Contributed by Ayaz Nanji
- What Is Curated Content? Eight Things to Know [Infographic]
This infographic covers the eight things that make curated content what it is, and also looks at best-practices you can ...
- LinkedIn Data on Marketing Jobs: 'The Great Reshuffle' Is Real
The number of marketers on LinkedIn who changed jobs jumped by nearly a third in 2021, according to recent research ...
- How Employers Can Foster a Stronger Culture and Reduce Burnout
Full-time workers would like to see their employers prioritize work-life balance and invest more in team-building events to foster a ...
- Four Social Media Design Trends for 2022 [Infographic]
This piece looks at four graphic design and styling approaches that marketers can use to make their social content feel ...
- Creative Best-Practices for TikTok [Infographic]
Which creative approaches drive brand impact on TikTok? To find out, the social network and IPSOS teamed up to conduct ...
- The Top Benefits of a Data-Driven B2B Demand Gen Strategy
B2B marketers say the biggest benefits of a data-driven demand generation strategy are better lead quality and better customer experiences, ...
- The State of B2B Marketing Training
B2B marketers are participating in professional training, but too often it's not helping them improve business results, according to recent ...
- Adapting Marketing Measurement to a Post-Cookie World [Infographic]
This infographic from InfoTrust explores how to protect privacy without sacrificing data quality.
- 12 Tech Trends to Watch in 2022 and Beyond [Infographic]
This infographic provides an overview of 12 technology trends and explores why each matters.
- Global Spend Trends for Out-of-Home and Cinema Advertising
Marketers' return to investing in out-of-home and cinema advertising is outpacing consumer behavior, according to recent research from WARC.
- Email Marketing Benchmarks: Trends From 2021
Apple's Mail Privacy Protection (MPP) feature appears to have had a noticeable impact on email engagement metrics following its introduction ...
- Four Ways Marketers Can Look After Their Mental Health [Infographic]
This infographic explores four ways to maintain happiness and creativity: being mindful, setting boundaries, getting enough rest, and celebrating wins.
- Seven Perks of B2B Marketing and Sales Alignment [Infographic]
This infographic looks at seven perks of Marketing and Sales alignment, including how it drives better marketing strategies and faster ...
- B2B Marketers' Biggest Demand Generation Challenges
B2B marketers say the biggest challenges they face with demand generation are generating high-quality leads and collecting high-quality data, according ...
- CMO Survey: The Biggest Obstacles to Growth in 2022
Chief marketing officers cite talent/labor issues, supply chain issues, and inflation as the biggest potential obstacles to growth in 2022, ...
- How Brands Should Engage on Twitter [Infographic]
This infographic, based on survey data as well as internal data, in intended to help marketers find the right tone, ...
- Four Ways to Give Your Podcast a Creative Boost [Infographic]
This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to ...
- What Engineers Want From Vendor Marketers and Salespeople
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according ...
- What Makes People Trust an Organization?
People say the most important attributes that an organization can exhibit to build trust are keeping its promises and being ...
- The Periodic Table of Community Strategy [Infographic]
This infographic from Guild presents the key elements for planning, launching, and sustaining an online community in the form of ...
- The Critical Risks That Threaten the World [Infographic]
This infographic explores the findings of the World Economic Forum's annual Global Risks Report, which is based on data from ...
- The Positives and Negatives of Working From Home
People who have been working from home because of the pandemic say teleworking has made it easier to balance their ...
- The Rise of the Self-Service B2B Buyer
B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their ...
- Five Trends That Will Dominate Influencer Marketing in 2022 [Infographic]
What changes will have a big impact on influencer marketing this year? This infographic looks at five major influencer marketing ...
- How to Elevate Your Social Media ROI [Infographic]
The piece looks at the importance of best-practices: defining your goals, analyzing the correct metrics, increasing interactions, being able to ...
- How Effective Are Marketers at Running Different Types of Events?
Marketers have much more faith in their ability to run effective in-person events compared with virtual and hybrid events, according ...
- The Purpose of Content Marketing for B2B vs. B2C Brands
Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ ...
- What People Think of the Metaverse [Infographic]
The metaverse—the concept of social interactions occurring in virtual worlds—is all the rage with tech companies. But what do people ...
- Six Ways to Make Your Commute Productive [Infographic]
This infographic covers six ways to make your commute more productive, from visualizing the day ahead to listening to driving ...
- Brands That Had the Biggest Jumps in Value in 2021
TikTok had the biggest jump in brand value among major global brands in 2021, according to recent research from Brand ...
