Interactive Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
  Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
  Advertising, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Survey Data
• Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
  Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
  Customer Communications, Digital Marketing, Facebook, Instagram, Interactive Marketing, Pinterest, Research Summaries
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries
• Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
  The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
  B2C, Brand Loyalty, Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media
• Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
  As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
  Customer Acquisition, Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Gamification, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing
• Mobile Innovation (Part 1): Welcome to Your Innovation Moment, MarketersChristina "CK" Kerley
  Mobile devices are the first thing people reach for in the morning, and the last thing they look at before going to bed. Mobile is at the center of your ...
  Consumer Electronics, Content, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing, E-Commerce
• Your Guide to Getting Started With Digital SignageTodd Hemme
  When you see a screen displaying some type of message, image, or video, you are seeing a digital sign. These design tips will help you with your first digital display, ...
  Advertising, Content, Customer Engagement, Digital Marketing, Direct Marketing, Interactive Marketing, Local Marketing, Product Marketing, Promotions, Website Design
• How to Market Your Book: The Modern Book TourPeg Fitzpatrick
  As publishing evolves, writers need to expand their skill set to succeed. They must "own" the marketing and sales introduction of their books. What used to be done via a ...
  Career Management, Content, Content Marketing, Digital Marketing, Google+, Interactive Marketing, Online Marketing, Social Media
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing
• 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have SkillsLenna Garibian
  Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from ...
  Career Management, Customer Service, Interactive Marketing, Job Search, Public Relations, Research Summaries, Social Media, Web Copy, Website Design

Interactive Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]by Matthew Grant
  Testing your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture ...
  Benchmarking, Customer Behavior, Data, Digital Marketing, Interactive Marketing, Marketing Analytics, Marketing Smarts, Measurement, Metrics, Testing
• Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew Grant
  Stand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
  Advertising, Digital Marketing, Humor, Interactive Marketing, Marketing Challenges, Marketing Smarts, Social Media, Websites

Interactive Marketing: Online seminar broadcasts from the best minds in marketing

• How to Use Agile Marketing to Get Measurable ResultsBroadcast on 1/24/2013 with Jim Ewel, Bob Canaway
  This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI.
  Integrated Marketing, Interactive Marketing, Management, Marketing Smarts, Marketing Strategy, Marketing Tips
• Five Tools for Creating a Social Media Plan and Forecasting Its ImpactBroadcast on 11/29/2012 with Rex Briggs
  In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.
  Forecasts, Interactive Marketing, Marketing Analytics, Measurement, Online Marketing, Relationship Marketing, Social Business, Social Media
• MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon Miller
  In this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
  Interactive Marketing, Management, Marketing Automation, Marketing Budgets, Marketing Inspiration, Marketing Strategy, Online Marketing
• Using Crowdsourcing to Develop and Enhance Your ContentBroadcast on 9/27/2012 with David Bratvold
  In this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content.
  Community, Content, Customer Engagement, Digital Marketing, Feedback, Interactive Marketing, Marketing Inspiration, Research, User-Generated Content
• How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar Belani
  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
  Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 with Steve Rubel
  As the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization.
  Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking
• Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on 12/16/2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron Strout
  Join us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011.
  Digital Marketing, Email Marketing, Interactive Marketing, Social Media
• Corporateblahbidiblah Detox: Grow Your Business by Communicating in HumanBroadcast on 4/1/2010 with Harry Gottlieb
  It's time to say "Hell, no!" to the demons of boring marketing communications and get REAL with every customer interaction.
  Content Marketing, Customer Engagement, Customer Experience, Interactive Marketing, Marketing Tips, Writing
• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 with Jeff Widman
  A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists.
  Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Strategy First on Facebook: Opportunities of a Ready-Made Marketing PlatformBroadcast on 1/10/2008 with Jeremiah Owyang
  Facebook—a social network with amazing growth—is all the rage according to media and early adopter marketers. While there are many opportunities with this ready-made marketing platform, as well as challenges, marketers first need a strategy before engaging.
  Branding, Facebook, Interactive Marketing, Marketing Strategy, Social Networking

Interactive Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe Spencer
  In just 10 minutes, you'll discover important tips on how to get your site approved by Google.
  Ad Copy, Advertising, Digital Marketing, Google, Interactive Marketing, Marketing Strategy, Marketing Tips, Take 10, Websites
• Take 10: How to Create Custom URLs for Better Campaign TrackingReleased on 10/5/2012 with Dan Soschin
  In just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance.
  Digital Marketing, Google, Interactive Marketing, Landing Pages, Measurement, Metrics, ROI, Take 10
• Take 10: Five Secrets of Successful Mobile App Landing PagesReleased on 9/28/2012 with Brian Klais
  In just 10 minutes, you'll learn how to power-up your social engagement with smart phone users. Brian will share with you five cutting-edge tips for deel-linking traditional web, email, and ad media directly into pages inside of today's most mobile apps.
  Digital Marketing, Integrated Marketing, Interactive Marketing, Mobile Marketing
• Take 10: Three Tips for Creating a Great Mobile WebsiteReleased on 7/27/2012 with Heather Clancy
  In just 10 minutes, you'll learn three simple and fool-proof tips to help you create an effective mobile website.
  Digital Marketing, Interactive Marketing, Mobile Marketing, Take 10
• Take 10: Five Key Ways to Optimize Your QR Code PerformanceReleased on 7/20/2012 with Brian Klais
  In just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign.
  Digital Marketing, Interactive Marketing, Marketing Analytics, Measurement, Metrics, Mobile Marketing, Strategy, Take 10
• Take 10: Five Powerful SEO Tips for Getting Your Mobile Apps RankedReleased on 6/15/2012 with Brian Klais
  In just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines.
  Digital Marketing, Integrated Marketing, Interactive Marketing, Mobile Marketing, Search Engine Marketing, Search Engines, Take 10
• Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your ConsumersReleased on 6/1/2012 with Nick Westergaard
  In just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience.
  Brand Management, Brand Positioning, Branding, Integrated Marketing, Interactive Marketing, Logos, Social Media, Take 10