Marketing Resources: Social Networking

• Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
  In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
  More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
• Personal Branding Trends for 2012 (Part 2) by William Arruda
  Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.
  More articles on Career Management, Forecasts, Personal Branding, Social Networking, Videos
• 12 Marketing Predictions for 2012by Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
  More articles on Customer Engagement, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
• Five Ways to Navigate Today's Influencer-Relations Avalancheby Dan Green
  Today, getting your story in front of an influential writer can mean getting it to a traditional journalist at an established publication, an independent blogger, or a peer-to-peer reviewer. And getting in touch with those key influencers is no easy ...
  More articles on Marketing Tips, Public Relations, Social Media, Social Networking
• Three Approaches to Promoting Your Event Onlineby Helen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.
  More articles on Marketing Tips, Promotions, Social Media, Social Networking, Website Design, Websites
• How Communities Are Changing Marketing (And Four Community-Building Lessons)by Jen Evans
  Few companies realize the incredible power of their customer communities. Don't be one of them. Learn about the interplay between content and community and four engagement lessons that'll keep you ahead of the pack.
  More articles on Community, Content, Customer Engagement, Digital Marketing, Marketing Tips, Social Networking
• Customer Advocacy and the New Purchase Funnelby Michael Brito
  President Obama's 2008 presidential campaign was successful because he created and mobilized advocates. Brands can apply that winning strategy, too—if they invest in and drive customer advocacy programs.
  More articles on Community, Customer Engagement, Customer Relationships, Lead Generation, Social Media, Social Networking
• Potential Customers Are Telling You How to Market to Them!by Arnie Kuenn
  The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers.
  More articles on Content, Customer Engagement, Market Research, Search Engines, Social Media, Social Networking
• New 'X Factors' in Buying and Sellingby Ernest Falkner
  Up until the mid '80s and early '90s, salespersons held most of the trump cards. To make decisions, buyers had to rely on the information that sellers brought to the table. But the buying/selling process has changed.
  More articles on Collaboration, Sales, Social Networking
• Clash of the Social Network Titans: Google+, Facebook, and Twitterby Michael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. ...
  More articles on Customer Behavior, Facebook, Google, Social Networking, Twitter
• Facebook, Twitter, LinkedIn, Blog... Where Is Your Hub?by Sally Marshall
  Is your online presence scattered about and disconnected? Learn how to centralize and connect your presence across different social sites by creating a social hub that'll get the right people to see your content.
  More articles on Community, Marketing Tips, Social Media, Social Networking, Targeting
• Get Your Social Media Plans Ready to Play Broadwayby Chris Chariton
  Just like hit Broadway shows, social media campaigns need to be evaluated, prepared, and tweaked before their big debuts. Here are six ways to perfect your campaigns to ensure they launch to standing ovations.
  More articles on Customer Behavior, Social Media, Social Networking
• The Convergence of Search and Social Mediaby Jonathan Lawoyin
  The ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.
  More articles on Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
• Seven Principles for Social Success and the Companies Already Getting Them Rightby Barry Libert
  Let's face it: Business is changing. It's now being conducted through meaningful conversations between organizations and constituents. But it isn't easy. Here are seven rules to live by to achieve social success.
  More articles on Collaboration, Community, Customer Engagement, Customer Relationships, Social Networking
• Personal Branding Trends: The Top 11 for 2011by William Arruda
  Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
  More articles on Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
• Evolving the Customer Experience With Mobile Technologyby Nathan Pettyjohn
  Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the ...
  More articles on Brand Loyalty, Customer Experience, Marketing Smarter, Mobile Marketing, Personalization, Social Networking
• The '8Ps' of Buying Triggersby Adrian Ott
  Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting louder (literally and figuratively). Rather than pushing (and annoying) customers, one way to break through the cacophony is via triggers ...
  More articles on Customer Engagement, Customer Experience, Marketing Smarter, Marketing Tips, Social Networking
• Four Lingering Myths About Video-Email Marketingby Andy Shore
  People are always looking for the next great thing in email marketing, and these days much of the talk involves social-networking integration. But now that email and online media have gotten much more sophisticated, there is one other technology—video, long ...
  More articles on Email Marketing, Email Service Providers, Marketing Tips, Social Networking, Videos
• Four Social Media Tips for Small Businessesby Peter Bingaman
  Social media can be an effective marketing tool for small businesses. However, different businesses have different needs and different reasons for adopting social media. Regardless of the reason, social media can serve as an efficient, low-cost marketing tool for businesses ...
  More articles on Community, Marketing Tips, Small Business, Social Media, Social Networking
• Eight Tips for Optimizing YouTube Videosby Larry Kim
  Video is 50 times more likely to appear on the first page of Google search results than text. But in order for your intended audience to find your video, you need to optimize it for maximum visibility in Google and ...
  More articles on Keywords, Nielsen Data, Promotions, SEO, Social Media, Social Networking, Videos, YouTube

