Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Communicate
Marketing consultant, speaker, and best-selling author Mark Schaefer discusses the revised edition of his book The Tao of Twitter and explains why your company needs to be using Twitter for marketing.
Jeff Goldenberg and Peter Reitano, co-founders of the Facebook-first performance marketing agency Abacus, share insights on Facebook advertising and the future of agency marketing.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Strategy
Wendy Connell, vice-president of marketing at digital media company Storyblocks, shares tips for acquiring new customers, retaining existing customers, minimizing churn when you operate on a subscription model, and more.
CONTENT TYPE: Podcast | TOPIC: Content | ELEMENT: Create
Amanda Milligan, branded content manager at creative digital agency Fractl, shares content marketing tips based on her experience helping B2B and B2C clients build brand awareness and achieve content marketing ROI.
CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management
IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Management
Hootsuite founder and CEO Ryan Holmes talks about why the "first-mover advantage" isn't really a thing, how he launched his business, why companies should promote employee health, and more.
CONTENT TYPE: Podcast | TOPIC: Customer Loyalty | ELEMENT: Strategy
Marketing Smarts celebrates a major milestone: the 300th episode of the show! To mark the occasion, we bring back our very first guest, Lou Imbriano—strategist, author, and former vice-president and CMO of the New England Patriots.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Author, consultant, coach, and speaker Dorie Clark shares tips from her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive.
CONTENT TYPE: Podcast | TOPIC: Email | ELEMENT: Create
Decision science expert and creative strategist Nancy Harhut shares email secrets from her upcoming B2B Marketing Forum presentation, "9 Insanely Effective Email Tactics You Can Use Tomorrow."
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.
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