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by Ayaz Nanji
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
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by Ayaz Nanji
Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
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by Ayaz Nanji
Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
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by Verónica Jarski
Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
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by Ayaz Nanji
Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.
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by Ayaz Nanji
Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research.
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by Ayaz Nanji
The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report from Software Advice.
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by Verónica Jarski
What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
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by Kerry O'Shea Gorgone
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.
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by Ayaz Nanji
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis by Software Advice.
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by Verónica Jarski
Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
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by Ayaz Nanji
The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to a recent report.
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by Ayaz Nanji
More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.
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by Seth Price
Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
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by Ayaz Nanji
Over one-third (34%) of B2C small enterprises say they have participated in Small Business Saturday in the past, and three-quarters (77%) of those businesses plan to do so again this year, according to a recent report by Constant Contact.
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by Verónica Jarski
To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
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by Kerry O'Shea Gorgone
Inside sales expert and author Josiane Feigon discusses her new book, Smart Sales Manager, explains how to manage Millennials, and shares insights into how salespeople can cultivate relationships with social-savvy customers.
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by Ayaz Nanji
Almost three quarters (72%) of buyers planning to purchase a B2B product begin their research with a Google search, according to a recent report by Pardot.
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Oracle's recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation.
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by Kerry O'Shea Gorgone
Tom Martin—founder of Converse Digital and author of The Invisible Sale—discusses his secrets for using content and social networking to drive business growth without cold calls, advertising, or pitching.
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by Ayaz Nanji
One-third of sales representatives are "often" or "always (on a daily basis)" frustrated by their inability to quickly locate sales materials, according to a recent survey by Brainshark.
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by Verónica Jarski
Here's a bewitching look at consumer behavior during Halloween. Find out what folks are buying, what social networks are inspiring their costumes, and how much they are spending on the holiday.
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by Ayaz Nanji
Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
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by Kerry O'Shea Gorgone
Michael Houlihan and Bonnie Harvey started Barefoot Wine in a laundry room and grew it into one of the top US wine brands. They talk about how their approach to selling wine disrupted the industry, and what others can learn from their business model.
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by Verónica Jarski
How well do you know your sales team? To find out how most salespeople feel about missed quotas, the lead pipeline, and sales performance, check out the following infographic.
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![The B2B Marketer's Guide to SXSW 2014 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/B2B-Marketers-Guide-to-SXSW-2014-peek.jpg)
![How Marketers Are Managing the Evolving B2B Buyer's Journey [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/evolving-b2b-buyers-journey-ig-peek.jpg)
![Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/140115-podcast-glenn-gow-lg.jpg)
![The Marketer's Guide to Actionable Data [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/a-marketers-guide-to-actionable-data-infographic-peek.jpg)
![B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]](https://i.marketingprofs.com/assets/images/articles/sm/hot-or-not-best-methods-for-finding-b2b-customers-peek.jpg)
![How to Increase Email Marketing Conversions [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Intelligent-Email-Marketing-That-Drives-Conversions-infographic-peek.jpg)
![Are You a Smart Sales Manager? Josiane Feigon Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131120-podcast-Josiane-Feigon-lg.jpg)
![Best-in-Class Demand Generation and Data Management [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/best-in-class-demand-generation-md-infographic-peek.jpg)
![Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131113-podcast-tom-martin-lg.jpg)
![State of the Sales Rep: 33% Can't Find Materials, 20% Prep in the Shower [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/051113-ddp-lg.jpg)
![Boo! Creepy Consumer Calculations for Halloween 2013 [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/halloween-consumer-behavior-infographic-peek.jpg)
![What Works When Selling to Marketers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/281013-ddp-lg.jpg)
![Entrepreneurial Spirit: The Founders of Barefoot Wine Talk to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131106-podcast-michael-bonnie-frei-lg.jpg)
![10 Things Every Sales Manager Should Know About Sales Performance [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/10-things-every-sales-manager-must-know-800-peek.jpg)
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