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Subject Lines: The Hidden Impact on Email Subscriber Behavior

Presenter:
Dela Quist
Moderator:
Valerie Witt
Broadcast:
Thu., Aug. 18, 2011, 12pm ET (9am PT)
Length:
90 minutes
Rating:
This online marketing seminar received 5 star(s)

Email offers one of the most measurable direct marketing avenues today, with metrics that give marketers an immediate look into campaign success. So, it's no wonder that factors such as open rates dominate so many discussions about email marketing practices and performance, and that subject lines in particular are oft regarded as having the biggest influence on those coveted opens.

So, you may ask yourself, How do I write subject lines that get more subscribers to open my messages? But, if you think open rates are the only metric by which you should judge your subject lines, it's time to think again.

Don't be misled by hanging your subject line successes on open rates alone. Instead, consider what other behaviors they influence. Attend this PRO seminar and uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time. Learn why opens alone don't indicate success, which common subject line writing advice may be leading you astray, and why you can't be relevant all the time.

Presenter

Dela Quist is a professional with nearly 15 years experience in email, online media, advertising, and marketing. He currently serves as CEO of Alchemy Worx, an email marketing agency that helps clients build strong, personal, long-term relationships with customers and prospects through email campaigns. The company's diverse client portfolio includes such high profile global brands as Vodafone, Hilton Hotels, AOL, Intercontinental Hotels Group, and Virgin Holidays. Dela is an active member of the UK Direct Marketing Associationís Email Marketing Council and regularly speaks on the creative, legal, commercial, and technical issues that affect email marketers.

Who Should Attend?

Subject lines have an incredible impact on open and click rates, so if you want to increase the ROI of the email you're sending out, this seminar is not to be missed.

What Will You Learn?

  • Why sometimes more opens = less clicks, less sales
  • Why, when it comes to conversions, not all opens are equal
  • When and why longer is better
  • How A/B test results can be misleading
  • Why a long-term approach is the key to success

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