Marketing Resources: Customer Engagement

• We Are More Than Marketers: Integrating a Human-Centric Approach by Jeremi Karnell
  Do you treat customers and prospects as if they were whole human beings—with hearts, minds, and spirits? You should. Learn six steps that lead to a human-centric approach to marketing.
  More articles on Brand Awareness, Brand Management, Customer-Centric, Customer Engagement
• Follow AMEX's Example of a Successful Facebook Campaignby Kimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand engagement.
  More articles on Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• How Your Customers and Analytics Can Help Increase Online Salesby Nick Stamoulis
  Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate.
  More articles on Customer Engagement, E-Commerce, Email Lists, Marketing Analytics, Sales, Websites
• Case Study: Why Targeting by Level of Engagement Worksby Becca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.
  More articles on Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• How to Streamline Site Navigation to Attract and Retain Customersby Shaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.
  More articles on Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Eight Common Mistakes of Promotional Marketingby Steve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  More articles on Customer Engagement, Marketing Tips, Measurement, Promotions
• How Not to Craft a Professional Bioby Mike Russell
  How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.
  More articles on Career Management, Creativity, Customer Engagement, Marketing Smarter, Writing
• What to Do When E-Books and Round-Up Posts Just Won't Cut It by Danny Iny
  How effective can a strategy be if all of your competitors are using it, too? To stand out, step outside the realm of e-books and round-up posts, and apply these six tips for producing unique, compelling content.
  More articles on Blogging, Content, Customer Engagement, Marketing Strategy
• Are You 'Messaging It Great'?: Five Lessons From Malcolm Gladwell and Morton Grodzins (Who?)by Tim Riesterer
  How did an author make millions writing about a stuffy academic concept someone else discovered? He messaged it great. Here are five key lessons on messaging your ideas, offerings, and strengths to appeal to customers.
  More articles on Brand Positioning, Creativity, Customer Engagement, Marketing Strategy
• Marketing Destination: Online Community... How to Survive and Thrive by Ronald Ladouceur, Melissa Fiorenza
  Online communities can deliver outstanding ROI, but they rarely produce value without significant investment, professional management... and consistent, intelligent, and engaging interaction.
  More articles on Community, Customer Engagement, Marketing Smarter, ROI, Social Media
• 12 Marketing Predictions for 2012by Brian Goffman
  2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
  More articles on Customer Engagement, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
  More articles on Chief Marketing Officer, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• How to Improve Your Conversion Rate (A Case Study Approach)by Paras Chopra
  You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
  More articles on Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing
• Stop Pushing, Start Engaging: How Marketing Mimics Datingby Paolina Milana
  Just as in dating, being too pushy or too neglectful when marketing could get you dumped. Learn how to effectively woo prospects into becoming long-term committed customers who stick with you through thick and thin.
  More articles on Advertising, Customer-Centric, Customer Engagement, Online Marketing
• When Your Customers Know More Than Your Salespeopleby Christopher Krywulak
  Today's product-savvy customers expect more from in-store shopping experiences. Learn why new technologies, knowledgeable salespeople, and stellar service are critical in today's shopping climate.
  More articles on Customer Behavior, Customer Engagement, Customer Satisfaction, E-Commerce
• How to Write Hot-Button Sales Copy in a Recessionby Barry Densa
  No matter who your customers are or what they desire, 13 human motivators, or "hot buttons," are ultimately responsible for driving sales. To boost sales, learn which motivators and human desires to tap into—and when.
  More articles on Copywriting, Creativity, Customer Engagement, Marketing Tips, Recession
• The Six Cs of a Customer-Centric Marketing and Sales Pipelineby Laura Patterson
  Customers today are actively engaged buyers, so your approach to the sales and marketing pipeline must evolve. Learn six revised stages for implementing and measuring Marketing's contribution to the pipeline.
  More articles on Customer-Centric, Customer Engagement, Lead Generation, Marketing Tips, Measurement, Sales
• Can We Hug? Six Tips for Getting Customers to Show You Loveby Loren McDonald
  Hugging your customers—at least in a virtual, figurative sense—can increase engagement and boost positive word-of-mouth. Here are six ways to get customers to embrace you and market for you.
  More articles on Customer Engagement, Customer Experience, Customer Relationships, Social Media
• Why Your Influencers Matter Now More Than Everby Gary Lee
  In today's social climate, influencers are more important than ever in shaping impressions and customer actions. Connect with those powerful voices. Learn three steps to locating and engaging your key influencers.
  More articles on Branding, Customer Engagement, Market Research, Social Media, Word of Mouth
• Five Tips for Writing Effective Sales Lettersby Matt Train
  Informative and persuasive sales letters might be difficult to write—but they can pay off big time. Learn five tips for writing engaging, informative, and concise sales letters that'll produce results.
  More articles on Content, Customer Engagement, Sales, Writing

