Strategy First on Facebook: Opportunities of a Ready-Made Marketing Platform

Presenter: Jeremiah Owyang
Broadcast on Thursday, January 10, 2008
Duration: 90 minutes
Cost: $129

Facebook — a social network with amazing growth — is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging.

In this 90-minute online seminar, find out from a Forrester Analyst and Facebook expert what the demographics, Technographics and audience is like within this social network. Discover the different ways to approach Facebook from marketing, to advertising, to intelligence, to widgets. Become aware of the several risks that need to be mitigated for privacy and analytics, and learn where others have gone wrong.

Lastly, you’ll walk away with a strategy. Using Forrester’s “POST methodology” you’ll have a clear plan aligned with your marketing objectives to enter Facebook as a successful strategy.

You Will Learn

In this interactive online seminar you’ll walk away with:

Clear insight into the demographics and potential growth of Facebook
Knowledge of the many opportunities — including best practices
Advice on how to mitigate the risks
Most important, a clear strategy and plan you can take to practice, regardless of your budget.

Who Should Attend

This session is best suited for Brand Marketers, Interactive Marketers, Social Media Marketers, or anyone trying to reach customers and prospects within existing social networks.

About The Presenter

Jeremiah Owyang is a Senior Analyst at Forrester Research focused on social computing, and has been frequently quoted in the press regarding Facebook. In addition to analyzing the platform, he’s a practitioner and manages a successful community within Facebook with over 4,000 members.

Check out an earlier seminar that Jeremiah presented for MarketingProfs, What Marketers Need to Know About Podcasting and Streaming Media.

What Participants Said

Of the participants who evaluated this seminar, 97% would recommend it to a colleague. Some of their comments:

"All I knew about Facebook was that it was growing fast and expanding beyond the college market. So I had a LOT to learn about it and this seminar not only did that, but got me excited about using it."

"This was a great flow of introducing what Facebook brings to marketers, how it works, rich examples, what to do based on your company's strategy, how to get started... it broke it down into managable pieces without losing the big picture."

"From nuts and bolts to advanced content... this hits on all the key topics that a marketer should consider when looking at opportunities with facebook."

"Great for learning about the different between Facebook and other social networks. Great for learning about how Facebook can be used as a major marketing tool."

"Great info, learned here what my burning questions were that I couldn't find anywhere else."

"Targeted, insightful, applicable -- hat trick!"

"This seminar provided an organized and comprehensive overview of Facebook and the marketing opportunities that exist. The presenter delivered a great deal of information that could have been overwhelming, but wasn't, because on his ability to chunk the information and make it manageable."