Marketing Resources: Social Networking

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Results for Social Networking

The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will ...
More articles on Facebook, LinkedIn, Networking, Social Networking, Twitter
Transforming Customers Into a Community by Adam Boyden
When your customers feel that they are part of a community, they visit your website more often, provide feedback, and recommend your products and services to people they know. They do so because they now have a significant relationship with ...
More articles on Community, Customer Relationships, Marketing Smarter, Segmentation, Social Networking, Twitter, Web Content
Advertising Is the Price You Pay for Not Being Creative by John Rooks
We are at a unique place and time. The crossroads of environmental and economic crises provide agile companies with the ability to capture market share in a down market by cutting their media buys and engaging their fan base in ...
More articles on Advertising, Branding, Economic Crisis, Google, Marketing Smarter, Search Engines, Social Networking, User generated content
Trust Agents: The New Digital Natives by Chris Brogan, Julien Smith
What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and ...
More articles on Blog Comments, Collaboration, Community, Customer Behavior, Networking, Social Media, Social Networking
Social Media and Your Personal Brand: Five Steps to Building Your Brand in Bits & Bytes by William Arruda
The ubiquity of social-media tools has made personal branding even more pervasive, powerful, and efficient. Personal branding has moved online. Many Web 2.0 tools designed for building community and fostering lively discussion—such as LinkedIn, blogs, Facebook, and Twitter—are ideal for ...
More articles on Blogging, Branding, Google, LinkedIn, Measurement, Personal Branding, Social Media, Social Networking, Twitter
A Corporate Field Guide to Social-Media Policy Development by Kimberly Smith
Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, ...
More articles on Community, Facebook, LinkedIn, Marketing Tips, Social Media, Social Networking, Twitter
Segment Email and Social Networks for a Vitamin-Power Boost by Stephanie Miller
Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
More articles on Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking
Social Media: Three Essentials Your Business Needs Before You Engage by Elaine Fogel
It's true that social media has become the most popular marketing channel since the advent of the Internet, but marketers need to develop a solid strategy first before testing the new waters. Whether yours is a small or midsize company, nonprofit, ...
More articles on Customer Engagement, Landing Pages, Marketing Tips, Social Media, Social Networking, Website Design, Websites
Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship Success by Laura Patterson
Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, suggest the need for a new approach to customer-centricity. A. G. ...
More articles on Customer Acquisition, Customer-Centric, Customer Relationships, Customer Retention, Metrics, Social Networking
Three Ways Healthcare Brands Can Leverage Social Media by Maryann Kuzel
Marketing professional in the healthcare industry may be missing a golden opportunity to meet the sometimes-desperate needs of patients, to become more relevant and supportive in the long arc of their journey to better health. If they do, they will ...
More articles on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Web Content
Social Media 101: Use Twitter to Attract Prospects and Engage Customers by Debra Ellis
Before you enter the relatively new frontier of social media, you need an action plan. Although the costs are low, social media tools require extensive maintenance to be effective. Your strategy needs to fit your corporate culture, resources, and customer ...
More articles on Customer Acquisition, Customer Engagement, Customer Retention, Google, Marketing Tips, Social Media, Social Networking, Twitter
How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William Arruda
Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media by Ross Kramer
There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
More articles on Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
Leapfrogging for Success: Change the Game via Innovation by Evan Gerber
Marketers these days find themselves increasingly squeezed between a big rock and a very hard place: Their mandate is to demonstrably improve ROI, with reduced budgets, while communicating with skittish audiences that are less inclined to make purchases. Not surprisingly, ...
More articles on Brand Positioning, Creativity, Customer Behavior, Google, Marketing Budgets, Recession, Social Media, Social Networking
Why All the Talk About Dog Food? by Aaron Strout
Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, ...
More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Social Media, Social Networking
My So-Called Marketing Life: How Do I Extend the Reach of My Brand? by Sue Duris
Although she has been successful in promoting and extending corporate brands, the author entered into another chapter of her life a few years ago: re-energizing an acting career. Eventually, she came to see marketing herself as an actor as the ...
More articles on Brand Positioning, Branding, Networking, Social Networking, SWOT, Thought Leadership, Website Design
Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Efforts by Mack Collier
Companies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can ...
More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Facebook, Social Media, Social Networking, Twitter, Value Propositions, Word of Mouth
Online Reputation Management: A View From the Top by Leslie Gaines-Ross
The first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...
More articles on New Media, Online Marketing, SEO, Social Media, Social Networking, Twitter, Websites, Word of Mouth
53 Smartphone Applications for On-the-Go Marketers by Kimberly Smith
While games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...
More articles on Collaboration, Creativity, Mobile Marketing, New Media, SEO, Social Media, Social Networking
How Businesses Can Use Social Media to Shorten the Sales Cycle by Barbara Bix
How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments?
More articles on Blogging, Direct Marketing, Pricing, ROI, Sales, Social Media, Social Networking, Targeting