See all 432 marketing articles related to Customer Engagement

• Four Lessons From the Co-Founder of OfficeMax [Slide Show]by Christian Gulliksen
  As co-founder of OfficeMax, Michael Feuer learned a thing or two about launching and running a successful company. Here are four of his invaluable lessons on empowering your employees, building ...
  More articles on Benchmarking, Customer Engagement, Management, Marketing Inspiration
• Why a Silent Customer Can Be Deadly
  Never assume a customer who doesn't complain is a happy customer. According to a Bain & Company survey, major companies typically lose half of their customers over a five-year ...
  More articles on Customer Engagement, Customer Relationships, Customer Satisfaction, Sales
• Six Tips for Practicing Safe Social Media [Slide Show]by Scott Oppliger
  Social media provides an open channel to engage customers in real-time communications, but that could also pose a risk. Here are six critical steps every organization should take to ensure ...
  More articles on Collaboration, Content, Customer Engagement, Management, Marketing Strategy, Social Media
• Socialize Me! In Stages, Though, Please.
  The journey to complete socialization (the connected kind, not the 1984 kind) takes time, and it's okay to do it in steps. Sometimes it helps your advancement in the social ...
  More articles on Customer Engagement, Marketing Smarter, Social Media
• Ad Agencies Slow to Adapt to Online Marketing
  Only 9% of senior-level marketers say traditional ad agencies are doing a good job of evolving and extending service capabilities in the digital age, according to a study by the ...
  More articles on Advertising, Customer Engagement, Online Marketing, Research Summaries
• Social Media Lessons From the GOP Race
  Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012—signing on to various social networks in hopes of reaching ...
  More articles on Customer Engagement, Facebook, Research Summaries, Social Media, Twitter, YouTube
• How to Influence the Influencers [Slide Show]by Christian Gulliksen
  Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
  More articles on Customer Engagement, Keywords, Metrics, Social Media, Targeting, Websites
• Five Ways to Boost B2B Fan Engagement on Facebook
  Eloqua has put together an entertaining slideshare presentation just in time for the new year of B2B social outreach. In "10 Ways to 'Solve' Facebook for B2B," Eloqua recounts how ...
  More articles on B2B Marketing, Customer Engagement, Facebook, Marketing Tips
• Maximizing Your Brand Presence on Google+
  Recently, Google+ granted companies the ability to launch brand pages. Its stated goal in doing so was to help users build relationships with any company they "care about." As Google's ...
  More articles on Brand Management, Community, Customer Engagement, Google, Social Media
• Five Big Mobile Engagement Mistakes Made at Live Events [Slide Show]by Amanda Van Nuys
  One of the best times to use mobile marketing is during a live event. But marketers often make mistakes at events that hinder their success. Here are five mobile engagement ...
  More articles on Brand Loyalty, Copywriting, Customer Engagement, Marketing Tips, Mobile Marketing
• Top 12 Customer Loyalty Trends for 2012 [Slide Show]
  Customer loyalty is critical for driving sustainable business growth, but retaining customers remains a challenge for many businesses. To improve your customer loyalty strategies, tap into these trends that'll be ...
  More articles on Customer Engagement, Customer Loyalty, Customer Relationships, Customer Retention
• What Marketers Don't Get About Social Media Audiences
  There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but ...
  More articles on Customer Behavior, Customer Engagement, Research Summaries, Social Media
• Five Internet Trends to Factor Into Your 2012 Business Plan
  In a post at the B2B Marketing Insider blog, Michael Brenner reports on the latest prognostications of analyst Mary Meeker. "Mary has been nailing it each year with her analysis ...
  More articles on Customer Engagement, Marketing Plans, Mobile Marketing
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  More articles on Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]by Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  More articles on Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  More articles on Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Three Tips for Social Media ROI
  In the latest issue of Editorial Emergency's newsletter, Lisa Jenkins—vice president of client services at The Marketing Distillery—explains how her online agency implements business-savvy social media strategies. "[W]e do all ...
  More articles on Customer Engagement, Metrics, ROI, Social Media
• Small Businesses Embracing Social Media With Integrated Approach
  Growing numbers of small businesses continue to adopt social marketing: 81% now report using social media channels to market their businesses, up from the 73% reported six months earlier, according ...
  More articles on Customer Engagement, Research Summaries, Small Business, Social Media
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]by Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  More articles on Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  More articles on Branding, Customer Engagement, Research Summaries, Social Media

See all 210 marketing Daily Posts related to Customer Engagement

Customer Engagement case studies, deconstructing real life examples and illustrating lessons learned

