live Video to Market Your Business [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191119-infographic-lg.jpg)
![E-Commerce Holiday Content: What to Write About, and for Whom [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191114-infographic-lg.jpg)
![The Cure for Crummy Copy: Laura Belgray of Talking Shrimp on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191107-podcast-laura-belgray-lg.jpg)
![SEO vs. PPC: Which Search Marketing Strategy Should You Choose? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191105-infographic-lg.jpg)
![Storytelling, Digital Transformation, Customer Experience... and You: Contently's Joe Lazauskas on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/191031-podcast-joe-lazauskas-lg.jpg)
![Tips for Online Listings That Grab Attention and Generate Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191031-infographic-lg.jpg)
Online shopping is as accessible and popular as ever, resulting in a glut of online promotional material. These days, crafting a listing or promotion that catches the eye requires skill and a deep understanding of customers. Here's how you can craft listings that truly speak to your audience. more![A Guide for Creating and Optimizing B2B Content Marketing Funnels [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/191024-infographic-lg.jpg)
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