- The Top Social Networks With B2B Marketers
Although LinkedIn is the most used social network by B2B firms, marketers say Twitter delivers the most engagement, according to ...
- How 'Link In Bio' Impacts Instagram Performance [Infographic]
To find out how adding "link in bio" to Instagram post captions impacts engagement, Socialinsider analyzed 78,662,277 Instagram posts from ...
- A Cheat Sheet for LinkedIn Image Sizes [Infographic]
This infographic looks at the recommended sizes for profile photos, blog post links, updates, ads, and company pages on the ...
- The Top Time-Wasters That Take Sales Reps Away From Selling
Salespeople say 41% of their working time on average is lost to activities that don't generate revenue, according to recent ...
- Marketing Agencies vs. In-House Staff: Will Workloads Shift?
Most marketers say they do not expect in-house staff to take over work from their marketing agency partners over the ...
- Social Media Checklist: What to Do Each Day, Week, and Month [Infographic]
This infographic from VizionOnline provides a handy checklist for the social media marketing tasks that should be tackled each day, ...
- Social Media Hashtags for Every Day of the Week [Infographic]
Including day-specific hashtags in your posts can be a good way to start and join timely conversations on social media. ...
- What Do Event Professionals Think of Virtual Events?
Most event professionals say virtual events have been more effective than they anticipated, according to recent research from Splash.
- B2B Tech Marketing Budget Trends for 2022
Most marketers who work for B2B technology firms say their marketing budget will go up in 2022, according to recent ...
- How to Overcome Six Types of Writer's Block [Infographic]
This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It ...
- 10 Important Google Search Algorithm Updates From 2021 [Infographic]
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order.
- How People Want Brand Messaging to Make them Feel
In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent ...
- Are B2B Firms Dedicating Staff Exclusively to Account-Based Marketing?
Most B2B firms do not have individuals or teams dedicated exclusively to account-based marketing (ABM), according to recent research from ...
- 10 Content Marketing Trends to Watch in 2022 [Infographic]
Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this ...
- An 8-Step Checklist for Running a Creator Campaign [Infographic]
To help marketers better understand the process of building, launching, and measuring a successful creator campaign, Semrush created this infographic ...
- The World's Biggest Social Networks (And Who Owns Them) [Infographic]
This infographic from Visual Capitalist explores the biggest social platforms, as measured by monthly active users (MAUs).
- Marketers' Top SEO Priorities in 2022
Marketers in different roles are focused on different SEO priorities in 2022, though improving collaboration is a shared goal across ...
- The 10 'Simplest' Brands in the World
Global consumers say Google is the most 'simple' brand in the world, with experiences that are easy to understand, transparent, ...
- How to Stand Out to Gen Z on LinkedIn [Infographic]
This infographic from LinkedIn Marketing Solutions explores how to effectively connect with Gen Z on the professional social network.
- Google's Guide to User-Generated Content [Infographic]
This infographic from Google provides a flow chart for publishers looking to incorporate UGC elements such as comments into their ...
- Why People Opt Out of (And In to) Mobile Notifications From Brands
People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent ...
- How Americans Feel About Brand Email Newsletters
Most Americans say they believe that email newsletters are a good way for brands to communicate with their customers, but ...
- How to Pick the Right Website Color Scheme [Infographic]
This infographic from WebsiteBuilderExpert provides a four-step process for determining the perfect website color combination.
- 10 Essential Skills for Salespeople [Infographic]
This infographic from RAIN Group looks at 10 skills that can help engage prospects, lead potential buyers through the purchasing ...
- Instagram Stories: 2021 Benchmarks and Trends
Businesses with large followings on Instagram more than doubled their use of the social network's stories feature in 2021, according ...
- The Traits of B2B Firms With Exceptional Marketing and Sales Performance
B2B firms with sales and marketing performance that has greatly improved over the past year tend to share traits such ...
- Marketer Survey: 5 Social Media Trends to Watch in 2022 [Infographic]
Which social media marketing trends will be big deals in 2022? To find out, Hootsuite surveyed 18,100 marketers around the ...
- The State of Creative Operations in 2021 [Infographic]
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, ...
- The Top Areas of B2B Marketing-Sales Alignment That Need Improvement
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas ...
- Global Ad Spend 2021-2022: Where Budgets Are Going
Social media, online video, and search were the ad channels that saw some of the strongest year-over-year growth in 2021, ...
- Brand Voice in 2021: More Important and More Difficult [Infographic]
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone ...
