• Achieving Relevance: Understanding and Connecting With Constituents by Brandon Walsh
  Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How ...
  More articles on Customer Engagement, Customer Relationships, Personal Branding
• The Top Five Things Marketers Must Do in 2010 by Joel Book
  This year will be another year of key strategic and tactical decisions for marketers. With flat or reduced budgets, marketers will once again have to determine where to invest for the best return. So if you want to get the ...
  More articles on Customer Acquisition, Customer Engagement, Customer Service, Digital Marketing, Email Marketing, Marketing Tips, Social Media
• The End of the Long-Copy vs. Short-Copy Debate by Barry Densa
  Which converts better and drives more sales: long-form copy or short-form copy? "The more you tell, the more you sell," claim the adherents of long copy. "No one has time to read below the fold," counter short-copy partisans. Of course, ...
  More articles on Copywriting, Creativity, Customer Engagement
• The Secret to Success in a Down Economy: Market Intelligence by Barbara Bix
  Especially in a down economy, it's important to understand where the opportunities are—and how to capitalize on them. Luckily, today's companies have many avenues for gathering such information.
  More articles on Customer Engagement, Market Research, Marketing Tips, Product Marketing, Recession
• Six Keys to Writing a Great Proposal by Doug Stern, Jaclyn Landon
  Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out ...
  More articles on Creativity, Customer Engagement, Marketing Tips, Writing
• Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back? by Claire Coyne
  We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping ...
  More articles on Customer Engagement, Web Content, Websites
• Five Ways to Create More Value in Your Presentations by Joseph Sommerville, PhD
  During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. ...
  More articles on Customer Engagement, Print Collateral, Public Speaking, Recession
• How to Be Successful With New Web Initiatives by Christian Shea
  One of the traps that many organizations fall into when launching a new Web initiative is putting the focus of the project on new technology or new functionality. Instead, you need to start your project with the end result in ...
  More articles on Benchmarking, Customer Engagement, Management, Targeting
• Is Your Sales Team Creating Real Differentiation? by Tom Roth
  Salespeople rely on strategies such as "sell the value" or to "value-add"—neither of which produces sustainable advantage. They do so because it's hard to achieve genuine differentiation based on something the customer values. But suppose salespeople were able to create ...
  More articles on Customer Engagement, Customer Experience, Marketing Smarter, Sales
• What Every CMO Should Know About Music by Ruth Simmons
  Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly applied within the planning and creative processes to measure the ...
  More articles on Advertising, Brand Equity, Brand Loyalty, Chief Marketing Officer, Customer Engagement, Marketing Tips
• Look at Business Presentations as a Process, Not an Event by Joseph Sommerville, PhD
  If you look at creating an effective presentation as a process rather than as an event, you'll quickly realize that it isn't a Sisyphean task. A process has the advantages of being both learnable and repeatable, so once you master ...
  More articles on Customer Engagement, Marketing Tips, Public Speaking, Writing
• Sales: Strategic Calling to Find Hidden Opportunities in Your Current Accounts by Ken Valla
  What growth strategy is your sales organization pursuing as the economy begins to show signs of recovery? As the business climate improves, so do the opportunities for shifting from survival mode to growth mode. Frozen budgets are beginning to thaw, ...
  More articles on Creativity, Customer Engagement, Marketing Strategy, Sales
• Brand Control to Major Tom: The New Rules of Brand Management by Roger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme participation is a challenge, you as brand manager haven't lost ...
  More articles on Brand Ambassadors, Branding, Community, Customer Engagement, Social Media, Website Design
• The Brave New World of the Engaged Web by AJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged Web," a new world where passive websites have been replaced ...
  More articles on Collaboration, CRM, Customer Engagement, Customer Experience, Social Media, Web 2.0, Websites
• Marketing Is So Much More Than Promotion: Just Visit My Hairdresser by Barbara Bix
  What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate.
  More articles on Brand Loyalty, Customer Engagement, Customer Retention, Pricing, Promotions
• Selling B2B Social Media Internally: Ten Arguments to Win Over the Boardroom, Part 2 by Christina "CK" Kerley
  It's year's end, and you need to rally internal support for integrating social media into your marketing mix… or have it play a much larger role. Here's how to win over the Executive Committee members, who are sure to have ...
  More articles on B2B Marketing, Brand Awareness, Brand Equity, Customer Engagement, Lead Generation, Social Media
• Ten Commandments for Effective Online Social Networking by Paul Chaney
  Here's a 10-step game plan for social-network involvement. You don't have to think of these steps as commandments; rather, they are practical guidelines that will make you a better member of the social-networking communities in which you participate.
  More articles on Community, Customer Engagement, Marketing Tips, Social Media, Social Networking
• Write From Your Reader's Perspective by David Fideler
  When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they will move on quickly. By using the word "you," you begin ...
  More articles on Copywriting, Customer Engagement, Customer Relationships, Personalization
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how ...
  More articles on Community, Customer Engagement, Facebook, Social Media, Targeting
• Marketers: Don't Just Buy Media—Earn It! by Ben Straley
  Want to get started with an effective earned-media marketing program? Here are three tips for launching, measuring, and monetizing a low-cost earned-media program that will drive a surge in online word-of-mouth traffic about your brand.
  More articles on Advertising, Customer Engagement, Interactive Marketing, Measurement, Social Media, Videos, Web Content, Websites, Word of Mouth, YouTube

