Go PRO Now
Get unlimited access to all of our exclusive marketing resources
Nearly one-half of US adults (47%) get at least some local news and information via cellphone or tablet computer, and such mobile consumers tend to be young, affluent, and more plugged into digital media and their local communities, according to a survey from Pew. more
Digital marketers may be missing opportunities by focusing ad campaign spending solely on premium short-tail websites: Average click-through rates (CTRs) for ads placed on long-tail websites are 24% higher than those placed on short-tail sites, according to a study from CONTEXTWEB. more
Google Android surged past RIM BlackBerry to become the most popular smartphone platform in the US, accounting for 31.2% of market share as of January 2011, up 7.7 percentage points from the previous three-month period, according to data from the comScore MobiLens service. more
Though social media has brought clients and vendors together, it's still a tough sell to get clients to agree to do case studies. But the B2B marketers who produce dozens of case studies know a few secrets... and this article shares them with you. more
Retailers ramped up product offerings on Facebook in 2010: Some 7.6 million products—valued at roughly $3.78 billion—were offered on Facebook via SortPrice-built storefronts in 2010, up 60% from the 4.6 million products offered in 2009, according to a report by SortPrice. more
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, businesses can now promote themselves on Google Search and Maps, he notes. But have you ever wondered how you can rank ... more
US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from an estimated $873 million spent in 2010, according to BIA/Kelsey. more
Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies is still a challenge, according to a survey conducted by Duke University and the American Marketing Association. more
Everyone in marketing "has an opinion about how a website should look, function and complement offline marketing campaigns," says a post at the Resource Nation blog attributed to Geoff Kenyon, "but rarely does everyone have the online marketing experience to make the efforts successful." As a result, the initiatives they ... more
Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among SMBs doubled, from ... more
Frequency has become an increasingly hot topic for email marketers. A recent article in The New York Times, for instance, reports research results from marketing firm Responsys that show large retailers sent an average of 152 messages per subscriber in 2010—a 15-percent boost in email volume from 2009. Sounds like ... more
Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore. more
In a recent post at Search Engine Watch, Rob Chant notes that if you're doing any marketing at all, measuring the performance of your website is still critical to your success. And although your Web server likely has a basic tracking tool already installed, he argues that Google Analytics (GA) ... more
Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab. more
Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven primarily by viewing at YouTube, was the top video content property, attracting 144.1 million unique viewers, followed by Vevo with ... more
You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of Bronto says, this is "the perfect opportunity … to improve [your tactics] for future years' holiday seasons." Although Lorenz acknowledges that ... more
"The most successful websites may start with an aggressive initial push to obtain links," writes Samantha Wells at the Daily SEO Tip blog, "but afterwards, it is inevitably the case that those sites retain authority because people willingly link to them. The challenge thus becomes to find influencers and readers ... more
In a recent post at Search Engine People, Wayne Barker notes that keeping up with SEO trends can be truly challenging, even for those who work within the industry. Staying current can be even tougher for small businesses that operate without much of a marketing budget, let alone an SEO ... more
Google's Android operating system (OS) accounted for 40% of smartphone visits to Myxer's mobile content site in December 2010, up from 12% a year earlier, toppling the once unshakable BlackBerry from its leadership position for the first time, according to a report by Myxer. more
Nearly one-half of mobile apps users (47%) say when using apps, they click or tap on ads more often by mistake than on purpose, suggesting that click rates may not be the best measurement of mobile ad effectiveness, according to a survey from Pontiflex. more
Yahoo Sites comprised the top-ranked Web property in December 2010 attracting 181.2 million unique visitors, followed by Google Sites with 179.3 million and Microsoft Sites with 177.0 million, according to comScore Media Metrix service. Meanwhile Amazon recorded its highest month of traffic on record from the holiday shopping surge. more
Some 13.36% of email message opens occur via mobile device with the iPhone comprising more than 65% of that activity on average, according to a study from Knotice, which also finds that mobile email open levels are highest in the early-morning hours but vary dramatically by industry. more
Are you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your score. more
US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, digital spending is expected to reach $31.6 billion, up 14.0% from the previous year. more
Google Sites led the US explicit core search* market in December 2010, accounting for 66.6% of total searches conducted during the month, followed by Yahoo Sites with 16.0% and Microsoft Sites with 12.0%, according to data from comScore qSearch. more
MarketingProfs uses single