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  • Two Subject-Line Traps to Avoid
    If a subject line gets truncated on its way to your subscriber's inbox, cautions Mark Brownlow at Email Marketing Reports, it can do more than cause a "wry smile" or a "little embarrassment." It can cause outright confusion, or it can tell your customers something you didn't even mean to ... more
  • Small-Biz Search Advertising Surges in 2Q10
    Small-business advertisers spent on average $2,231 on search advertising in the second quarter of 2010, up 159.7% from the $859 spent in the same period a year earlier, and up 1.4% from the $2,201 spent in the first quarter of 2010, according to a WebVisible study based on its small-biz ... more
  • Two Ways Search Marketers Can Leverage Facebook
    "Facebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences," writes Matt Lawson at MarketingProfs. In other words, the social networking powerhouse is a potential bonanza for search ... more
  • Spread Your Online Messages Offline
    Now, even your offline world can have a social element: Sotokolan, whose slogan is "Objects get social," enables you to attach your Facebook page to a custom QR code. (A QR code is like a barcode that, when scanned, points users to a Web page or reveals other digital information.) Through ... more
  • Mobile Marketing Gaining Ground Among Retailers
    US retailers are actively pursuing the mobile channel to enhance customer engagement and loyalty: 73% have some type of mobile initiative in place and 20% of are in the process of evaluating the mobile channel, according to a survey from Forbes Insights, in association with Research In Motion (RIM). more
  • Four Ways to Use SlideShare to Boost Your Reach Online
    It's the social weapon you just don't hear enough about: SlideShare. At first glance, it comes across as a mere archive for uploading presentations, but oh—it's so much more than that! When used correctly, SlideShare can help you cleverly boost your messaging, your brand, your very corporate presence online. Consider these four ways ... more
  • In Email Integration, Social Media Tops Mobile
    Though the adoption of sophisticated mobile devices continues to climb, the integration of mobile marketing into email and online programs is still low: Less than one-third of marketers say mobile-optimized experiences are relevant to their email audiences, but nearly two-thirds say they are integrating social technologies into their email efforts, ... more
  • Why 'Spray and Pray' Email Marketing Doesn't Work
    Your B2B email marketing program might have a good reason for sending a steady stream of one-size-fits-all messages to prospects. "The idea being that by keeping these folks exposed to your company's name and logo, you'd stay 'top of mind,'" notes Ardath Albee at Marketing Interactions. "That process is now ... more
  • 2010 US Ad Spend Forecast to Grow
    Tentative growth in the US advertising market has begun to propel the global ad recovery, prompting a revised forecast of global ad expenditure, now projected to grow 3.5% in 2010, up from the 2.2% forecast in April, 2010, according to projections by ZenithOptimedia. more
  • Matching Search Strategies to Business Goals: Here's Some Help
    "The true test of pursuing either an SEO campaign or pay-per-click (PPC) advertising (or both)," writes Scott Buresh in a recent Pro article at MarketingProfs, "is knowing that it all boils down to your company philosophy, return on investment (ROI) objectives, budget, and numerous other monetary and marketing factors." To help ... more
  • 4 Billion Web Video Ads Viewed in June
    More than 177 million US Internet users watched video content in June, also viewing more than 4.3 billion video ads, with Hulu generating the highest number of ad views at 566 million, according to Video Metrix 2.0 data from comScore, Inc. more
  • You Can Calculate the Value of a Customer Tweet
    Ever wonder about the true long-range value of a tweet? Now you don't have to guess. Just plug a link, phrase, hashtag or screen name into TweetReach.com to get a sense of the reach it's achieved via tweets and retweets. The cool part: TweetReach doesn't just reveal how many users ... more
  • Digital, Direct Marketing Hiring Softens—Less so for B2B
    Weakening economic signals are having their effect on the employment outlook for digital and direct marketers in the third quarter (Q3), according to the latest quarterly employment report by Bernhart Associates Executive Search, LLC. more
  • Tips for Building a Hot Mobile App
    In April, Morgan Stanley analyst Mary Meeker issued her report on this year's Internet trends. It included this revelation: Mobile is a hit, and in the next five years, people will be using it to get online far more often than any of their desktop devices. The current leader of this ... more
  • World Cup Sponsors' Ads Score Big
    Spain and the Netherlands may be the World Cup final contenders on Sunday, July 11, but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament, and their ads outperformed those of non-sponsors, according to Nielsen. more
  • Map Your Twitter Data to Boost Customer Engagement
    Chloe Sladden (@ChloeS) of Twitter recently said Twitter was worth more to MTV during the 2009 Video Music Awards than Nielsen was. Twitter worked with MTV to provide illustrated data on reactions as users watched the VMAs. Kanye West's interruption of artist Taylor Swift's acceptance speech made a splash: A ... more
  • Industrial Marketers Spending More on Digital, Social Channels
    The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing budgets—with much of those dollars earmarked for online channels, such as video, social media, and search, according to a ... more
  • Media and Marketing M&A Rebound in 1H10
    M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI). more
  • Ways That Customer Feedback Can Help Product Development
    Incorporating customers' viewpoints into your business isn't just a fresh form of CRM, it can also make existing and future products better. Community manager Dawn Lacallade says her company Solarwinds actually got its R&D spend down to about 9% (compared with an industry average of about 20%) by strategically incorporating ... more
  • Display Ads Making a Comeback
    The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads (728 x 90 pixels), among the most commonly viewed display ad sizes, according to data from comScore's Ad Metrix Creative ... more
  • One Easy Way to Make Your Emails More Readable
    Writing at the Retail Email blog, Chad White offers some interesting facts about the Baby-Boomer generation. First, by 2015, nearly half of the US population will be age 50 or older (AARP). Second, Boomers currently control over 80% of personal financial assets and account for more than 50% of the country's discretionary ... more
  • Tips for Comparing Your Site to Competitors: Do You Stand Out?
    In a post at the SEOmoz blog, Laura Lippay asks, "What makes your site different? Remarkable?" Stumped? Well, one great way to determine how your site stacks up against the competition is to analyze what your competitors are doing right, Lippay says. She offers some guidelines on how best to snoop: "We're ... more
  • YouTube Video Viewing Hits All-Time High in May
    Some 34 billion videos were delivered to US Internet users in May 2010, up 12.0% from 30.3 billion in April, with YouTube reaching an all-time high of 14.6 billion videos viewed during the month—surpassing the threshold of 100 videos per viewer for the first time, according to comScore data. more
  • Boost Customer Service With a Little Digital Magic
    Ever wanted to share a snowman in springtime, send a love letter to a stranger—or surprise a loyal customer with a gift message? Get a load of Layar, which puts the magic of augmented reality in the hands of anyone with an idea and an iPhone 3GS or a phone that ... more
  • Ad Recovery for Most Industries by 2011
    Boosted by newer advertising channels and increased marketing activity, ad spending is forecast to increase on average 0.6% in 2011 from 2010 levels, with outlays led by the diversified food products, pharmaceutical, and telecom industries, according to Schonfeld & Associates, Inc. more

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