See all 98 marketing articles related to Social Networking

• Six Ways to Make Your Content Shareable
  Content isn't meant to stay grounded, it's meant to soar across the social Web, says Ann Handley in an Entrepreneur article titled "How to Increase Social Sharing to Generate More ...
  More articles on Community, Content, Social Media, Social Networking
• Integrating Social Media Still Challenges Marketers
  Although most US companies use social networks—66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page—only 16% say their social marketing efforts are fully ...
  More articles on Marketing Strategy, Research Summaries, Social Media, Social Networking
• Top Social Networking Trends and Need-to-Knows
  Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five ...
  More articles on Content, Research Summaries, Social Media, Social Networking
• Mobile Social Media: Top Apps, Deal Sites, and More
  Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and ...
  More articles on Mobile Marketing, Research Summaries, Smart Phones, Social Media, Social Networking
• Facebook: Where Gen-Y's Personal and Work Lives Converge
  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.
  More articles on Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Social Media for Beautiful Things: Pinterest Soars
  Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six ...
  More articles on Customer Behavior, Experian Hitwise Data, Research Summaries, Social Networking
• How Americans Use Social Media, and Why They 'Friend'
  Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to ...
  More articles on Research Summaries, Social Media, Social Networking
• Three Ways to Maximize Lead Conversion
  As social networking channels gain more and more momentum, there's a good chance you've seen a serious uptick in new inbound leads. "[W]hat happens once you get them?" asks Sammy ...
  More articles on Lead Generation, Sales, Social Networking
• Booz: Adaptability Is Key for Social Media Success
  Among a list of 12 social media success enablers, the ability to react and adapt quickly to change is ranked as the most important factor for succeeding in today's social ...
  More articles on Marketing Smarter, Research Summaries, Social Media, Social Networking
• Tips for Launching a Successful Networking Event
  There's more to social networking than just chatting online. Sometimes, you'll want to actively promote your great work live—all while courting new clients and making useful new contacts! Andy Lopata provides ...
  More articles on Marketing Tips, Networking, Social Networking, Trade Shows/Events
• Don't Let Google+ Catch You by Surprise
  This summer, Google+ cannonballed into the middle of the social networking pool. Whether it's the next big thing is still open to debate—but here's why Google+ matters to you: "Someone ...
  More articles on Community, Email Marketing, Google, Marketing Strategy, Social Networking
• Shoppers via Social Sites Buy Less Often, but Spend More
  Although online shoppers who arrive at retail websites via Facebook and Twitter are less likely than those who arrive via search engines to make a purchase, they tend to ...
  More articles on Customer Behavior, E-Commerce, Research Summaries, Search Engines, Social Networking
• Twitter Sharing Buttons Drive Sevenfold Increase in Tweet Links
  Websites that display Twitter sharing buttons are linked to on Twitter nearly seven times more often than sites that do not display tweet buttons, according to a study by BrightEdge ...
  More articles on Market Research, Research Summaries, Social Networking, Twitter, Websites
• Three Tips for One-to-One Marketing
  "[H]ow many of us do one-to-one marketing?" asks Elaine Fogel at MarketingProfs. "I don't mean sending out personalized mass communication. I mean marketing to one person at a time." It ...
  More articles on Market Research, Social Media, Social Networking, Targeting
• Microblogging, Social Networking Still Growing Worldwide
  Penetration levels of microblogging and social networking continue to grow worldwide, driven by increased adoption in emerging countries; but as the Web has evolved, Internet users have moved toward consuming ...
  More articles on Blogging, Content, Research Summaries, Social Media, Social Networking
• Forrester: Online Moms Less Social but More Purposeful
  Digital moms are less likely than other online women to use social networking sites on a regular basis, but moms who do are more likely to interact with brands and ...
  More articles on Research Summaries, Social Media, Social Networking, User-Generated Content, Women
• Search and Email Still Rule the Web, but Social Networking Rising
  Since 2002, search and email have been the most popular online activities in the US and remain so today, according to a new report by Pew Research.
  More articles on Email Marketing, Research Summaries, Search Engine Marketing, Social Networking
• Social Media in Canada: Likes, Follows Sway Brand Perception
  More than six in ten online Canadians (62%) say they have a social networking profile; among them 48% "like" or "follow" at least one brand or company on a social ...
  More articles on Customer Behavior, Research Summaries, Social Media, Social Networking
• LinkedIn Now No. 2 US Social Network, Surpasses MySpace
  LinkedIn is now the second most popular social networking site in the US: Traffic to the professional networking website increased 63% year over year as of June 2011, inching past ...
  More articles on LinkedIn, Research Summaries, Social Networking
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  More articles on Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking

See all 133 marketing Daily Posts related to Social Networking

Social Networking case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
  More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How Travel Channel Effectively Engaged More than 2 Million Facebook Usersby Travel Channel
  CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel.
  More case studies on Case Studies, Customer Engagement, Facebook, Social Networking, Word of Mouth
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How a Telecommunications Company Enlisted the Quirkiness of an Offbeat Celebrity to Build Brand Awarenessby GotVMail Communications, LLC
  CASE STUDY: GotVMail set out to raise brand awareness, promoting itself in a way that would both amuse its audience and set the company apart. What resulted was a viral video campaign starring Gary Busey.
  More case studies on Blogging, Brand Awareness, Case Studies, Social Media, Social Networking, Videos, Word of Mouth, YouTube
• How a CEO Uses Twitter to Convey the 'Sole' of His Companyby Zappos
  CASE STUDY: While others are still hashing out whether their CEO should be Twittering, blogging, or Plurking, Zappos Tony Hsieh has been using Twitter for over a year. Here, he reveals what he gets out of micro-blogging, and why he thinks it's important for his company and others to embrace social media tools.
  More case studies on Brand Awareness, Case Studies, Social Media, Social Networking, Twitter
• How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
  More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing
• How Goodwill Attracted Hip Customers via Social Networking, a Virtual Fashion Showby Goodwill of Greater Washington
  Goodwill Industries receives generous donations of clothing, many in good shape and by popular brands, but is perceived as a purveyor of low-quality, outdated merchandise. With a social-media marketing campaign, the nonprofit was able to change that perception and connect with young professional women who buy vintage clothing.
  More case studies on Blogging, Brand Positioning, Case Studies, MySpace, Non Profits, Social Media, Social Networking, Twitter
• How an Online Trader Uses Social Networking to Increase Revenue, Earn Loyalty From Clientsby TradeKing
  When it launched in late 2005, online broker TradeKing wanted a fresh voice that would attract investors and help it compete against larger brokers. It created an online community for likeminded traders seeking to share info and trading strategies; its members now make up about 5% of TradeKing users—but account for nearly 10% of revenue. TradeKing has also been voted top discount broker for the second consecutive year by SmartMoney.
  More case studies on Blogging, Case Studies, RSS, Social Media, Social Networking
• Fiskateers: How a Social Community Became a Veritable Sales Forceby Fiskars Brands, Inc.
  Though by no means cutting edge in the usual sense... scissors and related tools help drive the $30 billion craft and hobby industry. Fiskars Brands, Inc., a global brand based in the Netherlands with U.S. headquarters in Madison, WI, was losing sales of craft tools—including its famed specialized scissors—to commoditized, cheaper products available in Wal-Mart and other chain stores. The solution? Create a community of Fiskars supporters who could spread the word that authentic Fiskars products are worth not only their price but also any special effort to obtain them. And target younger consumers, who are more active online.
  More case studies on Blogging Strategy, Case Studies, Social Media, Social Networking, Word of Mouth

