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Results for SEO
- Proving ROI for Search-Engine Optimization by Dan SkeenSearch-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom line far more visibly than most marketing tactics. Yet despite all the potential, and the many SEO success stories, it can ...
- Seven Questions Local Businesses Should Answer Before Investing in SEO by Kenton NewbyIn the current economic climate, many local businesses are seeking more-effective ways to market. Since their potential customers are increasingly using the Web as a way (and sometimes the first and only way) to find products and services, local businesses realize ...More articles on Copywriting, Google, Local Marketing, Marketing Tips, Online Marketing, ROI, SEO, Web Content, Websites
- Your Keywords: The PPC and SEO Gold Mine in Your Own Backyard by Larry KimYour own keyword analytics data is the most valuable marketing asset of your company. In fact, the data contained in the keyword report from your Web-analytics application (which tells you how people are finding your site through paid and organic ...
- Is Your Website Impeding Your SEO? by Jonathan FashbaughAs the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine ...
- Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience by Shaun RyanIn Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional ...More articles on Corporate Blogging, E-Commerce, Marketing Tips, SEO, Testimonials, Videos, Website Design, Websites
- Online Reputation Management: A View From the Top by Leslie Gaines-RossThe first few months of 2009 have already been tumultuous for reputations. So what can be done? Below, some of the findings of that online-reputation study as they relate to seven realities of managing online reputation in today's world—and some solutions ...More articles on New Media, Online Marketing, SEO, Social Media, Social Networking, Twitter, Websites, Word of Mouth
- 53 Smartphone Applications for On-the-Go Marketers
by Kimberly SmithWhile games remain the most widely downloaded smartphone apps, developers haven't forgotten about those of us who have work to do. In fact, we found quite a few apps that are useful for marketers. Take a gander, and then tell ...More articles on Collaboration, Creativity, Mobile Marketing, New Media, SEO, Social Media, Social Networking - Opportunity Rocks: Establishing Your Natural-Search Goals by John ThielmannMeasuring your natural-search performance is definitely a good idea. However, establishing goals for your natural-search program is what will help communicate direction for the program and serve as a guide for measuring overall success. The challenge lies in establishing realistic goals ...
- Boost Your Site Traffic (Part 1): 10 SEO Tips for Higher Search Rank by Kimberly SmithWhere can you get the best ROI in online media? The answer is simple: great search engine rankings. Learn what it takes to push your listing to the top of your category with these latest exclusive tips from search and ...More articles on Blogging, Google, Keywords, Marketing Tips, Search Engines, SEO, Targeting, Web Content
- 10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1) by Jonathan KranzWhen the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series are five inexpensive suggestions that can lead to productive results.
- Usability and Findability—Getting the Synergy Right by Stephan SpencerFinding the balance between search engine optimization (SEO) and a successful user experience can be a challenge. The two strategies can conflict, and companies may mistakenly favor one over the other.
- Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found by Mike VolpeGems of 2008: People have not stopped buying things, so how are they researching and purchasing products since they have made themselves immune to old marketing techniques like banner ads and direct mail? The answer is with search engines and Google. ...
- Using Differentiators in Keyphrases: What Every Search Engine Optimization Effort Should Do by Scott BureshIn search, you have a very short window of opportunity for engaging your prospect. The only way to get a solid competitive advantage in SEO is to use techniques that ensure you are giving a prospect exactly what he or she ...
- Five Paid-Search Best-Practices by Jeannette KocsisMost companies should be using paid search as a mandatory component of their marketing. And with search engine marketing spending expected to reach $25 billion by 2012, it's obvious that a good share of marketers understand its potential. But first, ...More articles on Copywriting, Keywords, Landing Pages, Marketing Tips, Search Engine Marketing, SEO, Testing, Writing
- Top 5 Legitimate SEO Techniques That Will Help Your Business Get Found by Mike VolpeIt is essential that you make it easy for customers to find you, and one of the most effective ways to do so is search engine optimization, which focuses on getting your Web site listed in the unpaid, organic search ...
- The Latest SEO Trends and Metrics: What's Hot, What's Not by Stephan SpencerIt takes time and experience to stay on the cutting edge of SEO, and more than likely you don't have that kind of time, considering your other marketing efforts. So here's a quick update on what's hot and what's not ...
- Twenty Questions to Ask When Crafting a Search Marketing RFP by Alan Rimm-KaufmanYour organization has decided to outsource its search marketing, yet quickly realizes that one size doesn't fit all. In fact, finding the right search marketing vendor depends on your needs, preferences, site and budget. These 20 questions are a good place ...
- Maximize Your Search Potential Through Blended Search by Brian BrownBlended search, also known as universal search, is starting to change the way searchers see search results—and consequently, the way search marketers and Web site owners approach search marketing.
- Four Steps to Writing Search-Engine-Optimized Press Releases by Kim Cornwall MalseedMore than 90% of journalists go online to find story ideas, with 73% specifically researching press releases. With Really Simple Syndication (RSS) and free automatic email alerts from Google News so readily available, it makes sense that the Web is ...
- A Primer: What Is Search Marketing? by Alan Rimm-KaufmanSearch marketing can be a confusing and misunderstood marketing tactic. Many have heard the term but aren't sure what it means; others have an idea of what it's about but need to know how to get started. This article both walks ...
- Is He a Searcher or a Sleaze?As B2B companies boost their search-marketing efforts, SEO experts are in greater demand. And why not? With search one of the few bright spots in advertising these days, it stands ...
- Don't Rev the Search Engines YetAs more and more customers use the Internet to research purchases, you might assume that any online marketing strategy requires a significant level of search engine optimization (SEO). But if ...
- It Doesn't Have to Be Either-OrA question many small businesses face when money is tight is whether to invest in pay-per-click (PPC) search marketing or search engine optimization (SEO). The answer, says Claudia Bruemmer in ...More articles on Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing, SEO, Small Business
- When the Honeymoon Is Over"Are you on an SEO honeymoon?" asks Ben McKay in a recent Search Engine Journal post. You know you are, he says. when you can think of simple ways to ...
- Form the Perfect SEO StormApplying SEO best practices like keyword research and link-building is a surefire way to start increasing your search rankings. However, in a recent Search Engine Watch post, Chris Boggs warns ...
- Peeling This Doesn't Make You CryIn an article at the MarketingProfs website, Mike Volpe explains that SEO is one of the most effective ways to help your customers find you. He compares SEO to a ...
- Feeling Left Out? Link Up at Home!Does your website feel like a wallflower these days—left out of the online marketing party? Are you seeking in vain those "rich anchor text" links from other websites or blogs ...
- Why Businesses Should Podcast"What's the deal with podcasting, anyway?" Kyla Cullinane asks Christopher S. Penn in this most recent video produced by MarketingProfs. Kyla gets to the heart of the issue immediately, and ...More articles on Email Marketing, Google, Marketing Smarter, New Media, Podcasting, Promotions, SEO, Social Media, Twitter, Videos, YouTube
- Where SEO Yin Meets SM Yang"Is your website search- and social-media-friendly?" inquires a recent post at the Online Marketing Blog. According to Lee Odden, search is the most efficient and effective way for consumers to ...More articles on RSS, Search Engine Marketing, SEO, Social Media, Web Content, Website Design, Word of Mouth
- Optimize B2B Email for Search, Pt. I"I get a fairly large number of content marketing emails each week," writes Galen de Young in a post at the B2B Marketing Blog. "I'm surprised how many of them ...
- Matchmaker, Matchmaker, Make Me a MatchAnyone can claim to design websites. So before you hire a designer, it's important to ask a few key questions. Oliver Feakins of WebTalent recommends starting with a request to ...
- Serving Up a Perfect SEO SandwichTo make an in-house SEO effort successful, you must first gain buy-in from the three main "layers" in most large organizations: executives, management, and everyone else. So says Duane Forrester ...
- Meet the SEO Royal FamilyWe all know that content is king in search engine optimization, but in a recent Search Engine Land post, Daniel Waisberg reminds us that "usability is queen." According to Waisberg, ...More articles on Keywords, Landing Pages, Search Engine Marketing, SEO, Testing, Web Content, Website Design
- Y U Trippin'? There's no question that the advent of online communication has lowered our expectations for proper grammar and spelling—in the casual environments of instant messages, email and blogs, we forgive the ...
- Have Your Cake and Eat It, TooMarketers may think they have to sacrifice site usability to maximize their rankings with the search engines. But the truth is, the most efficient strategy is finding a balance between ...
- Write? Right!How many times have you heard the phrase, "Content is king"? When it comes to search marketing, it's not hyperbole. Content is, well, the key to keywords. "This is the ...
