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by Verónica Jarski
Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
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by Verónica Jarski
A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.
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by Ayaz Nanji
Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.
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by Ayaz Nanji
Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report from IBM.
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by Verónica Jarski
Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
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by Verónica Jarski
Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.
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by Verónica Jarski
Do you know the seven components of lead generation? Here's a look at each one, its purpose, and benefits.
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by Kerry O'Shea Gorgone
Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content.
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by Verónica Jarski
The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust.
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by Ayaz Nanji
B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
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by Verónica Jarski
Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey.
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by Ayaz Nanji
Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
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by Verónica Jarski
Here's a look at how Millennials, Generation Xers, and Boomers shop during the holidays.
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by Ayaz Nanji
Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
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by Brian Hoffman
Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round.
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by Ayaz Nanji
B2B buyers consider short, text-based content most useful at the beginning of the sales cycle, and time-intensive content types (videos, detailed guides, etc.) most useful right before making a decision, according to a recent report from Eccolo Media.
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by Verónica Jarski
More than 100 Dreamforce attendees recently shared their answers to five questions from Wizeline about what sales professionals want from product managers.
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by Ayaz Nanji
Sales leaders on Twitter most often talk about marketing, social selling, leadership, technology, and sports, according to a recent report from Leadtail and Hoovers.
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by Ayaz Nanji
Nearly half (48%) of B2B training professionals say their organization’s sales training content isn’t engaging enough to work well, according to a recent report from Brainshark.
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by Verónica Jarski
Looking at the past can help you prepare for the future. So, here's what Black Friday e-commerce looked like last year.
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by Verónica Jarski
Want to focus more on driving online sales? The following tips can help you rev up your online business—especially during the holiday season.
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by Jennifer Landry
Want to learn more about paid social amplification and what it can do for your brand? Then check out this infographic.
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by Angela Natividad
This week, we give you Airbnb's Berlin Wall video, the latest updates to Facebook and Instagram, YouTube's latest strategy, which socnet is best for qualified leads (spoiler: It’s not Facebook), and how to transform your data scientist into a storyteller. Skim for all the social cream!
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by Verónica Jarski
How can brands convert social content into sales? Here are some tips for getting started.
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by Verónica Jarski
Get the scoop on B2B marketers' lead-scoring criteria and behaviors.
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![The Seven Vital Components of Lead Generation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150314-lead-generation-infographic-lg.jpg)
![Raising the Roof With B2B Social Media: GAF Roofing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150304-podcast-Emily-Videtto-Alyssa-Hall-lg.jpg)
![How to Build Customers' Trust and Boost Online Sales [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150223-howtobuildcustomerstrustinfographic-lg.jpg)
![Social Data's Influence on B2B Sellers and Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/social_symbiosis_leadspace-peek.jpg)
![Content Types Valued Most by B2B Tech Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/190115-ddp-lg.jpg)
![Do Your Holiday Habits Show Your Age? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/holiday-habits-demographics-infographic-peek.jpg)
![Why Coupons Rule as Marketing Tools [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/coupons-are-kings-killer-infographics-peek.jpg)
![The Best Content Types for Each Stage of the B2B Sales Cycle [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/161214-ddp-lg.jpg)
![What Sales Pros Want From Product Management [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/wizeline-dreamforce-infographic-peek.jpg)
![The State of B2B Sales Training [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/011214-ddp-lg.jpg)
![What Might Black Friday E-Commerce Look Like This Year? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/nextopia-black-friday-ecommerce-infographic-peek.jpg)
![14 Marketing Tactics to Drive Online Sales [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/14-marketing-tactics-and-apps-to-execute-them-peek.jpg)
![How to Use Paid Social Amplification for Your Brand [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/PaidSocialAmplification-peek.jpg)
![How to Fuel Your Sales Engine With Social Content [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Fueling-Your-Sales-Engine-with-Social-Content-peek.jpg)
![How Are B2B Marketers Scoring Leads? [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Lead-Lizard_infographic_lead-scoring-peek.jpg)
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