See all 74 marketing articles related to Social Networking

Reports of Email's Death Exaggerated
While some believe that the rise of Twitter and Facebook has sounded email's death knell, Jordan Cohen, writing at the Pivotal Veracity blog, disagrees. He takes issue with statements like ...
More articles on Customer Behavior, Email Marketing, Smart Phones, Social Networking
25% of UK Ads on Social Networks
Social networking sites accounted for more than 25% of all UK display ad impressions in August. Although younger social networkers were delivered the highest percentage of ads, a sizable percentage ...
More articles on Market Research, Social Networking, Websites
19% of Internet Users Use Twitter
Twitter use jumped significantly in the last six months, from 11% of US internet users in April 2009 to 19% today. Driving the growth are three groups: people who use ...
More articles on Market Research, Smart Phones, Social Networking, Surveys, Twitter
LinkedOut
Not long ago, Elaine Fogel used a post at the MarketingProfs Daily Fix Blog to discuss her case of "Social Media Rejection Syndrome." It all began when someone not only ...
More articles on LinkedIn, Small Business, Social Networking
Companies Frown on Tweeting, Friending
Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.
More articles on Facebook, Management, Social Networking, Surveys, Twitter
STAMP Out the Ad Noise
Across all demographics—and yes, we mean all demographics—social networks are where the traffic's at. Because barriers to entry are low and engagement is high, this is perfect turf for marketers who ...
More articles on Advertising, Brand Awareness, Community, Interactive Marketing, Marketing Tips, Social Media, Social Networking
It's a Secret (Wink, Wink)
According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
More articles on Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word of Mouth
Ad Spending on Social Networks Doubles
Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
More articles on Advertising, Blogging, Facebook, Market Research, Social Networking
I Get Sentimental
"The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression," writes Alex Wright in a recent ...
More articles on Customer Satisfaction, Marketing Analytics, Social Networking, Word of Mouth
Gays, Lesbians Like Blogs, Social Networking
More than half (55%) of gay and lesbian Americans read blogs, compared with only 38% of heterosexuals. They also use social networking sites more than their heterosexual peers.
More articles on Blogging, Market Research, Segmentation, Social Networking, Twitter
Firm Sells Facebook Friends to Advertisers
Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.
More articles on Community, Creativity, Facebook, Social Networking
Social Networks Deliver 21% of Ad Impressions
Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than ...
More articles on Facebook, Market Research, MySpace, PPC Campaigns, Social Networking, Surveys
Facebook Hits 300 Million User Mark
Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.
More articles on Community, Facebook, Social Networking
RU Linked in or Left out?
Heads-up: It's time to take a fresh look at LinkedIn. That's what Diana Huff says in a recent guest post at the Savvy B2B Marketing blog. "In the last year ...
More articles on B2B Marketing, Lead Generation, LinkedIn, Market Research, Social Networking
Running the Numbers on Twitter
"The problem with most analysis on Twitter," says Rohit Bhargava in a post at the Influential Marketing Blog, "is that it is limited by the minimal amount of data that ...
More articles on Marketing Analytics, Metrics, Social Networking, Twitter
When Bad Buzz Happens to Good Companies
It seems almost inevitable these days: You run a search on your company's name or product and a negative review, remark or blog post appears in the top listings. What do ...
More articles on Customer Satisfaction, Feedback, Press Releases, Search Engine Marketing, Social Networking, Word of Mouth
Maximize Your Social-Networking Investment
You don't get to be a social-networking superstar without paying your dues. "The way I look at it," says Jay Baer in a video at his blog, "you ought to ...
More articles on Collaboration, Community, Marketing Inspiration, Social Networking
It's Not the Golf Course Anymore
"Years ago, a successful sales rep knew how to optimize their time by 'reading' their prospects," says Maria Pergolino in a recent post at the Modern B2B Marketing blog. "A ...
More articles on B2B Marketing, Collaboration, Sales, Social Networking
Is This My Fairest URL of All?
As of June 13, Facebook has made it possible for users to secure a URL for both their profiles and any Facebook Pages they administer. Why this matters: Facebook is ...
More articles on Facebook, Interactive Marketing, Social Media, Social Networking
Seed That Video and Reap Its Harvest
Good news for all you budding Spielbergs out there: YouTube this month made it possible to automatically seed freshly uploaded videos across popular social networks like Facebook and Twitter, and even ...
More articles on Facebook, Interactive Marketing, Social Media, Social Networking, Videos, YouTube

