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![How AI Is Reshaping Tech Stack Investment [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260507-infographic-lg.jpg)
This infographic looks at which parts of the tech stack are being impacted most by AI, why businesses are cutting or replacing tools, the top barriers slowing the purchase of AI-enabled tools, and how businesses are validating the claims of AI vendors. more![Personalization vs. Customization: What's the Difference? [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260505-infographic-lg.jpg)
This infographic explores what differentiates personalization from customization in areas like what they are, who has control, which tools are required, and what the goals are. more![Influencer Marketing Content and Platform Trends [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260423-infographic-lg.jpg)
This infographic explores the top-produced influencer marketing content types, the engagement rates of five key content types, and the average cost of an influencer engagement across different social platforms. more![Humans vs. AI: How Global Companies Are Handling Translation [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260421-infographic-lg.jpg)
This infographic explores how global companies are handling translation and localization, satisfaction with translation, and business leaders' top concerns about AI translation. more
Optimism about US economic conditions among senior marketers has declined its lowest level since the pandemic, according to recent research. more
B2B software buyers increasingly turn to search engines and AI rather than aggregator websites when researching new software, according to recent research. more![The 10 Global Brands That Gained the Most Value Last Year [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260326-infographic-lg.jpg)
Microsoft saw the increase in brand value between 2025 and 2026, gaining $104 billion in value year-over-year. more![The 25 Coolest Brands With Teens [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260324-infographic-lg.jpg)
Teens in both the North America and Western Europe say Nike is the coolest major brand, according to recent research. more
Which sources do B2B buyers trust most when researching vendors and solutions? Which channels do they turn to most often during the early research phase? To find out, researchers surveyed 1,202 B2B decision-makers in the United States. more
Most marketers believe younger consumers have a positive perception of AI-generated ads — but most younger consumers don't actually feel that way, according to recent research. more
Netflix's ad revenue is forecast to double year-over-year and reach $3 billion in 2026, according to recent research. more![AI's Impact on the B2B Buyer Journey [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260305-infographic-lg.jpg)
Artificial intelligence is affecting every stage of the B2B buyer journey, from discovery to selection, according to recent research. more
What does the software buying process look like for B2B SaaS CMOs? Which factors have the most influence on narrowing down their vendor lists? To find out, researchers surveyed 101 CMOs who work for mid-market B2B SaaS companies. more![The Most Popular Mobile Apps in the US [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260224-infographic-lg.jpg)
YouTube is the top app in the US by share of audience across every adult age group, and for both men and women, according to recent research. more![Why Human-First Marketing Matters [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260217-infographic-lg.jpg)
This infographic explores how focusing on people's needs, language, and context can turn engagement into loyalty and action. more![How AI Adoption Varies by Country [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260205-infographic-lg.jpg)
Which countries have the greatest share of adults using AI-powered tools? To find out, Visual Capitalist examined global AI adoption data from Microsoft. more
Most marketers and salespeople say B2B buyers are less trusting of prospecting today compared with in the past, according to recent research. more
Some 88% of in-house marketers believe generative AI tools will replace some of the services agencies currently provide to their company, according to recent research. more
What triggers B2B buyers to issue an RFP? Do buyers usually go into the RFP process already favoring a vendor? To find out, researchers surveyed 350 B2B buyers involved in vendor selection. more![How People Feel About Customer Service AI Chatbots [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260127-infographic-lg.jpg)
Some 61% of US consumers say they feel comfortable with having conversations with AI-powered customer service systems (e.g., chatbots or voice assistants), according to a recent survey. more![The Impact of the 'Gen Z Stare' in the Workplace [Infographic]](https://i.marketingprofs.com/assets/images/articles/lg/260122-infographic-lg.jpg)
According to a recent survey, 55% of Gen Z workers say they've been told they look bored or intimidating in professional settings, and 52% older workers say they've felt uncomfortable in professional settings because of the "Gen Z stare." more
Are younger Americans using AI significantly more than older Americans? Are certain platforms more popular with younger generations? To find out, researchers surveyed 1,037 adults in the United States. more
Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research. more
YouTube is the most widely used social platform by adults in the United States, according to recent research. more
Do marketers know terms related to AI search engine optimization like GEO, AEO, and LLMO? Which terms are trending, have the most positive sentiment, and have the most related job openings? To find out, researchers analyzed original and third-party data. more
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