MarketingProfs Daily: Sales

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The Most Effective B2B Lead Generation Tactics

by Ayaz Nanji

Sales
B2B marketers say tradeshows, search engine marketing, and email are the best channels for generating large numbers of high-quality leads, according to a recent report from Software Advice. more
Are Demand Generation and Sales Teams Aligned? [Infographic]

by Ayaz Nanji

Sales
Some 47% of B2B companies say their demand generation and sales teams are coordinated or completely coordinated, according to a recent report from Corporate Visions. more
Hit a Home Run With Your A-B Testing [Infographic]

by Verónica Jarski

Sales
A/B testing can help you boost your conversion rates. Here's how. more
Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Communication expert Tamsen Webster explains why most marketing and sales messages fail to drive action; she also shares the surprisingly simple secret to more effective messages. more
2014 B2B Forum: A Sampling of Session Recaps

by Dan Gorgone

Sales
Day 1 of the MarketingProfs 2014 B2B Forum was, as expected, both highly educational and downright entertaining, featuring speakers Scott Stratten, Stacy Darling, Susan Emerick, Shane Snow, Marti Konstant, Tom Webster... and many, many others. more
The Most Used (and Liked) Marketing Tactics by Local Affiliates

by Ayaz Nanji

Sales
Traditional marketing tactics remain some of the most used and well-liked channels by the local affiliates of US companies, according to a recent report from Brandmuscle. more
The Future of Enterprise Marketing: Sysomos SVP Amber Naslund Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Sysomos SVP of Marketing Amber Naslund shares insights about enterprise marketing, the importance of corporate culture, cultivating brand advocates, and more. more
The Anatomy of a Perfect Event [Infographic]

by Verónica Jarski

Sales
Want to put on an event that keeps attendees engaged from start to finish? The steps outlined in this infographic can help you make your event a success. more
E-Commerce Goes Global [Infographic]

by Verónica Jarski

Sales
The e-commerce world is rapidly changing, with fierce competition on a global scale. Here's a look at the biggest markets. more
How Social Media Advertising Affects Sales

by Ayaz Nanji

Sales
The middle of the sales funnel is where social media advertising has the biggest impact, according to a recent report from Convertro and AOL Platforms. more
2014 B2B Content Marketing Benchmarks

by Ayaz Nanji

Sales
Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media. more
How Product Packaging Affects Buying Decisions [Infographic]

by Verónica Jarski

Sales
Is your product packaging conveying the right message? Here's a look at the elements of successful packaging and how they affect consumers. more
The New Rules of Sales and Service: David Meerman Scott Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Best-selling author, speaker, and marketing expert David Meerman Scott discusses the radical change underway in sales and customer service, and shares tips for how businesses can succeed under these new rules. more
Why B2B Sales Leads Don't Convert (and Who Is to Blame)

by Ayaz Nanji

Sales
Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad. more
Consumer Psychology and the E-Commerce Checkout [Infographic]

by Verónica Jarski

Sales
How much do design, site speed, and product reviews affect checkout behavior? More than you might think! Find out more about online shoppers' habits and stats in the following infographic. more
Presentations: 'Show and Tell' Author Dan Roam Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Show and Tell author Dan Roam explains a new way to craft presentations that will grab (and keep) your audience's attention and inspire them to take action. more
The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Content strategy expert and author Ahava Leibtag shares practical tips for helping your organization develop a content marketing strategy. more
Six Benefits of Using a Subscription Model for Your Business [Infographic]

by Verónica Jarski

Sales
Businesses can increase revenue by ensuring they have returning and repeat customers, and one of the best ways of doing that is to adopt a subscription model. more
The Science of B2B Online Marketing [Infographic]

by Verónica Jarski

Sales
Want to ensure your B2B online marketing is effective? The following infographic outlines six essential elements of a successful B2B online marketing program. more
What Separates 'A' Marketers From the Rest of the Pack? [Infographic]

by Laura Patterson, Julie Schwartz

Sales
Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey. more
Content, Social, and Video in the Tech Purchase Process [Infographic]

by Verónica Jarski

Sales
The more an IT decision-maker (ITDM) knows about a vendor's product, the more likely he or she is to purchase it. Here's a look at how ITDMs educate themselves and how you can best reach them. more
What Buyers Look for in Sales Software

by Ayaz Nanji

Sales
Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice. more
How to Bulk Up Your Referral Program [Infographic]

by Chris Duskin

Sales
How do you revitalize your referral marketing to fit mobile? The following infographic is packed with referral marketing tips that marketers should consider when targeting mobile users. more
Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]

by Kerry O'Shea Gorgone

Sales
Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey. more
Which Type of Online Content Most Influences Consumers?

by Ayaz Nanji

Sales
Expert reviews are the most powerful digital content type for influencing consumers' purchasing decisions, according to a recent Nielsen report commissioned by inPowered. more