Marketing Resources: Facebook

• Five Steps for Building Your Email and SMS Lists via Social Mediaby Chris Watland
  Want to grow your SMS and email marketing lists? Your social media fans and followers—who've already demonstrated their interest in you—are the perfect targets. Learn five steps for converting your social fans to subscribers.
  More articles on Community, Customer Acquisition, Email Lists, Email Marketing, Facebook, Marketing Tips, Personalization, Social Media
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
  More articles on Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Clash of the Social Network Titans: Google+, Facebook, and Twitterby Michael Wu
  A few weeks into Google+, and most at least know of the new social networking site, even if they haven't joined yet. Still resisting? Based on its current growth rate, you may want to jump in sooner rather than later. ...
  More articles on Customer Behavior, Facebook, Google, Social Networking, Twitter
• Seven SMB Marketing Trends for 2011by Niel Robertson
  This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs ...
  More articles on Advertising, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
• Why 'Social Proof' Matters in Your Social-Marketing Successby Dan Martell
  When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention ...
  More articles on Community, Customer Behavior, Facebook, Marketing Tips, Social Media, Twitter, Website Design, Word of Mouth
• Bring Your Fans Home: How to Capitalize on Facebook Fatigueby Jessica Shieh
  Is the buzz around Facebook fading? That is just what a couple of recent studies suggest, so perhaps it's time to bring your fans home—back to your website. Marketers should give serious thought to supplementing their social-media strategies with a ...
  More articles on Advertising, Customer Relationships, Facebook, Personalization, Social Media, Web Content
• Facebook Upgrade: How New Features Will Help Brands Connect With Fansby Aaron Strout, Kevin Tate
  Although much of what you might have heard recently about Facebook likely involves privacy concerns, many of the updates coming out of Facebook's F8 Developer Conference this past April should only make it easier for marketers to engage with their ...
  More articles on Community, Facebook, Marketing Plans, Social Media, Web Analytics
• Winning Facebook Tactics for Today's Search Marketerby Matt Lawson
  Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the ...
  More articles on Advertising, Facebook, Keywords, Marketing Tips, Targeting
• 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wowby Dean Rieck
  Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work ...
  More articles on Advertising, Brand Awareness, Copywriting, Direct Marketing, Facebook, Landing Pages, Social Media
• Yes, Facebook Is a Business Toolby Paul Chaney
  Is Facebook really a tool for business? Paul Chaney says yes. Much the same way a power company connects homes and businesses with electricity, Facebook is a "social utility" designed to facilitate connections between people as well as businesses. Accordingly, it ...
  More articles on Facebook, Google, Marketing Tips, Online Marketing, Search Engines
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About Itby Morgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how ...
  More articles on Community, Customer Engagement, Facebook, Social Media, Targeting
• Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Mediaby Christina "CK" Kerley
  Even though B2C companies get the lion's share of coverage about the benefits of social media, B2B organizations of vastly different sizes and industries are making striking gains in employing these technologies to increase their market share and solve revenue ...
  More articles on B2B Marketing, Case Studies, Facebook, LinkedIn, Social Media, Twitter
• The Three Most Popular Social Networks for Business (and Why You Should Use Them)by Paul Chaney
  An ancient proverb states that a "cord of three strands is not easily broken." By way of analogy, I hypothesize that the more individual connections to a particular person you have, the stronger your overall relationship with that person will ...
  More articles on Facebook, LinkedIn, Networking, Social Networking, Twitter
• Making Your Email 'Social-able' by Kara Trivunovic
  Take a minute and think about the folks with whom you socialize. You may have a professional network (LinkedIn) and a personal network (Facebook). You may tweet for fun or business, or for both—or maybe you just follow some sports ...
  More articles on Customer Behavior, Email Marketing, Facebook, Marketing Strategy, Social Media
• Ten Steps for Creating a FANtastic Facebook Fan Pageby Mari Smith
  Facebook offers many features for strategic networking and generating visibility for your company. Among them, Facebook fan pages are (currently) the only feature fully indexed by Google. By inserting keyword-rich text throughout your fan page and updating regularly, you can create ...
  More articles on Advertising, Facebook, Landing Pages, Networking, Targeting, Twitter, Writing
• Five Social Media Tools You Can't Afford to Ignoreby Mack Collier
  Sure, social media is big. But even if your company doesn't have the resources for a dedicated social media strategy, here are five social media sites and tools you can't afford to ignore.
  More articles on Facebook, Google, New Media, Social Media, Twitter
• How Social Is Socially Acceptable in Email?by Stephanie Miller
  Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier ...
  More articles on B2B Marketing, Customer Engagement, Facebook, LinkedIn, Social Media, Surveys, Twitter
• A Corporate Field Guide to Social-Media Policy Developmentby Kimberly Smith
  Your employees are already on Facebook, Twitter, LinkedIn, and the like... so isn't it high time for companies to acknowledge that activity and implement a protective framework that will assist them in mitigating the risks related to employee productivity, confidentiality, ...
  More articles on Community, Facebook, LinkedIn, Marketing Tips, Social Media, Social Networking, Twitter
• Put Crowdsourcing to Work for You: Five Tips for Getting Startedby Kimberly Smith
  Some companies are finding that their customers have a truer understanding of their own motivators and needs than even the most-qualified Chief Marketing Officer (CMO), and (what's more) that an outsider perspective may be just what their organizations need. It's called ...
  More articles on B2B Marketing, Customer Engagement, Facebook, Hiring Outside Resources, Marketing Tips, Social Media, Twitter
• Segment Email and Social Networks for a Vitamin-Power Boostby Stephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
  More articles on Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking

See all 44 marketing articles related to Facebook

• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  More articles on Advertising, Facebook, PPC Campaigns, Research Summaries
• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  More articles on Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  More articles on B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Top Shopping Tools: Web Browsers, Smartphones, and Facebook
  Among the various digital shopping channels available to consumers today, when discovering new products, most online shoppers prefer to use websites via PC or laptop or browser-based mobile sites via ...
  More articles on Digital Marketing, E-Commerce, Facebook, Research Summaries, Smart Phones
• Facebook: Where Gen-Y's Personal and Work Lives Converge
  Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.
  More articles on Demographics, Facebook, Research Summaries, Social Media, Social Networking
• Facebook Top Search Term and Top Website of 2011
  Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  More articles on Experian Hitwise Data, Facebook, Keywords, Research Summaries, Search Engine Marketing, Websites
• Google+ Pages Gaining on Facebook Among Top Brands
  More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a ...
  More articles on Facebook, Google, Research Summaries, Social Media
• Local Business Marketing: Daily Deals Up; Facebook Ads Slowing
  Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said ...
  More articles on Facebook, Local Marketing, Research Summaries, Social Media
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  More articles on Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Most Shared Stories on Facebook in 2011
  Human interest stories dominated our attention in 2011, particularly those about babies, animals, and natural disasters, according to Facebook's list of the top 40 most shared articles in 2011.
  More articles on Creativity, Customer Behavior, Facebook, Research Summaries, User-Generated Content
• Branded Facebook Pages 'Liked' by Few Web Users
  Though more than two-thirds (68%) of surveyed Internet users say they use Facebook, only 21% have "liked" a branded page on Facebook, whereas more than one-third have given a thumbs ...
  More articles on Customer Behavior, Facebook, Research Summaries
• For Teens 'Going Online' Usually Means 'Going on Facebook'
  Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being ...
  More articles on Demographics, Facebook, Research Summaries, Social Media
• Tradeshow and Event Marketing Lessons From Facebook [Slide Show]by Kristin Veach
  Facebook recently hosted its annual f8 conference to make announcements about the social network. But the event provided four invaluable tradeshow and event marketing lessons for forward-thinking marketers.
  More articles on Facebook, Marketing Strategy, Marketing Tips, Public Relations, Social Media, Trade Shows/Events, Videos
• Fortune 500 Adoption of Social Media Slowing
  The use of blogging, Twitter, and Facebook among the nation's largest companies has leveled off in 2011, according to a new study by the University of Massachusetts at Dartmouth.
  More articles on Corporate Blogging, Facebook, Research Summaries, Social Media, Twitter
• Top Brands on Facebook: Coca-Cola, Hyundai, MTV
  With a Facebook follower base of more than 34 million fans, and growing some 2.6% each month, Coca-Cola is ranked as the top brand on Facebook among the nation's top ...
  More articles on Brand Positioning, Facebook, Research Summaries
• Visitors Stay on Facebook Far Longer Than on Any Other Top Website
  Facebook may still rank second behind Google among the nation's most visited websites, but online Americans spend nearly four times more hours per month using Facebook than Google, according to ...
  More articles on Customer Behavior, Facebook, Research Summaries, Websites
• 'Like' Means Different Things to Different People
  Though more than nine in ten Facebook users click on a Facebook “like” button at least once a month, their motivations for doing so vary considerably by age and context, ...
  More articles on Customer Behavior, Facebook, Permission Email Marketing, Research Summaries
• Facebook Brand Fans More Likely to Recommend, Buy Products
  Nearly six in ten (56%) Facebook users who "like" brands on the social networking site say they are more likely to recommend a brand to friends after becoming a fan, ...
  More articles on Brand Loyalty, Facebook, Referrals, Research Summaries, Word of Mouth
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  More articles on Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking
• Facebook Top Search Term in 2010 (and Top Website, Too)
  Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  More articles on Experian Hitwise Data, Facebook, Keywords, Research Summaries

