Marketing Resources: Email Subject Lines

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Results for Email Subject Lines

Email Marketing Tips for the 2009 Holiday Season by Alex Williams
The holiday season is the most important time of year for retailers, when aggressive goals are set for increased traffic and sales, both in-store and online. Email marketing is a powerful tool that retailers can use to build their brands ...
More articles on Brand Awareness, Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips
A Two-Step Process for Launching Successful Email-Marketing Campaigns: Find Your Voice, and Segment by Steve Adams
Email is one of the easiest, most affordable, and most effective marketing tools out there. Nonetheless, launching an email-marketing program can seem a daunting challenge, especially for time-strapped entrepreneurs and small-business owners.
More articles on Email Campaigns, Email Marketing, Email Subject Lines, Marketing Tips, Personalization, Segmentation, Small Business, Writing
Case Story: Boosting Email-Subscriber Satisfaction by Stephanie Miller
Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities.
More articles on Case Studies, Customer Experience, Email Campaigns, Email Marketing, Email Subject Lines
Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companies by Josh Nason
When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or ...
More articles on Customer Engagement, Email Marketing, Email Subject Lines, Marketing Tips, Writing
Nine Email Tactics That Can Put You Out of Business by Gwen Moran
As the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ...
More articles on CAN-SPAM, Copywriting, Email Marketing, Email Service Providers, Email Subject Lines, Landing Pages, Marketing Tips, Permission Email Marketing, Testing
Steal This List! 100 Subject Lines (and 7 Tips) That Will Get Your Emails Opened and Clicked on by Kimberly Smith
Even in a social media world, email pulls as the strongest-performing marketing channel. The first step on the path to strong performance, however, is a compelling subject line. Here's what makes for a good subject line, as well as a ...
More articles on Email Marketing, Email Subject Lines, Targeting, Writing
Man Bites Giraffe: Some Awesome (and Awful) Email Subject Lines by Josh Nason
If you've heard it once, you've heard it a thousand times: subject lines matter when it comes to email marketing. Think of subject lines like the headline of a newspaper article. If it grabs you, you start to read. Over ...
More articles on Email Marketing, Email Subject Lines, Writing
The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either) by Jordan Ayan
If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here is a list of 100 more that you ...
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The Seven Dirty Words You Can't Say in Email Subject Lines (Plus 100 Others You Shouldn't Use, Either) by Jordan Ayan
If you've ever heard George Carlin's famous "Seven Dirty Words" you can't say on TV, you can safely avoid using all seven in your subject lines. They will definitely get you blocked. Here are 100 more you should avoid using as ...
More articles on Email Marketing, Email Subject Lines, Writing
Six Classic Mistakes Email Newsletters Make by Mark Brownlow
A lot has changed in marketing since 2002, but some principles still hold true. This MarketingProfs Classic, originally published January 22, 2002, is a timeless look at the mistakes email marketers make—mistakes that prevent an email newsletter from reaching its ...
More articles on Creativity, Customer Relationships, Email Marketing, Email Subject Lines, Newsletters, Permission Email Marketing
Email Marketing Benchmark Survey: An Analysis of What Works (and What Doesn't) by Stephanie Miller
Following email best practices drives strong improvement over the baseline. As in all marketing, however, the devil is in the implementation details. Based on a MarketingProfs Benchmark Survey, this overview of email marketing serves up an industry baseline for measuring ...
More articles on Copywriting, Email Lists, Email Marketing, Email Subject Lines, Landing Pages, ROI, Segmentation, Value Propositions
Can B2B Newsletters Survive the Preview Pane? by Daniel Jung
It's been long known that preview pane and the blocked-images feature in email clients are problematic for business-to-business marketers. The majority of B2B readers are using both the preview pane and the default blocked-images functions to decide whether to open ...
More articles on B2B Marketing, Copywriting, Email Marketing, Email Subject Lines, Newsletters, Preview Pane
The Importance of Testing (and Re-Testing) by Matt Blumberg
Marketers often hear the refrain to "test, test, and re-test" an email campaign. Because it is uniquely interactive and fast, email is arguably the most powerful medium available for thorough testing. In fact, the immediacy and interactivity of email can ...
More articles on Copywriting, Direct Marketing, Email Marketing, Email Subject Lines, Landing Pages, Newsletters, Testing
Thought Leaders Commune on Email Marketing, Part 2: Getting Past the Spam Filters by Stephan Spencer
MarketingProfs recently convened a Thought Leaders Summit of global experts to discuss the critical issues facing email marketers today. On hand were the likes of Chris Baggot of Exact Target, consultant Rok Hrastnik, DoubleClick's Eric Kirby of DoubleClick, and Forrester's ...
More articles on CAN-SPAM, Email Campaigns, Email Deliverability, Email Lists, Email Service Providers, Email Subject Lines, Preview Pane, RSS
Simple, Honest Business Email by Chris Maher
How can marketers write "human" email messages, that truly speak to the hearts and souls of your clients? The first step is to figure out a way, by hook or by crook, to say something. Get the full story.
More articles on Copywriting, Email Marketing, Email Subject Lines, Thought Leadership
The Distinct Advantage of One-to-One Marketing (Part 2) by Jason OConnor
One of the wonderful things about one-to-one email marketing is that very few companies are doing it today. Most multinational organizations, medium-sized and small businesses miss the boat completely. Here, using a detailed B2B example, we delve into the realm ...
More articles on B2B Marketing, CAN-SPAM, Copywriting, Email Lists, Email Marketing, Email Subject Lines, Websites
SWOT Team: The WOW Factor by Hank Stroll
When you need to make your company, product or service stand out from the rest, where do you turn for inspiration and creativity? Also this week: What are the most effective ways to increase e-newsletter open rates?
More articles on Email Campaigns, Email Subject Lines, Marketing Challenges, Newsletters, Preview Pane
CAN-SPAM: A Headache for Channel Marketers by Mark Littrell
The CAN-SPAM Act of 2003 has not solved the spam issue, but it has put a lot of hurdles in front of legitimate email marketers.
More articles on CAN-SPAM, Channel Marketing, Email Marketing, Email Subject Lines
Giving It Away by Tom Barnes
Here’s the challenge: How do we very simply communicate our U.C. (unilateral concession) in a credible way (without saying free)?
More articles on Email Deliverability, Email Subject Lines, Thought Leadership, White Papers, Writing
Getting Reporters to Open Your Emails by Bill Stoller
If your e-mails don’t get read, you have no shot at getting the publicity you so desperately need. Here's how to beat the odds.
More articles on Email Marketing, Email Subject Lines, Public Relations, Writing

