Marketing Resources: Email Subject Lines

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Results for Email Subject Lines

Eleven Tips for Crafting a Pitch That Wows Journalistsby Mary Reed
Writing the perfect pitch isn't easy. But knowing how to pitch your story idea to journalists can make the difference between their pursuing—and their flat out ignoring—your pitch. Earn their interest and attention with these 11 tips.
More articles on Content, Creativity, Email Subject Lines, Marketing Tips
What's Wrong With Your Email: A Second Look at Proven Attention Grabbersby Olga Taylor
When soliciting business via email, there's a right way and a wrong way to grab your subscriber's attention and interest. Here's a real-life example—and a detailed critique—of an email solicitation gone awry.
More articles on B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Spam
Email Creative: Standing Out From the Crowdby Karen Talavera
With email inboxes more crowded than ever, your message's successful arrival in the recipient's inbox is half the battle. The second half of that battle is standing out from the crowd. Here are three tips that'll help you get noticed.
More articles on Copywriting, Creativity, Email Marketing, Email Subject Lines, Marketing Tips
Want to Create Email Marketing Value? Check Out the Direct Mail in Your Mailboxby Ryan Morgan
Direct mail certainly isn't what it used to be, but email marketers can apply many of the theories used for direct mail campaigns to increase the value of their email marketing. Consider these key lessons.
More articles on Direct Marketing, Email Marketing, Email Subject Lines, Marketing Tips, Segmentation
URGENT: Bussiness moneys for you Dear, sir!! A Reformed Spam Writer Helps You Stay Out of the Junk Folderby Anna Goldsmith
About 10%-20% of all emails you send—even to people who requested them—will get accidentally routed to the junk/spam folder. What about that other 80%-90%? Those emails may not be spam, but they will have definitely broken some of these six ...
More articles on Email Marketing, Email Subject Lines, Marketing Tips, Spam, Writing
Gone Phishing: Why eBay Emails Can Be Hard to Trustby DJ Waldow
People tend to open an email based on the two things they can see in their inbox: the From name and the Subject line. If recipients receive an email from a sender they do not recognize or trust, they are ...
More articles on Customer Behavior, Email Marketing, Email Subject Lines, Links, Personalization, Spam
If My Dentist Understands Email Marketing, So Can You!by DJ Waldow
Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla ...
More articles on Copywriting, Email Marketing, Email Subject Lines, Personalization, Social Media
When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Gameby DJ Waldow
A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy. If it were only that easy.
More articles on Email Marketing, Email Subject Lines, Marketing Tips, Testing
Email Marketing Tips for the 2009 Holiday Seasonby Alex Williams
The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands ...
More articles on Brand Awareness, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips
A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segmentby Steve Adams
Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
More articles on Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
Case Story: Boosting Email-Subscriber Satisfactionby Stephanie Miller
Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities.
More articles on Case Studies, Customer Experience, Email Campaigns, Email Marketing, Email Subject Lines
Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companiesby Josh Nason
When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or ...
More articles on Customer Engagement, Email Marketing, Email Subject Lines, Marketing Tips, Writing
Nine Email Tactics That Can Put You Out of Businessby Gwen Moran
As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
More articles on CAN-SPAM, Copywriting, Email Marketing, Email Service Providers, Email Subject Lines, Landing Pages, Marketing Tips, Permission Email Marketing, Testing
Steal This List! 100 Subject Lines (and 7 Tips) That Will Get Your Emails Opened and Clicked onby Kimberly Smith
Even in a social media world, email pulls as the strongest-performing marketing channel. The first step on the path to strong performance, however, is a compelling subject line. Here's what makes for a good subject line, as well as a ...
More articles on Email Marketing, Email Subject Lines, Targeting, Writing
Man Bites Giraffe: Some Awesome (and Awful) Email Subject Linesby Josh Nason
If you've heard it once, you've heard it a thousand times: subject lines matter when it comes to email marketing. Think of subject lines like the headline of a newspaper article. If it grabs you, you start to read. Over ...
More articles on Email Marketing, Email Subject Lines, Writing
The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)by Jordan Ayan
If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here is a list of 100 more that you ...
More articles on Email Campaigns, Email Subject Lines
The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either)by Jordan Ayan
If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here are 100 more you should avoid using as ...
More articles on Email Marketing, Email Subject Lines, Writing
Six Classic Mistakes Email Newsletters Makeby Mark Brownlow
A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email marketers make—mistakes that prevent an email newsletter from reaching its ...
More articles on Creativity, Customer Relationships, Email Marketing, Email Subject Lines, Newsletters, Permission Email Marketing
Simple, Honest Business Emailby Chris Maher
More articles on Copywriting, Email Marketing, Email Subject Lines
Can B2B Newsletters Survive the Preview Pane?by Daniel Jung
More articles on Advertising, B2B Marketing, Copywriting, Email Service Providers, Email Subject Lines, Newsletters, Preview Pane

See all 42 marketing articles related to Email Subject Lines

Four Tips for Generating Leads With Email
"Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
More articles on Email Marketing, Email Subject Lines, Lead Generation, Writing
The Importance of Variety in Email Campaigns
Have your email campaigns gotten into a rut? When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
More articles on Copywriting, Email Campaigns, Email Subject Lines
The Hazards of a 'Bad News' Email Subject Line
There's a good chance you've gotten email with the phrase "bad news" in the subject line. "It has been used by a number of Internet marketers to increase response rates, notably ...
More articles on Copywriting, Customer Behavior, Email Marketing, Email Subject Lines
Email Metrics: Open, Click Rates Highest in the Morning
Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also ...
More articles on Email Marketing, Email Subject Lines, Research Summaries, Smart Phones
Five Tips for Creating Effective Transactional Emails
"Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
More articles on E-Commerce, Email Marketing, Email Subject Lines, Marketing Tips
How to Make the 'Nudge Effect' Work for You
"You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
More articles on Customer Behavior, Email Marketing, Email Subject Lines
Three Tips for Gaining Excellent Click-Through Rates
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
More articles on Content, Email Marketing, Email Subject Lines, Newsletters, Testing
Two Subject-Line Traps to Avoid
If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
More articles on Copywriting, Email Marketing, Email Subject Lines
Email Metrics: Open and Click Rates Decline
Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to ...
More articles on Customer Behavior, Email Marketing, Email Subject Lines, Research Summaries
It's a Tip, Not a Commandment
Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
More articles on Creativity, Email Marketing, Email Subject Lines, Marketing Tips
Email Users Take Risks With Spam
Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half ...
More articles on Email Subject Lines, Research Summaries, Spam
Beer Budget, Champagne Style
You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal. "Email marketing campaigns are affordable, ...
More articles on Copywriting, Email Marketing, Email Subject Lines
[Your Name Here]
Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
More articles on Email Marketing, Email Subject Lines, Personalization
OK, OK, so I Screwed Up
Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
More articles on Email Marketing, Email Subject Lines, Marketing Tips, Writing
Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
More articles on Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
Four in Ten Email Marketers Don't Test
Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.
More articles on Email Marketing, Email Subject Lines, Research, ROI, Testing
Mom Probably Knows Best
In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
More articles on Email Marketing, Email Subject Lines, Videos
Getting Testy Again and Again
"Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
More articles on Copywriting, Email Marketing, Email Subject Lines, Testing
Nobody Likes a Wild-Goose Chase
Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
More articles on Email Marketing, Email Subject Lines, Landing Pages
Try not Pitching at All
Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
More articles on Blogging, Email Subject Lines, Social Media, Taglines

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Email Subject Lines case studies, deconstructing real life examples and illustrating lessons learned

Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites