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CONTENT TYPE: Podcast | TOPIC: Event Marketing

In this episode of Marketing Smarts, five MarketingProfs B2B Forum speakers and attendees come together to reflect on this year's event, including what made it special for each of them.

CONTENT TYPE: Podcast | TOPIC: Public Relations

Bonnie Rothman and Judy Kalvin from Company B show us ways to humanize our brand, teach us how to start thinking about our brand as legendary, and show the power of a well-told founder's story.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Three MarketingProfs PRO members talk with our podcast hosts, and special guest co-host Chris Brogan, about how they've come back stronger after the pandemic hit in March, and lessons they've learned about reclaiming success from disruption.

CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

Mike Betzer, SVP and GM at Khoros Care, dives into the history of the 800 number, long distance dialing, personalized messaging, and MCI—all in an effort to get to the heart of why companies struggle to really talk to their customers.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

As marketers, we compete for our audience's attention—and struggle to focus attention on our own work. Rob Hatch, CEO of Owner Media Group and author of the book Attention!, shares advice and insights from his book.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Christian Selchau-Hansen, CEO and co-founder at Formation.ai, talks about smoking meat, brand loyalty, the price of brisket in Ireland, customer experience, data collection, and much more! Tune in and learn how to build a loyal following through a four-step process.

CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

Mike Allton, Jenn Herman, Stephanie Liu, and Amanda Robinson offer insights on chatbots, Instagram, LinkedIn, video, and more for B2B marketers from their book, the Ultimate Guide to Social Media Marketing, co-written with Eric Butow.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Lindsay Tjepkema, the CEO and a co-founder of Casted, talks about going behind the scenes of a podcast about podcasts, while on a podcast. It gets pretty meta! She also shares some brilliant marketing advice for anyone who has (or wants to start) a podcast.

CONTENT TYPE: Podcast | TOPIC: Customer Experience

Jason Dorsey, co-author of the new book Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It, joins Marketing Smarts to talk about what Gen Z wants from a brand, how to earn their brand loyalty, and how to stoke engagement among this valuable group.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

David Fortino, SVP audience and product at NetLine Corporation, shares insights from the company's 2020 State of B2B Content Consumption and Demand Report for Marketers.

CONTENT TYPE: Podcast | TOPIC: Martech

Orlando Gadea of Stanley Black & Decker and Alexandre Soncini of marketplace growth platform VTEX discuss how they partnered to empower sales reps, simplify B2B buying, promote products more effectively, and reduce total cost of ownership.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Tips for financial services marketers from Varci Media owner Shondell Varcianna, a financial services veteran who helps financial institutions create highly targeted and relevant digital content.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Being an ally and doing your part to remove barriers to racial justice in your organization doesn't require an overnight sea change. Instead, as Lee Deas from Obviouslee Marketing points out, it's the result of a series of meaningful decisions.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Lori Hall of Pop'N Creative talks about how to advance racial justice within your organization.

CONTENT TYPE: Podcast | TOPIC: Demand Generation

Futurist, author, and Salesforce Global Innovation Evangelist Brian Solis offers insight into what he calls the novel economy and the type of customer that marketers need to serve now.

CONTENT TYPE: Podcast | TOPIC: Career Development

Cate Murden, expert in corporate wellbeing, mental health, and human performance, shares advice on how you can work brilliantly from home.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Consultant, author, and creativity expert Dave Birss gives the MarketingProfs audience advice on fostering creativity and innovating during times of emotional turmoil. Like, say, a global pandemic.

CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

To celebrate episode 420 of the Marketing Smarts podcast, Webris founder and CMO Ryan Stewart joins us to discuss cannabis marketing for B2B and B2C organizations.

CONTENT TYPE: Podcast | TOPIC: Marketing Management

Sam Glassenberg, founder and CEO of videogame company Level Ex, explains how his team is revolutionizing education by developing videogames that train medical professionals to diagnose, perform procedures, and more.

CONTENT TYPE: Podcast | TOPIC: Marketing Content

Lee Odden of TopRank marketing shares insights from a new research study on B2B influencer marketing, including the characteristics of the most successful B2B brands using influencer marketing.