• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media by Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue ...
  More articles on B2B Marketing, Case Studies, Facebook, LinkedIn, Social Media, Twitter
• The Three Most Popular Social Networks for Business (and Why You Should Use Them) by Paul Chaney
  An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will ...
  More articles on Facebook, LinkedIn, Networking, Social Networking, Twitter
• Making Your Email 'Social-able'  by Kara Trivunovic
  Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports ...
  More articles on Customer Behavior, Email Marketing, Facebook, Marketing Strategy, Social Media
• Ten Steps for Creating a FANtastic Facebook Fan Page by Mari Smith
  Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
  More articles on Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Five Social Media Tools You Can't Afford to Ignore by Mack Collier
  Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
  More articles on Facebook, Google, New Media, Social Media, Twitter
• How Social Is Socially Acceptable in Email? by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
  More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• A Corporate Field Guide to Social-Media Policy Development by Kimberly Smith
  Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, ...
  More articles on Community, Facebook, LinkedIn, Marketing Tips, Social Media, Social Networking, Twitter
• Put Crowdsourcing to Work for You: Five Tips for Getting Started by Kimberly Smith
  Some companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called ...
  More articles on B2B Marketing, Customer Engagement, Facebook, Hiring Outside Resources, Marketing Tips, Social Media, Twitter
• Segment Email and Social Networks for a Vitamin-Power Boost by Stephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
  More articles on Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking
• Six Steps to Forging Customer Relationships at Tradeshows and Conferences by Kimberly Smith
  Tradeshow and conference sponsorships don't come cheap, but they do bring prospects face-to-face with your company and brand. In doing so, they offer a unique opportunity to establish stronger, more-personal connections with potential customers, which can, in turn, generate solid ...
  More articles on Advertising, Customer Relationships, Facebook, Lead Generation, LinkedIn, Social Media, Sponsorship, Trade Shows/Events
• How to Develop a Successful Facebook Page by Mark Ivey
  Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.
  More articles on Brand Equity, Community, Facebook, Management, Marketing Tips, Services Marketing, Social Media, Twitter, Videos, Writing
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William Arruda
  Effective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ...
  More articles on Blogging, Community, Economic Crisis, Facebook, Google, LinkedIn, Networking, Personal Branding, Social Media, Social Networking, YouTube
• Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Efforts by Mack Collier
  Companies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can ...
  More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Facebook, Social Media, Social Networking, Twitter, Value Propositions, Word of Mouth
• 13 Essential Social-Media 'Listening Tools' by Clay McDaniel
  You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ...
  More articles on Brand Loyalty, Facebook, Feedback, New Media, Social Media, Twitter, Word of Mouth
• Secrets of Viral Video: Three Keys to Launching a Campaign That Resonates by Kimberly Smith
  Video viewing is way up, but so are video postings. These days, it takes more than a dancing baby to attract eyeballs and gather viral momentum. Here's a straightforward guide for netting your audience's attention, with advice from organizations that ...
  More articles on Advertising, Creativity, Facebook, Marketing Strategy, MySpace, Social Media, Targeting, Videos, Word of Mouth, YouTube
• Advice to Out-of-Workers: Read This Before You 'Network' With Me by Lori Feldman
  Before you ask me to go to work for you, go to work for yourself. When you've implemented the suggestions above, I'm more receptive to helping you connect with your next job opportunity. But I don't have time or inclination ...
  More articles on Blogging, Collaboration, Facebook, Google, Job Search, LinkedIn, Networking, RSS, Twitter, Websites
• Whether and How to Build a Branded Customer Community by Kimberly Smith
  First, there were blogs. Next came mass-market social-networking sites. Now some companies are bringing it all under one roof and hosting their own interactive online customer communities. Should yours be doing the same? Well, to quote an oft-quoted answer, "it depends."
  More articles on Community, Customer-Centric, Facebook, Market Research, Marketing Tips, Social Media, Social Networking, Twitter, Word of Mouth
• Social Media's 'Gee-Whiz Factor' Must Die: Time to Get Down to Business by Chris Brogan
  Social media is cool! Blogging and podcasts are cool! We're so cutting edge! Yeah, whatever. The people looking at social media long and hard fall into a few camps, and this article is for those who are scrunching their noses up ...
  More articles on Blogging, Blogging Strategy, Community, Corporate Blogging, Digital Marketing, Facebook, Social Media, Social Networking, Twitter
• Three Steps to Making Valuable Customer Connections on Facebook by Kimberly Smith
  Facebook provides marketers the ability to directly connect with customers, and potential customers, on a deep and personal level. If you're not leveraging that opportunity to cement relationships and differentiate yourself in the mind of the consumer, you're opening the door ...
  More articles on Community, Customer Relationships, Facebook, Feedback, MySpace, Social Media, Social Networking
