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by Verónica Jarski
Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.
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by Kerry O'Shea Gorgone
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
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by Ayaz Nanji
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.
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by Ayaz Nanji
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
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by Ayaz Nanji
Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.
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by Verónica Jarski
Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
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by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
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by Verónica Jarski
Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
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by Ayaz Nanji
Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
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by Ayaz Nanji
Salespeople say their top 3 prospecting challenges this year are getting appointments with potential buyers/clients, identifying sales triggers, and creating a targeted lead strategy, according to a recent report from Richardson.
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by Verónica Jarski
Digital coupon use is booming! To help you craft and promote your online coupons, check out the following tips.
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by Verónica Jarski
A potential customer sees your business on the first page of the search engine results page. What happens next? Here's a look at the journey from lead to customer.
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by Ayaz Nanji
Some 85% of B2B companies say their sales team's ability to articulate product/service value is one of the most critical factors in closing deals, according to a recent report from Corporate Visions.
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by Ayaz Nanji
Millennial B2B buyers, when researching products and services, want to interact directly with vendors' representatives far more than Gen X or Baby Boomer buyers do, according to a recent report from IBM.
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by Verónica Jarski
Want to accelerate the process of turning leads into customers? Consider using a strategically timed story.
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by Verónica Jarski
Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn't. Here's why.
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by Verónica Jarski
Do you know the seven components of lead generation? Here's a look at each one, its purpose, and benefits.
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by Kerry O'Shea Gorgone
Emily Videtto and Alyssa Hall host the "Style My House" Facebook page for GAF, a 129-year-old roofing manufacturer with a complex B2B sales cycle. Videtto and Hall share their secrets to reaching a new audience through social media, audience research, and relevant content.
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by Verónica Jarski
The biggest reason online shoppers abandon their shopping carts is lack of trust. Here are some tips for boosting your customers' trust.
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by Ayaz Nanji
B2B salespeople and marketers generally agree about the level of their alignment, according to a recent report from CallidusCloud.
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by Verónica Jarski
Social data has gone beyond B2C to influence B2B sellers and buyers. Here's a look at how social data enhances B2B lead targeting and guides the buyer's journey.
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by Ayaz Nanji
Product brochures are both frequently consumed and highly valued by B2B technology buyers, according to a recent report from Eccolo Media.
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by Verónica Jarski
Here's a look at how Millennials, Generation Xers, and Boomers shop during the holidays.
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by Ayaz Nanji
Some 91% of B2B marketers say they invested some budget in event marketing in 2014, according to a recent report from Regalix.
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by Brian Hoffman
Offering coupons this holiday season? Here's a look at last year's holiday coupon stats and reasons for offering coupons year-round.
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