See all 322 marketing articles related to Customer Engagement

• This Is Our List of Demands
  "I've had a great opportunity recently to learn what B2B customers want in content by—shock of shocks—asking them," writes Bob Scheier in a recent post at the What Works, What ...
  More articles on B2B Marketing, Customer Engagement, Sales, Writing
• Use That CMS for Better CRM
  "Ultra-Web-savvy marketers are doing great experiments with social-networking platforms, community forums, and the like," says AJ Harring in a recent article at MarketingProfs. But there's one hitch: Few of their ...
  More articles on CRM, Customer Behavior, Customer Engagement, Websites
• Charm 'em Like Rhett and Scarlett
  Let's face it: If your marketing approach consists of sporadically touting your company's greatness via the overpopulated social mediaverse, you're about to get absolutely nowhere—except ignored. Or hated. Blacklisted, even.  Frustrated ...
  More articles on Collaboration, Customer Engagement, Social Media
• I Prefer a Multiplex Relationship
  "It is increasingly common for suppliers in B2B settings to build multiple types of ties with their customers," a group of researchers recently noted in the Journal of Marketing. They ...
  More articles on B2B Marketing, Customer Engagement, Customer Relationships
• I've Got Your Back
  "I have a friend in Florida who owns six Subway franchises," writes Barry Densa in an article at MarketingProfs. "He's rolling in dough, whole wheat, and greenbacks." Lucky guy. But few ...
  More articles on Customer Engagement, Marketing Tips, Recession
• Wow, What Are the Odds of That?
  Salespeople have long known that establishing rapport with a customer can help close a sale. And in these days of the cautious consumer, the tactic of revealing personal information about ...
  More articles on Customer Behavior, Customer Engagement, Sales
• You Might Get What You Ask For
  It's unlikely that Sound Transit expected a seven-minute video critique when it requested user feedback on its website. But that's exactly what the operator of Seattle's buses and trains got ...
  More articles on Customer Engagement, Small Business, Website Design
• Mix It Up, Baby
  In May 2009, Omniture and The CMO Club asked 102 CMOs to rate the relative effectiveness of digital-marketing media. The vast majority (78 percent) gave top marks to email marketing, ...
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• Brands With the Most Engaged, Loyal Customers
  At a time when consumers are searching for value in every purchase, Amazon, Google and Bing, Expedia and Kayak, and Scottrade took highest honors in 2009, among online providers, for ...
  More articles on Branding, Customer Engagement, Research Summaries, Search Engines, Segmented Research Data
• BJ Fogg: Persuading Customers via Social Media
  How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.
  More articles on Customer Behavior, Customer Engagement, Facebook, Social Media, Twitter
• Disconnects Plague Loyalty Programs
  Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, ...
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• Look Who's 10: Happy Birthday MarketingProfs!by Ann Handley
  This year marks the 10-year anniversary of MarketingProfs. The site was founded a decade ago by CEO Allen Weiss, a marketing academic, as a place where his fellow "prof"-essors and ...
  More articles on Branding, Customer Engagement, Positioning, Websites
• I'd Like to Talk to the Manager
  If your small business has earned a devoted cadre of loyal customers, you can assume they have a vested interest in your ongoing success. They want uninterrupted, easy access to ...
  More articles on Customer Engagement, Customer Loyalty, Small Business
• Sweat the Small Stuff
  In this space, we usually discuss massive successes and epic failures. Sometimes, though, there's inspiration to be found in delightful little details that wouldn't normally merit the spotlight. Let's say you ...
  More articles on Customer Engagement, E-Commerce, Marketing Inspiration
• Email Trumps Social Media for Sharing
  Despite reports of its demise, email continues to beat out emerging social media channels such as Twitter and Facebook as the favorite way to share information with colleagues and friends, ...
  More articles on Customer Engagement, Email Marketing, Research, Social Media
• Small Business Marketing in 2010: A Forecast
  Small business owners are planning to engage customers in new ways in 2010, according to an Ad-ology Research study: 28% say they will spend at least the same or more ...
  More articles on Customer Engagement, Forecasts, Online Marketing, Research, Small Business, Social Media, Social Networking
• We're Engaged!
  According to DIRECT's Ken Magill, a recent announcement from AOL hints at where Internet service providers' spam-filtering techniques are headed, and "what marketers had better start doing if they want ...
  More articles on Customer Engagement, Email Marketing, Spam
• Untapped Opportunities for Online Communities
  Companies tend not to understand what people want from online branded communities––or the role that the brand plays in fulfilling those needs, according to a study by ComBlu.
  More articles on Community, Customer Engagement, Research, Research Summaries
• Consumers Digitally Dependent, Discriminating
  Americans can't live without the Internet and television; they prefer advertisements that are innovative and playful; and they are open to new technologies that monitor their media usage if privacy ...
  More articles on Advertising, Customer Engagement, Research Summaries, Social Media
• Mom Loves Me Best
  A new study by the Marketing to Moms Coalition—a not-for-profit group that seeks to share insights about moms to help marketers better engage with them—shows just how much American moms ...
  More articles on Customer Behavior, Customer Engagement, Women