• How Icebreaker Drove Holiday Sales With Emailby Icebreaker
  Case Study: How a unique approach to email helped New Zealand-based clothing brand Icebreaker dramatically improve its 2009 holiday sales.
  More case studies on Case Studies, Customer Engagement, Email Campaigns, Email Marketing, Segmentation, Testing
• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User-Generated Content, Web Analytics, Website Design, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How a Single Voice Recording Scored Immediate Ticket Sales for Boston Collegeby Boston College Athletics
  CASE STUDY: Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An enticing voice-marketing campaign quickly generated 5,000 ticket sales, netting $200,000.
  More case studies on Case Studies, Customer Engagement, Marketing Strategy, Sales, Taglines
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Salesby Adobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Product Marketing, Word of Mouth
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.
  More case studies on Case Studies, Customer Engagement, Interactive Marketing, Lead Generation, Small Business, Word of Mouth
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How Travel Channel Effectively Engaged More than 2 Million Facebook Usersby Travel Channel
  CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel.
  More case studies on Case Studies, Customer Engagement, Facebook, Social Networking, Word of Mouth
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
  More case studies on Advertising, Case Studies, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Budgets, Product Marketing

See all 30 marketing Case Studies related to Customer Engagement

Customer Engagement online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Growing & Engaging Your Subscribers, Fans, and FollowersBroadcast on 2/9/2012 11:00:00 AM
  More seminars on Community, Customer Engagement, Marketing Smarter, Marketing Strategy, Social Media
• B2B Social Media Power HourBroadcast on 2/2/2012 11:00:00 AM
  More seminars on Content, Customer Engagement, Humor, Marketing Strategy, Public Relations, Reputation Management, Social Media
• Dan Pink on How to Apply Motivation 3.0 to Drive Customer ActionBroadcast on 1/26/2012 11:00:00 AM
  More seminars on Career Management, Customer Behavior, Customer Engagement, Management, Marketing Smarter, Research
• Make Your Next Tradeshow a Qualified SuccessBroadcast on 12/8/2011 11:00:00 AM
  More seminars on Customer Engagement, Lead Generation, Trade Shows/Events
• The Six Golden Rules of Location-Based MarketingBroadcast on 10/20/2011 11:00:00 AM
  More seminars on Customer Engagement, Local Marketing, Location-Based Marketing, Promotions, Social Media
• Is Your Company Ready to Respond to a Social Media Crisis?Broadcast on 9/29/2011 11:00:00 AM
  More seminars on Brand Management, Corporate Communications, Customer Engagement, Marketing Strategy, Public Relations, Social Media
• The State of the Thank You EconomyBroadcast on 9/22/2011 11:00:00 AM
  More seminars on Customer Engagement, Customer Relationships, Marketing Inspiration, Marketing Smarter, Social Media, Thought Leadership
• Measuring and Sustaining Social Media SuccessBroadcast on 8/25/2011 11:00:00 AM
  More seminars on Customer Engagement, Marketing Analytics, Marketing Operations, Measurement, ROI, Social Media
• How to Rapidly Grow Your Business by NOT MarketingBroadcast on 8/11/2011 11:00:00 AM
  More seminars on Content Marketing, Customer Engagement, Marketing Strategy, Social Media, Thought Leadership
• MarketingProfs University: Getting Your Website Strategy RightBroadcast on 7/14/2011 11:00:00 AM
  More seminars on Content, Customer Engagement, Customer Experience, Marketing Strategy, Web Content, Web Copy, Websites
• The Art of EnchantmentBroadcast on 6/2/2011 11:00:00 AM
  More seminars on Customer Engagement, Marketing Inspiration, Marketing Smarter, Thought Leadership
• 8 Triggers that Turn Customer Distraction into TractionBroadcast on 4/14/2011 11:00:00 AM
  More seminars on Customer Acquisition, Customer Behavior, Customer Engagement, Marketing Challenges, Marketing Strategy, Mobile Marketing, Sales, Social Media
• MarketingProfs University: 11 Digital Trends to Watch in 2011Broadcast on 4/7/2011 11:00:00 AM
  More seminars on Customer Behavior, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Strategy, Research, Social Media, Social Networking
• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 11:00:00 AM
  More seminars on Brand Equity, Community, Customer Engagement, Customer Relationships, Social Media, Websites, Word of Mouth
• A Seven Step Scientific Method for Selling Social Media to SkepticsBroadcast on 2/24/2011 11:00:00 AM
  More seminars on Customer Engagement, Marketing Strategy, Marketing Tips, Metrics, Social Media
• Growing Your Fan Base and Engaging Effectively on FacebookBroadcast on 1/20/2011 11:00:00 AM
  More seminars on Brand Awareness, Customer Engagement, Facebook, Marketing Smarter, Marketing Tips, Social Media
• Kick Off the New Year With Seth Godin: 57 Ways to Connect With Customers and Get Them to Spread Your Ideas for YouBroadcast on 1/13/2011 11:00:00 AM
  More seminars on Community, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media, Thought Leadership, Word of Mouth
• MarketingProfs University: Content Rules! How to Create the Right Kind of ContentBroadcast on 12/3/2010 11:00:00 AM
  More seminars on Brand Awareness, Content Marketing, Customer Engagement, Social Media, Videos, Webinars, White Papers
• Leveraging Email, Mobile, and Social Media to Engage and Retain CustomersBroadcast on 11/18/2010 11:00:00 AM
  More seminars on Customer Engagement, Customer Retention, Digital Marketing, Email Marketing, Lead Nurturing, Mobile Marketing, Social Media
• microMARKETING: Get Big Results by Thinking and Acting SmallBroadcast on 8/12/2010 11:00:00 AM
  More seminars on Branding, Community, Customer Engagement, Marketing Strategy, Social Media, Social Networking

