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Four Tips for Generating Leads With Email
"Email is still the most effective marketing technique," writes Bill Rice at the Better Closer blog. "It's easy to automate and highly efficient at bringing in qualified new leads." But ...
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The Importance of Variety in Email Campaigns
Have your email campaigns gotten into a rut?
When you bombard subscribers with the same basic message over and over again, your offers start to lose their power—even when they ...
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The Hazards of a 'Bad News' Email Subject Line
There's a good chance you've gotten email with the phrase "bad news" in the subject line.
"It has been used by a number of Internet marketers to increase response rates, notably ...
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Email Metrics: Open, Click Rates Highest in the Morning
Email open rates continued to languish in 2010, though performance levels varied dramatically by industry, whereas click rates improved during the year, according to a report by MailerMailer, which also ...
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Five Tips for Creating Effective Transactional Emails
"Most online retailers have little insight into the performance of their transactional emails, from basic deliverability characteristics to more sophisticated behavioral data once the emails have been sent," writes Emily ...
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How to Make the 'Nudge Effect' Work for You
"You may be frustrated with unopened emails and low clickthroughs, but be reassured that even if your subscribers don't open your email, its presence in their inbox leads to a ...
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Three Tips for Gaining Excellent Click-Through Rates
Lisa Keller of The Loud Few liked what she saw in the "Q4 2010 North America Email Trend and Benchmark Results" from EEC and Epsilon. "Our average Click Through Rate ...
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Two Subject-Line Traps to Avoid
If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or ...
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Email Metrics: Open and Click Rates Decline
Email open and click-through rates declined sharply in 2009, especially in the latter half of the year, with performance levels varying dramatically by industry and email list size, according to ...
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It's a Tip, Not a Commandment
Just because something is currently labeled a best-practice doesn't mean it's written in stone, says DJ Waldow in an article at MarketingProfs. "[W]e can find and spit back best-practices for ...
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Email Users Take Risks With Spam
Email users look for a variety of signs to identify spam in their inboxes: 75% look at senders' names or addresses and 67% look at subject lines, while approximately one-half ...
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Beer Budget, Champagne Style
You might not have the big-time marketing budget of a major retailer—but as the holiday season peaks, don't forget there's a secret weapon in your arsenal.
"Email marketing campaigns are affordable, ...
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[Your Name Here]
Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
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OK, OK, so I Screwed Up
Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
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Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
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Four in Ten Email Marketers Don't Test
Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.
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Mom Probably Knows Best
In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
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Getting Testy Again and Again
"Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
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Nobody Likes a Wild-Goose Chase
Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
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Try not Pitching at All
Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...