Real-World Education for Modern Marketers

Join Over 600,000 Marketing Professionals

Start here!

MarketingProfs Daily: Sales

Access thousands of our sales online marketing resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today

Go PRO Now

Get unlimited access to all of our exclusive marketing resources

  • CMOs Tapping Into Social Data for Consumer Insights
    Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according to a new report by Bazaarvoice and The CMO Club. more
  • Four B2B Sales Tactics That Consistently Get Results
    "B2B sales is by no means easy. It requires not only skill, but panache," says Jesse Noyes in a post at It's All About Revenue. But over time, a buzz can develop in the field about what tactics are working best to turn prospects into valued clients. Noyes highlights eight tips ... more
  • Smart Marketers Road Show Rundown With Jeff Mayersohn and Lou Imbriano [Podcast]
    by Matthew Grant
    The final stop of the MarketingProfs Smart Marketers Tour was the beautiful deCordova Museum in Lincoln, MA, on July 10, and it was our best-attended. Our guests were Jeff Mayersohn, owner of the Harvard Bookstore in Harvard Square, Cambridge, and Lou Imbriano, CEO of TrinityOne and former CMO of the ... more
  • Advanced Email Segmentation
    If you're still wondering about the value of segmentation, consider these numbers from eMarketer, as reported by HubSpot: "39% of email marketers that practice list segmentation see better open rates; 28% see lower opt-out and unsubscribe rates; and 24% see better email deliverability, increased sales leads, and greater revenue." HubSpot's Corey ... more
  • How to Score Your Leads with Six Simple Questions
    "Hundreds, if not thousands, of solutions have been developed to automate lead-scoring," writes Peter Gracey at MarketingProfs. "However, those scores don't provide salespeople much valuable information." That's why he developed a scoring system that asks six questions—three before a discover call, three afterwards—and assigns up to six points. Here they ... more
  • How to Segment for Maximum Relevance
    It's easy to send "just one email with the same content to everyone in your database," writes Matthew Johnson at the Vision6 blog. "But how do you send that same email and make it relevant to everyone in your database?" The short answer is: You can't. And that's why you need conditional ... more
  • You Are Getting Lead Qualification Wrong: Dan McDade on Marketing Smarts [podcast]
    by Matthew Grant
    "Most companies are either under-qualifying or over-qualifying leads," says PointClear's Dan McDade in this episode of the Marketing Smarts podcast. He goes on to explain what he means and offers a three-point solution to the problem. more
  • Make a Picture Worth a Thousand Conversions
    Websites are great ways to relay lots of information—and that's a blessing and a curse, as business sites pack in as much about themselves, their products, their customers, their services, as they possibly can. Against that daily data barrage, the use of imagery can pay off big, KISSmetrics tells us in ... more
  • Dull, Irrelevant Content Hampering B2B Lead Gen Success
    Only one in five B2B marketing and sales professionals (20%) say their demand generation campaigns are fully effective, whereas 80% say they are ineffective to semi-ineffective, according to a survey from Corporate Visions. more
  • The Danger of Robotic Lead-Nurturing Email Campaigns
    If your company operates in the B2B sphere, there's a good chance your lead-nurturing program includes email campaigns with triggered messages. But if those messages are too robotic, warns Ardath Albee, they might do more harm than good. "Lead nurturing is not about sending out emails on a regular schedule just because you can," ... more
  • Three Great Ways to Kill Leads
    When you troubleshoot your lead gen program's lack of closed deals, be sure to examine your sales reps' role in the process. "[A]ll too often, despite their critical contribution to a business, sales reps can get in their own way," writes Al Davidson at MarketingProfs. "They are often their own ... more
  • Four Ways to Increase Clicks With a P.S.
    How do you read a casual email from a friend? In all likelihood, you scan it to get the general idea, write a quick reply and click back to your inbox. But what if—below her sign-off—she adds a P.S.? "Suddenly, she's got your attention," writes Sid Smith in an article at ... more
  • Mobile Marketing: Three Strategic Approaches to Success [Video]
    by Christina "CK" Kerley
    Between next-generation smartphones, tricked-out apps, and celebrity-filled Siri commercials, it's easy to look at mobile as a set of breakthrough devices, tools, and channels. But that's not the lens through which marketers should be viewing mobile. more
