Email Subject Lines: How-to articles covering the latest marketing tactics, tips, and strategies.

• Is Your Email Subject Line Creative... or Deceptive?DJ Waldow
  So where does the line get drawn between a creative, compelling email subject line and one that is deceptive (and, therefore, illegal)?
  Content, Content Marketing, Copywriting, Direct Marketing, Email, Email Marketing, Email Subject Lines, Humor, Obama, Writing
• Optimize Email for Abandoned Carts [Slide Show]Christian Gulliksen
  Your customer came thisclose to making an online purchase, but—for some reason—abandoned her cart before finalizing the sale. How should you follow up?
  Customer Behavior, Direct Marketing, E-Commerce, Email, Email Marketing, Email Subject Lines
• Five Ways to Optimize Email for Mobile
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smart Phones
• Is 'Free' Still a Dirty Word?
  "Email marketing can be a tricky balancing act," writes Melissa Miller at HubSpot. "You want to use copy that will get your recipients' attention, but you don't want to select ...
  Content, Email Deliverability, Email Marketing, Email Subject Lines, Testing
• Five A/B Tests You Should Use
  "A/B testing is one of the most methodical and sure-fire methods...to gauge the viability of your marketing strategy," writes Ruben Corbo in a guest post at Remarkablogger. With A/B testing—which simply ...
  Email Campaigns, Email Deliverability, Email Subject Lines, Testing
• Using Subject-Line Symbols to Get Noticed
  "In sports, the best coaches find hidden talent to help propel their teams," writes Greg Zakowicz at the Bronto blog. "In email marketing, that means finding underused tactics." A perfect example of a ...
  Creativity, Customer Experience, Email Subject Lines
• Four Tips for a Terrific Headline
  "It's time to master the headline, to get it right where the copy counts most by paying attention to those critical words that appear at the top of your email ...
  Copywriting, Customer Engagement, Email Subject Lines, Web Copy, Writing
• Three Tips for High-ROI Calls to Action
  Every email marketer knows that great calls to action don't just happen on their own. "Clearly identifying what you offer and how you want to convey that offer requires thoughtful ...
  Customer Engagement, Email Marketing, Email Subject Lines, Lead Generation
• Do You Still Email Like It's 1999?
  "Though all things Internet seem to move at the speed of light and come or go overnight, commercial email marketing is, impressively, approaching its 15th anniversary," writes Karen Talavera in ...
  Email, Email Lists, Email Marketing, Email Subject Lines, Measurement
• Four Tips for Subject-Line Success
  Even experienced email marketers agonize over subject lines—polishing, editing, tweaking, and perfecting 50-character phrases until they're just right. After all, a single word can make the difference between a subscriber's ...
  Copywriting, Customer Engagement, Email Subject Lines

Email Subject Lines: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Email Marketing for Rebels: DJ Waldow and Jason Falls on Marketing Smarts [Podcast]by Matthew Grant
  All rumors to the contrary, email marketing is not dead or dying. In fact, email is thriving, according to DJ Waldow and his co-conspirator Jason Falls, co-authors of the forthcoming book, The Rebel's Guide to Email Marketing, which explodes many ...
  Email, Email Marketing, Email Service Providers, Email Subject Lines, Marketing Smarts, Testing

Email Subject Lines: Online seminar broadcasts from the best minds in marketing

• Subject Lines: The Hidden Impact on Email Subscriber BehaviorBroadcast on 8/18/2011 with Dela Quist
  Uncover the keys to developing a successful subject line strategy that focuses subscriber behavior over time during this PRO seminar. Learn why open rate alone doesn't indicate success.
  Creativity, Customer Behavior, Email, Email Marketing, Email Subject Lines, Writing
• Email Marketing Success: 10 Campaigns Examined for Better and for WorseBroadcast on 8/24/2006 with Stephan Spencer
  This virtual seminar is going to get "hands on" with reviews of actual email campaigns submitted by MarketingProfs members. If you've ever wondered what you were doing wrong with your email marketing, this is the seminar for you.
  CAN-SPAM, Email Campaigns, Email Marketing, Email Subject Lines, Preview Pane, Value Propositions, Writing

Email Subject Lines: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Write the Perfect Email Marketing Subject LineReleased on 9/3/2010 with Stephanie Miller
  Presenter Stephanie Miller, vice president of Market Development for Return Path, gives you valuable tips for learning how to build great subject line writing into your process in five steps. It's hard work to get a great subject line every time. These five steps are so simple they are almost deceptive—just like a brilliant subject line.
  Copywriting, Email Marketing, Email Subject Lines, Take 10

Email Subject Lines: Marketing downloads for the busy professional

• Email Marketing How-To Guide
  Get the most up-to-date info on email marketing. Step-by-step guides and answers to all those annoying questions about contradicting metrics.
  Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Preview Pane