Web Analytics: Best Practices in the Real World

Presenter: Jim Sterne
Broadcast on Friday, October 22, 2004
Duration: 90 minutes
Cost: $129

You understand the theory of measuring the success of your Web site. Now learn from examples of how some of the best companies around the world are actually applying the best Web analytics tools to learn how to raise revenue, lower costs and increase customer satisfaction. Examples include the likes of Hewlett-Packard, Amazon.com, Tommy Hilfiger, MSN, SAP and InterContinental Hotels. These companies are collecting data from their Web site servers, their Web site visitors and those who track global traffic. They have wrestled with demons like politics, budgets, standards, data integration and closing the feedback loop. They have started getting some serious returns on their investments.

From the stories of these successful companies, you will learn practical approaches you can apply in your Web organization, taught by Jim Sterne, a leading Web analytics consultant and contributing columnist to MarketingProfs.com.

PLEASE NOTE: Jim Sterne presented an updated version of this topic in Web Analytics All Over Again, broadcast in October 2005.

You Will Learn

Today’s top ten Web analytics problems and how to solve them
How to align the Web function with the business strategy
How to select Web analytics tools
What to budget for the Web analytics function
The practical side of implementation
How to managing multiple site updates every day
To produce and use external data from panels, surveys & aggregators
How to make the Web analytics function more valuable in your organization

Who Should Attend

Managers who wish to determine the value of their Web efforts should tune in. Executives who need to measure the results of their Web decisions. Business leaders who demand clear indicators progress of should pay close attention. Anyone with a vested interest in matching their Internet activities to their business goals or craves accountability will not be disappointed.

About The Presenter

Jim Sterne produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Jim is an internationally known speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and Internet entrepreneurs, Jim focuses his twenty years in sales and marketing on measuring the value of a Web site as a medium for creating and strengthening customer relationships. He has written five books on Internet marketing, advertising and customer service including, his most recent, Web Metrics: Proven Methods for Measuring Web Site Success. Jim produces the annual Emetrics Summit in Santa Barbara and London www.emetrics.com.

What Participants Said

Of the participants who evaluated this seminar, 67% would recommend it to a colleague. Some of their comments:

"This goes beneath the surface in covering the field of web analytics, and you get the benefit of industry experts."

"A good summary of numerous industry speakers that can leave you with some tips on how to approach your evaluation of your company's web site."

"It's an fast-paced, just-the-facts-ma'am summary of what industry leaders are doing with web metrics. It gave me a sense of where to start on our own metrics effort."

"Unless you plan on reading a whole bunch of books, and talk to a lot of people, this seminar gives an amazing amount of details summarizing several companies experiences with Web Analytics. If you haven't looked into Web Analytics much yet, I think you'd save a lot of time getting started with this seminar, but hey... if you have time waiting on you hand and foot do the research yourself, but you'll only be confirming everything that is said here."