SEO: How-to articles covering the latest marketing tactics, tips, and strategies.

• Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
  Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
  Content, Content Marketing, Keywords, Links, Measurement, Metrics, Mobile Marketing, Search Engine Marketing, SEO, Social Media
• Seven Essential Skills for the Content StrategistJason Hirthler
  Like the word "content" itself, "content strategy" is often an ambivalent term. But, however you define it, any good content strategist should have these seven skill sets.
  Career Management, Content, Content Marketing, Digital Theory, Management, Measurement, SEO, Web Content, Writing
• Taxing Situation: A Lacking Web Presence for Local Tax Preparers [Infographic]Verónica Maria Jarski
  As Tax Day approaches, flustered US taxpayers head online for help filing their annual tax returns. This infographic shows how tax filers use the Web to seek help and how ...
  Brand Management, Customer Acquisition, Customer Engagement, Digital Marketing, SEO, SMBs, Websites
• Six Reasons Your Website Will FailOllie Bigler
  Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
  Content, Customer Experience, E-Commerce, Mobile Marketing, SEO, Small Business, Social Media, Web Content, Website Design
• Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.
  Demographics, Google+, Pinterest, Search Engine Marketing, SEO, Social Business, Social Media, Social Networking, Twitter
• Google Authorship and Author Rank: Big for SEO in 2013 and BeyondHaris Bacic
  This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work ...
  Blogging, Content, Google+, SEO, Web Content, Writing
• Social Search Optimization on Five Major Social Networks (Part 1: Facebook and YouTube)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Facebook, YouTube, Twitter, Pinterest and Google+—and how to search-optimize your presence on them.
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Facebook, Google, Search Engine Marketing, SEO, Social Business
• B2B vs. B2C Marketing: Top Objectives, Tactics, and MetricsLenna Garibian
  B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...
  B2B Marketing, B2C, Blogging, Content Marketing, Email, Lead Generation, Marketing Strategy, Research Summaries, Sales, SEO
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
  "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
  Blog Comments, Blogging, Content, Content Marketing, Direct Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO
• Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]Verónica Maria Jarski
  Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio ...
  Advertising, Content, Content Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SEO, Smart Phones, YouTube

SEO: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]by Matthew Grant
  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense for us to look at SEO as a function of ...
  Blogging, Content, Content Marketing, Corporate Blogging, Google, Marketing Smarts, SEO, Writing
• A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]by Matthew Grant
  What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I asked him in this episode of Marketing Smarts.
  Content, Content Marketing, Marketing Smarts, Marketing Strategy, Search Engine Marketing, SEO

SEO: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Why Your Online Strategy Really Is Your Business StrategyBroadcast on 9/13/2012 with Vanessa Fox
  In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
  Digital Marketing, Keywords, Marketing Strategy, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Business
• Not Your Father's B2B: Building Business in Today's New World of MarketingBroadcast on 8/2/2012 with B2B Forum Speakers
  Join us for this free sneak peek for MarketingProfs' B2B Forum 2012 and uncover the latest techniques and coolest concepts that work for real companies like yours. Featuring conference speakers Michael Brenner, Veronica Fielding, Nedra Sadorf, and Roberta Rosenberg.
  B2B Marketing, Content Marketing, Landing Pages, Lead Generation, SEO, Social Media
• The 10 Most Common SEO Mistakes Marketers MakeBroadcast on 6/14/2012 with Stephan Spencer
  Learn how to fare better in organic search, outrank your competition, and improve your overall SEO results.
  Digital Marketing, Keywords, Marketing Strategy, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole Goodyear
  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
  B2B Marketing, Brand Ambassadors, Community, Customer Relationships, Inbound Marketing, Lead Generation, Measurement, Referrals, Relationship Marketing, Sales
• Eight Critical SEO MetricsBroadcast on 7/21/2011 with Stephan Spencer
  Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts.
  Measurement, Metrics, Online Marketing, Search Engine Marketing, SEO, Websites
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 with Heather Lloyd-Martin
  Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.
  Copywriting, Google, Keywords, Marketing Tips, SEO, Web Content, Writing
• Turning Social into Local: Generating Local Leads and Customer EngagementBroadcast on 5/6/2010 with John Jantsch
  Join award-winning social media publisher John Jantsch to learn how to integrate social media, local search, and mobile marketing to generate new leads and deepen relationships with existing customers.
  Lead Generation, Local Marketing, Mobile Marketing, Search Engines, SEO, Social Media, Twitter
• Today's Top Five SEO EssentialsBroadcast on 3/11/2010 with Janet Driscoll Miller
  Don't have the time or money to thoroughly search optimize your website? Learn what's absolutely critical to your SEO success.
  Google, Links, Marketing Tips, Search Engines, SEO, Web Content, Web Copy, Website Design
• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 with Avinash Kaushik
  He's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web.
  Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefano
  What's your website done for you lately? Bet it could be doing MORE...
  B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites

SEO: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on 10/14/2011 with Erika Napoletano
  In this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced.
  Copywriting, Keywords, SEO, Take 10, Writing
• Take 10: How to Put Your Business on the Map With Google PlacesReleased on 4/22/2011 with Janet Driscoll Miller
  In this Take 10, search engine optimization expert Janet Driscoll Miller explains how to get your brick and mortar location into Google Places so that your business shows up the way you want it to in Google Web search results, mobile search results, and Google Maps.
  Advertising, Google, Marketing Tips, SEO, Take 10, Websites
• Take 10: How to Set Up a Multivariate Experiment in Google Website OptimizerReleased on 4/8/2011 with Janet Driscoll Miller
  In just 10 minutes, SEO expert Janet Driscoll Miller guides you through the process of setting up a multivariate test using Google Website Optimizer.
  Google, Landing Pages, SEO, Take 10, Testing, Web Analytics, Website Design
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll Miller
  In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
  Content, Keywords, Marketing Tips, Search Engines, SEO, Take 10, Web Content, Website Design
• Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on 6/11/2010 with Janet Driscoll Miller
  Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization.
  Copywriting, Google, Keywords, Marketing Tips, SEO, Take 10, Writing

SEO: Marketing downloads for the busy professional

• Content Machine: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks
  MarketingProfs' 30-page How-To Guide, CONTENT MACHINE: The Street Guide to Building a Successful Content Marketing Program in 7 Weeks, provides a week-by-week agenda for launching your content marketing program using a strategic, systematic process.
  Community, Content, Content Marketing, Marketing Strategy, Marketing Tips, SEO, Social Media, Social Networking
• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
  Hiring Outside Resources, Keywords, PPC Campaigns, Search Engine Marketing, SEO
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
• Benchmark Survey: Search Engine Optimization
  Link directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  Marketing Budgets, Marketing Challenges, ROI, SEO, Websites