Go PRO Now
Get unlimited access to all of our exclusive marketing resources
by Ayaz Nanji
Image posts tend to garner the most engagement for small and large business accounts on LinkedIn, whereas video posts tend to garner the most engagement for midsize accounts, according to recent research from Social Insider.
more
by Kerry O'Shea Gorgone
Getty Images Chief Marketing Officer Gene Foca joins Kerry O'Shea Gorgone on the Marketing Smarts podcast to talk about how stock photos and videos can boost the effectiveness of your branded content, and how preferences about content are changing.
more
by Ayaz Nanji
Looking for sage writing advice from authors like Toni Morrison, Stephen King, and Haruki Murakami? An infographic (below) from Ivory Research provides nuggets of wisdom from these famous writers and a dozen more.
more
by Ayaz Nanji
Median and average conversion rates for landing pages vary significantly by industry and by type of page, according to recent research from Unbounce.
more
by Ayaz Nanji
Most business videos are less than two-minutes long, according to recent research that benchmarks video types, engagement, and distribution.
more
by Ayaz Nanji
Some 39% of people say they will stop engaging with a website if the images do not load or take too long to load. So, how can you optimize your images for speedy loading?
more
by Ayaz Nanji
Google's responsive search ads (RSAs) enable advertisers to create multiple copy options and then let machine-learning and AI determine the best-performing combinations. How can marketers make the most of this powerful format?
more
by Matt Snodgrass
Afiya Addison, global program manager at the B2B Institute at LinkedIn, discusses why some brands adapt and excel while others struggle just to hold on.
more
by Ayaz Nanji
B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from Orbit Media Studios and Ascend2.
more
by Ayaz Nanji
This recent infographic explores the current audio marketing landscape and covers what has and has not changed for marketers.
more
by Ayaz Nanji
Did you know that Thursday is the most popular day for consuming videos from businesses? That's just one of the many interesting stats covered in this infographic from SalesIntel.
more
by Kerry O'Shea Gorgone
Author, speaker, and showrunner Jay Acunzo analyzes three clips from a Marketing Smarts podcast interview with Alan Alda and distills lessons from it that will help you to conduct better interviews and create more effective content.
more
by Ayaz Nanji
The top areas that technology content marketers are investing in include website enhancements and content creation, according to research from MarketingProfs and the Content Marketing Institute.
more
by Kerry O'Shea Gorgone
Speaker, author, and influence marketing expert Jason Falls shares tips and insights from his new book, Winfluence: Reframing Influencer Marketing to Reignite Your Brand.
more
by Ayaz Nanji
How exactly can you develop content that will rank well on search engine results pages? This infographic offers nine key tips for creating SEO-friendly content, including advice on researching keywords, identifying the right formats, and implementing effective internal links.
more
by Ayaz Nanji
Did you know that users take 0.05 seconds, on average, to form an opinion about a website—and 94% of those initial impressions are related to design elements?
more
by Ayaz Nanji
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future.
more
by Ayaz Nanji
Why do writers procrastinate? Often, they chalk it up to a lack of discipline that can be overcome with willpower. In truth, many writers procrastinate not because they're lazy but because the task feels too daunting or boring.
more
by Ayaz Nanji
Engineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec.
more
by Ayaz Nanji
Content managers say the top challenges they face with their jobs are getting quality content and dealing with a lack of strategy, according to recent research from Hero's Journey Content.
more
by Ayaz Nanji
Marketers say the biggest barriers to developing great B2B content are shifting internal priorities and interference during the creation process, according to recent research from Radix Communications.
more
by Ayaz Nanji
What were the most popular hashtags, topics, and search queries related to content marketing in 2020? To find out, SEMrush analyzed hundreds of thousands of tweets and Google searches.
more
by Ayaz Nanji
What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more.
more
by Ayaz Nanji
Most healthcare marketing executives say the COVID-19 pandemic has affected their content marketing strategy but it has not changed their content marketing budget, according to recent research from True North Custom.
more
by Ayaz Nanji
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen.
more
![LinkedIn Content Engagement Benchmarks [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210525-infographic-lg.jpg)
![Create Content That Breaks Through the Noise (But Doesn't Break the Bank): Gene Foca of Getty Images on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210506-podcast-Gene-Foca-lg-jl.jpg)
![15 Writing Lessons From Famous Authors [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210506-infographic-lg.jpg)
![A Quick Guide for Website Image Optimization [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210422-infographic-v3-lg.jpg)
![Four Best-Practices for Responsive Search Ads [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210420-infographic-lg.jpg)
![Adapting Brands and Thought Leadership: Afiya Addison of the B2B Institute at LinkedIn on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210415-podcast-Afiya-Addison-lg.jpg)
![Audio Marketing: From Radio to Clubhouse [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210406-infographic-lg.jpg)
![20 Content Stats Modern Marketers Should Know [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210330-infographic-lg.jpg)
![How to Create Better Content by Conducting Better Interviews: Jay Acunzo of '3 Clips' on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/210325-podcast-Jay-Acunzo-lg.jpg)
![Winning + Influence = Winfluence: Author Jason Falls on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/200312-podcast-jason-falls-lg.jpg)
![Nine Tips for Creating SEO-Friendly Content [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210218-infographic-lg.jpg)
![Web Design Stats and Trends for 2021 [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/210211-infographic-sm.jpg)
![How to Stop Procrastinating and Become a Joyful Writer [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210209-infographic-lg.jpg)
![The Biggest Frustrations of Content Managers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/210113-infographic-lg.jpg)
![What Does a Copywriter Do? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/201208-infographic-lg.jpg)
MarketingProfs uses single