  • Four Tips for a Stronger Call to Action
    If your email marketing campaign doesn't generate the kind of ROI you expect, take a look at your typical call to action (CTA). Does it tell a customer how to take the next step? Does it create a sense of urgency? "When your audience is left with no direction and no ... more
  • Four Steps to Incorporating Social Media at Consumer Touch Points
    In April, the McKinsey Quarterly published "Demystifying Social Media" for businesses. The article illustrates how using social media right can enable "targeted marketing responses at individual touch points along the consumer decision journey." Here are four steps to take to meet consumers along the way and achieve social touch-point engagement: Monitor. Make learning what's said about ... more
  • Three Key Steps to Take to Prepare for Marketing Automation
    In a guest post at the Modern B2B Marketing blog, Joby Blume shares his lessons learned about implementing marketing automation in a B2B setting. First and foremost, he says, it's important to have a well-defined marketing process in place before adding any tech. "If you don't have a marketing process, marketing ... more
  • Is Public Speaking Part of Your Marketing Mix?
    You've got a strong marketing mix—but does it include public speaking? "Whether used to promote a company report or in-house expertise, or simply to engender brand awareness, public speaking is a powerful—and often economical and organic—way to get your message to key influencers and decision-makers," writes Heather Rast at MarketingProfs. ... more
  • Why Lead Scores Should Have Expiration Dates
    It became immediately apparent to Howard J. Sewell that something was terribly wrong with his client's lead scoring system. "The most glaring symptom was the absurdly high scores: hundreds of contacts had lead scores of more than 1,000, even though the supposed threshold for a sales-ready lead was a mere ... more
  • Is Giving the Secret to Getting? Bob Burg Guests on Marketing Smarts [Podcast]
    by Matthew Grant
    In this week's episode of Marketing Smarts, author Bob Burg explains why giving—consistently providing value to others—is not only a nice way to live life but also a financially profitable way that helps build valuable relationships. more
  • Five Tips for Using Your iPad on Sales Calls
    These days, B2B sales teams are carrying their product demos, order forms, cool presentations—you name it—with them in handy tablet form. And the tablet of choice is often the iPad. Dealmaker 365 blogger Donal Daly has been using the iPad on sales calls since the first model was introduced—and over time, ... more
  • What's Your Lead Gen Weakness?
    How would you rate your company's all-around lead gen game? "Some companies are good at generating B2B sales leads [and] others are good at qualifying and closing those leads," writes Christopher Ryan at Great B2B Marketing, "but the top performing companies are those that leverage B2B lead management techniques and ... more
  • B2B Companies Ramping Up Data-Driven Marketing
    B2B marketers recognize the need for a data-driven approach to marketing and fully eight in ten (80%) say they are spending more time and resources on critical marketing metrics in 2012, according to a survey from Pardot. more
  • Four Rules for Creating Insightful Personas [Slide Show]
    by Christian Gulliksen
    Though buyer personas loaded with biographical details might help salespeople manage relationships, they don't really help marketers segment and target B2B leads. To get the most marketing bang from your buyer persona buck, buyer personas must do four things. more
  • Top B2B Firms Gaining 230% More Leads via Social Media Than Peers
    Best-in-Class B2B companies generate on average 17% of their leads from social media channels, roughly 230% more marketing-generated leads than other companies (5%), according to a new report by Aberdeen Group, which examines the social marketing strategies of top-performing B2B companies. more
  • B2B Sales and Marketing Lack Tools for Effective Selling Conversations
    B2B salespeople spend roughly two-thirds of their time selling in virtual environments—via the Web and telephone—yet most companies haven't adapted their sales skills or content marketing tools to deal with this new reality, according to a new report by Corporate Visions. more

Results for All Content » MarketingProfs Daily » Sales: 376 - 400 of 803

Previous 1 2  10 11 12 13 14 15 16 17 18 19 20 21  32 33 Next
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: Your data is secure with MarketingProfs SocialSafe!