- Eight Questions Website Visitors Want Answered Within 10 Seconds [Infographic]
This piece looks at the questions your website visitors have, the motivations behind those questions, and how you can answer ...
- A Look at the Gen Z Audience on LinkedIn
Gen Z is the fastest-growing audience demographic on LinkedIn, according to recent research from the professional social network.
- The 10 Sales Behaviors That Are Deal-Breakers for B2B Buyers
B2B buyers say the sales behaviors that are the biggest deal-breakers are when a salesperson does not understand their business, ...
- The Common Characteristics of Viral TikToks [Infographic]
SEMRush analyzed 300 trending videos for 19 characteristics to find out which traits and creative approaches popular TikToks have in ...
- Five Types of Social Media Influencers [Infographic]
This infographic from MediaUpdate, which is based on content from Acodez, covers five key types of social media influencers based ...
- The Anatomy of a Great Business Website
People want business websites to be easy to navigate, fast loading, and secure, according to recent research from BestSEOCompanies.
- Budgeting for 2022: Marketers' Email Spend Plans
Most marketers say they plan to either maintain or increase their spend on email marketing in 2022, according to recent ...
- Five Great Sales Follow-Up Email Subject Lines [Infographic]
This infographic from Dooly covers five sales follow-up subject lines that are hard to ignore.
- The Industries Americans Say Are Least Trustworthy
Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over ...
- The Features Marketers Look for in Automation Platforms
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other ...
- A Quick Guide to Selecting the Right Hashtags [Infographic]
This piece looks at how you can find an effective combination of hashtags by looking for ones that are active, ...
- Six Tips for Getting Started With B2B Social Media Advertising [Infographic]
This infographic from Sagefrog provides six tips for how to get started with B2B social media advertising.
- The Top Challenges Marketers Face in Executing Data-Driven Strategies
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to ...
- What People Use Their Smartphones for While at Work
People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their ...
- Four Techniques for 'Story-Splitting' Your Marketing [Infographic]
Discover how to achieve agile marketing through four story-splitting techniques: By length, audience, channel, and detail.
- How Marketers Are Approaching Email Dark Mode [Infographic]
Some 44% of email marketers say they now consider dark mode during the production of campaigns, according to a recent ...
- The New Business Climate for Marketing Agencies in 2021
This year has been better than last year for marketing agencies, with most finding more new business opportunities in 2021 ...
- Do Marketers Consider Accessibility When Crafting Email Campaigns?
Marketers at enterprise companies are much more likely than marketers at small businesses to consider email accessibility factors when creating ...
- 27 Useful Tools for Managing and Growing Your Blog [Infographic]
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
- Eight SEO Strategies to Consider for 2022 [Infographic]
How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on ...
- The Big Gap Between Channel Ad Spend and Channel Consumption
The share of ad spend going towards TV and social media next year is expected to be twice as high ...
- What B2B Executives Want From Thought Leadership Content
B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of ...
- Six Key Criteria for Market Segmentation [Infographic]
This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, ...
- The Incredible Scale of Data Generated Online Every Minute [Infographic]
Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users ...
- The 25 Most Valuable Global Brands in 2021
Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.
- The Most Important Search Ranking Factors According to SEO Experts
SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent ...
- Six Ways to Maintain Customer Trust [Infographic]
How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer ...
- A Snapshot of the Content Creator and Influencer Economy [Infographic]
Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The ...
- Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends
The average word count of blog posts has been steadily increasing over the past eight years and is now longer ...
- 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends
The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up ...
- Eight Graphic Design Trends That Will Define 2022 [Infographic]
Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for ...
- Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]
This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, ...
- How Senior Marketers Set Their Budgets
The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based ...
- The Top Areas Where Martech Tools Could Be Improved
Marketers say the top areas where marketing tools could be improved are their integrations with other technologies, their data integrations, ...
- Four Hiring Trends Marketing Managers Need to Know [Infographic]
This infographic looks how hiring strategies are changing, why top performers may be looking elsewhere, how e-commerce is driving demand ...
- The Pros and Cons of Automation for Small Businesses [Infographic]
Small business owners say the top benefit of automation is increased productivity and the top drawback is the need for ...
- Does Including Video on Site Landing Pages Boost Conversions?
Including video on website landing pages tends not to boost conversions in general, and sometimes slightly harms performance, according to ...
- 2022 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions
The median starting salary for a corporate chief marketing officer in the United States is expected to be $170,000 in ...
- 10 Web Design Trends for 2022 [Infographic]
Designers should be considering the impact of both white space and Dark Mode when developing experiences for the Web in ...