Interactive Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.
11 Steps to Build an Internal Marketing AcademyPaul RoetzerColleges rarely teach analytics, automation, content, email, mobile, social, and other critical skills in depth. What is your organization doing to build a modern marketing team—and differentiate through talent?
#SocialSkim: Facebook Ads and Satire, Twitter Experiments, Tumblr User Insights, Vine, ALS, More!Angela NatividadBe among the first to scope out Facebook's plans to double some ads and help users separate truth from satire, Twitter's experiments with users' timelines, a veritable Vine-fest, new user ...
The Most Effective, Most Used, and Most Budgeted for Digital Marketing TacticsAyaz NanjiUS-based digital marketers consider email the most effective digital tactic for building awareness, boosting acquisition, and increasing conversion, according to a recent study from Gigaom and Extole.
How to Boost the Effectiveness of Your Online FormsAyaz NanjiHow can you boost the conversion rate of the forms on your website? Does including branding help? Can can tweaking the language on the "Submit" button get more people to ...
Mary Meeker's 2014 Internet Trends PredictionsAyaz NanjiInternet growth, estimated at less than 10% for this year, is gradually slowing, and the biggest increases in usage are now in difficult-to-monetize developing markets, such as India, Indonesia, and ...
Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized OpportunityCatherine DickinsonMost customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?
Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzieIf video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
Retail: Digital Marketing Trends and ChallengesAyaz NanjiOn average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant.
The Most Exciting Digital Marketing Opportunity of 2014Ayaz NanjiClient-side marketers see improving customer experience as the most exciting digital opportunity of 2014, whereas agency marketers see mobile as the most exciting opportunity, according to a recent report from ...
Proper and Improper Use of QR Codes: 10 Great Examples of EachUriel PeledThere are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use.
Interactive Marketing: Podcasts containing in-depth interviews with smart marketers from all walks of life.
How to Build a Testing Culture: Justin Rondeau of Which Test Won on Marketing Smarts [Podcast]by Matthew GrantTesting your online campaigns, landing pages, forms, website, and so on can't be an every-now-and-again thing. Testing must be iterative and ongoing if it is to produce results. Which means, among other things, that your organization must institute a culture ...
Satire, Politics, and Marketing Fake News: Baratunde Thurston on Marketing Smarts [Podcast]by Matthew GrantStand-up comic, author of How to Be Black, and former director of digital at The Onion, Baratunde Thurston has a lethal sense of humor—and an uncanny ability to meld business sense and humor to both build an online audience and ...
Interactive Marketing: Online seminar broadcasts from the best minds in marketing
- MarketingProfs University: Finding the True Value of Your Online Marketing CampaignsBroadcast on 4/10/2014 with Ruth BurrIn this PRO seminar, you'll learn how web marketing programs should target the "sweet spot" between website performance and campaign performance, allowing marketers to take a whole-funnel approach.
- MarketingProfs Makeover: The Chemistry of the Landing PageBroadcast on 2/27/2014 with Brian MasseyThis PRO seminar will provide actionable tips and best practices to navigate the complexities of creating result-driving landing pages.
- The NEW New Rules of Marketing and PR for 2013Broadcast on 7/25/2013 with David Meerman ScottDavid Meerman Scott, author of the internationally best-selling book, The New Rules of Marketing & PR, will share what's NEW with the New Rules in this PRO seminar.
- How to Use Agile Marketing to Get Measurable ResultsBroadcast on 1/24/2013 with Jim Ewel, Bob CanawayThis PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI.
- Five Tools for Creating a Social Media Plan and Forecasting Its ImpactBroadcast on 11/29/2012 with Rex BriggsIn this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.
- MarketingProfs University: Campaign Planning and Management FundamentalsBroadcast on 11/1/2012 with Jon MillerIn this PRO seminar, we will go over the basics of campaign planning and management to help you create the framework for a successful campaign.
- Using Crowdsourcing to Develop and Enhance Your ContentBroadcast on 9/27/2012 with David BratvoldIn this PRO seminar, you'll learn what crowdsourcing is, why it's important, and how you can use it to beef up your content.
- How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar BelaniLearn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
- MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 with Steve RubelAs the kick off of MarketingProfs University Social Media Marketing Fast Track, Edelman Digital's Steve Rubel and David Armano will share 11 digital trends to watch in 2011. Learn about these trends and their broader implications, and how you can use this information to design and modify effective marketing strategies for your organization.
- Fireside Chat: Hot Tips about Digital Marketing from DMFBroadcast on 12/16/2010 with Jen Kane, DJ Waldow, Janet Driscoll Miller, and Aaron StroutJoin us for this FREE online seminar and learn the latest techniques in digital marketing. Our experts—speakers at our upcoming Digital Marketing Forum—will touch on the topics that'll get your digital marketing all fired up in 2011.
Interactive Marketing: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Key Tips to Consider When Creating a Digital StrategyReleased on 12/6/2013 with Allen WeissIn just 10 minutes, we'll discuss why a comprehensive digital strategy is different than just implementing digital tactics.
- Take 10: How to Create Goals in Google AnalyticsReleased on 9/20/2013 with Christine B. WhittemoreIn just 10 minutes, you'll learn how to set up basic goals in Google Analytics so you can start to evaluate your website traffic right away.
- Take 10: Agile Marketing—Managing Marketing at the Speed of the Digital AgeReleased on 9/13/2013 with Scott BrinkerIn just 10 minutes, you'll discover how agile marketing can be seamlessly incorporated into your marketing plan. We'll discuss ways to make your team more nimble and your campaigns more responsive to your customers' constantly changing needs.
- Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe SpencerIn just 10 minutes, you'll discover important tips on how to get your site approved by Google.
- Take 10: How to Create Custom URLs for Better Campaign TrackingReleased on 10/5/2012 with Dan SoschinIn just 10 minutes, you'll learn how to create custom URLs for your campaigns that will improve your Google Analytics tracking tenfold and, ultimately, improve your campaign performance.
- Take 10: Five Secrets of Successful Mobile App Landing PagesReleased on 9/28/2012 with Brian KlaisIn just 10 minutes, you'll learn how to power-up your social engagement with smart phone users. Brian will share with you five cutting-edge tips for deel-linking traditional web, email, and ad media directly into pages inside of today's most mobile apps.
- Take 10: Three Tips for Creating a Great Mobile WebsiteReleased on 7/27/2012 with Heather ClancyIn just 10 minutes, you'll learn three simple and fool-proof tips to help you create an effective mobile website.
- Take 10: Five Key Ways to Optimize Your QR Code PerformanceReleased on 7/20/2012 with Brian KlaisIn just 10 minutes, you'll learn five keys to great QR code execution, including how to use QR codes to help build a stronger brand, how to entice users to scan your code, and how to measure the success of your campaign.
- Take 10: Five Powerful SEO Tips for Getting Your Mobile Apps RankedReleased on 6/15/2012 with Brian KlaisIn just 10 minutes, you'll learn five powerful SEO tips that will help get your mobile app ranked in the search engines.
- Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your ConsumersReleased on 6/1/2012 with Nick WestergaardIn just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience.