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by Kate Moore
It takes, on average, 10 marketing-driven "touches" to help a lead's progress from the top of the funnel to the top line. Nurture marketing allows you to engage with leads by providing relevant content until each lead is ready for Sales.
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by Ayaz Nanji
Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved, according to recent research from InsideView and Demand Gen Report.
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by Verónica Jarski
A whopping 75% of US companies with loyalty programs generate a return on investment. Here's a look at the myriad benefits of investing in a customer loyalty program.
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by Ayaz Nanji
B2B marketers tend to agree that most employees in their organization cannot name the company's buyer personas and don't know the key attributes of those personas, according to a recent report from Cintell, MarketingProfs, and five other partners.
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by Ayaz Nanji
Conferences, tradeshows, and webinars are the top three event types that businesses take part in to engage with current or potential customers, according to a recent report from Demand Metric.
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by Ayaz Nanji
Most B2B customers look at publicly available information and talk to their personal network before reaching out to a vendor's sales team, according to a report from CEB Marketing Leadership Council and Google.
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by Ayaz Nanji
Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.
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by Kerry O'Shea Gorgone
Jon Milller, co-founder of Marketo and co-founder and CEO of Engagio, explains account-based marketing and how it can improve your marketing results.
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by Ayaz Nanji
Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
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by Verónica Jarski
Want to improve your e-commerce conversions? The following 17 tips can give your conversion rates a boost.
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by Verónica Jarski
Find out how today's retailers are using new discount strategies, backed by data and analytics, to reach the right customers with the right offers in the right ways.
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by Verónica Jarski
In today's always-connected digital world, you probably assume that brick-and-mortar retailers aren't as popular as online ones.
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by Verónica Jarski
About $3.38 trillion worth of merchandise will be abandoned in online shopping carts this year. Here's a look at the reasons for cart abandonment—and also some tips for preventing it.
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by Ayaz Nanji
What are the most popular sales and marketing customer relationship management (CRM) software products on the market?
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by Kerry O'Shea Gorgone
Bestselling authors Jill Konrath (Selling to Big Companies) and Donal Daly (Account Planning in Salesforce) explain how sales managers can set their teams up to succeed in the era of modern, customer-centric marketing.
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by Kerry O'Shea Gorgone
Demandbase Chief Marketing Officer Peter Isaacson discusses the "golden age of B2B marketing," how to measure success, and using account-based marketing to increase revenue.
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by Verónica Jarski
Consumers around the world are becoming more confident about buying online. Check out these stats about the current state of e-commerce along with predictions about its future.
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by Kerry O'Shea Gorgone
Amanda Holmes became CEO of Chet Holmes International when she was 24, and she has proven an incredibly effective millennial CEO. Amanda shares her approach to sales, leadership, and more.
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by Ayaz Nanji
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation.
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by Ayaz Nanji
Marketing, sales, and business professionals say email is the most effective digital tactic they use to generate leads, according to a recent report from Ascend2.
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by Ayaz Nanji
Chief marketing officers (CMOs) say they are expected to simultaneously retain customers, increase brand awareness, improve customer satisfaction, and increase customer profitability, according to a recent report from Oracle Marketing Cloud and the Aberdeen Group.
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by Verónica Jarski
Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.
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by Angela Natividad
Pinterest is gearing up as a significant e-commerce player; we'll show you how to take advantage. Also, Twitter's making data easier to use in real-time, and Instagram and Vine are improving their look and feel to stay sticky. Skim to start your summer social!
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by Verónica Jarski
Technology has transformed how brands reach out to today's consumers. Some brands, however, are still stuck in the old ways of marketing. Is yours?
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by Ayaz Nanji
Most B2B marketing/sales databases lack key information about prospects and customers, according to a recent report from NetProspex.
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![The True Value of Customer Loyalty Programs [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/160126-the-value-of-customer-loyalty-infographic-lg.jpg)
![Fish With a Spear, Not a Net: Engagio's Jon Miller Talks Account-Based Marketing on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/151125-podcast-jon-miller-lg.jpg)
![17 Ways to Boost Your E-Commerce Conversion Rates [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151114-ecommerce-conversion-boosters-infographic-lg.jpg)
![Discounting in the Digital Age [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151107-discounts-in-the-digital-age-infographic-lg.jpg)
![The Surprising Truth About Brick-and-Mortar Retailers [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/151017-brick-and-mortar-retailers-infographic-lg.jpg)
![Cure Your Shopping Cart Abandonment Issues [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150926-shopping-cart-infographic-lg.jpg)
![The Secret to Sales Success: Jill Konrath and Donal Daly on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150902-podcast-konrath-daly-lg.jpg)
![The Golden Age of B2B Marketing: Peter Isaacson of Demandbase on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150826-podcast-Peter-Isaacson-lg.jpg)
![What Global Opportunities for Online Retailers Look Like in 2015 [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150818-global-ecommerce-infographic-lg.jpg)
![How to Reach 100% of Your Audience: CEO Amanda Holmes on Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/150812-podcast-Amanda-Holmes-lg.jpg)
![How to Create Buyer Personas [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/150623-buyer-personas-infographic-lg.jpg)
![How to Reinvent Your Marketing for This Century [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/15062-reinventing-brand-infographic-lg.jpg)
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