See all 105 marketing Daily Posts related to Customer Engagement

Customer Engagement case studies, deconstructing real life examples and illustrating lessons learned

• How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)
  CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.
  More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy Company
  CASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)
  More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User generated content, Web Analytics, Website Design, Websites
• How to Spark Fanatical Engagement and Advocacy by Heroically Tapping Into User Interestsby Cisco Systems
  CASE STUDY: Forget the norms. For Cisco Systems, reinvigorating its security line and authenticating its leadership spot meant something truly heroic.
  More case studies on Advertising, Case Studies, Customer Engagement, Customer Experience, High-Tech Marketing, Humor, Marketing Budgets, PPC Campaigns, Social Media, Targeting
• A Fresh Way to Use Email as an Interactive Toolby Garden Fresh Restaurant Corp.
  CASE STUDY: Garden Fresh had more than half a million customers on its email list. But it wanted customers to do more than print out coupons. It sought to build customer loyalty by using email as an interactive tool.
  More case studies on Case Studies, Creativity, Customer Engagement, Customer Retention, Email Campaigns, Interactive Marketing, Writing
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
  CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites
• Harnessing Web 3.0 to Pump Up Brand Preference and Loyaltyby ASUS (North America) and Intel
  CASE STUDY: In this new age of conversation between corporation and consumer, chip-maker Intel and PC-maker ASUS have embraced "crowdsourcing." Allowing consumers to design the ideal PC, they are gaining valuable consumer insight and in the process building not just a PC but customer loyalty.
  More case studies on Brand Awareness, Brand Loyalty, Case Studies, Customer Advisory Programs, Customer Engagement, Customer Relationships, Online Marketing, Social Media, Word of Mouth
• How a Single Voice Recording Scored Immediate Ticket Sales for Boston Collegeby Boston College Athletics
  CASE STUDY: Boston College had just two weeks to inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first conference title game. An enticing voice-marketing campaign quickly generated 5,000 ticket sales, netting $200,000.
  More case studies on Case Studies, Customer Engagement, Marketing Strategy, Sales, Taglines
• How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale Brownies
  CASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.
  More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
• Four Steps to Spurring B2B New-Product Awareness and Sales via Twitterby COOP Ale Works
  CASE STUDY: Twitter isn't the first tool that comes to mind in the B2B marketing toolbox. But COOP Ale Works deftly used it to generate buzz among potential consumers of its specialty brews—creating a level of demand that retail establishments, such as bars, couldn't ignore.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Sales, SMS, Twitter, Word of Mouth
• How Mobile Text Marketing Is Increasing Ancillary Revenues, Room Upgrades, and Customer Loyaltyby Days for Business Alliance (Days Inn)
  CASE STUDY: Cutting-edge customer service that relies on mobile texting has helped an alliance of hotels to retain customers among the thinning number of business travelers—and avoid disaster during the economic downturn. Read on to see how.
  More case studies on B2B Marketing, Case Studies, Customer Engagement, Customer Relationships, Economic Crisis, Mobile Marketing, SMS
• How Kodak Generated Marvelous Results by Turning Users Into Superheroesby Kodak Imaging Network
  CASE STUDY: Kodak knew that in all of us there's a superhero yearning to come out. It launched a viral-video campaign that reached two million customers and prospects who unleashed their inner superhero (along with howls of laughter), generating traffic to—and sales for—KodakGallery.com.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Customer Engagement, Facebook, Interactive Marketing, Targeting, Videos
• How a Facebook Game Attracted 10 Times the Traffic, New Fans, Real Salesby Adobe Systems, Inc.
  CASE STUDY: Here's how a single Facebook game application attracted more than 11,500 plays, 10 times the usual traffic, 5,500 new fans, and more....
  More case studies on Brand Awareness, Case Studies, Customer Engagement, Facebook, Product Marketing, Word of Mouth
• How Intuit Used Viral Marketing and an Interactive Web Site to Generate Small-Business Leads, Engage Customersby Intuit, Inc.
  CASE STUDY: Inspired by the viral success of Office Max's "Elf Yourself," QuickBooks-maker Intuit set out to creatively engage small businesses with its "Jingle Generator." The effort exceeded targeted metrics, earning viral a spot in the marketing mix.
  More case studies on Case Studies, Customer Engagement, Interactive Marketing, Lead Generation, Small Business, Word of Mouth
• How Branded Social Communities Help Sony Increase Consumer Engagement, Loyalty... and Sales!by Sony Electronics
  CASE STUDY: Sony Electronics rolled out a series of online, community-focused features aimed at providing value for (and connecting with) personal electronics users. The effort is paying off with high usage, increased customer insight, loyalty... and sales growth.
  More case studies on Branding, Case Studies, Community, Customer Engagement, Sales, Social Networking
• How Travel Channel Effectively Engaged More than 2 Million Facebook Usersby Travel Channel
  CASE STUDY: Imagine a world in which you persuade your customers to kidnap their friends so that you can then convince them it's in their best interest to visit your Web site. Virtually, it's already happening. And turning out quite well for the Travel Channel.
  More case studies on Case Studies, Customer Engagement, Facebook, Social Networking, Word of Mouth
• How a Nonprofit Used New Banner-Ad Technology and Market Insight to Create an Effective Viral Campaignby The Blue Cross
  CASE STUDY: Founded in 1897, the Blue Cross is one of the UK's oldest animal welfare charities. It built an online community of pet owners - then launched a viral campaign, including rich media, that had people flocking to the social network.
  More case studies on Case Studies, Customer Engagement, Non Profits, Social Media, Social Networking, Targeting, Websites, Word of Mouth
• How Sherwin-Williams Used Digital Collateral for a Newly Launched Product to Engage Retailers and Consumersby Sherwin-Williams Company, Krylon division
  You have a snazzy new product and need marketing collateral to show it off. You want to rally your sales force around it, and at the same time excite the retailers who'll carry it. Print won't do. But digital will.
  More case studies on Advertising, Case Studies, Customer Engagement, Digital Marketing, Interactive Marketing, Marketing Budgets, Product Marketing
• How a Consumer Electronics Company Leveraged the Power of Community to Uncover Market Preferences and Build Excitement for a New Product Lineby Eastman Kodak Company
  When it chose to enter the saturated inkjet market 20 years late, Eastman Kodak had a few surprises up its sleeve. Still, the company found it also needed a little marketing ingenuity if it was to gain market share.
  More case studies on Case Studies, Community, Consumer Electronics, Customer Engagement, Customer Relationships, Interactive Marketing, Market Research, Product Marketing, Social Media

