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Not Your Father's B2B: Building Business in Today's New World of Marketing

Presenter:
B2B Forum Speakers
Moderator:
Matthew T. Grant
Broadcast:
Thu., Aug. 2, 2012, 12pm ET (9am PT)
Length:
60 minutes
Rating:
This online marketing seminar received 5 star(s)

Is your B2B marketing older than old school? Does you brand follow a system, but fall flat on style? Do you sometimes wonder if your customers are just not that into you?

We hate to have to break the news, but that won't get you far in 2012. But, we know what will (and it's not your father's B2B).

Join us for this free B2B Forum sneak peek and uncover the latest techniques and coolest concepts that work for real companies like yours. Presented by four marketing experts speaking at this year's Forum, this seminar will provide you with tactical tips you can implement immediately to improve your B2B marketing. Learn how to deliver real results from content marketing; how to convert more customers through smart landing page design; how to integrate sales and marketing for better lead management; and how social signals can improve your SEO.

Walk away excited to make your marketing marvelous with these hot hints about what works today. Trust us, you can't afford to miss this.

Presenter

B2B Forum Speakers

Michael Brenner is the senior director of global marketing and content strategy for SAP, the author of B2B Marketing Insider, and the co-founder of Business2Community. He started his career at the Nielsen Company before taking on marketing leadership positions at software start-up FullTilt (later acquired by QAD Software) and International Communications Research.

Veronica Fielding is the CEO of Digital Brand Expressions and a recognized new media expert and an enthusiastic leader with a vision for the "next thing." Her company is known for creating innovative digital marketing programs that enable clients to quantifiably increase business results. Veronica's practical approach makes her a sought-after speaker and go-to expert for television news programs about social media.

Nedra Sadorf is responsible for business development, solution development, and client relationships in her role as Hunter Business Group's chief operating officer. She has dedicated much of her career to building customer-centric processes, sales excellence, and customer asset management for industries including manufacturing, healthcare, financial services, and education.

Roberta Rosenberg is the president and CEO of MGP Direct, Inc., and has more than 25 years of experience in the direct response marketing field. Her B2B clients include those in publishing, high-tech, scientific, financial, professional services, and commerce industries. An expert on landing page copy and design, she developed and wrote the popular Landing Page Makeovers series at Copyblogger.


Who Should Attend?

On the fence and wanna know more about what MarketingProfs' B2B Forum is all about? Already registered for B2B Forum and ready for a jump start on the action? Just a B2B marketer who's ready to defeat the dull and build better B2B results? Great! Join us for this free seminar.

What Will You Learn?

  • A new model for lead management jointly owned by sales and marketing
  • Tips on delivering real results through content marketing
  • How simple changes in copy and design can increase landing page conversions
  • How search engines use social signals in their ranking algorithms

About B2B Forum 2012

B2B Marketing Forum | October 3–5, 2012

MarketingProfs' B2B Forum is more than just another marketing event—it's the event for marketers who aren't holding on to yesterday's practices. It's the event for those who push their businesses, their careers, and our profession forward. Sound like you? We'd love to meet you. Join us in Boston October 4–5 (full-day, pre-conference workshops October 3) for five fabulous tracks of pitch-perfect presentations, more than 50 sensational speakers, killer keynotes, and so much more.

Learn more about B2B Forum now. Then, register by August 8 and save $300 with the Early Bird rate (PRO members save even more).

Register Now!

You have two choices. You can pay as you go, buying single sessions that interest you. Or you can buy a PRO Membership, and attend all our new PRO seminars and Take 10 webcasts over the next year, plus watch hundreds more from our library on-demand.

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