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by Kerry O'Shea Gorgone
Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.
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by Angela Natividad
Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat ...
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by Ayaz Nanji
More than half of B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop.
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by Ayaz Nanji
The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate.
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by Ayaz Nanji
Most pay-per-lead B2B marketers (51%) say knowing a buyer's purchasing time horizon is the most important data point they want but often don't get, according to a recent report by Business.com.
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by Ayaz Nanji
Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent report from Infusionsoft.
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by Verónica Jarski
A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.
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by Ayaz Nanji
Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.
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by Ayaz Nanji
The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report.
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by Zach Redler
With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend.
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by Verónica Jarski
To find out about the loyal customers vs. new ones, and three reasons why a loyalty program should be part of your business, check out the following infographic by FiveStars.
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by Ayaz Nanji
The most effective methods for generating B2B sales leads are outbound marketing, event marketing, and online marketing, according to a recent report.
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by Verónica Jarski
As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect on business.
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by Ayaz Nanji
Pinterest is the social network most likely to drive spontaneous purchasing, whereas Twitter and Facebook users are more likely to make social media-related purchases of products they were already considering, according to a recent report.
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by Verónica Jarski
To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.
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by Ayaz Nanji
B2B buyers under the age of 35 are 131% more likely to make corporate purchases online than those over 35, but suppliers’ websites aren’t fully capable of handling their evolving demands, according to a recent report.
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by Ayaz Nanji
Social media is lagging as a traffic source to e-commerce websites and as a driver of online purchases, despite increased brand investment, according to a recent report.
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by Ayaz Nanji
Companies have very optimistic views as to how fast they deal with Web leads—with nearly 25% saying that they respond by phone to online leads within five minutes. However, in reality only 5% actually do respond that quickly, according to a recent study.
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by Verónica Jarski
How has the sales profession changed since the martini-soaked Mad Men era? In the following infographic, Lead360 explores how fundamental sales strategies have evolved in the world of sales since the 1960s.
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by Daniele Hagen
The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of Inbound Marketing Survey from HubSpot.
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by Angela Natividad
Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's social goings on.
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by Vahe Habeshian
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI).
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by Verónica Jarski
Though not competing for the Iron Throne, Sales and Marketing have long warred against one another in struggles worthy of a "Game of Thrones" TV episode. Pardot has mapped out the battle between the House of Sales and the House of Marketing.
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by Vahe Habeshian
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo.
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by Verónica Jarski
With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
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![Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]](https://i.marketingprofs.com/assets/images/articles/lg/131009-podcast-nancy-duarte-lg.jpg)
Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat ... more
![The Four Types of Small Business Technology Buyers [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/280813-ddp-lg.jpg)
![15 Tools That the Most Successful Entrepreneurs Use [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/15-tools-peek.jpg)
![Online Shopping Cart Abandonment Rates [Infographic]](https://i.marketingprofs.com/assets/images/daily-data-point/220813-ddp-lg.jpg)
![How Using Tablets as Sales Tools Boosts Productivity, Profits [Video Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/130813-video-lg.jpg)
![Surprising Facts About Customer Loyalty Marketing [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/LoyalvsNewCustomer-InfographicMP-peek.jpg)
![Video Statistics: The Marketer's Summary [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/marketers-summary-peek.jpg)
![B2B Buyers: Traits by Generation [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/WhoIsYourB2BBuyer-peek.jpg)
![A New Don: How the Sales Profession Has Evolved Since the Mad Men Era [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/a-new-don-infographic-sales-techniques-peek.jpg)
Even as events remain a vital part of the marketing mix, and a key channel for direct one-to-one customer engagement, marketing executives—lacking visibility into the conversion pipeline—don't have sufficiently effective methods for measuring the impact of events and tradeshows on sales and revenue (and therefore can't prove ROI). more![Sales and Marketing at War: The Game of Thrones [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/GameofThrones-sales-and-marketing-infographic-peek.jpg)
US B2B marketers are struggling to optimize their online marketing mix, with many unable to segment and target the right decision-makers or measure program success across the entire marketing funnel, according to the results of a survey developed and fielded by Crain's BtoB magazine and business audience marketing company Bizo. more![Omnichannel Loyalty: The New Customer Connection [Infographic]](https://i.marketingprofs.com/assets/images/daily-chirp/Omnichannel-Infographic_peek.jpg)
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