-
We Are More Than Marketers: Integrating a Human-Centric Approach by Jeremi Karnell
Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
-
Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
-
How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate.
-
Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.
-
How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.
-
Eight Common Mistakes of Promotional Marketingby Steve Benidt
Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
-
How Not to Craft a Professional Bioby Mike Russell
How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.
-
What to Do When E-Books and Round-Up Posts Just Won't Cut It by Danny Iny
How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.
-
Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)by Tim Riesterer
How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.
-
Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa Fiorenza
Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
-
12 Marketing Predictions for 2012by Brian Goffman
2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
-
Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom Shapiro
Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
-
How to Improve Your Conversion Rate (A Case Study Approach)by Paras Chopra
You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
-
Stop Pushing, Start Engaging: How Marketing Mimics Datingby Paolina Milana
Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin.
-
When Your Customers Know More Than Your Salespeopleby Christopher Krywulak
Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.
-
How to Write Hot-Button Sales Copy in a Recessionby Barry Densa
No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.
-
The Six Cs of a Customer-Centric Marketing and Sales Pipelineby Laura Patterson
Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
-
Can We Hug? Six Tips for Getting Customers to Show You Loveby Loren McDonald
Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.
-
Why Your Influencers Matter Now More Than Everby Gary Lee
In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.
-
Five Tips for Writing Effective Sales Lettersby Matt Train
Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.