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Social Networking online seminar broadcasts from the best minds in marketing

• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking
• microMARKETING: Get Big Results by Thinking and Acting SmallBroadcast on 8/12/2010 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Marketing Strategy, Social Media, Social Networking
• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 11:00:00 AM
  More seminars on Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 11:00:00 AM
  More seminars on Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking
• Create Once, Deliver Twice: Spreading Content Across Social NetworksBroadcast on 9/3/2009
  More seminars on Community, Marketing Tips, Newsletters, Social Networking, Videos, Word of Mouth
• Bam! A Recipe to Add Social Media to your Marketing MixBroadcast on 2/5/2009 11:00:00 AM
  More seminars on Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
• How to Motivate Online Action: Compelling Incentives for B2B Lead GenerationBroadcast on 11/6/2008 11:00:00 AM
  More seminars on B2B Marketing, Blogging, Copywriting, Customer Relationships, Lead Generation, Lead Quality, Marketing Tips, Online Marketing, Sales, Social Networking
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 11:00:00 AM
  More seminars on Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
• Connecting the Dots: How LinkedIn Can Enhance Your Marketing (and Your Marketing Career)Broadcast on 5/29/2008 11:00:00 AM
  More seminars on Career Management, LinkedIn, Marketing Tips, Personal Branding, Social Networking
• Advanced Tactics in SEO: Part Art, Part ScienceBroadcast on 3/27/2008 11:00:00 AM
  More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
• Social Media for Marketers: A 15-Step Process to Engage with Your Customers OnlineBroadcast on 3/13/2008
  More seminars on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Value Propositions, Videos
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformBroadcast on 1/10/2008
  More seminars on Branding, Facebook, Interactive Marketing, Marketing Strategy, Social Networking
• Make Word-of-Mouth Marketing Work for Your CompanyBroadcast on 12/19/2007
  More seminars on Advertising, Blogging, Marketing Tips, Measurement, Social Media, Social Networking, Word of Mouth

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Social Networking Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Hook More Customers with Tasty LinkbaitReleased on 9/2/2011 10:00:00 AM
  More Take 10 on Content, Copywriting, Links, Marketing Tips, Social Media, Social Networking
• Take 10: Build Your Reputation at LinkedIn (in a Few Minutes a Week)Released on 7/30/2010 10:00:00 AM
  More Take 10 on LinkedIn, Marketing Tips, Social Media, Social Networking

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Social Networking marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  More tools on Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking
• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  More tools on Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter
• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  More tools on Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  More tools on Case Studies, LinkedIn, Market Research, Marketing Tips, Social Networking, Thought Leadership
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  More tools on Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter
• The Obama Playbook: How Digital Marketing and Social Media Won the Election
  Want to create a veritable army of customer-advocates to champion your brand? The Obama Playbook: How Digital Marketing and Social Media Won the Election shows you how the Obama campaign masterfully used new media to build awareness, engage prospects, and start a movement. It takes you step-by-step through the new media strategies of the campaign and provides actionable guidance on how you can modify each to benefit your business. Both entertaining and useful, it's an invaluable resource for the savvy marketer who wants to take full advantage of the amazing powers of new media.
  More tools on Digital Marketing, Email Marketing, Obama, Search Engine Marketing, Social Media, Social Networking, Videos, Websites, Word of Mouth
• Add Social Media to Your Mix - listen to the podcast
  MP3 recording
  More tools on Blogging, Positioning, RSS, Social Media, Social Networking, Twitter

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