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by Kerry O'Shea Gorgone
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action.
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by Kerry O'Shea Gorgone
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy.
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by Verónica Jarski
Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model.
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by Verónica Jarski
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program.
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by Laura Patterson, Julie Schwartz
Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey.
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by Verónica Jarski
The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them.
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by Ayaz Nanji
Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice.
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by Chris Duskin
How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users.
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by Kerry O'Shea Gorgone
Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.
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by Ayaz Nanji
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered.
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by Ayaz Nanji
Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
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by Ayaz Nanji
Easily accessible contact information is the most import thing on a B2B vendor website, according to a recent report from Dianna Huff and KoMarketing Associates.
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by Verónica Jarski
Are you a B2B marketer attending SXSW 2014? Then use this guide to help you plan which sessions, book signings, and meet-ups to attend.
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by Ayaz Nanji
Phone calls are the highest rated source of leads by small and midsize businesses (SMBs), according to a recent BIA/Kelsey’s Local Commerce Monitor report.
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by Ayaz Nanji
Asked how they "check out" potential professional services providers (such as an accounting, marketing, legal, consulting, or tech firm), 81% of buyers say they head to the seller's website to do research.
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by Ayaz Nanji
The most commonly cited reason for evaluating marketing automation software is to improve lead management, with 40% buyers citing it as their company's primary motivation, according to a recent report from Software Advice.
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by Verónica Jarski
What are the challenges B2B marketers face in the sales cycle? And, most important, how are they rising to meet those challenges?
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by Kerry O'Shea Gorgone
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization.
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by Ayaz Nanji
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis by Software Advice.
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by Verónica Jarski
Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
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by Ayaz Nanji
The most significant gaps between the top lead generation marketers and the rest are in the use of more advanced practices, particularly integrated marketing automation and ROI metrics, according to a recent report.
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by Ayaz Nanji
More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according to a recent report by Walker Sands.
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by Seth Price
Planning your lead generation for the new year? This infographic highlights the trends B2B marketers will be riding to achieve success in 2014.
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by Ayaz Nanji
Over one-third (34%) of B2C small enterprises say they have participated in Small Business Saturday in the past, and three-quarters (77%) of those businesses plan to do so again this year, according to a recent report by Constant Contact.
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by Verónica Jarski
To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
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