See all 29 marketing Case Studies related to Customer Engagement

Customer Engagement online seminar broadcasts from the best minds in marketing

• Love or Marketing? How Word-of-Mouth Will Save Your BrandAttendee rating:  - 11/6/2009
  More seminars on Branding, Community, Creativity, Customer Engagement, Word of Mouth
• The Anatomy of Buzz: Real Life Marketing Lessons, with Emanuel RosenAttendee rating:  - 11/5/2009
  More seminars on Customer Behavior, Customer Engagement, Marketing Smarter, Marketing Tips, Social Media, Word of Mouth
• Engage or Die: The Insider’s Guide to Social Media for Marketing and PRAttendee rating:  - 8/27/2009
  More seminars on Customer Engagement, Marketing Tips, Metrics, Press Releases, Public Relations, Social Media
• Getting Buy-in with Social Media Measurement: Don't Sweat the Small StuffAttendee rating:  - 8/20/2009
  More seminars on Community, Customer Engagement, Marketing Strategy, Measurement, ROI, Social Media
• Building and Sustaining Brand Communities: This Ain’t Your Mama’s Discussion ForumAttendee rating:  - 8/13/2009
  More seminars on Branding, Community, Customer Engagement, Management, Measurement
• The Art Of Social Media: It's All About The RelationshipsAttendee rating:  - 7/16/2009
  More seminars on Blogging, Customer Engagement, Customer Relationships, Facebook, Social Media, Twitter
• Not Blogging Yet? What Marketers Need to Know to Get StartedAttendee rating:  - 3/26/2009
  More seminars on Blog Comments, Blogging, Creativity, Customer Engagement, New Media, Social Media
• Social Graces: Strategies to Take Your Social Media Marketing Beyond One-Off TacticsAttendee rating:  - 1/22/2009
  More seminars on Customer Engagement, Facebook, Marketing Strategy, Marketing Tips, Social Media, Twitter, Word of Mouth
• Mobile Marketing: How to Harness the Power of the Small ScreenAttendee rating:  - 11/20/2008
  More seminars on Benchmarking, Branding, Customer Engagement, Customer Relationships, Email Marketing, Measurement, Mobile Marketing, New Media, SMS, Word of Mouth
• Direct-to-Consumer PR: Putting the "Public" back in Public RelationsAttendee rating:  - 9/11/2008
  More seminars on Customer Engagement, Marketing Strategy, Positioning, Public Relations
• Proven Ways to Create Engaging Online Customer ExperiencesAttendee rating:  - 8/21/2008
  More seminars on Customer Behavior, Customer Engagement, Customer Experience, Customer Retention, New Media, Online Marketing
• Identity Marketing: Using PR to Reach the Minds (and Wallets) of Today's Diverse ConsumersAttendee rating:  - 4/24/2008
  More seminars on Customer Engagement, Marketing Strategy, Press Releases, Public Relations, Segmentation, Targeting
• Social Media for Marketers: A 15-Step Process to Engage with Your Customers OnlineAttendee rating:  - 3/13/2008
  More seminars on Blogging, Customer Engagement, Marketing Tips, Social Media, Social Networking, Value Propositions, Videos
• Telling a Story that Sells: Case Studies with HeartAttendee rating:  - 2/14/2008
  More seminars on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• Customer Carewords: Words on the Web that Make the SaleAttendee rating:  - 12/13/2007
  More seminars on Copywriting, Customer Engagement, Sales, Web Copy, Websites, Writing
• Get More Customer Mindshare: Developing a Rock-Solid Value PropositionAttendee rating:  - 11/29/2007
  More seminars on B2B Marketing, Customer Engagement, Management, Positioning, Sales, Value Propositions
• Arm Your Sales Team with Collateral That B2B Prospects Really WantAttendee rating:  - 7/19/2007
  More seminars on B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing
• Customer-Centric Communications: It's All Different NowAttendee rating:  - 5/24/2007
  More seminars on Creativity, Customer-Centric, Customer Engagement, Marketing Tips, Positioning, Segmentation, Writing
• Delivering Presentations That Make the SaleAttendee rating:  - 5/3/2007
  More seminars on Creativity, Customer Engagement, Marketing Tips, Public Speaking, Sales
• How to Develop Quality e-Newsletter Content Without Breaking the BankAttendee rating:  - 4/19/2007
  More seminars on Creativity, Customer Engagement, Email Lists, Marketing Tips, Newsletters, Writing

See all 32 marketing On Demand Seminars related to Customer Engagement

Customer Engagement marketing downloads for the busy professional

• Facebook Success Stories
  When it comes to social networking sites, Facebook boasts the most loyal visitors on the Web. So it's easy to see why successful brands are embracing it as a platform to connect with customers. Facebook Success Stories gives you the real scoop on how 21 companies, including Adobe and Dunkin' Donuts, are pushing the social media marketing envelope using Facebook's tools and apps.
  More tools on Advertising, Brand Awareness, Branding, Community, Creativity, Customer Engagement, Facebook, Social Media, Social Networking
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  More tools on Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  More tools on Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter

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