See all 48 marketing Daily Posts related to Social Networking

Social Networking case studies, deconstructing real life examples and illustrating lessons learned

How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
How Travel Channel Effectively Engaged More than 2 Million Facebook Usersby Travel Channel
CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel.
More case studies on Case Studies, Customer Engagement, Facebook, Social Networking, Word of Mouth
How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
How a CEO Uses Twitter to Convey the 'Sole' of His Companyby Zappos
CASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools.
More case studies on Brand Awareness, Case Studies, Social Media, Social Networking, Twitter
How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing
How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Showby Goodwill of Greater Washington
Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, the nonprofit was able to change that perception and connect with young professional women who buy vintage clothing.
More case studies on Blogging, Brand Positioning, Case Studies, MySpace, Non Profits, Social Media, Social Networking, Twitter
How an Online Trader Uses Social Networking to Increase Revenue, Earn Loyalty From Clientsby TradeKing
When it launched in late 2005, online broker TradeKing wanted a fresh voice that would attract investors and help it compete against larger brokers. It created an online community for likeminded traders seeking to share info and trading strategies; its members now make up about 5% of TradeKing users—but account for nearly 10% of revenue. TradeKing has also been voted top discount broker for the second consecutive year by SmartMoney.
More case studies on Blogging, Case Studies, RSS, Social Media, Social Networking
Fiskateers: How a Social Community Became a Veritable Sales Forceby Fiskars Brands, Inc.
Though by no means cutting edge in the usual sense... scissors and related tools help drive the $30 billion craft and hobby industry. Fiskars Brands, Inc., a global brand based in the Netherlands with U.S. headquarters in Madison, WI, was losing sales of craft tools—including its famed specialized scissors—to commoditized, cheaper products available in Wal-Mart and other chain stores. The solution? Create a community of Fiskars supporters who could spread the word that authentic Fiskars products are worth not only their price but also any special effort to obtain them. And target younger consumers, who are more active online.
More case studies on Blogging Strategy, Case Studies, Social Media, Social Networking, Word of Mouth

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Social Networking online seminar broadcasts from the best minds in marketing

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Social Networking marketing downloads for the busy professional

Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
More tools on Social Media, Social Networking, Twitter
The Obama Playbook: How Digital Marketing and Social Media Won the Election
Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
Facebook Success Stories
Learn about Facebook, the fastest-growing and largest social network, and discover how you can leverage it to meet your marketing goals.
More tools on Facebook, Social Media, Social Networking