• Terms, Shmerms! Why Business Can't Afford to Get Distracted by Facebook's Usage Policies by Crosby Noricks
  There's been a lot of brouhaha of late about Facebook's ill-fated attempt to change its terms of service to maintain licensing rights of terminated accounts—and understandably so. The issue of customer data ownership is an important one. However, many businesses with ...
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• Digital Marketing Factbook: A Glimpse Inside
  This article presents a small sampling of the vital research data about today's email, search, and social media marketing that's contained in the MarketingProfs Digital Marketing Factbook, designed to be ...
  More articles on Digital Marketing, Email Marketing, Facebook, Market Research, Permission Email Marketing, Search Engine Marketing, Social Media
• Companies Frown on Tweeting, Friending
  Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.
  More articles on Facebook, Management, Social Networking, Surveys, Twitter
• FTC Requires Bloggers to Come Clean
  New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.
  More articles on Blogging, Facebook, Social Media, Twitter, Word of Mouth
• It's a Secret (Wink, Wink)
  According to The Wrap, ABC has chosen an unorthodox way to promote a new comedy on its fall schedule—by keeping it hush-hush. "The network is offering the sneak peak of ...
  More articles on Community, Facebook, Marketing Inspiration, Social Networking, Twitter, Word of Mouth
• Ad Spending on Social Networks Doubles
  Time spent on social network and blogging sites accounted for 17% of all the time Americans spent online in August 2009, nearly triple the figure for August 2008. Ad spending ...
  More articles on Advertising, Blogging, Facebook, Market Research, Social Networking
• Facebook, Nielsen Partner to Measure Ads' Impact
  Facebook has entered into a multiyear partnership with Nielsen to allow better measurement of the effectiveness of advertising on the widely popular social networking site. The alliance is yet another ...
  More articles on Advertising, Collaboration, Facebook, Measurement
• Moms, Media, and Marketing
  Women with children at home are more likely to use Facebook, MySpace, and Twitter than average adults, according to a newly released survey. They're big on word-of-mouth, and some 15.3% ...
  More articles on Advertising, Facebook, MySpace, Promotions, Twitter, Women, Word of Mouth
• Whitepapers: Publish AND Promote, or Perish
  For small companies, technology whitepapers can be time-consuming and expensive to produce. Depending on the topic, they can also be highly perishable, with a relatively short shelf life. So it ...
  More articles on Blogging, Facebook, High-Tech Marketing, LinkedIn, Sales, Twitter, White Papers
• Firm Sells Facebook Friends to Advertisers
  Need a friend? Brisbane-based uSocial will find thousands of them on Facebook for you—at a price.
  More articles on Community, Creativity, Facebook, Social Networking
• Social Networks Deliver 21% of Ad Impressions
  Social networking sites delivered 21% of all US online display ad impressions in June 2009, according to a recent comScore study, with MySpace and Facebook together accounting for more than ...
  More articles on Facebook, Market Research, MySpace, PPC Campaigns, Social Networking, Surveys
• Turn That Follower Into a Retweeter
  "When you first start playing in the social media sandbox, you feel compelled to collect," says Mark Goren in a post at the Daily Fix blog. "Subscribers. Followers. Friends. The ...
  More articles on Blogging, Community, Customer Engagement, Facebook, Small Business, Social Media, Twitter
• Facebook Hits 300 Million User Mark
  Facebook users now number 300 million—nearly the size of the US population—CEO Mark Zuckerberg recently announced. His even bigger news: Facebook is now in the black, much earlier than anticipated.
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• Facebook: Great Growth, Big Gaps
  Facebook use among the 55+ set increased 25% from July 4 to August 4, after growing an astounding 532% in the previous six months.
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• Facebook Connect Lifts Facebook Past MySpace
  The launch of Facebook Connect fueled Facebook's surge to the front of the social networking pack, leaving MySpace in the dust.
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• Yum! That Smells Good!
  Here's a juicy tidbit to chew on: One of the reasons Facebook is such a force in the social scene is that it makes it easy to catch up with ...
  More articles on Branding, Community, Customer Engagement, Facebook, Interactive Marketing, Social Media, YouTube
• Top 15 Computers & Internet Industry Sites, July 2009
  The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise.
  More articles on Facebook, Google, Surveys, Websites
• Social Media Users Profiled
  Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what ...
  More articles on Blog Monitoring, Facebook, MySpace, Social Media, Surveys, Twitter
• Top 15 US Websites, July 2009
  Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.
  More articles on Email, Facebook, Google, MySpace, Social Media, Surveys, YouTube
• It's as Easy as 123456
  All we hear these days is how important social media is to advertising. But has anyone isolated a simple formula for business outreach through social media? In a word, yes! In ...
  More articles on Advertising, B2B Marketing, Blogging, Facebook, LinkedIn, Marketing Tips, MySpace, Social Media, Twitter, YouTube
• Team Up for Social Media
  Managing your social-media presence can be a full-time job. And in a pair of videos embedded at the HubSpot blog, Mike Volpe interviews Paula Bergs about Southwest's Emerging Media team, ...
  More articles on Facebook, Marketing Inspiration, Measurement, SMS, Twitter

