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by Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.
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by Verónica Jarski
More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.
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by Ayaz Nanji
Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
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by Ayaz Nanji
Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
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by Verónica Jarski
Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.
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by Verónica Jarski
Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.
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by Jennifer Landry
Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.
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by Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Verónica Jarski
Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
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by Ayaz Nanji
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice.
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by Ayaz Nanji
Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions.
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by Verónica Jarski
A/B testing can help you boost your conversion rates. Here's how.
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by Kerry O'Shea Gorgone
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages.
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by Dan Gorgone
Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster... and many, many others.
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by Ayaz Nanji
Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle.
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by Kerry O'Shea Gorgone
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more.
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by Verónica Jarski
Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success.
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by Verónica Jarski
The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets.
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by Ayaz Nanji
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms.
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by Ayaz Nanji
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media.
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by Verónica Jarski
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers.
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by Kerry O'Shea Gorgone
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new rules.
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by Ayaz Nanji
Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad.
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by Verónica Jarski
How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic.
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