See all 57 marketing On Demand Seminars related to Customer Engagement

Customer Engagement Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10 Author Series: How to Be Bold with Your Social Business AgendaReleased on 1/27/2012 10:00:00 AM
  More Take 10 on Customer Engagement, Marketing Inspiration, Reputation Management, Social Media, Take 10 Author Series, User-Generated Content
• Take 10: Five Proven Tactics for a Successful Fundraising CampaignReleased on 11/18/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Marketing Tips, Non Profits
• Take 10 Author Series: How to Enchant and Engage Your CustomersReleased on 11/11/2011 10:00:00 AM
  More Take 10 on Customer Engagement, Customer Relationships, Marketing Tips
• Take 10: How to Create Home Page Content That Engages VisitorsReleased on 10/28/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Marketing Tips, Online Marketing
• Take 10 Author Series: How to Inject Your Company's Voice Into ContentReleased on 10/21/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• Take 10 Author Series: How to Present Ideas That Inspire ChangeReleased on 9/16/2011 10:00:00 AM
  More Take 10 on Content, Creativity, Customer Engagement, Marketing Tips, Public Speaking
• Take 10: How to Podcast Like a RockstarReleased on 9/9/2011 10:00:00 AM
  More Take 10 on Content Marketing, Customer Engagement, Marketing Inspiration, Podcasting, Social Media
• Take 10: 3 Ways to Block and Crush Your Biggest CompetitorReleased on 7/15/2011 10:00:00 AM
  More Take 10 on Case Studies, Customer Engagement, Marketing Strategy, Marketing Tips
• Take 10: How to Select Images That Make Your Marketing More EffectiveReleased on 7/1/2011 10:00:00 AM
  More Take 10 on Advertising, Creativity, Customer Engagement, Marketing Smarter, Marketing Tips
• Take 10: How to Create a Company Blog That RocksReleased on 5/27/2011 10:00:00 AM
  More Take 10 on Content, Corporate Blogging, Customer Engagement, Marketing Tips, Social Media
• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 10:00:00 AM
  More Take 10 on Brand Loyalty, Customer Engagement, Facebook, Social Media, Website Design
• Take 10: 9 Ways to Make Your Webinars Start Strong and Finish BigReleased on 4/1/2011 10:00:00 AM
  More Take 10 on Content, Customer Engagement, Marketing Tips, Public Speaking, Webinars
• Take 10: Create an Effective Corporate YouTube VideoReleased on 12/24/2010 10:00:00 AM
  More Take 10 on Brand Equity, Customer Engagement, Marketing Tips, Social Media, YouTube
• Take 10: Crank Up Conversions With Your Facebook Welcome TabReleased on 11/12/2010 10:00:00 AM
  More Take 10 on Branding, Customer Engagement, Facebook, Marketing Tips
• Take 10: Your Guide to Translating YouTube Metrics Into InsightsReleased on 11/5/2010 10:00:00 AM
  More Take 10 on Customer Engagement, Measurement, Metrics, Social Media, YouTube
• Take 10: Everything You Need to Know About LinkedIn PollsReleased on 10/8/2010 10:00:00 AM
  More Take 10 on Brand Awareness, Community, Customer Engagement, LinkedIn, Marketing Tips, Thought Leadership
• Take 10: Find Out Who Owns That Website and How Important It IsReleased on 9/3/2010 10:00:00 AM
  More Take 10 on Customer-Centric, Customer Engagement, Links, Metrics, Websites

See all Take 10 Webcasts in our library

Customer Engagement marketing downloads for the busy professional

• A Quick Guide to YouTube & Creating Your Own YouTube Channel
  YouTube is an easy-to-use and inexpensive media platform with a gigantic reach. Learn how you can use YouTube to create awareness for your brand and connect with interested views with "A Quick Guide to YouTube & Creating Your Own YouTube Channel".
  More tools on Customer Engagement, Demographics, Marketing Tips, Social Media, Videos, YouTube
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  More tools on Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  More tools on Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  More tools on Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites
• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
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• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
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