See all 32 marketing articles related to Email Subject Lines

[Your Name Here]
Marketing messages with personalized subject lines usually fail to impress DJ Waldow. "[Most] of those emails use my first name as the 'hook' to get me to open," he writes ...
More articles on Email Marketing, Email Subject Lines, Personalization
OK, OK, so I Screwed Up
Despite your commitment to following best practices, you might still commit minor email-marketing sins on occasion. Well, take heart: You are not alone. In a post at the Email Experience ...
More articles on Email Marketing, Email Subject Lines, Marketing Tips, Writing
Don't Become a Frenemy
"Refer-A-Friend campaigns can be tricky territory," says Kristen Gregory in a post at the Bronto blog. "Let's be very clear: just because someone gives you the email address of their ...
More articles on Copywriting, Email Campaigns, Email Marketing, Email Subject Lines, Permission Email Marketing, Personalization, Referrals
Mom Probably Knows Best
In a post at the Deliverability.com blog, Dennis Dayman presents a short series of off-the-cuff emails that his wife wrote in response to his question about video in email marketing ...
More articles on Email Marketing, Email Subject Lines, Videos
Getting Testy Again and Again
"Testing can be a powerful tool to move your email marketing program forward," says Kelly Lorenz in a post at the Bronto blog. "Testing can also help you move from ...
More articles on Copywriting, Email Marketing, Email Subject Lines, Testing
Nobody Likes a Wild-Goose Chase
Chad White of the Retail Email blog was impressed when he recently received an email from Lands' End with this subject line: Free Shipping + 20-50% off summer! Swim, shorts, ...
More articles on Email Marketing, Email Subject Lines, Landing Pages
Try not Pitching at All
Valeria Maltoni receives four or five press releases on a typical day—and most leave her singularly unimpressed. "'I think you're fabulous' may seem like a good idea for a subject ...
More articles on Blogging, Email Subject Lines, Social Media, Taglines
Short, Sweet and Clicked-Through
In a post at the DIRECT website, Ken Magill discusses the results of a survey conducted by MailerMailer. Among its more interesting findings: Subject lines containing up to 35 characters ...
More articles on Email Marketing, Email Subject Lines, Testing, Writing
Subject: Rock On!
"A subject line … invites others into your email marketing open house," says Josh Nason in an article at MarketingProfs. "If you have something to sell or a message you ...
More articles on Email Marketing, Email Subject Lines, Marketing Tips, Writing
No, It's Our Fault. Really.
It's a bit of a craze these days: "Oops!" email subject lines that purport to apologize for a mistake, when they're really nothing more than tricks to get you to ...
More articles on Customer Behavior, Customer Experience, Customer Relationships, Customer Satisfaction, Customer Service, Email Subject Lines
Where Did They Go?!
If you've noticed an unusual drop in open rates for messages sent to Gmail accounts—and for B2C companies, this could represent a large percentage of subscribers—it's probably not your fault. ...
More articles on Email Deliverability, Email Marketing, Email Service Providers, Email Subject Lines
I'm Too Sexy for My Shirt
Abercrombie & Fitch has built a youth-oriented brand around racy images of shirtless men and scantily clad women, often photographed in provocative poses. Subscribers to the clothier's email campaigns are ...
More articles on Brand Awareness, Creativity, Email Marketing, Email Subject Lines
Sure, I'll Come Fly With You!
It's refreshing when a company seems to get it right, and DJ Waldow uses a post at the Bronto blog to explain why email messages from US Airways impress him ...
More articles on Email Marketing, Email Subject Lines, Landing Pages, Permission Email Marketing
Open Me. Now.
YES! Thanks for clicking! Question: Did you open this because the subject line was just too good to ignore? That's what every emailer hopes for, anyway. After all, an email ...
More articles on Copywriting, Email Marketing, Email Subject Lines

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Email Subject Lines case studies, deconstructing real life examples and illustrating lessons learned

Using Video to Reel in Record High Traffic and Conversionsby Kinaxis
CASE STUDY: Supply-chain software provider Kinaxis needed to reel in more customers, so it created a comedy video series, which soon became its most popular online content. The videos drew record site traffic and conversions, as well as doubling RSS subscriptions to the company blog within the first month.
More case studies on Brand Awareness, Case Studies, Customer Engagement, Email Subject Lines, LinkedIn, Search Engines, Testing, Twitter, Videos, Websites