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Facebook case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
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• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
  More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
  More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Salesby Adobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Product Marketing, Word of Mouth
• How Travel Channel Effectively Engaged More than 2 Million Facebook Usersby Travel Channel
  CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel.
  More case studies on Case Studies, Customer Engagement, Facebook, Social Networking, Word of Mouth
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
  More case studies on Advertising, Brand Awareness, Case Studies, Facebook, Interactive Marketing, Sponsorship, Word of Mouth
• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
  More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
• How a Software Company Generated Strong Click-Through Rates on Facebookby Serena Software
  CASE STUDY: How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return.
  More case studies on Case Studies, Facebook, Interactive Marketing, Product Marketing, Social Media
• How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites

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Facebook online seminar broadcasts from the best minds in marketing

• The Art Of Social Media: It's All About The RelationshipsAttendee rating:  - 7/16/2009
  More seminars on Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
• It's All About the Click: Fundamentals of Paid Search MarketingAttendee rating:  - 6/4/2009
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Bam! A Recipe to Add Social Media to your Marketing MixAttendee rating:  - 2/5/2009
  More seminars on Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
• Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsAttendee rating:  - 1/22/2009
  More seminars on Customer Engagement, Facebook, Marketing Strategy, Marketing Tips, Social Media, Twitter, Word of Mouth
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityAttendee rating:  - 6/26/2008
  More seminars on Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformAttendee rating:  - 1/10/2008
  More seminars on Branding, Facebook, Interactive Marketing, Marketing Strategy, Social Networking
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundAttendee rating:  - 7/25/2007
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth

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Facebook marketing downloads for the busy professional

• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  More tools on Blogging, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter
• Facebook Success Stories
  Learn about Facebook, the fastest-growing and largest social network, and discover how you can leverage it to meet your marketing goals.
  More tools on Facebook, Social Media, Social Networking

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