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  • Marketers' Top Mobile Advertising Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say their biggest challenges with mobile advertising are opaque data and a lack of internal knowledge about the approach, according to recent research from AppsFlyer and Forrester.

  • The State of B2B Programmatic Advertising

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare.

  • The Advertising Media That Consumers Trust Most

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Consumers in the United States say television and print are the advertising media they trust most, according to recent research from Clutch.

  • Five Things Pro Facebook Marketers Do Differently

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Why is it that some brands seem to achieve success with social advertising, whereas others struggle to find the right formula? Read on for five secrets from Facebook marketing pros to learn how your Facebook ads can have real impact on your bottom line.

  • Global Ad Spend Forecast for 2018

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Global advertising expenditure is expected to grow 4.1% in 2018 and reach a total spend of $578 billion by year's end, according to recent research from Zenith.

  • What Entices Holiday Shoppers Into Physical Stores

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Male holiday shoppers are more likely than female holiday shoppers to be drawn into brick-and-mortar stores by online ads and deals displayed in windows, according to recent research from Euclid.

  • Effective Social Media Ads: How to Leverage AI-Assisted Creativity

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Advertising & Promotions

    By testing various creative treatments, prioritizing the role creative plays in ads, and choosing the right tools for ad creation, marketers can do more of what they do best: offer creative solutions to their customers and prospects.

  • Black Friday Trends Around the World [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Black Friday is no longer contained within US borders. Now—thanks to Amazon and other international retailers—big shopping boosts occur in countries all over the world on that day. Learn more Black Friday stats and facts in this infographic.

  • Six Helpful Tips for Holiday Search Ad Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Fully 40% of holiday shoppers begin searching and purchasing before November 1, which means search engine marketers need a game plan now to make some jolly-good sales this season.

  • Five Ways to Beat Amazon This Holiday Season (Think Remarketing)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    How can your business react to consumer behaviors—and try to beat the retail giant that is Amazon? Here are a few new, innovative ways to keep driving revenue this holiday retail season through next-generation remarketing.

  • Gender Stereotyping in Digital Advertising [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Do advertisers promote gender stereotypes—and should they? Choozle surveyed 500 consumers to see what they think about gender stereotyping in ads. One finding: over one-third of respondents like it when ads break gender stereotypes.

  • Paid-Search Trends for 3Q17: Which Devices Are Driving Clicks?

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The proportion of clicks on Google paid-search ads originating from smartphones increased significantly between the third quarter of 2016 and the third quarter of 2017, according to recent research from iProspect.

  • Direct Marketing Fundamentals: How to Increase Response (an Interview)

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    The success of a direct marketing campaign depends, to varying degrees, on your list, your offer, and your creative. Getting those three things to work together in sync—in online and offline channels—will explode your results. Here's an overview, in interview format, of the fundamentals of direct marketing.

  • Meet the Affluencers: How Some Wealthy Americans Influence Purchasing [Infographic]

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    A group of affluent consumers in the United States has a significant impact on sales across all categories and strongly influences other consumers' buying behavior, according to recent research from Ipsos.

  • Omnichannel: The Secret to Digital Advertising Success [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Why consider an omnichannel advertising campaign? Because 91% of businesses experience greater customer retention rates after adopting an omnichannel strategy, according to today's infographic. Check it out to see how omnichannel can help you and how you can get started.

  • The State of E-Commerce Ad Retargeting [Infographic]

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Most major e-commerce sites in the United States are now using Facebook's advertising retargeting options, according to recent research from Nanigans.

  • Television Advertising in 2017: Audience, Cost, Duration, and Genre Trends

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The US television audience for the 2017-2018 season consists of 304.5 million viewers and 119.6 million households, according to recent research from Nielsen.

  • How Ads and Other Poorly Optimized Media Are Killing Websites, and What You Can Do About It

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Customers today have seemingly contradictory demands: super-fast websites and immersive experiences. Web publishers would be wise to optimize their image-based assets, lest they lose visitors—and revenue—to slow pageload speeds.

  • Google and Facebook Dominate US Digital Ad Market

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    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The digital ad market in the United States is largely a duopoly controlled by Google and Facebook, according to recent research from eMarketer.

  • Three New Facebook Ad Features to Boost Your ROI

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook recently introduced new features that help advertisers garner more return on their social media advertising investments. These three features, especially, are worth a try.