- Bandage, PleaseAll marketers have the same goal for their paid search campaigns: increase conversions while keeping costs down. So when the opposite occurs and a marketer finds him or herself spending ...
- Too Much of a Good ThingA prospective customer does a search for a product your company carries, and your brand appears in the number one, three, five and seven spots. Terrific, right? Not necessarily. As Shari Thurow, ...
- That's Definitely Worth the Price!You can always find someone willing to sell you a solution for boosting your keyword effectiveness. But in a recent blog post, search marketer PotPieGirl offered her favorite free keyword ...
- Start It Off With a Bang!As the calendar page flips to a new year, now is the perfect time to re-evaluate and refine your search campaigns' lead gen capabilities. In a new MarketingProfs article, William ...
SEO case studies, deconstructing real life examples and illustrating lessons learned
- How a User-Focused Website Boosted Sales at Jelly Bellyby Jelly Belly Candy CompanyCASE STUDY: How Jelly Belly earned double-digit growth in Web traffic, conversions, and sales. (And you can, too.)More case studies on Case Studies, Customer Engagement, Hiring Outside Resources, SEO, Testimonials, User generated content, Web Analytics, Website Design, Websites
- How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.comCASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
- A Niche E-tailer Sizes Up Glamour... One Customer at a Time, Boosting Sales with a Personalized Web Site Experienceby Sydney's ClosetFive years ago, Sydney's Closet sold only plus-size prom dresses. Since then, however, the company has significantly expanded its lines, and it sought to segment its customers to help deliver content and offers that would be specific to their interests and needs. Here's its approach.More case studies on Case Studies, Customer Behavior, E-Commerce, Personalization, Segmentation, SEO, Targeting, Websites
- How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategiesby Synergy Dental CenterSynergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.More case studies on Case Studies, Customer Acquisition, Online Marketing, PPC Campaigns, Search Engine Marketing, SEO, Targeting
- How an Office Furniture Company Tripled Its Sales by Optimizing for Searchby Panel Systems UnlimitedOffice furniture dealer Panel Systems Unlimited found its sales lagging during an economic recession, and knew that it had to act quickly to position itself for the inevitable recovery. Partnering with Medium Blue Search Engine Marketing, it focused on upping its search engine exposure. The result: sales tripled.
SEO online seminar broadcasts from the best minds in marketing
- How to Make Your B-to-B Website a Lead Generation MachineAttendee rating:
- 2/26/2009More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites - Search Engine Optimizing Your Website, Soup to NutsAttendee rating: - 1/15/2009More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
- Link Building for Online Publicity, Buzz and SEO: What's New and What's Tried and TrueAttendee rating:
- 12/18/2008 - Advanced Tactics in SEO: Part Art, Part Science Attendee rating: - 3/27/2008More seminars on Blogging, Google, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Networking, Website Design
- Going Global on the Web: Avoid the Pitfalls and Seize the OpportunitiesAttendee rating: - 2/28/2008
- Search Engine Optimization (SEO) for Really Big WebsitesAttendee rating: - 6/28/2007More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
- Search Marketing Essentials for Online RetailersAttendee rating:
- 2/8/2007More seminars on Customer Acquisition, E-Commerce, Hiring Outside Resources, Marketing Budgets, PPC Campaigns, Search Engine Marketing, SEO - Inside Secrets to Building Links for Online Publicity, Buzz and Search Engine OptimizationAttendee rating:
- 2/16/2006More seminars on Creativity, Press Releases, RSS, SEO, Web Content, Website Design, Websites, Word of Mouth - Google in the Real World: How Links Boost Your RankingAttendee rating: - 11/10/2005
- Killer Search Engine Content: Create Web Content to Get on the First Page of Search ResultsAttendee rating: - 3/23/2005
- Search Engine Optimization: Maximize Your Natural Search ChannelAttendee rating:
- 11/18/2004More seminars on E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites
SEO marketing downloads for the busy professional
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
- Benchmark Survey: Search Engine OptimizationLink directly to the raw (aggregate) data in this 2005 survey on the best practices in search engine optimization. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
- SEO Summit - MP3
- SEO Summit 2005 - TranscriptSEO Summit 2005 - Transcript
- SEO Summit – TranscriptSEO Thought Leader Summit
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