Engage or Die: The Insider’s Guide to Social Media for Marketing and PR
- Presenter:
- Brian Solis
- Broadcast:
- Thu., Aug 27, 2009, 12pm ET (9am PT)
- Length:
- 90 minutes
- Rating:
Public Relations as a practice and a business is dying. Without fusing public relations, digital anthropology, and customer empathy, we PR folks are well on our way to extinction as an industry. While Social Media represents an opportunity for a communications renaissance, it is merely a means to build communities through engagement and participation.
Success in the new genre of consumer influence and user-generated governance requires the ability to genuinely create and nurture loyal and vibrant communities. In order to inspire a community, you have to first gain credibility within it. That won’t happen through traditional, message-driven broadcast campaigns. Attend this seminar to discover how.
Presenter
Brian Solis founded FutureWorks, Inc. with the goal of building a communication bridge between the rapidly evolving world of high technology, the technical needs of consumers and businesses, and their channels for learning about new solutions.
In February 1999, Solis assembled a like-minded team of tech-savvy PR professionals to package and deliver real world solutions to leading journalists and opinion makers. Solis believes that building market "presence" and "mind share" is the most important way to help clients grow and meet their own business objectives. Solis maintains a high standard of excellence and always raises the bar for delivering results. Not driven by fame or large retainers, only impacting the bottom-line for his clients, Solis and FutureWorks have built valuable relationships with "in-the-know" analysts and journalists who cover high-technology markets.
Brian Solis has been one of the visionaries helping to integrate and leverage the reach of the Web and new media into day-to-day PR. Today, he is also one of the leaders helping to align PR with social media and search engine optimization (SEO). He is the co-founder of Social Media Club, sits on several boards to organize events dedicated to advancing PR and online technologies, and contributes articles and podcasts on the subjects of PR, social media, SEO, and blogger relations to many industry magazines, newsletters and blogs.
Who Should Attend?
Product marketing, marketing communication, and marketing strategy professionals who are seeking best practices for using Web 2.0 in their marketing plans.
What Will You Learn?
- Who owns social media and why public relations is primed for leadership
- How to adapt services to the new media landscape
- The new landscape of competition for communications
- The process and advantages of becoming the very people we want to reach
- The metrics required to justify new activities and direction
- Creating effective social media press releases
- The process of listening and what to do with the information obtained
- The value of "less is more" and how to prove it
- How to become the influencer AND the trusted resource
Social Media Summer Series
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What Members Say About This Webcast
"I have a completely new view of how social media should be viewed. Fantatsic presentation Brian!"
"Solid, believable advice starting with social media being just one part of a company's overall strategy to reach and influence customers. Brian demystifies social media and emphasizes that it's really about people, not the tools and technology. He suggests how we use SM tools to do more than listen passively -- but to entice and engage customers to interact with companies -- and how to further analyze social media data to turn into actionable insight -- just as we would have known to analyze data from traditional sources to turn into usable/actionable insight."
"Great presentation! This was the best and most comprehensive presentation on social media that I have attended. It was genuine and frank; and it's nice to hear it from someone who lives and breathes social media, as opposed to someone who just strategizes about it. I also find the chat among attendees valuable."
"Brian's presenting style goes down smooth and easy - feel as if I've just gotten an inside scoop from the best."
"The online seminar helps people involved in social media focus on the primary keys to be successful: planning, listening and purpose. Plus tools are talked about yet not focused on."