See all 131 marketing Daily Posts related to Facebook

Facebook case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• A Facebook Experiment in Ad Targetingby One Day, One Job
  CASE STUDY: Here's how One Day, One Job—an online company that helps college students find entry-level jobs—grew its Web traffic and visibility via targeted ads on the social network.
  More case studies on Advertising, Case Studies, Facebook, PPC Campaigns, Referrals, Targeting, Websites
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
  More case studies on Blogging, Case Studies, Facebook, Public Speaking, Social Media, Social Networking, Twitter, Word of Mouth
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
  More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Salesby Adobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Product Marketing, Word of Mouth
• How Travel Channel Effectively Engaged More than 2 Million Facebook Usersby Travel Channel
  CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel.
  More case studies on Case Studies, Customer Engagement, Facebook, Social Networking, Word of Mouth
• How New Media Helped Auction Direct USA Boost Sales 40%by Auction Direct USA
  CASE STUDY: While auto dealerships across the nation struggle to survive in the new economy, Auction Direct USA's business is expanding. In fact, its fresh approach to online marketing has transformed the brand of this "used car dealer" to drive up sales.
  More case studies on Blogging, Case Studies, Customer Relationships, Facebook, Mobile Marketing, MySpace, Newsletters, Sales, Social Media, Twitter
• How New Media Helped a Rural UK Mail Order Company Go Nationwide, Globalby Wiggly Wigglers
  CASE STUDY: Wiggly Wigglers is a natural-gardening retail company set in the countryside between England and Wales. Its products are not high-tech, but its marketing certainly is. Here's how the company abandoned traditional marketing and instead took up a podcast, a blog, a wiki, and more... and then reaped the results.
  More case studies on Brand Awareness, Case Studies, Community, Facebook, Interactive Marketing, New Media, Newsletters, Social Media, Videos, YouTube
• How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronicsby Sharp Electronics Corporation
  CASE STUDY: Sharp Electronics may have led the LCD revolution, but consumers don't view it as an agent of change. As part of a multichannel campaign to change consumers' minds, Sharp turned to an innovative effort on Facebook.
  More case studies on Advertising, Brand Awareness, Case Studies, Consumer Electronics, Facebook, Interactive Marketing, Sponsorship, Word of Mouth
• How Lenovo Used New Media Along With Olympic Sponsorship to Establish Global Brand Awarenessby Lenovo
  CASE STUDY: Last month in Beijing, Lenovo leveraged its Olympic sponsorship to develop global brand awareness. Unique to its approach was its use of new media, which fortified its traditional marketing and created a new level of athlete and fan interaction.
  More case studies on Blogging, Brand Awareness, Case Studies, Collaboration, Facebook, New Media, Sponsorship, Twitter, Video Blogs, YouTube
• How a Software Company Generated Strong Click-Through Rates on Facebookby Serena Software
  CASE STUDY: How could a software developer call attention to its new product? Serena Software developed a video Facebook application that garnered big results and, along the way, challenged the channel's reputation for negligible return.
  More case studies on Case Studies, Facebook, Interactive Marketing, Product Marketing, Social Media
• How a University Embraced Social Media and Scored Millions in YouTube Viewsby Carnegie Mellon University
  How does a university up its visibility with an increasingly wired target market of both students of alumni? By orchestrating a Web 2.0-focused Web site redesign that set the foundation for an ongoing social media campaign.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Social Media, Videos, Website Design, Word of Mouth, YouTube
• How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana Solutions
  Makana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.
  More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites

See all Case Studies in our library

Facebook online seminar broadcasts from the best minds in marketing

• Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 11:00:00 AM
  More seminars on Brand Awareness, Customer Engagement, Facebook, Marketing Smarter, Marketing Tips, Social Media
• Social Media Slowpokes: It’s Not too Late to Connect with Your Customers OnlineBroadcast on 6/24/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Facebook, Marketing Tips, Measurement, Metrics, Social Media, Twitter, Word of Mouth
• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 11:00:00 AM
  More seminars on Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Choosing Your Facebook Marketing Tactics: Fan Pages, Groups, Ads ... or All of the Above?Broadcast on 12/16/2009 11:00:00 AM
  More seminars on Brand Awareness, Branding, Collaboration, Customer Evangelists, Facebook, Marketing Strategy, Social Media, Social Networking
• The Art Of Social Media: It's All About The RelationshipsBroadcast on 7/16/2009 11:00:00 AM
  More seminars on Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
• It's All About the Click: Fundamentals of Paid Search MarketingBroadcast on 6/4/2009 11:00:00 AM
  More seminars on Advertising, Copywriting, Creativity, Facebook, Google, PPC Campaigns, Search Engine Marketing
• Bam! A Recipe to Add Social Media to your Marketing MixBroadcast on 2/5/2009 11:00:00 AM
  More seminars on Blogging, Facebook, Marketing Strategy, Second Life, Social Media, Social Networking, Twitter, YouTube
• Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsBroadcast on 1/22/2009
  More seminars on Customer Engagement, Facebook, Marketing Strategy, Marketing Tips, Social Media, Twitter, Word of Mouth
• Using Facebook to Market Your Offering, Enhance Your Brand, and Develop CommunityBroadcast on 6/26/2008 11:00:00 AM
  More seminars on Brand Awareness, Customer Relationships, Facebook, LinkedIn, Marketing Tips, Product Marketing, Social Networking
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformBroadcast on 1/10/2008
  More seminars on Branding, Facebook, Interactive Marketing, Marketing Strategy, Social Networking
• How Connected People and Companies Are Winning Big in the Tech-Savvy Consumer PlaygroundBroadcast on 7/25/2007 11:00:00 AM
  More seminars on Advertising, Customer Behavior, Facebook, LinkedIn, Marketing Tips, MySpace, Targeting, Word of Mouth

See all On Demand Seminars in our library

Facebook Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Deal With Negative Comments on FacebookReleased on 8/19/2011 10:00:00 AM
  More Take 10 on Community, Customer Experience, Facebook, Public Relations, Reputation Management, Social Media
• Take 10: How to Set Up and Manage Effective Facebook AdsReleased on 7/22/2011 10:00:00 AM
  More Take 10 on Advertising, Facebook, Marketing Tips, Social Media
• Take 10: 6 Ways to Take Advantage of Photo Strips on Your Facebook PageReleased on 6/17/2011 10:00:00 AM
  More Take 10 on Brand Awareness, Facebook, Marketing Tips
• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 10:00:00 AM
  More Take 10 on Brand Loyalty, Customer Engagement, Facebook, Social Media, Website Design
• Take 10: Crank Up Conversions With Your Facebook Welcome TabReleased on 11/12/2010 10:00:00 AM
  More Take 10 on Branding, Customer Engagement, Facebook, Marketing Tips
• Take 10: Should You Have a Facebook Group, a Fan Page or Both?Released on 9/3/2010 10:00:00 AM
  More Take 10 on Facebook, Marketing Tips, Targeting

See all Take 10 Webcasts in our library

Facebook marketing downloads for the busy professional

• Research Spotlight: Facebook
  Research Spotlight: Facebook helps you focus on the most popular social network today. Get the research insights you need to create successful Facebook campaigns. Learn who's on Facebook, what they're doing, and how best to reach them.
  More tools on Community, Customer Behavior, Facebook, Segmentation, Smart Phones, Social Networking
• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  More tools on Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• Social Media ROI Success Stories
  Learn how social media is changing the way we market to consumers and businesses, and how 11 companies are measuring and monitoring the success of their social media campaigns.
  More tools on Blogging, Branding, Facebook, Marketing Budgets, Measurement, ROI, Social Media, Twitter

See all Tools and Downloads in our library